唇膏市场规模、份额及成长分析（按产品、应用、最终用户及地区划分）－2026-2033年产业预测

预计到 2024 年，全球润唇膏市场规模将达到 31 亿美元，到 2025 年将成长至 33.1 亿美元，到 2033 年将成长至 56.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.9%。

全球润唇膏市场正经历显着成长，这主要得益于消费者护肤和整装仪容意识的不断提高。随着人们越来越意识到紫外线、空气污染和干燥气候等环境因素对唇部健康的负面影响，对具有保湿、防护和滋养功效的产品的需求也日益增长。这种转变推动了消费者对专业唇部护理产品的兴趣，包括准药品和含防晒係数（SPF）的产品。此外，越来越多的消费者避免使用合成化学物质，转而优先选择植物油、蜂蜡和乳木果油等天然成分，因此，天然有机润唇膏的趋势日益明显。这种对纯净配方的需求正在推动品牌创新，活性化市场竞争，并吸引註重健康的消费者，从而促进各个地区的市场扩张。

全球润唇膏市场成长要素

由于消费者对唇部健康和整体护肤意识的不断提高，全球润唇膏市场正经历显着增长。人们越来越意识到预防唇部干燥、皲裂和日晒损伤的重要性，这推动了对有效解决这些问题的产品的需求。这种日益增长的需求促使各大品牌开发出添加了防晒成分、滋养油和必需维生素等成分的产品。因此，在消费者寻求有效解决方案以改善唇部护理的驱动下，对润唇膏的需求持续上升。

限制全球润唇膏市场的因素

全球润唇膏市场面临季节性销售波动带来的挑战。冬季和寒冷地区的需求往往增加，而夏季则有所下降。这种波动性增加了製造商库存管理和生产计画的难度，使其难以维持稳定的收入来源。因此，由于需求波动阻碍了有效的长期策略，企业可能难以实现持续的市场成长。这种不稳定的消费者购买模式迫使企业快速调整，可能导致意想不到的库存过剩或短缺，从而破坏整体市场稳定性。

全球润唇膏市场趋势

全球润唇膏市场正经历着向天然有机产品的重大转变，反映出消费者对健康和福祉日益增长的意识。随着越来越多的消费者优先考虑乳木果油、蜂蜡和精油等纯净、无化学成分的产品，品牌被迫研发和创新符合这种环保理念的永续配方。这一趋势不仅提升了产品的吸引力，也增强了品牌忠诚度，因为消费者正在寻找安全有效且符合自身价值观的润唇产品。因此，市场上涌现越来越多能够满足消费者对品质和永续性双重需求的润唇膏产品。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球润唇膏市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 固态润唇膏
• 液体凝胶润唇膏

全球润唇膏市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 敏感肌肤
• 干性皮肤

全球润唇膏市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 女性用润唇膏
• 男士润唇膏
• 婴儿润唇膏

全球润唇膏市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Beiersdorf AG（Germany）
• The Unilever Group（United Kingdom）
• L'Oreal SA（France）
• Procter & Gamble（United States）
• Revlon, Inc.（United States）
• Avon Products, Inc.（United States）
• EOS Products LLC（United States）
• Burt's Bees（United States）
• Carmex（United States）
• Mentholatum（United States）
• Maybelline（US）
• Chanel（France）
• Neutrogena（United States）
• MAC（US）
• DHC（Japan）
• Elizabeth Arden（US）
• Mary Kay（US）
• NUXE（France）
• ChapStick（US）
• Vaseline（UK）

结论与建议

Global Lip Balm Market size was valued at USD 3.1 Billion in 2024 and is poised to grow from USD 3.31 Billion in 2025 to USD 5.65 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global lip balm market is experiencing significant growth, propelled by heightened consumer awareness regarding skincare and personal grooming. As individuals increasingly recognize the detrimental effects of environmental factors like UV rays, pollution, and arid climates on lip health, there is a growing demand for products that offer hydration, protection, and nourishment. This shift has prompted a rise in interest for specialized lip care, including medicated and SPF-infused options. Furthermore, a distinct trend toward natural and organic lip balms is emerging, as consumers seek to avoid synthetic chemicals and prioritize ingredients like plant-based oils, beeswax, and shea butter. This demand for clean formulations is driving brand innovation, fostering competition, and supporting market expansion across various global regions, appealing to health-conscious shoppers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Balm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Balm Market Segments Analysis

Global Lip Balm Market is segmented by Product, Application, End-User and region. Based on Product, the market is segmented into Solid Cream Lip Balm and Liquid Gel Lip Balm. Based on Application, the market is segmented into Sensitive Skin and Dry Skin. Based on End-User, the market is segmented into Lip Balm for Women, Lip Balm for Men and Lip Balm for Baby. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Balm Market

The global lip balm market is experiencing significant growth due to a surge in consumer awareness regarding lip health and overall skincare. As individuals become more conscious of the importance of preventing dryness, chapping, and sun damage, there is an increased desire for products that effectively address these concerns. This heightened interest is motivating brands to innovate by incorporating ingredients such as SPF, nourishing oils, and essential vitamins into their formulations. Consequently, the demand for lip balms is rising, propelling the market forward as consumers seek effective solutions that enhance their lip care routines.

Restraints in the Global Lip Balm Market

The Global Lip Balm market faces challenges due to seasonal fluctuations in sales, as demand tends to rise during winter and in colder regions while declining during warmer months. This variability can complicate inventory management and production planning for manufacturers, making it difficult to maintain steady revenue streams. As a result, businesses may struggle to achieve consistent market growth, as the shifting demand dynamics can hinder effective long-term strategies. This inconsistency in consumer purchasing patterns forces companies to adapt quickly, potentially leading to unanticipated surpluses or shortages that disrupt overall market stability.

Market Trends of the Global Lip Balm Market

The global lip balm market is experiencing a significant shift towards natural and organic products, reflecting consumers' heightened awareness of health and wellness. As buyers prioritize clean, chemical-free ingredients such as shea butter, beeswax, and essential oils, brands are compelled to innovate and create sustainable formulations that align with this eco-conscious mindset. This trend not only enhances product appeal but also fosters brand loyalty, as consumers seek safe and effective lip care solutions that resonate with their values. As a result, the market is seeing an increase in diverse offerings, catering to the growing demand for both quality and sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lip Balm Market Size by Product & CAGR (2026-2033)

• Market Overview
• Solid Cream Lip Balm
• Liquid Gel Lip Balm

Global Lip Balm Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sensitive Skin
• Dry Skin

Global Lip Balm Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Lip Balm for Women
• Lip Balm for Men
• Lip Balm for Baby

Global Lip Balm Market Size & CAGR (2026-2033)

• North America (Product, Application, End-User)
  • US
  • Canada
• Europe (Product, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Unilever Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmex (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mentholatum (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DHC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elizabeth Arden (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NUXE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChapStick (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaseline (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations