孕期管理应用程式市场规模、份额和成长分析（按应用程式类型、用户类型、功能、收费模式和地区划分）—2026-2033年行业预测

全球孕期管理应用程式市场规模预计在 2024 年达到 363 亿美元，从 2025 年的 393.1 亿美元成长到 2033 年的 744 亿美元，在预测期（2026-2033 年）内复合年增长率为 8.3%。

市场分析预测，全球孕期管理应用程式市场将迎来强劲成长，主要驱动力包括孕妇健康意识的提高、智慧型手机普及率的提升以及对以预防性产前护理为重点的数位化健康解决方案的转向。女性数位健康素养的提高和自主产前护理趋势是关键的成长要素。此外，孕妇群体老化和妊娠併发症的增加也推动了对个人化健康资讯的需求。透过远端医疗服务和人工智慧驱动的功能来提高服务的可及性和参与度也是显着趋势，同时，对心理健康支援和社区功能的日益关注也同样重要。然而，资料隐私问题、缺乏标准化的临床检验、监管挑战以及技术限制等挑战可能会阻碍市场的长期渗透。

全球孕期管理应用程式市场驱动因素

远端监测和远端医疗的广泛应用预计将显着推动全球孕期追踪应用程式的普及。越来越多的孕妇选择能够进行即时监测和在线上咨询医疗专业人员的数位化解决方案，从而减少频繁就医的需要。混合式医疗模式的日益普及和远端医疗服务的整合有望增强孕期追踪应用程式市场的成长前景。这种转变不仅能透过提供便利的医疗保健服务来增强女性的自主权，还能促进更积极、更知情的怀孕体验，进而推动该领域的进一步发展。

限制全球孕期追踪应用程式市场的因素

全球孕期追踪应用市场面临许多挑战，主要原因是各地对数位健康解决方案的标准不尽相同，以及对远端医疗整合的要求各异。这迫使孕期追踪应用程式开发者创建多个产品版本以满足不同的监管要求，从而增加了营运成本。应对这种碎片化的监管环境对应用开发者而言是一项艰鉅的任务，需要投入大量精力进行合规工作并具备丰富的法律知识。因此，缺乏统一的全球医疗保健法规预计将阻碍孕期追踪应用程式在市场上的广泛普及和应用。

全球孕期管理应用市场趋势

全球孕期管理应用程式市场正经历着向远距医疗整合和远距产前检查的重大转变，这反映了远端医疗医疗领域的更广泛趋势。该领域的公司正日益整合远端医疗功能，实现虚拟咨询和即时症状监测，从而提高用户参与度和可及性。随着混合医疗模式的普及，这些应用程式正从单纯的资讯来源转变为互联孕产妇健康生态系统的核心要素。这种不断发展的格局不仅满足了人们对个人化照护日益增长的需求，也为家庭提供了应对怀孕复杂情况所需的工具，使他们能够更加自信、轻鬆地应对各种挑战。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估

全球孕期管理应用程式市场规模（按应用程式类型和复合年增长率划分）（2026-2033 年）

• 追踪应用程式
  • 週期管理
  • 健康监测
• 教育类应用
  • 提供有关怀孕的信息
  • 婴幼儿保育

全球孕期管理应用程式市场规模（按使用者类型划分）及复合年增长率（2026-2033 年）

• 初为人母
• 经验丰富的母亲

全球孕期管理应用程式市场规模（按功能和复合年增长率划分）（2026-2033 年）

• 客製化
  • 使用者设定
  • 个性化建议
• 社区支持
  • 论坛
  • 专家问答

全球孕期管理应用程式市场规模（按支付模式和复合年增长率划分）（2026-2033 年）

• 免费增值模式
• 定期订阅模式
• 大量购买

全球孕期管理应用程式市场规模及复合年增长率（2026-2033）

• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Ovia Health
• What to Expect
• Babycenter
• Pregnancy+
• Sprout Pregnancy
• Bumpies
• Hello Belly
• The Bump
• My Pregnancy
• Peanut
• Glow Nurture
• BabyMaker
• Expectful
• Motherly
• Pregnant Not Fat
• Clue
• Kindred Bravely
• Nest Collaborative
• MomConnector
• Lamaze International

结论与建议

Global Pregnancy Tracker Apps Market size was valued at USD 36.3 Billion in 2024 and is poised to grow from USD 39.31 Billion in 2025 to USD 74.4 Billion by 2033, growing at a CAGR of 8.3% during the forecast period (2026-2033).

Market insights indicate a robust growth trajectory for global pregnancy tracker apps, driven by heightened awareness of maternal health, increased smartphone adoption, and a shift towards digital health solutions emphasizing preventive prenatal care. Improved digital health literacy among women and the trend toward self-managed prenatal care are significant growth factors. Additionally, the rise in maternal age and the prevalence of pregnancy-related complications have fueled demand for personalized health insights. Enhanced accessibility and engagement through telehealth services and AI-driven features are also notable trends, along with a focus on mental health support and community features. However, challenges such as data privacy concerns, lack of standardized clinical validation, regulatory issues, and technological limitations can impede long-term market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pregnancy Tracker Apps market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pregnancy Tracker Apps Market Segments Analysis

Global Pregnancy Tracker Apps Market is segmented by App Type, User Type, Features Offered, Payment Model and region. Based on App Type, the market is segmented into Tracking App and Educational App. Based on User Type, the market is segmented into First-Time Mothers and Experienced Mothers. Based on Features Offered, the market is segmented into Customization and Community Support. Based on Payment Model, the market is segmented into Freemium Model, Subscription Model and One-time Purchase. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pregnancy Tracker Apps Market

The rising trend of remote monitoring and telehealth is expected to significantly enhance the use of pregnancy tracker apps globally. Expectant mothers are increasingly opting for digital solutions that facilitate real-time monitoring and allow for virtual consultations with healthcare professionals, minimizing the necessity for frequent visits to clinics. The growing acceptance of hybrid care models and the integration of telehealth services are likely to strengthen the outlook of the pregnancy tracker apps market. This shift not only empowers women by providing convenient access to healthcare but also fosters a more engaged and informed pregnancy experience, driving further growth in this sector.

Restraints in the Global Pregnancy Tracker Apps Market

The Global Pregnancy Tracker Apps market faces significant challenges due to the varying standards for digital health solutions and telehealth integration across different regions. This necessitates that developers of pregnancy tracker applications create multiple versions of their products to adhere to diverse regulatory requirements, resulting in increased operational costs. The complexity of navigating this fragmented regulatory landscape demands considerable compliance efforts and legal knowledge, which can be burdensome for app developers. Consequently, the absence of uniform healthcare regulations globally is expected to hinder the widespread acceptance and adoption of pregnancy tracker apps in the market.

Market Trends of the Global Pregnancy Tracker Apps Market

The Global Pregnancy Tracker Apps market is witnessing a significant shift towards telehealth integration and remote prenatal care, reflecting a broader trend in digital healthcare. Companies in this sector are increasingly embedding telehealth features, allowing for virtual consultations and real-time symptom monitoring, which enhances user engagement and accessibility. As hybrid healthcare models proliferate, these apps are transforming from mere informational resources into integral elements of connected maternal healthcare ecosystems. This evolving landscape not only meets the rising demand for personalized care but also empowers families with the tools necessary to navigate the complexities of pregnancy with greater confidence and ease.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Pregnancy Tracker Apps Market Size by App Type & CAGR (2026-2033)

• Market Overview
• Tracking App
  • Cycle Tracking
  • Health Monitoring
• Educational App
  • Pregnancy Insights
  • Infant Care

Global Pregnancy Tracker Apps Market Size by User Type & CAGR (2026-2033)

• Market Overview
• First-Time Mothers
• Experienced Mothers

Global Pregnancy Tracker Apps Market Size by Features Offered & CAGR (2026-2033)

• Market Overview
• Customization
  • User Preferences
  • Personalized Tips
• Community Support
  • Forums
  • Expert Q&A

Global Pregnancy Tracker Apps Market Size by Payment Model & CAGR (2026-2033)

• Market Overview
• Freemium Model
• Subscription Model
• One-time Purchase

Global Pregnancy Tracker Apps Market Size & CAGR (2026-2033)

• North America (App Type, User Type, Features Offered, Payment Model)
  • US
  • Canada
• Europe (App Type, User Type, Features Offered, Payment Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (App Type, User Type, Features Offered, Payment Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (App Type, User Type, Features Offered, Payment Model)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (App Type, User Type, Features Offered, Payment Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ovia Health
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• What to Expect
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babycenter
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pregnancy +
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Pregnancy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumpies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Belly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bump
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• My Pregnancy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peanut
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glow Nurture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BabyMaker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expectful
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motherly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pregnant Not Fat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clue
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Bravely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nest Collaborative
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MomConnector
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamaze International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations