市场调查报告书
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1308577
2030 年卫生纸市场预测:按类型、层数、应用、最终用户、分销渠道和地区进行的全球分析Toilet Paper Market Forecasts to 2030 - Global Analysis By Type, Ply Count, Application, End User, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球卫生纸市场规模将达到 319.3 亿美元,2030 年将达到 509.3 亿美元,预测期内復合年增长率为 6.9%。
卫生纸(也称为卫生纸或厕纸)存放在马桶旁边的分配器中,并以穿孔条状包裹在纸板芯上。 卫生纸是一种常见的家庭用品,还有其他用途。 它被称为一卷或一捆卫生纸。 卫生纸可以吸收和去除汗水。 使用卫生纸代替纸巾可以减少磨损,并且更容易清洁。 与其他盥洗用品和纸巾不同,富裕国家销售的大多数现代卫生纸都是在化粪池中分解的。 湿卫生纸很快就会被环境降解。 一卷卫生纸有 1 至 6 层(厚层),层数越多,强度和吸水性越好。
根据 QS Supplies 的数据,中国每年使用的卫生纸超过 40 亿英里,比任何其他国家都多。
由于人们普遍认识到为了生产纸浆和纸张而砍伐森林,卫生纸的使用已成为消费者之间有争议的话题。 然而,生产商不断寻找替代方案来减少对原生纸浆的需求,并努力适当地采购原材料。 此外,参与公司还致力于在整个产品生产链中采用更加环保的做法。 例如,Georgia-Pacific 的紧凑型无芯 2 层卫生纸进一步最大限度地减少了纸巾卷芯中纸浆的使用,有助于保护环境。 同样,卢卡特集团用消费者回收的饮料纸盒纤维生产这些纸张。 因此,由于日益关注的环境问题,对环保卫生纸的需求不断增长。
由于保护自然资源的意识不断增强,减少纸张的使用已成为当务之急。 市场上有许多重要的选择,包括卫洗丽马桶,这应该会减少对卫生纸的需求。 此外,原材料纸浆成本的上涨预计将对市场规模产生负面影响。
旅行和旅游业的日益普及正在推动全球酒店业务的扩张。 这增加了酒店、度假村和餐馆对纸巾产品的需求,促进了行业的发展以及更严格的清洁标准。 此外,由于工作人口不断增长,办公室和商业区域的产品使用量也不断增加,以满足员工的需求。 同样,职业女性数量的增加也增加了办公室和公共设施保持高卫生标准的需求。 因此,商业机构的扩张预计将带动该市场的扩张。
在卫生纸行业,原材料供应商是关键企业。 原材料价格上涨阻碍了市场扩张。 此外,卫生纸产品的使用受到木材等原材料生产和进口的严格限制以及优质木材供应有限的限制。
新冠肺炎 (COVID-19) 疫情的爆发增加了卫生纸的销量和需求。 在封锁初期,市场对卫生纸的需求显着增加。 在富裕国家,卫生纸是基本必需品,因此封锁引发了公众的恐慌性购物狂潮。
卷式细分市场预计将有良好的增长。 由于其传统结构易于使用和产品可再填充,可捲曲类别预计将保持很大的市场份额。 然而,由于消费者的热烈反响,企业正在开发具有折迭形状的新产品。 例如,金佰利 (Kimberly-Clark) 销售的可折迭浴巾一次只能使用一张。 因此,与捲筒纸相比,纸张用量减少约 40%。 因此,由于客户对可折迭设备的需求不断增加,这一类别预计将快速增长。
预计住宅领域在预测期内将以最高的复合年增长率增长。 住宅设施的使用量不断增加,这显着推动了该领域的增长。 同样,由于单亲家庭和核心家庭的增加,家庭数量也在增加,每户的纸张消耗量也在增加。 因此,卫生纸市场的很大一部分预计属于家庭用纸领域。
由于亚洲国家的人均使用量显着较低,预计亚太地区在预测期内将占据最大的市场份额。 然而,人口稠密国家的存在、城市化和工业化的不断发展改善了厕所设施并增加了对该产品的需求。 此外,随着安装厕所的家庭和企业数量不断增加,亚洲文化西化的趋势预计将维持产品需求。
由于发展中国家的存在及其严峻的经济状况,以及所有区域市场的平均卫生纸消费量总体较低,预计中东和非洲在预测期内的复合年增长率最高。目前市场份额较小。 然而,个人卫生和护理意识的提高推动了该地区卫生纸产品的需求,预计市场将稳步增长。
2019 年 7 月,Cascades 收购了 Orchid Paper Products Company,预计这将有助于前者加强其在市场上的影响力。
2019年4月,乔治亚太平洋公司宣布向美国Naheola Mill投资约1.2亿美元,该公司生产卫生纸。 这项投资预计将增长该公司的卫生纸业务。
According to Stratistics MRC, the Global Toilet Paper Market is accounted for $31.93 billion in 2023 and is expected to reach $50.93 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Toilet paper (also known as bathroom tissue or toilet tissue) for storage in a dispenser next to a toilet, it is often provided as a long strip of perforated paper wrapped around a paperboard core. Toilet paper has additional applications as it is a commonly found home item. It is referred to as a roll or bundle of toilet paper. Sweat may be absorbed or removed using it. One can clean using toilet paper instead of a paper towel since it is less abrasive. The majority of contemporary toilet paper sold in wealthy countries is made to degrade in septic tanks, unlike certain other toiletries and tissues. The environment quickly decomposes wet toilet paper. There are one to six plies (layers of thickness) on a roll of toilet paper, with more back-to-back plies offering better strength and absorbency.
According to QS Supplies China uses over 4 billion miles of toilet paper each year, more than any other country.
The use of toilet paper is becoming a contentious issue among consumers as a result of growing knowledge about the destruction of forests for the manufacturing of paper pulp. However, producers are always looking for alternatives to lessen the demand for virgin paper pulp and are making an effort to properly obtain raw resources. Additionally, participants are committed to using greener practises across the product's full production chain. For instance, Georgia-Pacific's Compact Coreless 2-Ply Bathroom Tissue will further minimise the use of paper pulp for the tissue roll's core and contribute to environmental preservation. Similar to this, Lucart Group manufactures these papers from post-consumer recycled beverage carton fibres. As a result, there is now a greater need for environmentally friendly bath tissues due to rising environmental concerns.
A pressing need to reduce the use of this paper has arisen due to growing awareness about the preservation of natural resources. The market has a number of significant options, including bidet toilets, which should reduce the demand for toilet paper. Additionally, the growing cost of paper pulp as a raw material would have an adverse effect on market size.
The global hospitality business has expanded as a result of the rising popularity of travel and tourism. This has driven the need for tissue products in hotels, resorts, and restaurants, which will help the industry, develop along with the stricter cleanliness standards. In addition, the growing working-class population has increased the use of products in offices and business sectors to meet employee needs. Similar to this, the rise in the number of working women has raised the need for offices and public facilities to maintain high standards of hygiene. Therefore, the expansion of commercial facilities is anticipated to drive this market's expansion.
Suppliers of raw materials are important players in the toilet paper industry. The market's expansion is hampered by rising raw material prices. Additionally, the adoption of toilet paper products is constrained by strict limitations placed on the manufacturing and import of raw materials like wood, are limited supply of high-quality wood.
Sales and demand for toilet paper have increased as a result of the COVID-19 outbreak. In the early stages of the lockdown, there was a noticeable increase in demand for toilet paper in the market. In affluent nations, toilet paper is a basic necessity, therefore the lockdown caused a panicky shopping frenzy among the public.
The rolled segment is estimated to have a lucrative growth, due to its conventional structure, which provides ease of use and the ability to refill products, the rolled category is anticipated to keep a significant share of the market. However, because of the enthusiastic response from consumers, players are developing new product offers in the folded shape. Kimberly-Clark, for instance, sells folded bath tissue, which only enables the use of one tissue at a time. As a result, compared to the rolled form, around 40% less paper is used. Therefore, the category is anticipated to increase quickly because to the rising customer demand for folded form.
The household segment is anticipated to witness the highest CAGR growth during the forecast period, due to paper is a need for everyday use, families utilise it at a higher rate. Residential facilities are increasing their usage, which is considerably boosting the segment's growth. Similar to this, the rise in single-parent homes and nuclear families has increased the number of households and the consumption of these papers per family. As a result, a substantial portion of the toilet paper market is anticipated to belong to the domestic sector.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the Asian nations that have substantially lower per capita use. But the existence of densely populated nations, rising urbanisation, and industrialization have improved lavatory facilities, increasing product demand. Furthermore, given the rise in the number of families and business establishments that have toilets in the restrooms, the trend of westernising Asian cultures is anticipated to sustain product demand.
Middle East & Africa is projected to have the highest CAGR over the forecast period, owing to the existence of less developed nations, their dire economic situations, and the overall lower average volume of tissue consumption across all regional markets, the Middle East and Africa market now has a smaller share. However, the market is anticipated to expand steadily, with the demand for sanitary tissue products in the area being driven by the rising awareness of personal hygiene and care.
Some of the key players profiled in the Toilet Paper Market include Kimberly-Clark, Georgia-Pacific LLC, Essity AB, Procter & Gamble Co., Sofidel Group, Kruger Inc, WEPA Hygieneprodukte GmbH, Empresas CMPC S.A, Unilever, Hengan Group, Asia Pulp and Paper (APP), Wausau Paper Corporation, Svenska Cellulosa Aktiebolaget, Cascades Tissue Group Inc., Absormex CMPC Tissue and Caprice Paper Products Pty. Ltd.
In July 2019, Cascades acquired Orchid Paper Products Company, which is expected to support the former in strengthening its footprint in the market.
In April 2019, Georgia Pacific announced to invest of around USD 120 million in its Naheola Mill, the U.S. which produces bath tissues. This investment is expected to grow the company's bath tissue business.