市场调查报告书
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1258807
到2028年的室内定位和导航市场预测:按组件、技术、平台、应用程序、最终用户、组织规模、部署模式和地区进行的全球分析Indoor Positioning and Navigation Market Forecasts to 2028 - Global Analysis By Component, Technology, Platform, Application, End User, Organization Size, Deployment Mode and By Geography |
根据Stratistics MRC,2022年全球室内定位和导航市场规模将达到116.7亿美元,预测期内以29.9%的复合年增长率增长,2028年将达到5.61亿。预计将达到10亿美元。
室内定位导航是利用低功耗蓝牙、Wi-Fi、超宽带等无线技术,为检测或跟踪资产和人员的地理位置提供中央平台的系统。它为客户提供位置分析、导航、地图绘製、寻路和资产跟踪等服务。 更好的连接性、更高效、更快速地访问精确位置、用于近距离营销的基于室内位置的服务、资产和人员追踪的工作流程优化,以及改进的室内导航和路由都是该服务的一部分。 这些功能有望推动全球室内定位和室内导航市场的增长。
智能手机普及率呈指数增长。 此外,客户对移动设备的购买习惯正在发生变化。 初创企业和历史悠久的公司都希望保持领先地位,并想方设法提供能够吸引室内消费者的基于位置的应用程序。 通过采用室内定位和导航技术,零售商现在能够改善客户体验并为任何物体或位置提供精确导航。 室内定位和导航解决方案使企业有机会以各种方式将大型室内区域的人们与品牌、产品和合作伙伴联繫起来,从而提高客户参与度和收入。
阻碍室内定位/导航市场扩张的主要因素之一是严格的法律规定。 有政府法律法规,例如健康保险流通与责任法案 (HIPAA)、开放地理空间联盟和万维网联盟 (W3C)。 世界各国将其公民的隐私和安全放在首位,因此通过了限制使用位置数据的法律。 通用数据保护条例 (GDPR) 已经通过,这是欧盟首次尝试保护公民的个人身份信息 (PII)。 GDPR 为企业提供了增加客户信任的机会,从而有可能促进整体业务的成功。
製造和物流领域的精益自动化和精益机器人等流程需要室内定位技术来跟踪建筑物内的货物、包裹和资产,以进行规划和控制。 使用各种室内定位技术(如 RFID、Wi-Fi 和信标)追踪资产和大量物体。 基于 Wi-Fi 的室内定位系统可以以基于距离的方式精确定位节点分离和倾斜等细节。 大多数製造企业和仓库都引入了室内定位技术,可以对资产和物体进行微观监控,以确保製造产品的质量保证,因此室内定位和导航市场在製造、分销、物流领域看到了巨大的机会部门。
这一市场扩张的主要障碍之一是消费者缺乏对室内定位技术优势的接受和采用。 大多数企业主都没有意识到使用室内定位解决方案和服务可以获得的许多好处,例如客户分析、跟踪和地理定位。 因此,很难预测什么样的解决方案会被客户接受,很多人都不愿引入室内定位解决方案。 因此,需要强有力的营销策略来提高室内定位技术的知名度。
由 COVID-19 引发的全球健康危机对全球大多数工业部门产生了重大影响。 世界许多地方广泛的社交距离标准和旅行限制严重扰乱了大多数工业部门的供应炼网络。 与其他细分市场一样,全球室内定位和导航系统市场在疫情期间受到了诸多突发事件的衝击。 另一方面,随着全球工业和金融活动的正常化,预计未来几年室内定位和导航系统的全球市场将大幅增长。
远程监控领域通过使用 BLE、Wi-Fi 和 UWB 等多种技术提高了用户质量和便利性,因此有望获得良好的发展。 例如,室内定位技术正在仓库中用于集中包裹和库存跟踪。 对于企业资产库存管理,Infsoft 提供了一个使用 BLE 技术的室内追踪系统。
使用基于云的室内定位解决方案是解决各种企业位置数据问题的一种经济有效的策略,因此在预测期内云计算领域的 CAGR 增长最快。预计将实现 云解决方案的基于使用情况的定价可帮助企业节省基础架构成本。 使用服务器、存储和网络资源池的基于云的解决方案可以提高 Wi-Fi、BLE 信标、超音波和 UWB 等室内定位技术的投资回报率 (ROI)。
由于大量市场进入者和个人对技术的广泛使用,预计在预测期内北美将占据最大的市场份额。 美国和加拿大是该地区智慧城市的主要市场。 室内导航和室内追踪解决方案开始部署,尤其是在美国,以改进对大型建筑物内人员和资产的跟踪。
定位技术在办公室、零售、医疗保健、物流和公共区域的广泛使用,以及亚太地区对室内定位服务和实时定位系统的需求不断增长,将推动亚太地区的复合年增长率-太平洋地区在预测期内,预计最高。
室内定位和导航市场的主要参与者包括:Google、Apple Inc.、Sparkyo Technology Pvt. Ltd、Microsoft、Cisco、Hewlett Packard Enterprise Development LP、AiRISTA Flow, Inc、IndoorAtlas Ltd、Juniper Networks, Inc、ACUITY BRANDS LIGHTING, INC、Inpixon、HID Global Corporation、Sonitor Technologies、InnerSpace、UBISENSE、HERE Technologies、Midmark Corporation、Broadcom Inc、STANLEY HealthcareEsri。
2021 年 10 月,Zebra Technologies 收购了 Antuit Holdings Pte. 通过此次收购,该公司通过将 Antuit 的平台与其现有的软件解决方案和 EVM 产品相结合,扩展了其软件解决方案产品组合。
2021 年 7 月,Microsoft 与 NEC 建立了合作伙伴关係。 NEC 选择 Microsoft Azure 作为其首选云来推动持续数字化,帮助客户转变他们的商业模式,并提供增强的功能来构建一个作为平台采用的后大流行数字工作场所。
2020 年 4 月,Apple 与 Google 合作,启用蓝牙技术来抗击 COVID-19 大流行。 该合作伙伴关係旨在提供合同跟踪蓝牙技术,以帮助政府和卫生机构遏制病毒的传播,同时考虑到用户隐私和安全。
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According to Stratistics MRC, the Global Indoor Positioning and Navigation Market is accounted for $11.67 billion in 2022 and is expected to reach $56.10 billion by 2028 growing at a CAGR of 29.9% during the forecast period. Indoor positioning navigation is a system that uses wireless technologies like Bluetooth low energy, Wi-Fi, ultra-wideband, and others to provide a central platform to detect or track the geographic location of assets and persons. It provides its customers with location analytics, navigation, mapping, way finding, asset tracking, and other services. Better connectivity, efficient and quick access to precise location, indoor location-based services to deliver proximity marketing, workflow optimisation through asset and personnel tracking, and improved indoor navigation and routing are additional features that it offers. These features are anticipated to propel the growth of the global indoor positioning and indoor navigation market.
The penetration of smartphones is increasing exponentially. More obviously, customers' purchasing habits for mobile devices have changed. Start-ups and well-established businesses are swiftly catching up with the latest trends and figuring out how to offer location-based applications that will keep its indoor consumers interested. Retailers have been able to improve their customer experiences and offer accurate navigation for objects or any locations thanks to the adoption of indoor positioning and navigation technology. Indoor positioning and navigation solutions give businesses the chance to connect people inside big indoor areas with their brands, goods, and partners in a variety of ways that will boost customer connections and revenues.
One of the main obstacles to the expansion of the indoor positioning and navigation market is a rigid set of laws and regulations. Governmental laws and regulations, such as the Health Insurance Portability and Accountability Act (HIPAA), Open Geospatial Consortium, and World Wide Web Consortium (W3C). The privacy and security of residents are given top priority by nations around the world, which results in the adoption of laws that limit the use of location-based data. The General Data Protection Regulation (GDPR), which is the first attempt by the EU to protect citizens' Personally Identified Information (PII), was passed. The GDPR offers firms a chance to increase customer trust, which could boost overall business success.
Indoor positioning technology is required for processes like lean automation and lean robotics in the manufacturing and logistics sectors to track goods, packages, and assets inside buildings for planning and control. Assets and large-volume objects are tracked using a variety of indoor positioning technologies, including RFID, Wi-Fi, and beacons. The Wi-Fi-based indoor positioning system uses a range-based method to pinpoint details like the separation and tilt of nodes. Since most manufacturing firms and warehouses install indoor positioning technologies that allow the micro-level monitoring of assets and objects, ensuring the quality assurance of the product manufactured, the indoor positioning and navigation market finds enormous opportunities in the manufacturing, distribution, and logistics sectors.
One of the main obstacles to this market's expansion is the lack of consumer acceptance and adoption of indoor positioning technology because of its advantages. Most business owners are unaware of the numerous advantages that may be obtained by using indoor positioning solutions and services, including customer analytics, tracking, and location. As a result, business owners often refrain from installing indoor positioning solutions because it is exceedingly difficult to forecast which solution customers would eventually embrace. Thus, indoor positioning technology needs a strong marketing strategy to raise awareness of its application.
Most industrial sectors around the world have been greatly impacted by the COVID-19 global health disaster. The supply chain networks for the majority of industry sectors have been severely disrupted as a result of the social distance standards and travel restrictions that are prevalent throughout much of the world. The global market for indoor positioning and navigation systems has encountered a number of unforeseen difficulties during the epidemic, similar to other market sectors. On the other hand, the worldwide market for indoor positioning and navigation systems is expected to experience tremendous development over the next several years when all industrial and financial operations around the world return to normal.
The remote monitoring segment is estimated to have a lucrative growth, due to it enhances users' quality, convenience, and use of many technologies, including BLE, Wi-Fi, and UWB. For instance, indoor location technology is utilised in warehouses to centralise the tracking of packages and inventory. For asset inventory management inside of businesses, infsoft provides indoor tracking systems using BLE technology.
The Cloud segment is anticipated to witness the fastest CAGR growth during the forecast period, due to using cloud-based indoor location solutions is an economical and effective strategy to address location-based data concerns in various enterprises. Pay-per-use pricing for cloud solutions enables businesses to save money on infrastructure. Using pools of server, storage, and networking resources, cloud-based solutions increase the return on investment (ROI) of indoor location technologies like Wi-Fi, BLE beacons, ultrasound, and UWB.
North America is projected to hold the largest market share during the forecast period owing to significant market participants are present in the area and because individuals have used technology widely. With substantial developments in the creation of smart cities, the US and Canada are the main markets in the area. In order to improve people and asset tracking throughout huge buildings, businesses, particularly in the US, have begun implementing indoor navigation and indoor tracking solutions.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the expanding use of positioning technology in office, retail, healthcare, logistics, and public areas, as well as the increase in demand for indoor location-based services and real-time location systems in the Asia-Pacific region.
Some of the key players profiled in the Indoor Positioning and Navigation Market include: Google, Apple Inc., Sparkyo Technology Pvt. Ltd, Microsoft, Cisco, Hewlett Packard Enterprise Development LP, AiRISTA Flow, Inc., IndoorAtlas Ltd., Juniper Networks, Inc., ACUITY BRANDS LIGHTING, INC., Inpixon, HID Global Corporation, Sonitor Technologies, InnerSpace, UBISENSE, HERE Technologies, Midmark Corporation, Broadcom Inc., STANLEY Healthcare and Esri.
In October 2021, Zebra Technologies acquired Antuit Holdings Pte. Ltd. Through this acquisition, the company expanded its portfolio of software solution offerings by combining Antuit's platform with its existing software solutions and EVM products.
In July 2021, Microsoft partnered with NEC. NEC adopted Microsoft Azure as its preferred cloud platform to deliver enhanced capabilities to drive sustained digitalization, help customers transform their business models, and build Digital Workplaces for the post-pandemic.
In April 2020, Apple partnered with Google to enable the use of Bluetooth technology for dealing with the COVID-19 pandemic. The partnership aimed to provide contract tracking Bluetooth technology to help governments and health agencies reduce the spread of the virus, considering user privacy and security.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.