查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
行动反恶意软体市场规模、份额和成长分析（按部署模式、设备类型、功能、最终用户产业和地区划分）－2026-2033年产业预测
市场调查报告书
商品编码
1919121

行动反恶意软体市场规模、份额和成长分析（按部署模式、设备类型、功能、最终用户产业和地区划分）－2026-2033年产业预测

Mobile Anti Malware Market Size, Share, and Growth Analysis, By Deployment Model (Cloud-based, On-premises), By Device Type (Smartphones, Tablets), By Features, By End User Industry, By Region - Industry Forecast 2026-2033
出版日期: | 出版商: SkyQuest | 英文 192 Pages | 商品交期: 3-5个工作天内

价格
简介目录

全球行动反恶意软体市场预计到 2024 年将达到 69 亿美元，到 2025 年将达到 80.2 亿美元，到 2033 年将达到 266.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 16.2%。

全球行动反恶意软体市场正经历显着成长，主要驱动力来自智慧型手机的广泛普及和行动网路威胁的日益复杂化。企业自备设备办公室 (BYOD) 模式的普及以及对行动装置进行敏感交易的日益依赖，都推动了消费者和企业的安全需求。 Android 作业系统凭藉其开放式架构占据了最大的市场份额，但也因此更容易受到恶意软体的攻击。北美市场凭藉其强大的智慧型手机普及率和企业在网路安全方面的投入而领先，而欧洲市场则因严格的资料隐私法而迅速崛起。同时，亚太地区正成为成长最快的地区。供应商正越来越多地将人工智慧和机器学习技术融入产品，以增强主动威胁侦测能力，从而确保了在资源密集型挑战下仍然强劲的市场需求。

全球行动反恶意软体市场驱动因素

全球行动反恶意软体市场的主要驱动因素之一是针对行动装置的网路威胁日益频繁且手段愈加复杂。随着行动装置使用量的持续成长，智慧型手机和平板电脑更容易受到各种恶意软体的攻击，包括病毒、勒索软体和网路钓鱼攻击。网路犯罪的激增促使个人和企业更加重视保护其行动设备，从而推动了对高级反恶意软体解决方案的需求。此外，人们对网路安全风险的认识不断提高，并认识到保护敏感的个人和商业资料的重要性，这促使消费者加大对更强大安全措施的投入，进一步推动了市场成长。

限制全球行动反恶意软体市场的因素

全球行动反恶意软体市场面临的主要限制因素之一是网路威胁日益复杂化，其发展速度往往超过防护技术的发展速度。随着网路犯罪者采用多态恶意软体和社交工程等进阶策略，传统的反恶意软体解决方案难以应对，造成使用者虚假的安全感。此外，作业系统和装置硬体的多样性也增加了有效反恶意软体解决方案部署的难度，使得供应商难以在不同平台上提供一致的保护。这种动态环境可能会阻碍企业对行动反恶意软体解决方案进行足够的投资，从而限制市场的成长潜力。

全球行动反恶意软体市场趋势

全球行动反恶意软体市场正呈现显着趋势，企业越来越倾向选择整合式端点防护套件，而非独立的行动反恶意软体应用程式。这项转变源自于对统一安全解决方案的需求，这些解决方案能够无缝整合行动威胁防御 (MTD)、端点侦测与回应 (EDR) 以及扩展侦测与回应 (XDR) 功能。企业正在寻求集中式平台，以便透过单一主机全面管理桌面、伺服器和行动设备，从而简化操作并提高威胁侦测和回应的效率。这一趋势反映出企业在日益复杂的威胁环境中，对全面网路安全策略的重视程度不断提高。

目录

介绍

  • 调查目标
  • 市场定义和范围

调查方法

  • 调查过程
  • 二手资料和一手资料方法
  • 市场规模估算方法

执行摘要

  • 全球市场展望
  • 市场主要亮点
  • 细分市场概览
  • 竞争格局概述

市场动态与展望

  • 总体经济指标
  • 驱动因素和机会
  • 限制与挑战
  • 供给面趋势
  • 需求面趋势
  • 波特的分析和影响

关键市场考察

  • 关键成功因素
  • 影响市场的因素
  • 关键投资机会
  • 生态系测绘
  • 市场吸引力指数（2025）
  • PESTEL 分析
  • 价值链分析
  • 定价分析
  • 案例研究
  • 监管环境
  • 技术评估

全球行动反恶意软体市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

  • 基于云端的
  • 本地部署

全球行动反恶意软体市场规模（依装置类型划分）及复合年增长率（2026-2033 年）

  • 智慧型手机
  • 药片
  • 其他行动装置

全球行动反恶意软体市场规模（按功能和复合年增长率划分）（2026-2033 年）

  • 即时保护
  • 恶意软体检测与清除
  • 漏洞扫描
  • 反钓鱼
  • 应用程式管理

全球行动反恶意软体市场规模（依最终用户产业划分）及复合年增长率（2026-2033 年）

  • BFSI
  • 卫生保健
  • 零售
  • 製造业
  • 教育

全球行动反恶意软体市场规模及复合年增长率（2026-2033）

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 西班牙
    • 法国
    • 英国
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲地区
  • 中东和非洲
    • 海湾合作委员会国家
    • 南非
    • 其他中东和非洲地区

竞争资讯

  • 前五大公司对比
  • 主要企业的市场定位（2025 年）
  • 主要市场参与者所采取的策略
  • 近期市场趋势
  • 公司市占率分析（2025 年）
  • 主要企业公司简介
    • 公司详情
    • 产品系列分析
    • 依业务板块进行公司股票分析
    • 2023-2025年营收年比比较

主要企业简介

  • Gen Digital Inc.
  • Bitdefender
  • McAfee, LLC
  • Trend Micro Incorporated
  • Malwarebytes Inc.
  • Kaspersky
  • ESET
  • Lookout, Inc.
  • Sophos Ltd.
  • Broadcom Inc.
  • Microsoft Corporation
  • Check Point Software Technologies Ltd.
  • CrowdStrike Holdings, Inc.
  • F-Secure Corporation
  • TotalAV
  • Surfshark BV
  • Aura
  • Zimperium, Inc.
  • Pradeo
  • TraceX Labs

结论与建议

简介目录
Product Code: SQMIG45F2243

Global Mobile Anti Malware Market size was valued at USD 6.9 billion in 2024 and is poised to grow from USD 8.02 billion in 2025 to USD 26.65 billion by 2033, growing at a CAGR of 16.2% during the forecast period (2026-2033).

The global mobile anti-malware market is experiencing significant growth, primarily driven by the widespread use of smartphones and the escalating sophistication of mobile-specific cyber threats. The adoption of Bring-Your-Own-Device (BYOD) practices in businesses and the increasing reliance on mobile devices for sensitive transactions have heightened security needs among consumers and enterprises. The Android operating system commands the largest market share due to its open architecture, which attracts malware. North America leads the market with robust smartphone usage and enterprise investment in cybersecurity, while Europe gains traction from stringent data privacy laws, and Asia-Pacific emerges as the fastest-growing region. Suppliers are increasingly incorporating AI and machine learning to enhance proactive threat detection, ensuring strong demand despite the challenges posed by resource consumption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Anti Malware market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Anti Malware Market Segments Analysis

Global Mobile Anti Malware Market is segmented by Deployment Model, Device Type, Features, End User Industry and region. Based on Deployment Model, the market is segmented into Cloud-based and On-premises. Based on Device Type, the market is segmented into Smartphones, Tablets and Other Mobile Devices. Based on Features, the market is segmented into Real-time Protection, Malware Detection and Removal, Vulnerability Scanning, Anti-Phishing and App Management. Based on End User Industry, the market is segmented into BFSI, Healthcare, Retail, Manufacturing and Education. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Anti Malware Market

One key market driver for the global mobile anti-malware market is the increasing frequency and sophistication of cyber threats targeting mobile devices. As mobile usage continues to rise, so does the vulnerability of smartphones and tablets to various forms of malware, including viruses, ransomware, and phishing attacks. This surge in cybercrime is prompting both individuals and enterprises to prioritize the protection of their mobile devices, thereby driving demand for advanced anti-malware solutions. Furthermore, the growing awareness of cybersecurity risks and the importance of safeguarding sensitive personal and business data are leading consumers to invest in more robust security measures, further enhancing market growth.

Restraints in the Global Mobile Anti Malware Market

One key market restraint for the global mobile anti-malware market is the increasing sophistication of cyber threats, which often outpace the development of protective technologies. As cybercriminals employ advanced tactics such as polymorphic malware and social engineering techniques, traditional anti-malware solutions struggle to keep up, leading to a false sense of security among users. Furthermore, the variability in operating systems and device hardware complicates the deployment of effective anti-malware solutions, making it challenging for vendors to provide consistent protection across different platforms. This dynamic environment may deter businesses from fully investing in mobile anti-malware solutions, limiting market growth potential.

Market Trends of the Global Mobile Anti Malware Market

The Global Mobile Anti-Malware market is witnessing a significant trend where organizations are increasingly favoring integrated endpoint protection suites over standalone mobile anti-malware applications. This shift is driven by a demand for unified security solutions that seamlessly incorporate Mobile Threat Defense (MTD) alongside Endpoint Detection and Response (EDR) and Extended Detection and Response (XDR) capabilities. Organizations are seeking a centralized platform that enables comprehensive management of desktops, servers, and mobile devices from a single console, streamlining operations and enhancing threat detection and response efficiency. This trend reflects a broader commitment to holistic cybersecurity strategies in an increasingly complex threat landscape.

Table of Contents

Introduction

  • Objectives of the Study
  • Market Definition & Scope

Research Methodology

  • Research Process
  • Secondary & Primary Data Methods
  • Market Size Estimation Methods

Executive Summary

  • Global Market Outlook
  • Key Market Highlights
  • Segmental Overview
  • Competition Overview

Market Dynamics & Outlook

  • Macro-Economic Indicators
  • Drivers & Opportunities
  • Restraints & Challenges
  • Supply Side Trends
  • Demand Side Trends
  • Porters Analysis & Impact
    • Competitive Rivalry
    • Threat of Substitute
    • Bargaining Power of Buyers
    • Threat of New Entrants
    • Bargaining Power of Suppliers

Key Market Insights

  • Key Success Factors
  • Market Impacting Factors
  • Top Investment Pockets
  • Ecosystem Mapping
  • Market Attractiveness Index, 2025
  • PESTEL Analysis
  • Value Chain Analysis
  • Pricing Analysis
  • Case Studies
  • Regulatory Landscape
  • Technology Assessment

Global Mobile Anti Malware Market Size by Deployment Model & CAGR (2026-2033)

  • Market Overview
  • Cloud-based
  • On-premises

Global Mobile Anti Malware Market Size by Device Type & CAGR (2026-2033)

  • Market Overview
  • Smartphones
  • Tablets
  • Other Mobile Devices

Global Mobile Anti Malware Market Size by Features & CAGR (2026-2033)

  • Market Overview
  • Real-time Protection
  • Malware Detection and Removal
  • Vulnerability Scanning
  • Anti-Phishing
  • App Management

Global Mobile Anti Malware Market Size by End User Industry & CAGR (2026-2033)

  • Market Overview
  • BFSI
  • Healthcare
  • Retail
  • Manufacturing
  • Education

Global Mobile Anti Malware Market Size & CAGR (2026-2033)

  • North America (Deployment Model, Device Type, Features, End User Industry)
    • US
    • Canada
  • Europe (Deployment Model, Device Type, Features, End User Industry)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Deployment Model, Device Type, Features, End User Industry)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Deployment Model, Device Type, Features, End User Industry)
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Deployment Model, Device Type, Features, End User Industry)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2025
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2025
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

  • Gen Digital Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bitdefender
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • McAfee, LLC
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Trend Micro Incorporated
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Malwarebytes Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kaspersky
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ESET
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lookout, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sophos Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Broadcom Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Microsoft Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Check Point Software Technologies Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • CrowdStrike Holdings, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • F-Secure Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • TotalAV
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Surfshark B.V.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Aura
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Zimperium, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Pradeo
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • TraceX Labs
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations