风味饮料粉市场规模、份额及成长分析（按产品类型、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，调味粉饮料市场规模将达到 813.8 亿美元，到 2025 年将达到 842.3 亿美元，到 2033 年将达到 1109.2 亿美元，预测期（2026-2033 年）的复合年增长率为 3.5%。

受健康意识增强和功能性成分需求成长的推动，风味粉末饮料市场预计将迎来强劲成长。消费者对健康日益增长的兴趣促使他们对添加天然维生素、矿物质和代糖的产品需求增加，同时部分消费者也在寻求低糖和无糖选择。融合民族香辛料的独特口味也有助于扩大消费族群。竞争策略十分活跃，各公司纷纷投资新产品推出和建立合作关係，以满足不同消费者的偏好。此外，电子商务提高了产品的可及性，为消费者提供了更广泛的选择。然而，市场也面临挑战，人们对人工成分的日益关注促使他们转向有机解决方案。激烈的竞争迫使製造商在口味、包装和行销方面不断创新，以实现产品差异化。

风味粉末饮料市场驱动因素

消费者对便利饮品解决方案的偏好日益增长，是推动风味粉状饮料市场发展的主要动力。在现今快节奏的生活方式下，消费者越来越倾向于选择易于冲泡和饮用的产品。风味粉状饮料恰好满足了这一需求，它们便于携带，只需与多种液体混合即可调製出美味饮品。此外，与即饮型饮料相比，这些粉末通常保质期更长，无需冷藏，从而延长了保质期。这项特性对于冷藏设施匮乏地区的消费者以及希望囤积自己喜爱饮品的消费者来说尤其重要。同时，风味粉状饮料通常价格更实惠，尤其受到注重性价比的消费者的青睐，尤其是在新兴市场，而价格和便利性是消费者考虑的关键因素。

制约风味粉末饮料市场的因素

由于消费者健康意识的不断增强，风味粉状饮料市场面临挑战。人们越来越意识到含糖和碳酸饮料对健康的负面影响，因此寻求更健康的替代品。风味粉状饮料通常含糖量低，并含有额外的营养成分，因此越来越被认为是有益的选择。消费者也正在寻找具有功能性益处的饮料，例如改善消化、增强能量和提高免疫力。这促使人们开发出添加了各种功能性成分的风味粉，例如维生素、矿物质、益生菌和草药萃取物。此外，消费者对植物来源和天然产品的偏好日益增长，也影响着对采用有机和永续成分製成的风味粉状饮料的需求，尤其是在具有环保意识的消费者群体中。

风味粉末饮料市场趋势

风味粉状饮料市场正经历包装创新的趋势，旨在提升便利性并吸引现代消费者。製造商越来越多地采用单份小袋、条状包装和紧凑型包装等形式，以满足消费者忙碌的生活方式。此外，可重复密封的包装也越来越受欢迎，因为它们有助于更长时间地保持产品的新鲜度和风味。永续性也是一个关键主题，越来越多的品牌正在探索环保材料，以吸引具有环保意识的消费者。这种对包装创新的关注不仅提升了用户体验，也反映了消费者对便利性和永续性的日益增长的偏好，预计这将显着推动市场成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管环境
• 案例研究

全球风味饮料粉市场规模（依口味划分）及复合年增长率（2026-2033 年）

• 水果
• 咖啡基料

全球风味饮料粉市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 大卖场/超级市场
• 便利商店
• 在线的
• 其他的

全球风味饮料粉市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Dyla Brands
• Insta Foods
• Kent Corp.
• Kerry Group Plc
• Keurig Dr Pepper Inc.
• Lasco Foods Inc.
• National Beverage Corp.
• Nestle SA
• PepsiCo Inc.
• Simatek AS
• Sugam Products
• The Coca Cola Co.
• The Kraft Heinz Co.
• TreeHouse Foods Inc.
• True Citrus
• Unilever PLC
• US Foods Holding Corp.
• GlaxoSmithKline Plc
• Cargill Inc
• Mars, Inc.

结论与建议

Flavored Powder Drinks Market size was valued at USD 81.38 Billion in 2024 and is poised to grow from USD 84.23 Billion in 2025 to USD 110.92 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The Flavored Powder Drinks Market exhibits robust dynamics, poised for growth driven by rising consumer demand for healthier, functional ingredients. As the emphasis on wellness intensifies, consumers increasingly favor products enriched with natural vitamins, minerals, and alternative sweeteners, while a segment seeks low or no-sugar options. Unique flavors incorporating ethnic spices are broadening the demographic appeal. Competitive strategies are evident, as companies invest in new product launches and partnerships to cater to diverse consumer preferences. Furthermore, e-commerce enhances accessibility, offering consumers a wide array of choices. However, the market contends with challenges, including rising concerns about artificial ingredients, necessitating shifts toward organic solutions. Intense competition compels manufacturers to innovate in flavor, packaging, and marketing to distinguish their offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Flavored Powder Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Flavored Powder Drinks Market Segments Analysis

Global Flavored Powder Drinks Market is segmented by Flavor, by Distribution Channel, and by Region. Based on Flavor, the market is segmented into Fruit-based, Coffee-based, Chocolate-based, and others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Online, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Flavored Powder Drinks Market

The rising preference for convenient beverage solutions significantly propels the flavored powder drinks market. As modern lifestyles become busier, consumers increasingly seek products that are quick to prepare and easy to consume on the go. Flavored powdered drinks provide an efficient option, as they can be effortlessly transported and mixed with various liquids to create enjoyable beverages. Furthermore, these powders typically boast a longer shelf life compared to ready-to-drink alternatives, minimizing the need for refrigeration and prolonging usability. This attribute makes them especially appealing to individuals in regions with limited refrigeration access or those who wish to stockpile their favorite drinks. Additionally, flavored powdered beverages often present a more economical choice, attracting budget-conscious shoppers, particularly in emerging markets where affordability and convenience are key considerations.

Restraints in the Flavored Powder Drinks Market

The flavored powder drinks market faces challenges due to rising health concerns among consumers. There is a growing awareness regarding the adverse health effects associated with sugary and carbonated beverages, prompting many individuals to seek healthier alternatives. Flavored powder drinks, which typically contain lower sugar levels and offer added nutrients, are increasingly perceived as beneficial options. Consumers are also pursuing beverages that provide functional advantages, such as enhanced digestion, increased energy, or improved immunity. This has led to the formulation of flavored powders with various functional ingredients, including vitamins, minerals, probiotics, and herbal extracts. Furthermore, the increasing preference for plant-based and natural products is influencing demand for flavored powder drinks crafted with organic and sustainable components, particularly among environmentally-conscious consumers.

Market Trends of the Flavored Powder Drinks Market

The flavored powder drinks market is witnessing a notable trend towards innovative packaging solutions that enhance convenience and appeal to modern consumers. Manufacturers are increasingly adopting formats such as single-serve sachets, stick packs, and compact packets to cater to on-the-go lifestyles. Additionally, resealable and re-closable options are becoming favored for their ability to preserve product freshness and flavor over time. Sustainability is also taking center stage, with brands exploring eco-friendly materials to attract environmentally aware consumers. This focus on packaging innovation is not only enhancing user experience but is also poised to significantly drive market growth, reflecting evolving consumer preferences for convenience and sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Flavored Powder Drinks Market Size by Flavor & CAGR (2026-2033)

• Fruit-based
• Coffee-based

Global Flavored Powder Drinks Market Size by Distribution Channel & CAGR (2026-2033)

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Global Flavored Powder Drinks Market Size by Region & CAGR (2026-2033)

• North America, (by Flavor, by Distribution Channel)
  • US
  • Canada
• Europe, (by Flavor, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Flavor, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Flavor, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Flavor, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Dyla Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kent Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lasco Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Beverage Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simatek AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sugam Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca Cola Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TreeHouse Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Citrus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• US Foods Holding Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation