市场调查报告书
商品编码
1250699
到 2028 年的全球移动虚拟网络运营商 (MVNO) 市场预测 - 按商业模式,按服务类型,按订户,按类型,按部署,按最终用户,区域分析Mobile Virtual Network Operator Market Forecasts to 2028 - Global Analysis By Operational Model (Reseller, Service Provider and Full MVNO ), By Service Type, By Subscriber, By Type, By Deployment, By End User and By Geography |
根据 Stratistics MRC 的数据,2022 年全球 MVNO(移动虚拟网络运营商)市场规模将达到 781.5 亿美元,预计到 2028 年将达到 1422.7 亿美元,预测期内增长 10.5%。以 % 的 CAGR 增长。
MVNO(移动虚拟网络运营商)是提供无线通信服务的运营商,但不拥有用于为其客户提供服务的无线网络基础设施。MVNO 与移动网络运营商签订业务协议以获得批量批发网络服务。MVNO 然后设定自己的零售价格。MVNO 可以使用自己的员工来提供客户服务,计费支持,市场营销和销售,或者他们可以使用移动虚拟网络启用程序 (MVNE)。在预测期内,由于数据通信,电子商务和直播等增值服务的使用增加,预计市场将快速增长。此外,全球移动用户数量的增加和智能手机普及率的提高预计将对该行业的增长做出重大贡献。在满足各种消费者需求的同时,MVNO(移动虚拟网络运营商)不具备必要的基础设施或无线电频率权利。
根据 GSMA 的数据,到 2025 年,印度将成为全球第二大智能手机市场,安装了近 10 亿台设备。到 2025 年,它还预计将拥有 9.2 亿独立移动用户,其中包括 8800 万俱有 5G 连接的用户。
移动设备普及率提高
市场的预计增长率将受到移动设备使用量增加的推动。GSMA 预计,到 2021 年底,全球约 67% 的人口(即 53 亿人)将订阅移动服务。在大多数人都拥有手机的发展中国家,未来的增长预计将来自首次註册手机的年轻一代。预计在预测期内还将增加 4 亿移动用户,其中大部分来自撒哈拉以南非洲和亚太地区。
MNO 和 MVNO 之间的竞争加剧阻碍了市场增长
MVNO 面临的主要问题是缺乏无线基础设施,因为它们没有频率分配。这些无线供应商专注于专业细分市场,需要管理和优化他们的网络基础设施投资,以实现利润最大化和成本最小化。虚拟网络运营商需要利用 MNO 的无线基础设施,通过租用语音和数据访问来提供客户服务。移动虚拟运营商对网络提供商的依赖限制了他们创建新服务的能力。因此,来自移动网络运营商的竞争将在成熟的细分市场中加剧。
产品发布激增
市场上的主要竞争对手正在以具有竞争力的价格全面提供无线服务,为未来几年的市场增长率提供了广阔的前景。例如,2022 年 7 月,Boost Mobile 宣布推出 Connected Vehicle。这是一个完全可定制的移动互联网交钥匙解决方案。每个人只需要通过 Boost Mobile 获得车内 Wi-Fi。通过将多台计算机,平板电脑和手机连接到您的消费车辆,您可以将它带到任何地方。您还可以在不使用手机数据计划的情况下长时间在路上在线观看您喜爱的电影和电视节目,浏览网页以及收听您喜爱的音乐和播客。。Link 车载包提供 5GB 的 4G LTE 移动互联网以及远程 Wi-Fi 热点。
与 MVNO(移动虚拟网络运营商)相关的问题
新兴市场缺乏技术诀窍和合格的人力资源阻碍了市场扩张。此外,服务质量下降,利润率下降,优先事项转移等将再次威胁市场增长。新兴市场基础设施薄弱和移动网络运营商部门不足也会减缓市场扩张的步伐。
COVID-19 的影响
COVID-19 流行病加速了改善工作与生活平衡的通信服务的引入,推动了对敏捷和灵活工作方式的需求。此外,全球疫情已导致电信监管机构推迟 5G 频谱拍卖计划。大流行迫使运营商评估网络稳健性并重新评估他们的投资计划,尤其是在 5G 技术方面。
预计在预测期内消费领域将是最大的
由于移动用户比例的增加和新兴国家移动客户群的扩大,消费者细分市场在预测期内占据了最大的市场份额。此外,B2C(消费者)细分市场在创新和定价方面压倒 B2B 细分市场已成为惯例。简单的客户服务比终端计费和管理更容易管理。然而,MVNO 更愿意投资于消费者,因为它的便利性和高利润率。
整个 MVNO 细分市场预计在预测期内具有最高的复合年增长率
为了构建完整的MVNO网络架构,需要最大限度地降低初期投资和引入呼叫控制的成本,用户可以享受到极其便宜的国际通话,因此全MVNO领域的CAGR最高,有望持续在预测期间。此外,移动虚拟网络运营商的发展是移动网络运营商为消除进入壁垒并最终促进竞争而做出的战略决策和监管行动的结果。
份额最高的地区
亚太地区将在预测期内占据最大的市场份额,因为它一直处于拥抱 5G 技术,移动设备连接和智能手机普及等技术进步的前沿。由于其快速发展的电信行业和庞大的客户群,亚太地区是智能手机的大市场。然而,该地区的无线网络服务上花费了更多的钱,这也是事实。印度,日本,澳大利亚,新加坡和韩国等国家正在加大投资以发展国内电信市场。
预计亚太地区在预测期内的复合年增长率最高。这是因为中国计划允许包括外国公司在内的商业 MVNO 牌照,并且工业和信息化部 (MIIT) 已发起公众咨询,以征求业界对政府提案的意见和反馈。此外,在印度和印度尼西亚等新兴经济体,随着当地政府努力推动移动和数位经济的发展,智能手机的使用甚至在农村地区也在增加,因此对入门级智能手机的需求正在增加。
2022 年 7 月,PeP 收购了 Simapka,以扩展其在波兰的金融和移动服务。此次收购将有助于生态系统的发展,在该生态系统中,POS 提供的一系列附加服务可增强支付能力。主要目标是通过 Simapka 的移动应用程序解决方案使欧洲的零售商能够从稳定的支付数位化中受益。
2022 年 5 月,Cricket Wireless LLC 宣布与Southern Intercollegiate Athletic Conference(SIAC)合作。这项为期三年的协议将使 Cricket 能够为传统黑人学院和大学 (HBCU) 附属学校的 SIAC 粉丝提供独特的体验。
2021 年 12 月,Leica Mobile与威尔士政府合作,在整个春季和夏季实现远程学习。威尔士的数位化排斥学生在返校后和学年剩余时间内可使用移动数据提升计划。这旨在确保儿童能够访问互联网资源,并确保他们在困难时期不会错过重要的学习和发展机会。
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根据产品组合,地域分布和战略联盟对主要参与者进行基准测试。
According to Stratistics MRC, the Global Mobile Virtual Network Operator Market is accounted for $78.15 billion in 2022 and is expected to reach $142.27 billion by 2028 growing at a CAGR of 10.5% during the forecast period. A mobile virtual network operator (MVNO) is a business that provides wireless communications services but does not possess the wireless network infrastructure that uses to serve its clients. In order to obtain wholesale access to network services in large quantities, an MVNO enters into a business deal with a mobile network operator. The MVNO then sets retail prices independently. An MVNO can either use its own staff for customer service, billing support, marketing, and sales, or it might hire a mobile virtual network enabler (MVNE). Throughout the projected period, the market is expected to develop at a fast pace due to the increasing usage of data and value-added services such as e-commerce-based and live streaming services. Moreover, the rising mobile subscriber base and rising smartphone penetration around the world will significantly contribute to the industry's growth. While serving a variety of consumer needs, mobile virtual network operators do not possess the necessary infrastructure or radio frequency usage rights.
According to the GSMA, India is on its way to becoming the second-largest smartphone market globally by 2025, with around 1 billion installed devices. It is expected to have 920 million unique mobile subscribers by 2025, including 88 million 5G connections.
Increasing penetration of mobile devices
The market's predicted growth rate will be fueled by the increasing use of mobile devices. By the end of 2021, the GSMA predicted that 5.3 billion people, or about 67% of the world's population, would be subscribers to mobile services. In developing nations, the majority of individuals own a mobile phone, indicating that future growth will come from younger populations that are signing up for their first mobile subscription. An additional 400 million mobile users are anticipated during the forecast period, the majority of whom will come from Sub-Saharan Africa and the Asia-Pacific region.
Increasing competition among MNOs and MVNOs to hamper the market growth
The primary issue the MVNO is dealing with is a lack of wireless infrastructure because they do not possess any spectrum allocations. The fact that these wireless providers concentrate on specialized market segments implies that they must manage and optimize their investment in network infrastructure to maximize profits and minimize costs. In order to provide client services by renting access to voice and data services, the virtual network operators should make use of the MNO's wireless infrastructure. Mobile Virtual Network Operators are limited in their capacity to create new services because of their dependence on the network provider. This results in more competition with MNOs in established market segments.
Surging product launches
The major market competitors offer wireless services at prices that are competitive across the board, which will open up a wealth of prospects for the market's growth rate in the upcoming years. For instance, in July 2022, Boost Mobile launched Connected Vehicle. This is a fully customizable, turnkey solution for mobile internet. Everyone may simply obtain Wi-Fi in their car with Boost Mobile. Take several computers, tablets, and phones everywhere you go by connecting them to the consumer vehicle. Also, they may watch their preferred movies and television programs online, browse the web, and listen to their preferred music and podcasts while traveling for extended periods of time without using their cell phone's data plan. The linked vehicle package offers 5GB of 4G LTE mobile internet as well as a remote Wi-Fi hotspot.
Issues associated with mobile virtual network operator
In developing and undeveloped nations, a lack of technological know-how and a competent workforce will constrain market expansion. Moreover, poor service quality, shrinking profit margins, and reordering of priorities will again threatens the market's growth. Also, the expansion rate of the market will be slowed down by poor infrastructure and an inadequate MNO sector in developing nations.
Covid-19 Impact:
The COVID-19 epidemic increased the adoption of communication services that improve work-life balance and advanced the need for agile and flexible work styles. Furthermore, due to the global epidemic, telecom regulators delayed their plans for a 5G spectrum auction. The pandemic compelled telecom businesses to evaluate the robustness of their networks and review their planned investments, particularly in 5G technology.
The consumer segment is expected to be the largest during the forecast period
The consumer segment accounted for the largest market share during the projection period due to the rising proportion of single mobile users and the expanding mobile customer base in emerging markets. Moreover, in terms of innovation and pricing, the B2C, or consumer, segment has typically dominated over the B2B segment. Simple customer service is considerably easier to manage than billing and managing a fleet of devices. However, MVNOs prefer to invest in the consumer because of the convenience and profit margins.
The full MVNO segment is expected to have the highest CAGR during the forecast period
Full-MVNOs segment accounted for the highest CAGR and is anticipated to continue throughout the forecast period by installing a complete MVNO network architecture requires minimal cash upfront and costs associated with implementing call control, enabling users to make extremely cheap international calls. Moreover, the development of MVNOs is the result of MNOs' strategic decisions and regulatory actions to remove entry barriers and eventually promote competition.
Region with largest share:
During the course of the forecast period, the Asia-Pacific region will acquire the largest market share because it has consistently been at the forefront of adopting technological advancements like 5G technology, linked mobile devices, and smartphone penetration, among others. The Asia-Pacific region has a large market for smartphones because of its rapidly expanding telecom industry and large customer base. However, more money is also being spent in the region on wireless network services. India, Japan, Australia, Singapore, and South Korea are among the nations increasing their investments in the development of their domestic telecom markets.
The Asia Pacific region is anticipated to have the highest CAGR during the forecast period due to China's plans to allow commercial MVNO licenses, including licenses for foreign-invested companies, after the Ministry of Industry and Information Technology (MIIT) launched a public consultation to seek additional industry input and feedback on the government's proposal. Additionally, demand for smartphones at entry-level price points is projected to rise due to the growing use of smartphones in developing nations like India and Indonesia, where local governments are striving for mobile and digital economies and rural areas are gaining more access to smartphones.
Some of the key players in Mobile Virtual Network Operator market include AirVoice Wireless, Alphabet Inc. (Google Fi), Asahi Net, AT&T Inc., Boost Mobile LLC, Charter Communications Inc., CJ HelloVision Co. Ltd, Comcast Corporation, Cricket Wireless LLC, Drillisch Telecom, FreedomPop, FreeNet AG, Japan Communications Inc, KDDI Mobile, Kore Telematics, Lebara Group, Lyca Mobile, Ortel Mobile, PlatinumTel Communications, LLC, Poste Mobile SpA, Quebecor Inc., Rakuten Mobile, Republic Wireless, SK Telecom, TalkTalk Group, Tesco Mobile Ltd, Ting Inc., T-Mobile USA Inc., TracFone Wireless Inc, UPP Wireless, Verizon Communications Inc., Virgin Mobile, Truphone GmbH and Voiceworks GmbH.
In July 2022, PeP acquired Simapka to expand financial and mobile services in Poland. This acquisition would aid in developing an ecosystem wherein the payments would be bolstered by a variety of additional services provided by POS. The major objective is to ensure that retail outlets throughout Europe gain benefit from the steady digitization of payments through the solutions of Simapka's mobile application.
In May 2022, Cricket Wireless LLC announced a collaboration with the Southern Intercollegiate Athletic Conference (SIAC). This three-year agreement allows Cricket to provide unique experiences to SIAC fans at all Historically Black Colleges/Universities (HBCUs) member schools.
In December 2021, Lycamobile partnered with the Welsh Government to enable remote learning throughout the spring and summer. The Mobile Data Uplift Scheme was available to digitally excluded students in Wales as they returned to school and throughout the rest of the school year. This aimed to help guarantee that children had access to internet resources and did not miss out on crucial learning and development during a challenging time.
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Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances