市场调查报告书
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1284283
到 2028 年的零售云市场预测——按解决方案、服务类型、组织规模、部署和地区进行的全球分析Retail Cloud Market Forecasts to 2028 - Global Analysis By Solution, Service Type, Organization Size, Deployment and By Geography |
根据 Stratistics MRC 的数据,2022 年全球零售云市场规模将达到 165.7 亿美元,预测期内以 18.8% 的复合年增长率增长,到 2028 年将达到 465 亿美元。预计达到8000万美元。
Cloud for Retail 是一种基于云的零售解决方案,结合了数据分析和人工智能 (AI),使零售商能够创建能够响应客户反馈的产品。 云计算使零售商能够从 Internet 收集数据以满足客户需求。 简化您的供应炼和物流,并通过云计算提供无缝、高质量的客户体验。
根据印度品牌资产基金会 (IBEF) 的报告 Did,印度的智能手机市场从 2011 年的 1450 万部增长到 2020 年的 1.5 亿部,增长了 10 倍。 因此,智能手机的快速普及将推动零售云市场。
对数字化客户体验的需求激增、智能手机的普及、对合规性和合作伙伴关係的重视以及零售商对全渠道营销的快速采用是推动零售云市场增长的关键因素。. 已经证实,智能手机在全世界都被用作支持支付管理、库存管理、位置信息管理等的有效POS系统。 智能手机和云计算的结合还将使零售商能够收集实时数据并调整其产品和服务以满足客户需求,从而释放新的增长机会。
零售业采用云计算系统的主要障碍之一是云系统与遗留系统的集成。 多年来,许多零售商都投资于遗留系统。 遗留系统经常处理关键任务,例如库存管理、订单处理和付款处理。 将这些系统与基于云的系统集成可能具有挑战性。 遗留系统所基于的旧技术可能与现代基于云的系统不兼容。 这会在数据交换和迁移中产生问题,影响整个系统的运行。 这些因素限制了市场的增长。
在零售云市场中获得吸引力的一个关键趋势是技术进步。 市场看到了对简化流程、降低 IT 成本和改善客户体验的云计算技术的需求。 为提高市场地位,零售云市场的主要参与者正专注于提供尖端解决方案。 例如,美国云公司 Snowflake 于 2022 年 3 月宣布推出零售数据云,旨在促进协作、提供卓越的客户体验并简化零售运营。 这将推动云采用并推动零售云市场的全球扩张。
不幸的是,许多数据洩露发生在零售业。 由于云基础设施和服务的动态特性,风险因素很容易在云环境中混合。 由于访问不断增长的 CSP 服务的新特权,混合云环境的攻击面可以扩展到传统的本地范式之外,这也增加了出错的可能性。 如果正确的数据库或云存储系统受到损害,攻击可能会造成非常大的破坏,而零售商持有敏感信息,很容易成为攻击者的目标。
COVID-19 的广泛传播对消费者行为、产品需求以及零售店、工厂和物流服务的运营产生了重大影响。 但是,不同的企业需求对零售云的影响是不同的。 例如,在电子、时尚领域,需求不振是一大利空因素,但在食品、家居用品、医药等领域,需求变化较大,需要全渠道化,正在拉动需求
报告和分析部分预计将在预测期内占据最大的市场份额。 零售云分析解决方案从各种数据源收集有关消费者行为和偏好的信息,包括销售点系统、客户忠诚度计划和社交媒体。 您可以探索这些数据以找到模式和趋势,从而获得可以帮助您做出业务决策的洞察力。 通过互联网连接从任何地方实时访问数据是使用基于云的报告和分析解决方案的主要优势之一。 因此,高管和其他利益相关者可以轻鬆快速地访问数据和见解,使他们能够做出明智的决策并帮助他们发展市场。
预计在预测期内,中小企业 (SME) 细分市场的复合年增长率最高。 与大型企业相比,中小型企业 (SME) 资源受限,需要更好的方法来处理复杂性以简化业务流程。 由于其可访问性和适应性,云服务已成为中小型企业业务运营的重要组成部分,预计未来几年采用率会增加。 小型企业越来越多地采用零售云解决方案和服务来简化其业务流程并在不断变化的零售环境中保持竞争力。
加拿大和美国等新兴经济体正在零售业采用基于云的解决方案。 北美零售市场拥有沃尔玛、好市多、克罗格、家得宝和塔吉特等零售商,是世界上最大的零售市场之一。 北美对零售云解决方案的需求最高。 与许多其他地区相比,该地区拥有最具创新性的零售环境之一。 此外,该地区的专卖店大量使用云解决方案,并且越来越多的地区政府举措正在帮助市场在预测期内快速增长。
在预测期内,亚太地区的零售云市场预计增长最快。 中国、日本和印度等国家预计将投资于亚太地区的数字化转型工作。 根据 State of the Edge 报告,亚太地区将在 2020 年拥有最大的边缘计算设备装机量,总计 187MW。 许多云服务提供商还与零售商合作,以提高客户参与度、简化运营并促进创新。 例如,亚太地区最大的云服务提供商之一阿里云与当地零售商合作,为供应链管理、物流和电子商务提供基于云的服务。 这些因素可能会增加该地区零售云解决方案的使用。
2022 年 11 月,技术服务和咨询公司 Wipro Limited 宣布推出基于 Microsoft 云和零售云的新零售解决方案,并在加利福尼亚州山景城推出新的零售创新体验。 这种物理、虚拟和混合体验将加深微软与 Wipro 之间的合作,以加速新解决方案的交付,使零售商能够发展业务并建立更牢固的客户关係。。
2022 年 3 月,数据云公司 Snowflake 宣布推出“零售数据云”,主要集成了 Snowflake 及其合作伙伴提供的解决方案、Snowflake 的数据平台和行业特定的数据集。。 零售数据云使製造商、零售商、消费品 (CPG) 供应商、分销商和行业技术提供商能够利用他们自己的数据、访问新数据并在整个零售行业无缝协作。这就是您所做的。
According to Stratistics MRC, the Global Retail Cloud Market is accounted for $16.57 billion in 2022 and is expected to reach $46.58 billion by 2028 growing at a CAGR of 18.8% during the forecast period. Retail Cloud is a cloud-based retail solution that combines data analytics and artificial intelligence (AI), enabling retailers to create products that are responsive to customer feedback. Retailers can use cloud computing to gather data from the internet to satisfy the needs of their customers. Supply chains and logistics can be streamlined, and cloud computing enables the provision of seamless, high-quality client experiences.
According to the India Brand Equity Foundation (IBEF) report, the Indian smartphone market experienced a 10-fold increase from 14.5 million shipments in 2011 to 150 million in 2020. Therefore, the rapid adoption of smartphones will propel the retail cloud market.
The soaring demand for a digitalized customer experience, the widespread use of smartphones, the increased emphasis on compliance and partnerships, and the quick uptake of omni-channel marketing by retailers are the main drivers of the retail cloud market's expansion. The use of smartphones as effective point-of-sale (POS) systems that support the management of payments, handling of inventory, and location tracking has been observed across the globe. Additionally, by combining smartphone technology with cloud computing, retailers can gather real-time data to modify their product and service offerings to better suit the needs of their customers and seize new growth opportunities.
One of the main obstacles to the adoption of cloud computing systems in the retail sector is the integration of cloud systems with legacy systems. Over the years, many retailers have invested in legacy systems, which frequently handle crucial tasks like inventory management, order processing, and payment processing. It can be difficult to integrate these systems with cloud-based systems. Older technologies, on which legacy systems are frequently based, may not be compatible with more recent cloud-based systems. This may lead to problems with data exchange and migration, which may affect the system's work as a whole. Such factors restrict the market's growth.
A key trend that is becoming increasingly popular in the retail cloud market is technological advancement. The demand for cloud computing technology that enhances customer experiences while streamlining processes and reducing IT costs is being seen in the market. To improve their market position, major players in the retail cloud market are concentrating on offering cutting-edge solutions. For instance, a US-based cloud company called Snowflake introduced a retail data cloud in March 2022 to promote collaboration, deliver exceptional customer experiences, and streamline retail operations. This encourages cloud adoption, which fuels the expansion of the retail cloud market globally.
Unfortunately, there are many data breaches in the retail sector. Due to the dynamic nature of cloud infrastructure and services, risk factors can easily compound in a cloud environment. A hybrid cloud environment's total attack surface can be expanded beyond conventional on-premises frameworks thanks to new permissions to access the growing number of CSP services, which can also increase the potential for mistakes. Attacks can be extremely damaging if the right databases and cloud storage systems are breached, making retailers a prime target for attackers due to the sensitive information they hold.
COVID-19's widespread spread has significantly impacted consumer behavior, product demand, retail store, factory, and logistics service operations. However, depending on the demand from various businesses, the impact on the retail cloud varies. For instance, low demand has had a significant negative impact on the electronics and fashion sectors, but food, home goods, and pharmaceuticals have seen a significant shift in demand and are now looking for an omnichannel presence, which is driving up the demand for retail cloud.
During the forecast period, the reporting and analytics segment is expected to witness the largest market share. Retail cloud analytics solutions gather information on consumer behavior and preferences from a variety of data sources, including point-of-sale systems, customer loyalty programs, and social media. The data can be examined to find patterns and trends and produce insights that can help with business decisions. Accessing real-time data from any location with an internet connection is one of the main advantages of using cloud-based reporting and analytics solutions. As a result, managers and other interested parties will find it simple and quick to access data and insights and can base their decisions on the most recent information, which contributes to the expansion of the market.
Over the course of the forecast period, small and medium-sized enterprises (SMEs) segment is expected to have the highest CAGR. Small and medium-sized businesses (SMEs) are more constrained by resources than large corporations and need better ways to handle complexity in order to improve the efficiency of their business processes. Due to their accessibility and adaptability, cloud services have become a crucial component of business operations for SMEs, and in the years to come, their adoption is anticipated to increase. Small and medium-sized businesses (SMEs) are increasingly adopting retail cloud solutions and services as they try to streamline their business processes and stay competitive in the quickly changing retail sector.
Due to the growing adoption of cloud-based solutions across the retail sector in developed economies like Canada and the United States. The presence of retailers like Walmart, Costco, Kroger, The Home Depot, and Target makes North America's retail market one of the largest in the world. The demand for retail cloud solutions is strongest in North America. In comparison to many other regions, the region has one of the most innovative retail environments. Additionally, specialty stores in the area use cloud solutions very frequently, and the expansion of regional government initiatives is assisting the market's rapid growth over the course of the forecast period.
The retail cloud market is anticipated to experience the fastest growth in the Asia-Pacific region over the forecast period. Investment in digital transformation initiatives in nations like China, Japan, and India is anticipated to occur in the Asia-Pacific region. Asia Pacific had the highest edge computing equipment footprint among regions in 2020, with a total of 187 MW, according to the State of the Edge report. Many cloud service providers are also collaborating with retailers to improve customer engagement, streamline operations, and spur innovation. One of the biggest cloud service providers in Asia Pacific, for instance, is Alibaba Cloud, which has been collaborating with local retailers to offer cloud-based services for supply chain management, logistics, and e-commerce. The region's use of retail cloud solutions will probably increase as a result of these factors.
Some of the key players profiled in the Retail Cloud Market include Flux7, Infor Inc, Accenture, Alibaba Group, Amazon Web Services, Inc, Baidu, Cisco Systems Inc., Epicor Software Corporation, Fujitsu Limited, Google Inc, IBM Corporation, JDA Software Group, Microsoft Corporation, Netmagic Solutions, Nutanix, Oracle Corporation, RapidScale Inc., SAP SE, Syntel Inc. and T-Systems.
In November 2022, Wipro Limited, a technology services and consulting company, declared new retail solutions built on the Microsoft Cloud and Cloud for Retail and a new Retail Innovation Experience in Mountain View, California. This physical, virtual, and hybrid Experience would deepen collaboration between Microsoft and Wipro to accelerate the delivery of new solutions that would enable retailers to grow their business and build stronger customer relationships.
In March 2022, Snowflake, the Data Cloud company, declared the introduction of the Retail Data Cloud, which primarily unites Snowflake- and partner-delivered solutions, Snowflake's data platform, and industry-specific datasets. The Retail Data Cloud mainly empowers manufacturers, retailers, consumer packaged goods (CPG) vendors, distributors, and industry technology providers to leverage their data, access new data, and seamlessly collaborate across the entire retail industry.