数位食品配送市场规模、份额和成长分析（按经营模式、平台、支付方式、服务类型、配送方式和地区划分）－2026-2033年产业预测

全球数位食品配送市场预计到 2024 年将达到 611 亿美元，到 2025 年将成长至 722.2 亿美元，到 2033 年将成长至 2751.7 亿美元，在预测期（2026-2033 年）内复合年增长率为 18.2%。

全球数位外送市场正经历显着成长，其主要驱动力是消费者行为的改变，例如双薪家庭的增加以及外出用餐时对便利性的偏好。智慧型手机的普及、可靠的网路存取以及现金回馈和忠诚度计画，使得线上订餐在都市区和居住者中变得司空见惯。平台对消费者（P2C）模式是关键的收入驱动因素，凸显了聚合平台广泛的覆盖范围，它们提供来自众多合作餐厅的各种美食选择。行动应用程式是这项成长的核心，透过选单浏览和配送追踪​​功能，提升了用户参与度。虽然西欧在市场规模上占据领先地位，但亚太地区正崛起为成长最快的地区，儘管面临激烈的竞争和物流方面的挑战。

全球数位食品配送市场驱动因素

全球数位外送市场的主要驱动因素是都市区日益增长的对便利性和快节奏生活方式的依赖。随着消费者寻求快速便利的用餐选择，外送服务的需求正在飙升。行动应用程式和线上平台的普及使人们比以往任何时候都更容易获得种类繁多的美食，从而提升了用户体验并扩大了市场覆盖范围。此外，繁忙的工作安排、饮食习惯的改变以及消费者对按需服务的偏好等因素也进一步推动了该行业的成长，导致全球数位外送平台数量显着增加。

限制全球数位食品配送市场的因素

全球数位食品配送产业面临的主要市场限制因素之一是消费者对食品安全和卫生标准的日益关注。消费者越来越重视食品品质，并要求提高食品采购和加工过程的透明度。这种担忧可能会降低用户使用外送服务的意愿，尤其是在监管不力或曾经发生过食物中毒事件的地区。此外，与食品品质或配送可靠性相关的负面体验可能会导致消费者信任度下降，最终影响市场在竞争激烈的市场环境中的成长和永续性。

全球数位食品配送市场趋势

全球数位食品配送市场正经历着向快速商务和在超当地语系化配送的显着转变，尤其註重提供闪电般的快速服务，以满足消费者对即时获取食品杂货和日常必需品的需求。随着消费者从传统的大量大宗购买转向更频繁、更小额的购买，这一趋势正在催生新的购买行为，并重塑零售业格局。利用高密度配送网络（即所谓的「暗店」）的公司正处于这场变革的前沿，满足着消费者日益增长的便利需求。这种模式已在全球生鲜电商订单中占据了相当大的份额，凸显了数位食品配送产业不断演变的动态和竞争策略。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

全球数位食品配送市场规模（依经营模式及复合年增长率划分）（2026-2033 年）

• 聚合器
• 端对端交付服务
• 仅接收订单模式

全球数位食品配送市场规模（依平台划分）及复合年增长率（2026-2033 年）

• 行动应用
• 网站/桌面

全球数位食品配送市场规模（按支付方式及复合年增长率划分）（2026-2033 年）

• 线上支付
• 货到付款

全球数位食品配送市场规模（依服务类型划分）及复合年增长率（2026-2033 年）

• 从餐厅到消费者
• 面向消费者的平台

全球数位食品配送市场规模（依配送类型划分）及复合年增长率（2026-2033 年）

• 送餐服务
• 生鲜配送

全球数位食品配送市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Meituan
• Uber Eats
• DoorDash, Inc.
• Ele.me
• Delivery Hero SE
• Just Eat Takeaway.com
• Zomato Limited
• Swiggy
• Deliveroo plc
• Grab Holdings Inc.
• Gojek
• Grubhub
• Rappi
• iFood
• Talabat
• Jahez
• Wolt Enterprises Oy
• Glovo
• Baedal Minjok
• Gopuff

结论与建议

Global Digital Food Delivery Market size was valued at USD 61.1 billion in 2024 and is poised to grow from USD 72.22 billion in 2025 to USD 275.17 billion by 2033, growing at a CAGR of 18.2% during the forecast period (2026-2033).

The global digital food delivery market is experiencing significant growth, fueled by evolving consumer behaviors such as the prevalence of dual-income households and a preference for convenience in dining. The proliferation of smartphones and robust internet access, combined with enticing offers like cashback and loyalty programs, has made online ordering a common practice among urban and suburban consumers. The Platform-to-Consumer model stands out as the primary revenue driver, showcasing the extensive reach of aggregators with diverse culinary choices from numerous partner restaurants. Mobile applications are central to this growth, enhancing user engagement through menu exploration and delivery tracking. While Western Europe leads in market size, the Asia-Pacific region emerges as the fastest-growing area, facing competitive pressures and logistical challenges along the way.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Food Delivery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Food Delivery Market Segments Analysis

Global Digital Food Delivery Market is segmented by Business Model, Platform, Payment Method, Service Type, Delivery Type and region. Based on Business Model, the market is segmented into Aggregators, End-to-End Delivery Service and Order-Only Model. Based on Platform, the market is segmented into Mobile Applications and Websites/Desktop. Based on Payment Method, the market is segmented into Online Payment and Cash on Delivery. Based on Service Type, the market is segmented into Restaurant-to-Consumer and Platform-to-Consumer. Based on Delivery Type, the market is segmented into Meal Delivery and Grocery Delivery. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Food Delivery Market

A key market driver for the global digital food delivery market is the increasing consumer dependence on convenience and the fast-paced lifestyle prevalent in urban areas. As consumers seek quick and hassle-free dining options, the demand for food delivery services has surged. The growing popularity of mobile applications and online platforms has made accessing a wide variety of cuisines easier than ever, enhancing user experiences and expanding market reach. Additionally, factors such as busy work schedules, changing eating habits, and evolving consumer preferences towards on-demand services further propel the industry's growth, leading to a significant rise in digital food delivery platforms globally.

Restraints in the Global Digital Food Delivery Market

One significant market restraint for the global digital food delivery sector is the growing concern over food safety and hygiene standards. Consumers are increasingly aware of the quality of food they receive, leading to heightened demands for transparency in sourcing and preparation processes. This concern can deter users from utilizing delivery services, especially in areas where regulations may be lax or foodborne illnesses have previously occurred. Additionally, the potential for negative experiences related to food quality and delivery reliability can result in diminished consumer trust, ultimately affecting market growth and sustainability in this highly competitive landscape.

Market Trends of the Global Digital Food Delivery Market

The Global Digital Food Delivery market is witnessing a significant shift towards quick commerce and hyper-local delivery, with a pronounced emphasis on ultra-fast services that fulfill consumer demands for immediate access to groceries and essentials. This trend has introduced a new shopping behavior, moving consumers from traditional bulk purchases to frequent small-basket transactions, thereby reshaping the retail landscape. Companies leveraging dense distributions networks, often termed "dark stores," are at the forefront of this transformation, catering to the growing consumer appetite for convenience. As this model captures a substantial share of e-grocery orders worldwide, it underscores the evolving dynamics and competitive strategies within the digital food delivery industry.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Digital Food Delivery Market Size by Business Model & CAGR (2026-2033)

• Market Overview
• Aggregators
• End-to-End Delivery Service
• Order-Only Model

Global Digital Food Delivery Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Mobile Applications
• Websites/Desktop

Global Digital Food Delivery Market Size by Payment Method & CAGR (2026-2033)

• Market Overview
• Online Payment
• Cash on Delivery

Global Digital Food Delivery Market Size by Service Type & CAGR (2026-2033)

• Market Overview
• Restaurant-to-Consumer
• Platform-to-Consumer

Global Digital Food Delivery Market Size by Delivery Type & CAGR (2026-2033)

• Market Overview
• Meal Delivery
• Grocery Delivery

Global Digital Food Delivery Market Size & CAGR (2026-2033)

• North America (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • US
  • Canada
• Europe (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Meituan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uber Eats
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoorDash, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ele.me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delivery Hero SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Just Eat Takeaway.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zomato Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deliveroo plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grab Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gojek
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grubhub
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rappi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFood
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talabat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jahez
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolt Enterprises Oy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glovo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baedal Minjok
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gopuff
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations