液体化妆品市场规模、份额和成长分析（按产品、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，液体化妆品市场规模将达到 86.6 亿美元，到 2025 年将成长至 91.4 亿美元，到 2033 年将成长至 141.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 5.6%。

全球液体彩妆市场的成长主要得益于消费者兴趣的日益浓厚，尤其是女性消费者，她们追求多样化的产品以满足自身独特的喜好。社群媒体的影响力进一步推动了这个市场的发展，它将化妆演变为一种自我表达的方式，鼓励消费者投资购买高品质的产品。无动物实验和纯素配方的普及、提升产品性能的创新技术以及对个人化选择的需求等趋势正在塑造市场格局。然而，消费者对天然产品的偏好日益增长以及某些品牌的高价策略可能会成为限制市场发展的因素，尤其是在发展中地区。线上零售的扩张、对多功能产品的需求以及男性消费者对液体彩妆益处的认知不断提高，都为市场带来了新的机会。

液体彩妆市场驱动因素

推动液体彩妆市场成长的关键因素之一是消费者对高端奢侈品的需求日益增长，尤其是在富裕地区。消费者越来越倾向于投资高品质的液体彩妆产品，这些产品不仅遮瑕力强、质地柔滑，而且持久不脱妆。这种购买行为的转变反映了更广泛的趋势，即人们更加重视整装仪容和美容，并寻求既能提供可靠效果又能提升个人形象的产品。高端液体彩妆的吸引力不仅在于满足消费者对高效产品的需求，更在于契合了人们对奢华和自我表达的渴望，最终推动了市场扩张。

液体化妆品市场的限制

人们对环境永续性和健康的日益关注，导致消费者偏好显着转向天然有机液体彩妆产品，而不是含有合成和化学成分的产品。这一趋势为市场带来了挑战，尤其是对于合成和化学成分的液体彩妆产品而言，因为越来越多的消费者寻求更环保、更健康的替代品。随着人们对化妆品中化学物质潜在危害的认识不断提高，对以天然成分为主的产品的需求可能会继续影响市场动态，并有可能抑制传统液体彩妆产品的扩张。

液体彩妆市场趋势

液体彩妆市场正呈现出一股显着的趋势，即多功能产品应运而生，以满足消费者对便利性和高效性的需求。消费者越来越青睐能够简化化妆步骤、减少所需产品数量的产品，例如粉底遮瑕二合一产品和唇颊两用产品。这一趋势反映出消费者对多功能、省时且成本绩效的解决方案的日益增长的需求，这些解决方案将多种功能集于一身。随着消费者寻求易于使用且价格实惠的选择，各大品牌不断创新，研发出性能卓越且能提升整体化妆体验的配方。这一趋势正在重塑液体彩妆市场，并推动新产品开发和消费者互动。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和采购标准分析
• 监管分析
• 专利分析

全球液体彩妆市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 基础
• 眼部产品
• 遮瑕膏
• 唇部产品
• 其他的

全球液体化妆品市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球液体彩妆市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• L'Oreal（France）
• Estee Lauder Companies, Inc.（US）
• Shiseido Co. Ltd.（Japan）
• Procter & Gamble Co.（US）
• Unilever plc（UK）
• Revlon Inc.（US）
• Amway Corporation（US）
• Kao Corporation（Japan）
• Chanel SA（France）
• Mary Kay Inc.（US）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Johnson & Johnson（US）
• The Body Shop International Limited（UK）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Puig SL（Spain）
• Colgate-Palmolive Company（US）

结论与建议

Liquid Makeup Market size was valued at USD 8.66 Billion in 2024 and is poised to grow from USD 9.14 Billion in 2025 to USD 14.14 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The global liquid makeup market is thriving due to heightened consumer interest, particularly among women who seek diverse products that match their unique preferences. This segment is fueled by the influence of social media, where makeup has evolved into a means of self-expression, prompting consumers to invest in high-quality items. Trends such as the shift towards cruelty-free and vegan formulas, innovative technologies enhancing product performance, and the desire for personalized options are shaping the market. However, challenges like a growing preference for natural products and the premium pricing of certain brands could pose limitations, especially in developing regions. Opportunities lie in expanding online retail, the demand for multifunctional offerings, and increasing awareness among male consumers about liquid makeup benefits.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Makeup Market Segments Analysis

Global Liquid Makeup Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Eye Products, Concealer, Lip Products and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Makeup Market

One of the key factors propelling the liquid makeup market is the growing appetite for premium and luxury products, especially in more affluent regions. Consumers are increasingly inclined to invest in high-quality liquid makeup that offers superior coverage, an appealing texture, and extended wear. This shift in purchasing behavior reflects a broader trend where personal grooming and aesthetics take precedence, as individuals seek products that enhance their appearance while providing reliable performance. The allure of luxury liquid makeup not only meets demands for efficacy but also aligns with a desire for indulgence and self-expression, ultimately driving the market's expansion.

Restraints in the Liquid Makeup Market

The growing focus on environmental sustainability and health has led to a noticeable shift in consumer preferences towards natural and organic liquid makeup products, as opposed to those formulated with synthetic and chemical ingredients. This inclination poses a challenge for the market, particularly for synthetic and chemical-based liquid makeup products, as more consumers seek out eco-friendly and healthier alternatives. As awareness of the potential harmful effects of chemicals in cosmetics rises, the demand for products that prioritize natural formulations is likely to continue to impact the market dynamics, potentially stalling the expansion of traditional liquid makeup offerings.

Market Trends of the Liquid Makeup Market

The liquid makeup market is experiencing a notable trend towards multifunctional products that cater to consumer demands for convenience and efficiency. Products like foundation-concealer hybrids and dual-purpose lip and cheek stains are becoming increasingly favored, as they streamline beauty routines and reduce clutter. This shift reflects a growing preference for versatile, time-saving solutions that provide value for money by combining multiple functions into one item. As consumers seek easy-to-use and affordable options, brands are innovating to create formulations that deliver high performance while enhancing the overall makeup experience. This trend is reshaping the landscape of liquid makeup, driving new product development and consumer engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis
• Patent Analysis

Global Liquid Makeup Market Size by Product & CAGR (2026-2033)

• Market Overview
• Foundation
• Eye Products
• Concealer
• Lip Products
• Others

Global Liquid Makeup Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Liquid Makeup Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig SL (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations