刺绣市场规模、份额和成长分析（按产品类型、最终用途产业、材料类型、工艺、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球刺绣市场规模将达到 40.6 亿美元，到 2025 年将达到 43.4 亿美元，到 2033 年将达到 74.1 亿美元，预测期（2026-2033 年）的复合年增长率为 6.9%。

在全球纺织服装产业的成长、个人化产品需求的增加以及技术进步的推动下，全球刺绣市场持续稳定扩张。刺绣能够提升服装、配件和家居装饰的视觉吸引力和独特性，吸引追求独特产品的消费者。消费者对本地工匠、精品品牌和时装公司手工製作和客製化产品的兴趣日益浓厚，也推动了市场的发展。此外，零售网路的扩张和全球知名度的提升也带动了终端用户市场对刺绣产品的需求。民族和文化服饰的兴起进一步凸显了刺绣在传统服饰中的重要角色。先进的电脑刺绣机和数位设计软体等技术创新，提高了生产效率和设计精度，而材料的改进则提升了刺绣产品在各种应用领域的品质和耐用性。

推动全球刺绣市场发展的因素

由于消费者在服装和家居装饰产品上的支出不断增长，全球刺绣市场正在蓬勃发展。随着消费者越来越注重产品差异化和生活方式导向消费，刺绣服装、枕头套、窗帘、各种家居用品及其他产品的零售额均有所增长。尤其是在都市区和高端市场，利用装饰性刺绣来提升服装和家居产品的真实性和感知价值已成为日益流行的趋势。这一趋势凸显了消费者对日常用品中独特和手工元素的日益偏好，从而推动了刺绣行业的扩张，以满足眼光独到的消费者的需求。

全球刺绣市场限制因素

由于刺绣工艺劳动密集且纯手工，成本高昂，全球刺绣市场面临严峻挑战。随着工资持续上涨和消费者对快速交货的期望不断提高，製造商往往难以在价格和品质之间取得平衡。这种情况限制了刺绣工艺的广泛应用，尤其是在价格敏感型市场和注重预算的时尚品牌中，高成本阻碍了市场渗透。这些因素共同构成了製造商吸引追求低成本消费者的障碍，限制了整个刺绣市场的成长潜力。

全球刺绣市场趋势

受个人化和客製化产品需求日益增长的推动，全球刺绣市场正经历显着成长。消费者越来越追求能够体现个人风格和喜好的独特设计，这导致包括时尚服饰、商务服装和家居装饰在内的各个品类的定製商品需求激增。为了因应这一转变，各大品牌纷纷采用基于网路的客製化解决方案，并推出限量版系列，以满足顾客对差异化的需求。因此，企业正在提供高品质的客製化刺绣解决方案，以增强客户参与和品牌忠诚度，在竞争激烈的市场中占据优势，并满足现代消费者表达自我的愿望。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球刺绣市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 机器刺绣
• 手工刺绣
• 数位刺绣
• 刺绣服装
• 刺绣配件

全球刺绣市场规模（依最终用途产业划分）及复合年增长率（2026-2033 年）

• 时尚与服装
• 家用纺织品
• 运动与户外
• 卫生保健
• 促销产品

全球刺绣市场规模（按材料类型和复合年增长率划分）（2026-2033 年）

• 棉布
• 聚酯纤维
• 丝绸
• 尼龙
• 混纺布料

全球刺绣市场规模（依技术及复合年增长率划分）（2026-2033 年）

• 十字绣
• 自由式刺绣
• 贴布绣
• 镂空
• 羊毛刺绣

全球刺绣市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 网路商店
• 实体零售商
• 批发商
• 直销
• 工艺品和特色商店

全球刺绣市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Brother Industries, Ltd.（Japan）
• Tajima Group（Japan）
• Janome Sewing Machine Co., Ltd.（Japan）
• JUKI Corporation（Japan）
• Bernina International AG（Switzerland）
• Ricoma International Corporation（USA）
• ZSK Stickmaschinen GmbH（Germany）
• SWF（SunStar Co. Ltd.）（South Korea）
• Barudan Co. Ltd.（Japan）
• Melco International（USA）
• PFAFF Industriesysteme und Maschinen GmbH（Germany）
• Singer Sewing Company（USA）
• HappyJapan Inc.（Japan）
• Mitsubishi Electric Corporation（Japan）
• Beijing DAHAO Technology Corp., Ltd.（China）
• Zhejiang Xinsheng Technology Co., Ltd.（China）
• Zhejiang Yuelong Sewing Equipment Co., Ltd.（China）
• ColDesi（USA）
• Meistergram（USA）
• Husqvarna Viking（Sweden）

结论与建议

Global Embroidery Market size was valued at USD 4.06 Billion in 2024 and is poised to grow from USD 4.34 Billion in 2025 to USD 7.41 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global embroidery market is witnessing robust expansion, fueled by growth in the textile and apparel sector, heightened demand for personalized items, and advancements in technology. Embroidery enhances the visual appeal and uniqueness of clothing, accessories, and home decor, attracting consumers seeking distinctive products. The market benefits from increased interest among local artisans, boutique brands, and fashion houses in handmade and bespoke offerings. Additionally, the rise of retail networks and global exposure fosters demand for embroidered goods across end-use markets. The surge in ethnic and cultural fashion trends further emphasizes embroidery's role in traditional apparel. Technological innovations, including advanced computerized embroidery machines and digitized design software, have optimized productivity and design accuracy, while improved materials enhance the quality and durability of embroidered items across various applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Embroidery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Embroidery Market Segments Analysis

Global Embroidery Market is segmented by Product Type, End-Use Industry, Material Type, Technique, Distribution Channel and region. Based on Product Type, the market is segmented into Machine Embroidery, Hand Embroidery, Digital Embroidery, Embroidered Apparel and Embroidered Accessories. Based on End-Use Industry, the market is segmented into Fashion and Apparel, Home Textiles, Sports and Outdoor, Healthcare and Promotional Products. Based on Material Type, the market is segmented into Cotton, Polyester, Silk, Nylon and Blended Fabrics. Based on Technique, the market is segmented into Cross-Stitch, Free-Motion Embroidery, Applique Embroidery, Cutwork and Wool Embroidery. Based on Distribution Channel, the market is segmented into Online Stores, Brick-and-Mortar Retailers, Wholesale Distributors, Direct Sales and Craft and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Embroidery Market

The global embroidery market is experiencing growth due to increased consumer expenditure on both apparel and home decor items. As consumers prioritize differentiation and lifestyle-oriented purchases, products such as embroidered clothing, pillowcases, curtains, and various home goods are witnessing a rise in retail sales. Urban areas and premium segments are particularly leveraging decorative embroidery to enhance the authenticity and perceived value of apparel and home products. This trend highlights a growing preference for unique and artisanal elements in everyday items, driving expansion within the embroidery sector as it meets the demands of a discerning consumer base.

Restraints in the Global Embroidery Market

The Global Embroidery market faces significant challenges due to the nature of tailor-made and hand-made embroidery, which is labor-intensive and consequently more costly. As wages continue to rise and consumer expectations for quicker delivery grow, manufacturers often struggle to maintain a balance between affordability and quality. This predicament limits the accessibility of embroidery, particularly in price-sensitive markets and among budget-conscious fashion brands, as the elevated costs hinder broader market penetration. The combination of these factors creates a barrier for manufacturers aiming to appeal to consumers seeking lower-priced options, thus restricting the embroidery market's overall growth potential.

Market Trends of the Global Embroidery Market

The global embroidery market is experiencing a significant upward trend fueled by the growing demand for personalized and customized products. Consumers increasingly seek unique designs that reflect their individual styles and preferences, leading to a surge in customized merchandise across various sectors, including fashion, business attire, and home decor. This shift is driving brands to implement web-based customization solutions and launch exclusive collections that resonate with customers' desires for differentiation. As a result, businesses are enhancing customer engagement and brand loyalty by offering high-quality, bespoke embroidery solutions, positioning themselves favorably in a competitive marketplace and catering to the modern consumer's quest for self-expression.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Embroidery Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Machine Embroidery
• Hand Embroidery
• Digital Embroidery
• Embroidered Apparel
• Embroidered Accessories

Global Embroidery Market Size by End-Use Industry & CAGR (2026-2033)

• Market Overview
• Fashion and Apparel
• Home Textiles
• Sports and Outdoor
• Healthcare
• Promotional Products

Global Embroidery Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Cotton
• Polyester
• Silk
• Nylon
• Blended Fabrics

Global Embroidery Market Size by Technique & CAGR (2026-2033)

• Market Overview
• Cross-Stitch
• Free-Motion Embroidery
• Applique Embroidery
• Cutwork
• Wool Embroidery

Global Embroidery Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Stores
• Brick-and-Mortar Retailers
• Wholesale Distributors
• Direct Sales
• Craft and Specialty Stores

Global Embroidery Market Size & CAGR (2026-2033)

• North America (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Brother Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tajima Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Janome Sewing Machine Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUKI Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernina International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricoma International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZSK Stickmaschinen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SWF (SunStar Co. Ltd.) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barudan Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melco International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PFAFF Industriesysteme und Maschinen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singer Sewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HappyJapan Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beijing DAHAO Technology Corp., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Xinsheng Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Yuelong Sewing Equipment Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ColDesi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meistergram (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Viking (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations