全球全地形车和多用途车轮胎市场规模、份额和成长分析（按轮胎类型、车辆类型、轮胎尺寸、材料、应用和地区划分）—产业预测（2026-2033 年）

全球 ATV 和 UTV 轮胎市场规模预计在 2024 年达到 10.3 亿美元，从 2025 年的 11 亿美元增长到 2033 年的 18.7 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.9%。

全球全地形车 (ATV) 和多用途车 (UTV) 轮胎市场正经历强劲增长，这主要得益于人们对探险运动和休閒活动日益增长的兴趣。 ATV 和 UTV 在军事领域的应用日益广泛，加上政府的支持性法规，进一步推动了市场扩张。消费者将这些车辆用于农业、狩猎和户外旅游等用途，也带动了对耐用型特殊轮胎的需求。亚太地区户外旅游的蓬勃发展和可支配收入的成长，为市场创造了巨大的发展机会。儘管全地形轮胎仍占据主导地位，但泥地和沙地轮胎的需求也显着增长。技术创新致力于提升轮胎的耐用性、抓地力和性能，例如采用先进的橡胶配方和自清洁胎面花纹等创新技术，从而提高安全性、舒适性和整体使用寿命。越来越多的新兴企业以极具竞争力的价格，推出高性能轮胎产品，以满足不同使用者的需求。

推动全球全地形车和多用途车轮胎市场发展的因素

越野休閒活动（包括探险运动、越野骑行和赛车运动）日益受到关注，是推动全球全地形车 (ATV) 和多用途车 (UTV) 轮胎市场扩张的主要动力。对于那些渴望逃离日常生活、亲近大自然、体验多元地形之美的人来说，全地形车正变得至关重要。这一趋势在拥有众多自然公园、蜿蜒小径和风景如画的山地景观的地区尤为明显，这激发了消费者对户外探索的兴趣，并推动了对专为这些崎岖地形设计的高品质轮胎的需求。因此，在户外爱好者的推动下，该市场正经历着强劲的成长。

限制全球全地形车/多用途车轮胎市场的因素

全球全地形车 (ATV) 和多用途车 (UTV) 轮胎市场面临的主要挑战之一是高性能轮胎的高昂价格。这些轮胎采用优质材料和先进技术製造，以实现卓越性能，但也因此成本高昂。高昂的价格可能会限制消费者的接受度，尤其是在价格敏感度较低的发展中地区。因此，这种经济障碍可能会影响轮胎的更换频率，并最终阻碍整个全地形车和多用途车轮胎行业的成长，因为潜在买家可能会寻求价格更实惠且品质不打折扣的替代品。

全球全地形车/多用途车轮胎市场趋势

全球全地形车 (ATV) 和多用途车 (UTV) 轮胎市场正经历着向特种轮胎的显着转变，这主要受消费者对更高性能和更耐用性的需求不断增长的驱动。无论是爱好者还是工业相关人员，都在寻求能够在泥泞、雪地、沙地和岩石等各种地形上提供卓越抓地力和长寿命的轮胎。这一趋势凸显了消费者对全地形性能的重视，以及对能够在严苛条件下承受高强度使用的轮胎的需求。特种轮胎的兴起反映了消费者对优化车辆性能产品的普遍偏好，也预示着特种轮胎市场将持续创新和成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球全地形车/多用途车轮胎市场规模（按轮胎类型和复合年增长率划分）（2026-2033 年）

• 全地形轮胎
• 泥地轮胎
• 沙地轮胎
• 攀岩轮胎
• 铺装轮胎

全球全地形车及多用途车轮胎市场规模（按车辆类型划分）及复合年增长率（2026-2033 年）

• 全地形车（ATV）
• 多用途任务车辆（UTV）
• 并排式车辆
• 四轮车
• 运动型全地形车

全球全地形车/多用途车轮胎市场规模（依轮胎尺寸划分）及复合年增长率（2026-2033 年）

• 小号（最大 24 吋）
• 中号（24-30吋）
• 大号（超过 30 吋）
• 客製尺寸

全球全地形车/多用途车轮胎市场规模（按材料和复合年增长率划分）（2026-2033 年）

• 橡皮
• 复合材料
• 斜交轮胎
• 子午线轮胎

全球全地形车和多用途车轮胎市场规模（按价格分布和复合年增长率划分）（2026-2033 年）

• 价格分布实惠（50美元以下）
• 价格分布（50-100美元）
• 高级版（100-200美元）
• 豪华/高性能（200 美元以下）

全球全地形车/多用途车轮胎市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 休閒用途
• 农业
• 商业的

全球全地形车及多用途车轮胎市场规模（按地区划分）及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Maxxis International（Taiwan）
• ITP Tires（USA）
• Kenda Rubber Industrial Co., Ltd.（Taiwan）
• Carlisle（USA）
• GBC Motorsports（USA）
• Goodyear Tire & Rubber Company（USA）
• Michelin SE（France）
• BFGoodrich（USA/France）
• Duro Tire & Wheel Corp.（Taiwan）
• CST Tires（Taiwan）
• Bridgestone Corporation（Japan）
• Sedona Tire & Wheel（USA）
• System 3 Off-Road（USA）
• STI Powersports（USA）
• Pro Armor（USA）
• Tusk（USA）
• EFX Performance Tires（USA）
• Tensor Tire（USA）
• Wanda Group（China）
• AMS Tires（USA）

结论与建议

Global ATV UTV Tire Market size was valued at USD 1.03 Billion in 2024 and is poised to grow from USD 1.1 Billion in 2025 to USD 1.87 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global ATV UTV tire market is witnessing robust growth, fueled by a rising interest in adventure sports and recreational activities. Increased adoption of ATVs and UTVs for military purposes, along with supportive government regulations, further stimulate market expansion. The consumer shift toward utilizing these vehicles for agriculture, hunting, and outdoor tourism underscores the heightened demand for durable specialty tires. Outdoor tourism in the Asia-Pacific region, combined with growing disposable incomes, presents promising opportunities. While all-terrain tires remain dominant, there is a notable increase in the demand for mud and sand tires. Technological advancements focus on durability, traction, and enhanced performance, with innovations like advanced rubber compounds and self-cleaning tread patterns improving safety, comfort, and overall service life. Emerging players are entering the market with competitively priced, high-performance options tailored to meet diverse user needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global ATV UTV Tire market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global ATV UTV Tire Market Segments Analysis

Global ATV UTV Tire Market is segmented by Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application and region. Based on Tire Type, the market is segmented into All-Terrain Tires, Mud Tires, Sand Tires, Rock Crawling Tires and Pavement Tires. Based on Vehicle Type, the market is segmented into ATVs (All-Terrain Vehicles), UTVs (Utility Task Vehicles), Side-by-Side Vehicles, Four-Wheelers and Sport ATVs. Based on Tire Size, the market is segmented into Small (up to 24 inches), Medium (24 to 30 inches), Large (over 30 inches) and Custom Sizes. Based on Material, the market is segmented into Rubber, Composite Materials, Bias Ply Tires and Radial Tires. Based on Price Range, the market is segmented into Budget-Friendly (<$50), Mid-Range ($50 - $100), Premium ($100 - $200) and Luxury/High-Performance (<$200). Based on Application, the market is segmented into Recreational, Agricultural and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global ATV UTV Tire Market

The increasing enthusiasm for off-road recreational activities, including adventure sports, trail riding, and motorsport events, significantly propels the expansion of the global ATV and UTV tire market. All-terrain vehicles are becoming essential for individuals seeking an escape from daily routines, allowing them to venture into nature and experience the beauty of diverse landscapes. This trend is particularly pronounced in regions abundant with natural parks, winding trails, and picturesque mountain vistas, thereby enhancing consumer interest in outdoor exploration and driving demand for high-quality tires designed for these rugged terrains. As a result, the market experiences robust growth driven by outdoor enthusiasts.

Restraints in the Global ATV UTV Tire Market

One of the significant challenges facing the global ATV and UTV tire market is the elevated pricing associated with advanced, terrain-specific tires. These tires are crafted from high-quality materials and utilize sophisticated technology to enhance performance, resulting in a substantial cost. This expense may limit their adoption among consumers, particularly in developing regions where price sensitivity tends to be lower. Consequently, this financial barrier could influence the frequency of tire replacements and ultimately hinder overall growth within the ATV and UTV tire industry, as potential buyers may seek more affordable alternatives that do not compromise on quality.

Market Trends of the Global ATV UTV Tire Market

The global ATV and UTV tire market is witnessing a marked shift towards specialty tires, driven by an escalating demand for enhanced performance and durability. Enthusiasts and industries alike are seeking tires that offer superior grip and longevity across diverse terrains, including mud, snow, sand, and rocky surfaces. This trend emphasizes consumers' preference for all-terrain capabilities, as well as the need for tires designed to withstand rigorous use in challenging conditions. The rise of specialized tires reflects a broader consumer inclination towards products that optimize vehicle performance, indicating a thriving market poised for continued innovation and growth in the specialty tire segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global ATV UTV Tire Market Size by Tire Type & CAGR (2026-2033)

• Market Overview
• All-Terrain Tires
• Mud Tires
• Sand Tires
• Rock Crawling Tires
• Pavement Tires

Global ATV UTV Tire Market Size by Vehicle Type & CAGR (2026-2033)

• Market Overview
• ATVs (All-Terrain Vehicles)
• UTVs (Utility Task Vehicles)
• Side-by-Side Vehicles
• Four-Wheelers
• Sport ATVs

Global ATV UTV Tire Market Size by Tire Size & CAGR (2026-2033)

• Market Overview
• Small (up to 24 inches)
• Medium (24 to 30 inches)
• Large (over 30 inches)
• Custom Sizes

Global ATV UTV Tire Market Size by Material & CAGR (2026-2033)

• Market Overview
• Rubber
• Composite Materials
• Bias Ply Tires
• Radial Tires

Global ATV UTV Tire Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Budget-Friendly (<$50)
• Mid-Range ($50 - $100)
• Premium ($100 - $200)
• Luxury/High-Performance (<$200)

Global ATV UTV Tire Market Size by Application & CAGR (2026-2033)

• Market Overview
• Recreational
• Agricultural
• Commercial

Global ATV UTV Tire Market Size & CAGR (2026-2033)

• North America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • US
  • Canada
• Europe (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Maxxis International (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITP Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenda Rubber Industrial Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlisle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GBC Motorsports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodyear Tire & Rubber Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michelin S.E. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BFGoodrich (USA/France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duro Tire & Wheel Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CST Tires (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bridgestone Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sedona Tire & Wheel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• System 3 Off-Road (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STI Powersports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Armor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tusk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EFX Performance Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tensor Tire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanda Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMS Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations