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1909122

防毒软体市场规模、份额和成长分析（按部署模式、设备、最终用户、威胁防护类型和地区划分）－2026-2033年产业预测

Antivirus Software Market Size, Share, and Growth Analysis, By Deployment Model, By Device, By End-User, By Threat Protection Type, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月01日 | 出版商:

SkyQuest | 英文 194 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球防毒软体市场规模将达到 50.5 亿美元，到 2025 年将达到 54.2 亿美元，到 2033 年将达到 96 亿美元，预测期（2026-2033 年）的复合年增长率为 7.4%。

全球防毒软体市场正经历强劲成长，这主要得益于恶意软体、勒索软体和复杂网路钓鱼攻击威胁的日益加剧。企业和个人对网路风险的日益重视，推动了对功能全面的高阶防毒解决方案的需求。包括电脑、智慧型手机、穿戴式装置和物联网技术在内的连网装置的激增，扩大了攻击面，也使得多方面、跨平台的防御措施变得特别必要。法规结构、合规性要求和资料保护法都强制企业采用防毒保护措施。云端运算、远端办公和混合办公模式的普及带来了新的安全漏洞，进一步增加了对扩充性、即时防毒解决方案的需求。中小企业尤其倾向使用经济高效的云端安全工具。此外，人工智慧和机器学习技术的进步也提高了防毒软体抵御未来威胁的有效性。

全球防毒软体市场驱动因素

全球防毒软体市场的主要驱动因素之一是针对个人和企业的网路威胁和恶意软体攻击的日益增多。随着数位转型加速，越来越多的敏感资讯被储存在线上，对强大的网路安全解决方案的需求也随之飙升。各组织机构面临保护资料免受资料外洩、勒索软体和各种网路钓鱼攻击的压力。人们对网路安全风险的日益重视促使企业加大对防毒软体解决方案的投资，这些解决方案对于保护个人和企业资料免受不断演变的网路犯罪手段的侵害至关重要。这正在推动该领域的市场成长和创新。

限制全球防毒软体市场的因素

全球防毒软体市场面临的主要限制因素之一是免费和开放原始码防毒解决方案的日益普及，这些方案能够免费提供基础防护。这种趋势可能会降低企业和个人投资付费高级产品的意愿，因为他们认为免费方案已经能够满足自身需求。此外，随着网路威胁日益复杂，消费者往往低估潜在风险，忽略了投资强大安全解决方案的重要性。这种情况为防毒软体公司带来了挑战，他们需要在竞争激烈的市场环境中证明其综合解决方案的附加价值。

全球防毒软体市场趋势

全球防毒软体市场正经历着向人工智慧驱动的威胁侦测和回应机制的显着转变，这反映出人工智慧和机器学习正成为网路安全战略不可或缺的一部分。供应商正在加速采用人工智慧解决方案，以增强对包括恶意软体、零日漏洞和网路钓鱼攻击在内的各种威胁的即时侦测和缓解能力。透过利用能够从持续威胁中学习的自适应安全技术，企业正在提升其在各种设备和平台上的防御能力。领先的厂商正在利用预测分析和强大的机器学习演算法来增强其产品，以满足不断发展的数位化环境中消费者和企业的需求。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Microsoft Corporation
McAfee LLC
NortonLifeLock Inc.
Kaspersky Lab
Bitdefender SRL
Trend Micro Inc.
Avast Software sro
ESET spol. s ro
Sophos Ltd.
F-Secure Oyj
Fortinet Inc.
Cisco Systems Inc.
Palo Alto Networks Inc.
Check Point Software Technologies Ltd.
CrowdStrike Holdings Inc.
Symantec Corporation（Broadcom）
Quick Heal Technologies Ltd.
AhnLab Inc.
Malwarebytes Inc.
Vipre Security

结论与建议

简介目录

Product Code: SQMIG45F2229

Global Antivirus Software Market size was valued at USD 5.05 Billion in 2024 and is poised to grow from USD 5.42 Billion in 2025 to USD 9.6 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The global antivirus software market is experiencing robust growth, propelled by escalating threats from malware, ransomware, and sophisticated phishing attacks. An increasing awareness of cyber risks among businesses and individuals has heightened demand for advanced antivirus solutions featuring comprehensive functionalities. The proliferation of internet-connected devices, including computers, smartphones, wearables, and IoT technologies, expands the attack surface, necessitating multifaceted, cross-platform defenses. Regulatory frameworks, along with corporate compliance initiatives and data protection laws, dictate that businesses adopt antivirus measures. The surge in cloud computing, remote, and hybrid work models introduces new vulnerabilities, intensifying the need for scalable, real-time antivirus solutions. Small to medium-sized enterprises are particularly focused on cost-effective cloud-based security tools. Furthermore, advancements in AI and machine learning are enhancing the effectiveness of antivirus software for future threats.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Antivirus Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Antivirus Software Market Segments Analysis

Global Antivirus Software Market is segmented by Deployment Model, Device, End-User, Threat Protection Type and region. Based on Deployment Model, the market is segmented into Cloud-based Antivirus Software and On-Premises Antivirus Software. Based on Device, the market is segmented into Desktops & Laptops, Smartphones & Tablets, Servers and IoT & Connected Devices. Based on End-User, the market is segmented into Enterprises, Small & Medium Businesses (SMBs), Government & Public Sector and Individual Consumers. Based on Threat Protection Type, the market is segmented into Virus/Malware Protection, Ransomware Protection, Phishing & Spam Protection, Advanced Persistent Threats (APTs) and Internet of Things (IoT) Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Antivirus Software Market

One of the key market drivers for the global antivirus software market is the increasing prevalence of cyber threats and malware attacks targeting both individuals and businesses. As digital transformation accelerates and more sensitive information is stored online, the demand for robust cybersecurity solutions has surged. Organizations are compelled to protect their data from breaches, ransomware, and various forms of phishing attacks. This heightened awareness of cybersecurity risks has led to greater investment in antivirus software solutions, making them essential for safeguarding personal and corporate data against evolving cybercriminal tactics, thereby boosting market growth and innovation in this space.

Restraints in the Global Antivirus Software Market

One key market restraint for the global antivirus software market is the growing prevalence of free and open-source antivirus solutions, which provide basic protection without any cost. This trend can deter businesses and individuals from investing in premium antivirus products, as they may perceive the free alternatives as sufficient for their needs. Additionally, the increasing sophistication of cyber threats often leads consumers to overlook the importance of investing in robust security solutions, as they may underestimate the potential risks. This dynamic creates a challenge for antivirus companies to demonstrate the added value of their comprehensive offerings in a highly competitive landscape.

Market Trends of the Global Antivirus Software Market

The Global Antivirus Software market is witnessing a pronounced shift towards AI-driven threat detection and response mechanisms, reflecting a trend where artificial intelligence and machine learning are integral to cybersecurity strategies. Vendors are increasingly implementing AI-powered solutions that enhance real-time detection and mitigation of diverse threats, including malware, zero-day vulnerabilities, and phishing attempts. By leveraging adaptive security technologies that learn from ongoing threats, companies are able to improve their defensive capabilities across various devices and platforms. Notable players have begun utilizing predictive analytics and robust machine learning algorithms to fortify their offerings, catering to both consumer and enterprise needs in an evolving digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Regulatory Landscape

Global Antivirus Software Market Size by Deployment Model & CAGR (2026-2033)

Market Overview
Cloud-based Antivirus Software
On-Premises Antivirus Software

Global Antivirus Software Market Size by Device & CAGR (2026-2033)

Market Overview
Desktops & Laptops
Smartphones & Tablets
Servers
IoT & Connected Devices

Global Antivirus Software Market Size by End-User & CAGR (2026-2033)

Market Overview
Enterprises
Small & Medium Businesses (SMBs)
Government & Public Sector
Individual Consumers

Global Antivirus Software Market Size by Threat Protection Type & CAGR (2026-2033)

Market Overview
Virus/Malware Protection
Ransomware Protection
Phishing & Spam Protection
Advanced Persistent Threats (APTs)
Internet of Things (IoT) Security

Global Antivirus Software Market Size & CAGR (2026-2033)

North America (Deployment Model, Device, End-User, Threat Protection Type)
- US
- Canada
Europe (Deployment Model, Device, End-User, Threat Protection Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Model, Device, End-User, Threat Protection Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Model, Device, End-User, Threat Protection Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Model, Device, End-User, Threat Protection Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McAfee LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NortonLifeLock Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kaspersky Lab
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bitdefender SRL
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trend Micro Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avast Software s.r.o.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ESET spol. s r.o.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sophos Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
F-Secure Oyj
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fortinet Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Palo Alto Networks Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Check Point Software Technologies Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CrowdStrike Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Symantec Corporation (Broadcom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quick Heal Technologies Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AhnLab Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Malwarebytes Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vipre Security
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments