基于 SaaS 的商业分析市场规模、份额和成长分析（按交付类型、部署模式、分析类型和地区划分）—产业预测（2026-2033 年）

全球基于 SaaS 的商业分析市场规模预计在 2024 年达到 127.4 亿美元，从 2025 年的 146.3 亿美元增长到 2033 年的 441.3 亿美元，在预测期（2026-2033 年）内复合年增长率为 14.8%。

各行各业的数位转型浪潮正推动着对数据驱动型决策解决方案的需求。企业面临来自客户互动、供应链和内部流程的大量数据，因此即时分析对于获取可执行的洞察至关重要。基于SaaS的线性商业分析平台提供高度扩充性、经济高效且用户友好的解决方案，使企业无需大量基础设施投资即可获得关键洞察。向云端和云端原生分析的转型正在显着推动SaaS分析市场的成长。此外，对敏捷性、远端存取和更高营运效率的需求正在加速这些工具在包括银行、零售、製造和医疗保健在内的各个行业的应用。人工智慧和机器学习的整合透过预测能力和自动化进一步提升了平台的价值，强化了其在决策流程中的重要性。

全球基于SaaS的商业分析市场驱动因素

对数据驱动型商务策略的日益重视正在推动各行各业采用基于SaaS的商业分析解决方案。企业正在利用这些分析工具获取即时洞察、简化营运并提升客户参与。人工智慧技术的整合显着增强了平台的功能，使其能够更快地处理大型资料集并将资料转化为可执行的洞察。决策流程的快速发展不仅提高了效率，也促进了全球基于SaaS的商业分析市场的整体扩张和未来潜力，从而建构了一个更资讯灵通、更敏捷的商业环境。

限制全球基于SaaS的商业分析市场的因素

儘管连接性取得了长足进步，但将来自不同系统的数据整合到统一的基于 SaaS 的分析平台仍然是一项重大挑战。遗留系统、不同的资料集格式以及孤立的资料集都会阻碍快速采用，并影响洞察的品质。虽然现代 API 和整合工具提高了互通性，但拥有复杂IT基础设施的组织可能会无意中阻碍全面采用。这种复杂性会造成障碍，阻碍向高效分析解决方案的无缝过渡，最终影响整体商业智慧策略的有效性。在组织应对这些挑战的过程中，解决整合难题对于充分发挥 SaaS 商业分析解决方案的潜力至关重要。

全球基于SaaS的商业分析市场趋势

全球基于SaaS的商业分析市场正经历着向人工智慧驱动的增强型分析的重大转变，这使得非技术用户也能更轻鬆地获取和利用数据。透过利用人工智慧和机器学习，企业正在实现资料准备、洞察发现和预测建模等关键流程的自动化。这种转变不仅加快了分析速度，也使企业能够更快、更明智地做出决策，进而提高营运效率和竞争优势。随着越来越多的企业将数据驱动策略置于优先地位，人工智慧与分析解决方案的整合有望重新定义洞察的生成方式，并进一步推动数据分析在企业各个层面的普及。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球基于SaaS的商业分析市场规模（按产品类型和复合年增长率划分）（2026-2033年）

• 软体
• 服务

全球基于SaaS的商业分析市场规模（按部署模式和复合年增长率划分）（2026-2033年）

• 公共云端
• 私有云端

全球基于SaaS的商业分析市场规模（按分析类型和复合年增长率划分）（2026-2033年）

• 说明分析
• 预测分析
• 预测分析

全球基于SaaS的商业分析市场规模及复合年增长率（2026-2033年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Microsoft（USA）
• Salesforce（USA）
• Google（USA）
• SAP SE（Germany）
• Oracle（USA）
• Qlik（USA/Sweden）
• ThoughtSpot（USA）
• Domo（USA）
• Sisense（USA）
• Alteryx（USA）
• Amazon Web Services（AWS）（USA）
• IBM（USA）
• SAS Institute（USA）
• MicroStrategy（USA）
• Zoho Corporation（India）
• TIBCO Software（USA）
• Yellowfin（Australia）
• GoodData（USA）
• Mode Analytics（USA）
• Pyramid Analytics（Netherlands）

结论与建议

Global SaaS-based Business Analytics Market size was valued at USD 12.74 Billion in 2024 and is poised to grow from USD 14.63 Billion in 2025 to USD 44.13 Billion by 2033, growing at a CAGR of 14.8% during the forecast period (2026-2033).

The surge in digital transformation across various sectors has led to a heightened demand for data-driven decision-making solutions. Organizations are inundated with vast amounts of data from customer interactions, supply chains, and internal processes, necessitating real-time analysis to derive actionable insights. SaaS-based linear business analytics platforms offer a scalable, cost-effective, and user-friendly solution, facilitating organizations in obtaining critical insights without substantial infrastructure investments. The shift toward cloud and cloud-native analytics is significantly propelling the growth of the SaaS analytics market. Additionally, the need for agility, remote access, and enhanced operational efficiency is accelerating the adoption of these tools across industries, including banking, retail, manufacturing, and healthcare. Incorporation of AI and ML further enhances these platforms through predictive capabilities and automation, bolstering their value in decision-making processes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global SaaS-based Business Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global SaaS-based Business Analytics Market Segments Analysis

Global SaaS-based Business Analytics Market is segmented by Offering, Deployment Model, Analytics Type and region. Based on Offering, the market is segmented into Software and Service. Based on Deployment Model, the market is segmented into Public Cloud and Private Cloud. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global SaaS-based Business Analytics Market

The increasing emphasis on data-driven business strategies is propelling the adoption of SaaS-based business analytics solutions across diverse industries. Companies are leveraging these analytics tools to obtain real-time insights, streamline operations, and enhance customer engagement. The integration of AI technology into these platforms significantly enhances their capabilities, enabling faster processing of large datasets and transforming data into actionable insights. This rapid advancement in decision-making processes not only promotes efficiency but also contributes to the overall expansion and promising future of the global SaaS-based business analytics market, fostering a more informed and agile business environment.

Restraints in the Global SaaS-based Business Analytics Market

Despite advancements in connectivity, integrating data from diverse systems into a unified SaaS-based analytics platform remains a significant challenge. Outdated systems, varying dataset formats, and isolated datasets can obstruct swift deployment and compromise the quality of insights. Although modern APIs and integration tools are enhancing interoperability, they may inadvertently impede comprehensive adoption, especially for organizations with intricate IT infrastructures. This complexity can create barriers that deter seamless transitions to efficient analytics solutions, ultimately affecting the overall effectiveness of business intelligence strategies. As organizations navigate these hurdles, addressing integration challenges becomes crucial for maximizing the potential of SaaS business analytics solutions.

Market Trends of the Global SaaS-based Business Analytics Market

The Global SaaS-based Business Analytics market is witnessing a significant trend towards AI-powered augmented analytics, which enhances data accessibility and usability for non-technical users. By leveraging artificial intelligence and machine learning, organizations are automating key processes such as data preparation, insight discovery, and predictive modeling. This shift not only accelerates the pace of analytics but also empowers businesses to make informed decisions swiftly, thereby driving operational efficiency and competitive advantage. As more organizations prioritize data-driven strategies, the integration of AI in analytics solutions is set to redefine how insights are generated, further democratizing data analytics across all levels of business.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global SaaS-based Business Analytics Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Software
• Service

Global SaaS-based Business Analytics Market Size by Deployment Model & CAGR (2026-2033)

• Market Overview
• Public Cloud
• Private Cloud

Global SaaS-based Business Analytics Market Size by Analytics Type & CAGR (2026-2033)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global SaaS-based Business Analytics Market Size & CAGR (2026-2033)

• North America (Offering, Deployment Model, Analytics Type)
  • US
  • Canada
• Europe (Offering, Deployment Model, Analytics Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Deployment Model, Analytics Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Deployment Model, Analytics Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Deployment Model, Analytics Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik (USA/Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mode Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations