AI影片产生市场规模、份额和成长分析（按组件、组织规模、来源、应用、部署模式和地区划分）－2026-2033年产业预测

全球人工智慧影片生成市场规模预计在 2024 年达到 74.9 亿美元，从 2025 年的 89.1 亿美元增长到 2033 年的 355.8 亿美元，在预测期（2026-2033 年）内复合年增长率为 18.9%。

全球人工智慧影片生成市场正经历显着增长，这主要得益于影片内容需求的不断增长以及人们对视觉媒体（而非传统文字和图像）日益增长的偏好。目前，约80%的网路流量为影片，凸显了企业迫切需要采取以影片为中心的策略。社群媒体的快速发展和网路连线的改善进一步推动了对高效能影片创作工具的需求。创新的人工智慧应用层出不穷，使用户能够轻鬆地从各种内容来源（例如电子表格和简报）生成影片。这些平台提供诸如虚拟形象、萤幕录製和丰富的媒体库等用户友好功能，从而优化影片製作流程，提高效率，并为不同的受众群体创作引人入胜且易于访问的内容。

推动全球人工智慧影片生成市场发展的因素

全球人工智慧影片生成市场正经历显着成长，这主要得益于消费者品牌塑造以及社交媒体和电子商务领域精准行销策略的日益重要。品牌和代理商正越来越多地采用客製化的短影片内容，将其作为比传统製作方式更快捷、更具扩充性的替代方案。这种转变使企业能够创建高度客製化的内容，从而引起不同细分市场、语言和产品的共鸣。为了简化和改进运营，更多企业可能会采用文字转影片技术和模板驱动方法，从而快速产生数千个在地化的广告和产品页面版本。

全球人工智慧影片生成市场面临的限制因素

全球人工智慧影片生成市场面临严峻挑战，这主要是由于人们对深度造假技术及其对用户知情同意、图像版权和真实性等方面的影响日益担忧。许多机构选择限制采用这项技术，主要原因是法律体制的不确定性以及对浮水印和签署元元资料等管治措施的需求。这种谨慎的态度阻碍了人工智慧影片产生工具的广泛接受和应用。此外，某些应用还受到合规性要求以及对检测和溯源追踪系统的需求限制，这使得整合过程更加复杂，并增加了营运成本，尤其是在受监管行业和麵向公众的倡议中。

全球人工智慧影片生成市场趋势

全球人工智慧影片生成市场正经历着向多模态、端到端製作流程的显着转变，传统影片製作模式正被全面整合的套件所取代。这些先进工具能够实现从基于文字的电影剧本到包含字幕和图像的同步视听内容的无缝衔接。与分镜、素材库和剧本编辑的整合提升了使用者体验，为行销、学习与发展团队实现了近乎自动化的製作流程。包括平台模板、API和创新软体插件在内的互联工具链的兴起，进一步加速了这些工具链的普及应用，推动了创新，并重新定义了各行业的内容製作工作流程。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估
• 技术评估
• 监管环境

全球人工智慧影片生成市场规模（按组件划分）及复合年增长率（2026-2033 年）

• 解决方案
• 服务

全球人工智慧影片创作市场规模（按企业规模和复合年增长率划分）（2026-2033 年）

• 大公司
• 小型企业
• 个人创作者

全球人工智慧影片生成市场规模（按来源和复合年增长率划分）（2026-2033 年）

• 文字转影片
• 图片转影片
• PowerPoint/幻灯片转影片
• 其他输入

全球人工智慧影片创作市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 行销与广告
• 教育和培训
• 社群媒体内容
• 娱乐/媒体
• 企业/商务沟通

全球人工智慧影片创作市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 基于云端的
• 本地部署
• 杂交种

全球人工智慧影片创作市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Synthesia
• Runway
• Pictory
• OpenAI
• Adobe
• InVideo
• Lumen5
• Veed.io
• Rephrase.ai
• DeepBrain
• Synthesia
• Runway
• Pictory
• OpenAI
• Adobe
• InVideo
• Lumen5
• Veed.io
• Rephrase.ai
• DeepBrain

结论与建议

Global AI Video Generator Market size was valued at USD 7.49 Billion in 2024 and is poised to grow from USD 8.91 Billion in 2025 to USD 35.58 Billion by 2033, growing at a CAGR of 18.9% during the forecast period (2026-2033).

The global AI video generator market is experiencing significant growth, fueled by an escalating demand for video content and the increasing preference for visual media over traditional text and images. Approximately 80% of internet traffic is now driven by videos, highlighting the urgency for businesses to adopt video-centric strategies. The rapid rise in social media usage and enhanced internet connectivity further amplify this demand for efficient video creation tools. Innovative AI applications are emerging, enabling users to generate videos effortlessly from various content sources such as spreadsheets and presentations. Platforms offer user-friendly features, including avatars, screen recording, and extensive media libraries, to enhance the video production process, making it engaging and accessible to a diverse audience while optimizing time efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global AI Video Generator market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global AI Video Generator Market Segments Analysis

Global AI Video Generator Market is segmented by Component, Organization Size, Source, Application, Deployment Model and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises, SMEs and Individual Creators. Based on Source, the market is segmented into Text-to-Video, Image-to-Video, PowerPoint / Slide-to-Video and Other Inputs. Based on Application, the market is segmented into Marketing & Advertising, Education & Training, Social Media Content, Entertainment / Media and Corporate / Business Communications. Based on Deployment Model, the market is segmented into Cloud-Based, On-Premise and Hybrid. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global AI Video Generator Market

The Global AI Video Generator market is experiencing significant growth driven by the rising emphasis on consumer branding and targeted marketing strategies in social media and e-commerce. Brands and agencies are increasingly adopting bespoke short-form video content, as it offers a quicker and more scalable alternative to traditional production methods. This shift allows businesses to create highly tailored content that resonates with diverse segments, languages, and products. To streamline their operations and improve efficiency, more companies are likely to implement text-to-video technologies and template-driven approaches, enabling them to produce thousands of localized variations for advertisements and product pages swiftly.

Restraints in the Global AI Video Generator Market

The Global AI Video Generator market faces significant challenges due to growing concerns around deepfake technology and its implications for consent, likeness usage, and authenticity. Many organizations have opted to limit their adoption of this technology, primarily due to uncertainties surrounding legal frameworks and the need for governance measures such as watermarking and signed metadata. This cautious approach hinders the widespread acceptance and deployment of AI video generation tools. Additionally, certain applications are constrained by compliance requirements and the necessity for detection and provenance systems, which complicate integration processes and escalate operational costs, particularly in regulated sectors and public-facing initiatives.

Market Trends of the Global AI Video Generator Market

The Global AI Video Generator market is witnessing a significant trend towards multimodal, end-to-end production pipelines, transforming traditional video creation into comprehensive suites. These advanced tools enable seamless transitions from text-based film scripts to synchronized audio-visual content, including captions and images. Integration with storyboarding, asset libraries, and script editing enhances the overall user experience, facilitating a nearly automated production process for marketing and learning & development teams. The rise of interconnected toolchains, including platform templates, APIs, and plugins for creative software, is further accelerating adoption, driving innovation, and redefining content creation workflows across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global AI Video Generator Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
• Services

Global AI Video Generator Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs
• Individual Creators

Global AI Video Generator Market Size by Source & CAGR (2026-2033)

• Market Overview
• Text-to-Video
• Image-to-Video
• PowerPoint / Slide-to-Video
• Other Inputs

Global AI Video Generator Market Size by Application & CAGR (2026-2033)

• Market Overview
• Marketing & Advertising
• Education & Training
• Social Media Content
• Entertainment / Media
• Corporate / Business Communications

Global AI Video Generator Market Size by Deployment Model & CAGR (2026-2033)

• Market Overview
• Cloud-Based
• On-Premise
• Hybrid

Global AI Video Generator Market Size & CAGR (2026-2033)

• North America (Component, Organization Size, Source, Application, Deployment Model)
  • US
  • Canada
• Europe (Component, Organization Size, Source, Application, Deployment Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Source, Application, Deployment Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Source, Application, Deployment Model)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Source, Application, Deployment Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Synthesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Runway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pictory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InVideo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veed.io
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rephrase.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepBrain
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Runway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pictory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InVideo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veed.io
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rephrase.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepBrain
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations