清酒市场规模、份额和增长分析：按类型、价格范围、年龄层和地区划分 - 2026-2033 年行业预测

预计到 2024 年，全球清酒市场价值将达到 100.6 亿美元，到 2025 年将增长至 105.4 亿美元，到 2033 年将增长至 153.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 4.8%。

在全球可支配收入成长、旅游需求扩大以及消费者对特色酒类饮品的偏好日益增强的推动下，全球清酒市场正经历显着扩张。随着消费者对独特风味的追求，清酒在日本以外的市场也占有了一席之地，引发了国际社会对这种具有独特文化意义的饮品的浓厚兴趣。旅游业的蓬勃发展固然是这一增长的催化剂，但消费者偏好增强的健康意识以及对日本文化和美食的关注也发挥了重要作用。关键的市场趋势包括：开发永续产品以满足消费者需求、增加投资以提升产能以及运用先进技术来提高产品可靠性。此外，酒精消费量总量的成长也带动了消费者对传统清酒的兴趣，使清酒能更好地适应不断变化的消费者生活方式。

全球清酒市场驱动因素

全球清酒市场深受可支配收入成长的影响，尤其是在新兴经济体。这些地区的消费者越来越愿意享受优质独特的酒精饮品，经济实力的提升也使他们能够探索更广泛的饮酒选择，并投资于更高品质的产品。随着亚太地区和欧洲部分地区经济的繁荣发展，清酒被视为一种优雅之选，在註重品质而非数量的富裕消费者中广受欢迎。此外，全球优质化市场的高端化趋势也源自于消费者对奢华体验的需求，这使得清酒成为特殊场合和高级餐饮的优雅选择。

限制全球清酒市场的因素

由于日本和亚洲等传统市场以外地区对清酒的认知度有限，全球清酒市场面临严峻挑战。在北美和欧洲等地区，许多消费者将清酒视为一种陌生或小众的饮品，这会阻碍清酒的普及，尤其是在啤酒、葡萄酒和烈酒占据主导地位的地区。为了促进清酒的全球扩张，酿酒厂和经销商必须优先进行教育活动、强有力的市场宣传活动以及全面的消费者认知提升工作。这将有效地宣传清酒独特的历史、多样性和文化意义，从而加深消费者对清酒的了解和消费。

全球清酒市场趋势

全球清酒市场正经历明显的「优质化」趋势，消费者和生产商都在朝向更高品质的产品迈进。这项转变的特点是，人们越来越关注精緻的手工清酒，强调原料的纯净和酿造过程的精湛。高端品牌应运而生，以限量版、高酒精浓度和小批量生产为特色，吸引偏好高雅的饮酒者。精美的包装和创新的行销策略进一步强化了这一趋势，提升了清酒的地位，塑造了一种能够引起更广泛受众共鸣的理想形象。最终，清酒市场的受众和消费群不断扩大。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球清酒市场规模：按类型和复合年增长率划分（2026-2033 年）

• 普通清酒
• 纯米
• 本丈三
• 吟酿
• 纯米吟酿
• 其他的

全球清酒市场规模：按地区和复合年增长率划分（2026-2033 年）

• 低价位
• 中价位
• 优质的

全球清酒市场规模：依年龄层及复合年增长率划分（2026-2033 年）

• 0至40岁
• 40至60岁
• 60岁或以上

全球清酒市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Hakutsuru Sake Brewing Co., Ltd.（Japan）
• Gekkeikan Sake Co. Ltd.（Japan）
• Takara Holdings Inc.（Japan）
• Ozeki Corporation（Japan）
• Asahi Shuzo Co., Ltd.（Japan）
• Kikusui Sake Co., Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Kubota/Asahi Shuzo Co., Ltd.（Japan）
• Kokuryu Sake Brewing Corp.（Japan）
• Tatsuuma-Honke Brewing Co. Ltd.（Japan）
• Homare Sake Brewery Co. Ltd.（Japan）
• Hananomai Brewing Co. Ltd.（Japan）
• Shiragiku Shuzo Co.（Japan）
• Aramasa Co. Ltd.（Japan）
• Niizawa Brewery（Japan）
• Shimizu Seizaburo Shoten Ltd.（Japan）
• Yaegaki Sake & Spirits, Inc.（Japan）
• Otokoyama Co., Ltd.（Japan）
• SakeOne（USA）
• KANPAI London Craft Sake（UK）

结论与建议

Global Sake Market size was valued at USD 10.06 Billion in 2024 and is poised to grow from USD 10.54 Billion in 2025 to USD 15.34 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The global sake market is witnessing significant expansion, driven by rising disposable incomes, increased tourism, and a growing inclination towards unique alcoholic beverages. As consumers seek distinct flavors, sake has established a notable presence beyond Japan, with international interest in culturally unique drinks on the rise. The tourism boom acts as a catalyst for this growth, alongside the evolving preferences of health-conscious consumers and a burgeoning curiosity in Japanese culture and cuisine. Key market trends include the development of sustainable products to meet consumer demand, investments aimed at enhancing production capacity, and leveraging advanced technologies for product reliability. Additionally, the overall rise in alcohol consumption fuels interest in traditional Japanese rice wine, positioning sake favorably amidst changing consumer lifestyles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sake market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sake Market Segments Analysis

Global Sake Market is segmented by Type, Range, Age and region. Based on Type, the market is segmented into Ordinary, Junmai, Honjozo, Ginjo, Junmai Ginjo and Others. Based on Range, the market is segmented into Low, Medium and Premium. Based on Age, the market is segmented into 0-40 Years, 40-60 Years and Above 60 Years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sake Market

The global sake market is being significantly influenced by rising disposable incomes, especially in emerging economies, where consumers are increasingly willing to indulge in premium and unique alcoholic beverages. This enhanced financial capability enables individuals to explore a wider range of drinking options and invest in higher-quality products. As prosperity grows in regions like Asia Pacific and parts of Europe, sake is being recognized as a sophisticated choice, boosting its popularity among affluent consumers who prioritize quality over quantity. Additionally, the trend of premiumization in the global market is driven by consumer demand for luxury experiences, positioning sake as an elegant option for special occasions and fine dining.

Restraints in the Global Sake Market

The global sake market encounters significant challenges due to limited awareness beyond its traditional markets of Japan and Asia. In areas such as North America and Europe, many consumers view sake as an unfamiliar or niche beverage, which can impede wider acceptance, especially in regions dominated by preferences for beer, wine, or spirits. To facilitate the ongoing expansion of sake on a global scale, it is essential for brewers and distributors to prioritize educational initiatives, robust marketing campaigns, and comprehensive consumer outreach efforts. By doing so, they can effectively promote the unique history, versatility, and cultural importance of sake, fostering greater appreciation and consumption.

Market Trends of the Global Sake Market

The global sake market is witnessing a distinct trend towards premiumization, where both consumers and producers are gravitating towards higher-quality offerings. This shift is characterized by an increased focus on refined, artisanal products that emphasize the purity of ingredients and the complexity of brewing techniques. High-end brands are emerging, showcasing limited-edition releases, elevated alcohol-by-volume content, and small-batch productions that appeal to discerning drinkers. This trend is further enhanced by sophisticated packaging and innovative marketing strategies, elevating sake's status and creating an aspirational image that resonates with a broader audience, ultimately broadening the market's demographic reach and consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sake Market Size by Type & CAGR (2026-2033)

• Market Overview
• Ordinary
• Junmai
• Honjozo
• Ginjo
• Junmai Ginjo
• Others

Global Sake Market Size by Range & CAGR (2026-2033)

• Market Overview
• Low
• Medium
• Premium

Global Sake Market Size by Age & CAGR (2026-2033)

• Market Overview
• 0-40 Years
• 40-60 Years
• Above 60 Years

Global Sake Market Size & CAGR (2026-2033)

• North America (Type, Range, Age)
  • US
  • Canada
• Europe (Type, Range, Age)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Range, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Range, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Range, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Hakutsuru Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikusui Sake Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota / Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuryu Sake Brewing Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatsuuma-Honke Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Homare Sake Brewery Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hananomai Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiragiku Shuzo Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aramasa Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niizawa Brewery (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimizu Seizaburo Shoten Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yaegaki Sake & Spirits, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otokoyama Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SakeOne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KANPAI London Craft Sake (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations