市场调查报告书
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全球语音转文本 API 市场:到 2028 年的预测——按组件、部署、组织规模、行业、应用程序和地区分析Speech-to-text API Market Forecasts to 2028 - Global Analysis By Component, By Deployment, By Organization Size, By Industry, By Application and Geography |
根据 Stratistics MRC 的数据,2022 年全球语音转文本 API 市场规模将达到 27.1 亿美元,预计到 2028 年将达到 70.4 亿美元,预计将以复合年增长率为 17.2%。
由于语音到文本应用程序编程接口 (API),语音合成和语音识别可用于各种小工具和应用程序。 语音转文本 API 是计算语言学的一个跨学科领域,研究计算机将口头语言转换为文本并进行识别的技术。 如今,Alexa、Sid、Cortana 和 Google Assistant 等语音助手以及智能扬声器越来越受欢迎。 语音助理录音为公司提供了新的信息证据,这些信息理论上可用于在其他领域分析客户,例如情绪分析和心理健康问题。 随着智能语音助手变得越来越流行,这个语音转文本市场有望增长。
根据 Statista 的数据,到 2024 年,语音助手的数量可能会翻一番,从 2020 年的 42 亿增加到 84 亿。 每个人都会有多个语音助手。
市场动态
驱动程序
智能音箱和智能语音助手推动市场
Alexa、Siri、Cortana 和 Google Assistant 等智能扬声器和语音助手在过去几年变得越来越普遍。 随着越来越多的家庭采用这些设备,支持语音的应用程序将从根本上改变用户与技术交互的方式。 智能音箱越来越受欢迎,专家预计明年配备智能音箱的家庭数量将大幅增加。 声控智能扬声器的开发让用户可以更轻鬆地使用某些工具和浏览互联网,提供令人信服的可能性。 但是语音助手录音为公司提供了新的数据证据,理论上可以用来在其他领域分析他们的客户,例如情绪分析和心理健康方面。 此类高级语音助手的普及有望刺激市场扩张。
约束
转录多声道音频
定义许多术语的困难会导致转录和字幕不准确,这是这项技术在转录来自大量频道的音频时的主要障碍。 背景噪音、糟糕的麦克风、混响和迴声以及口音变化也会影响转录准确性。 语音转文本 API 需要使用各种数据集正确训练多通道语音识别。 然而,公司可能很难收集不同的数据集并建立将不同渠道的语音准确转录为文本的方法和解决方案。
机会
智能手机的普及
由于技术的广泛使用和 Internet 上内容的巨大发展,在过去十年中,对智能扬声器和手机等智能设备的需求不断增长,从而产生了使在线视频内容可以广泛访问的需求。正在崛起。 许多具有内容转录和电话会议分析等语音控制功能的最先进设备已经出现,使用户能够在智能设备上访问教育和娱乐等信息。 由于了解客户偏好的需求不断增长,语音转文本应用已变得流行
威胁
隐私问题阻碍语音应用程序的普及
语音设备的隐私问题正成为市场扩张的主要障碍。 支持语音的设备的采用受到许多后续案例的限制,这些案例涉及语音操作虚拟助手的隐私问题。 例如,2019 年 8 月,由于Google基于人工智能的语音识别技术存在隐私问题,德国数据保护委员会禁止收听Google有限责任公司在欧洲录製的音频。 这些因素阻碍了市场增长。
COVID-19 的影响
由于 COVID-19,在线教学的大学和学校正在迅速采用语音转文本技术。 语音转文本技术在在线学习和课堂上越来越受到关注,并且越来越多地被世界各地的学术机构所采用。 通过使用语音合成技术,即使屏幕上的字符难以阅读或感觉陌生,也可以与用户进行交流。 语音转文本技术的改进归功于技术进步。 然而,由于世界各地的宅男人数增加和人们希望呆在家里,预计未来需求将大幅增长。 它还有望在医疗保健、电子学习、媒体和娱乐等领域得到广泛采用,以优化业务执行。
在预测期内,云部门预计将是最大的
在预测期内,云部分预计将在全球语音转文本 API 市场中占据最大的市场份额。 大型企业正在将云视为一种灵活可靠的选择。 服务器、存储、数据库、分析等都可以使用云计算来完成。 这种速度使创新发生得更快。 文本转语音软件的生产力提高将在预测期内推动市场。
在预测期内,银行、金融服务和保险 (BFSI) 行业的复合年增长率将最高。
预计在预测期内,银行、金融服务和保险 (BFSI) 行业的复合年增长率最高。 使用语音转文本设备进行客户反馈分析是细分市场增长的主要驱动力。 银行和其他金融机构每天都会收到客户反馈、回复查询和提出投诉。 大多数客户宁愿与接线员交谈,也不愿输入他们的查询或浏览众多菜单和屏幕。 语音转文本技术对于响应客户反馈和促进 BFSI 的平稳运行至关重要。 这些方面正在推动市场增长。
市场份额最高的地区
由于存在强大的供应商,北美的技术支出高,解决方案的获取范围广,因此在预测期内北美所占份额最大。 该地区将继续增长,因为需要从语音数据中获得更好的洞察力。 智能虚拟助手在美国、加拿大等发达国家得到广泛应用。 此外,由于园艺农业的需求不断增长,美国语音转文本 API 市场多年来一直相对强劲,预计在预测期内将进一步扩大。
复合年增长率最高的地区
由于製造业、医疗保健和教育等先进的基础设施发展,预计亚太地区在预测期内将创下最高的复合年增长率。 这些行业正在采用基于语音的应用程序进行交易、诊断和指导。 由于业务扩张和新技术开发,印度、中国和韩国市场的产能正在增加。 这些行业需要语音技术来实现高效的物流和卓越的客户体验。 由于这些优势,全球语音转文本API市场有望在亚太地区扩大。
主要发展
2021 年 9 月,Microsoft 与领先的对话分析提供商 CallMiner 合作。 该合作伙伴关係将把 CallMiner 的世界级语音分析平台与Microsoft的语音识别解决方案集成在一起。 这种集成使企业能够利用他们当前的工具实现更大的价值,并全面了解他们的客户对话。 企业获得宝贵的见解,使联络中心能够改善客户体验和座席绩效,并使部门能够做出明智的业务决策。
2021 年 1 月,Microsoft 与全球领先的对话式 AI 平台 Yellow Messenger 展开合作。 通过此次合作,Yellow Messenger 将藉助 Azure AI 语音服务和自然语言处理 (NLP) 工具转变其语音自动化解决方案。 通过此次合作,Microsoft将帮助 Yellow Messenger 开发定制的语音模型,以实现更高的准确性和更高的意图理解。
2021 年 1 月,Amazon Web Services 与创新企业云联络中心 Talkdesk 合作。 通过此次合作,Talkdesk Agent Assist 和 Talkdesk Speech Analytics 将利用 Amazon Transcribe 的潜力来增加可用产品语言和口音的数量。
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According to Stratistics MRC, the Global Speech-to-text API Market is accounted for $2.71 billion in 2022 and is expected to reach $7.04 billion by 2028 growing at a CAGR of 17.2% during the forecast period. Speech synthesis and recognition can be used in a variety of gadgets and applications thanks to the speech-to-text application programming interface (API). Computational linguistics' multidisciplinary field of speech-to-text API researches techniques that let computers convert spoken language into text and recognise it. The use of voice assistants and smart speakers like Alexa, Sid, Cortana, and Google Assistant has increased recently. The voice assistant recordings give companies new evidence of information that could theoretically be used to profile customers in other areas, like mood analysis or mental health-related matters. This speech-to-text market is anticipated to grow as intelligent voice assistants are becoming more popular.
According to Statista, by 2024, the number of voice assistants could double to 8.4 billion from 4.2 billion in 2020. Each individual will use multiple voice assistants.
Market Dynamics:
Driver:
Smart speakers and intelligent voice assistants to drive market
Smart speakers and voice assistants like Alexa, Siri, Cortana, and Google Assistant have become more popular over the past few years. Voice-enabled apps are likely to fundamentally alter how users interact with technology as more homes adopt these devices. The popularity of smart speakers has increased, and experts anticipate that in the upcoming year, a significant increase in the number of households using them. The development of voice-activated smart speakers offers fascinating possibilities, making it simple for users to use particular tools or navigate the internet. However, voice assistant recordings give businesses new evidence of data that could theoretically be used to profile customers in other areas like emotion analysis or aspects of mental wellbeing. The popularity of such sophisticated voice assistants is likely to fuel the market's expansion.
Restraint:
Transcribing audio from many channels
The difficulty of defining many terms leads to inaccurate transcriptions or captions, which is a significant barrier for this technology when transcribing audio from numerous channels. The accuracy of transcription can also be affected by background noise, poor microphones, reverb and echo, and accent changes. Voice-to-text APIs should be properly trained for multi-channel speech recognition using a variety of data sets; however, for businesses, collecting a variety of data sets can be challenging in order to establish an approach and solution that accurately converts speech to text for a variety of channels.
Opportunity:
Massive penetration of smartphones
The demand for smart devices, such as smart speakers and mobile phones, has grown over the past ten years as a result of the widespread adoption of technology and the vast development of internet-based content, which has increased the need to make online video content widely accessible. The introduction of a number of new cutting-edge devices with voice-controlled features, including content transcription and conference call analysis, enables users to access educational, entertaining, and other information on their smart devices. Speech-to-text apps have become more common due to the increasing need to understand customer preferences
Threat:
Privacy issues to impede adoption of voice-enabled applications
Concerns over voice-enabled devices' privacy are increasingly acting as a major barrier to the market's expansion. The adoption of voice-enabled devices is constrained by a number of subsequent cases involving privacy concerns from voice-controlled virtual assistants. In August 2019, for example, the data protection commissioner of Germany forbade Google LLC from listening to voice recordings made in Europe due to a privacy concern with Google's AI-based speech recognition technology. Such elements hamper the market growth.
COVID-19 Impact
As a result of COVID-19 universities and schools that work online have quickly adopted speech-to-text technologies. Speech-to-text technology has been getting more and more attention in online learning and classes, and academic institutions all over the world are adopting it more and more. The use of speech-to-text technology makes it possible to communicate with users even when the text on the screen is difficult to read or uncomfortable. The development of improved features in speech-to-text technologies is a result of technological advancements. However, because of social withdrawal and global initiatives to stay at home, it is anticipated that demand for such solutions will significantly rise. In order to optimise the overall execution of operations, these solutions are anticipated to be adopted widely in sectors like healthcare, e-learning, and media & entertainment.
The Cloud segment is expected to be the largest during the forecast period
During the forecast period, the cloud segment is anticipated to hold the largest market share in the global speech-to-text API market. Leading businesses are embracing the cloud because it is a flexible and reliable option. Servers, storage, databases, and analytics can all be done using cloud computing. Due to its speed, innovation happens more quickly. The market is driven during the forecast period by speech-to-text software's increased productivity.
The Banking Finance Services and Insurances (BFSI) segment is expected to have the highest CAGR during the forecast period
The Banking Finance Services and Insurances (BFSI) segment is expected to witness highest CAGR during the projection period. The use of speech-to-text converters to analyse customer feedback is the main driver of segment growth. Every day, banks and other financial institutions receive customer feedback, respond to inquiries, and file complaints. The majority of customers would rather speak with an operator than type their inquiries or sift through numerous menus and screens. The speech-to-text converter technology is crucial in addressing customer feedback and facilitating the smooth operation of BFSI. Such aspects are propelling the market growth.
Region with largest share:
Due to significant technology spending and widespread accessibility of solutions with a strong supplier presence, North America held the largest share during the forecast period. The area would continue to grow as more pertinent insights from voice data are needed. Intelligent virtual assistants have been widely adopted in developed nations like the United States and Canada. Furthermore, the rising demand for horticulture farming, the speech-to-text API market in the United States has been relatively robust for a few years and is anticipated to expand even more over the course of the forecast period.
Region with highest CAGR:
The Asia Pacific region is anticipated to witness the highest CAGR during the forecast period owing to region's building up sizable manufacturing, healthcare, and educational infrastructure. Voice-based applications are being adopted by these industries for trading, diagnostics, and instruction. The markets in India, China, and South Korea are expanding their businesses and creating new technologies, which increases their capacity for production. Voice technologies are necessary in these sectors for efficient logistics and a positive customer experience. Because of these benefits, the global speech-to-text API market is anticipated to expand in the Asia Pacific region.
Key players in the market
Some of the key players profiled in the Speech-to-text API Market include Amazon Web Service, Inc., Deepgram, Google Inc., Vocapia Research SAS, VoiceBase, Inc., Amberscript Global B.V., AssemblyAI, Inc., IBM Corporation, Voxsciences, Microsoft Corporation, Nuance Communication, Inc., Rev.com, Inc., GL Communications, Contus, Twilio, Speechmatics Ltd., Verint System, Inc., Voci Technologies, Inc and Vonage API.
Key Developments:
In September 2021, Microsoft joined hands with CallMiner, a leading provider of conversation analytics. Following the collaboration, the world-class conversation analytics platform of CallMiner would be integrated with the speech recognition solution of Microsoft. Through this integration, companies would achieve higher value in their present tools and get a thorough understanding of customer conversations. By getting valuable insights, companies can help contact centers to enhance customer experiences and agent performance, and make informed business decisions across each department.
In January 2021, Microsoft formed a collaboration with Yellow Messenger, the world's leading conversational AI platform. Following the collaboration, Yellow Messenger would transform its voice automation solution with the help of Azure AI Speech Services and Natural Language Processing (NLP) tools. Through this collaboration, Microsoft would help Yellow Messenger to develop customized voice models that enable superior accuracy and higher intent understanding.
In January 2021, Amazon Web Services teamed up with Talkdesk, the cloud contact center for innovative enterprises. Under this collaboration, Talkdesk Agent Assist and Talkdesk Speech Analytics would harness the potential of Amazon Transcribe to increase the number of languages and accents in the products being available.
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