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市场调查报告书
商品编码
1308600
2030 年美容饮料市场预测:按类型、成分、功能、人口统计、分销渠道和地区进行的全球分析Beauty Drinks Market Forecasts to 2030 - Global Analysis By Type, Ingredients, Function, Demography, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球美容饮品市场规模将达到 16.9 亿美元,预测期内復合年增长率为 13.27%,预计 2030 年将达到 40.6 亿美元
美容饮料是一种营养补充剂,可减少痤疮、疤痕和色素沉着过度的出现,提供抗衰老功效并使皮肤更加容光焕发。 旨在随着年龄的增长保持自然吸引力的碳酸和非碳酸饮料被称为“美容饮料”。 美容饮料含有大量维生素、矿物质、氨基酸和抗氧化剂。 它促进新陈代谢并支持饮食。 饮料中的透明质酸、胶原蛋白、抗氧化剂和 Q10 成分可增加肌肤柔软度并减少皱纹。 饮料领域最近已扩展到美容饮料类别。
根据 Cera Ve 的数据,63% 的美国千禧一代消费者认真对待皮肤护理,这一数字略高于 Z 世代 (57%) 的这一比例。
为了从内到外改善皮肤、头髮和指甲,消费者越来越意识到营养如何影响他们的整体健康和外观。 美容饮料中含有胶原蛋白、生物素和抗氧化剂等多种化学物质,被认为可以改善皮肤、头髮和指甲的外观。 由于这些趋势,美容饮料行业正在不断扩张。 顾客和关心自己外表的人正在寻找更好、更自然的方法来更长时间地保持年轻的皮肤,而美容饮料是最好的选择之一。 技术的进步和更好的数据管理导致了许多市场的增长和更多的在线客户。
许多美容饮品所含的成分味道不太吸引人,导致一些消费者因口味偏好问题而难以将这些饮品融入日常生活中。有些人可能会觉得 一些美容饮料可能含有独特风味和质地的成分,可能无法吸引所有消费者。 某些成分(例如胶原蛋白和草药提取物)的味道可能对某些消费者来说不熟悉或反感。 此外,美容饮料的余味和口感可能会影响消费者的偏好,预计这将阻碍市场的增长。
污染会损害皮肤的自然防御机制,产生更多的自由基,从而导致氧化应激、炎症和胶原蛋白分解。 《皮肤病学研究杂誌》上发表的一项研究还显示,接触空气污染会使皮肤老化加速 10%,从而增加了对美容饮料等抗衰老治疗的需求。 因此,顾客更频繁地转向含有承诺促进皮肤健康、减少衰老影响和抵御环境压力的成分的美容饮料。
竞争激烈
美容饮品市场竞争激烈,众多品牌和产品争夺消费者的兴趣。 市场上挤满了知名美容品牌以及不断推出美容饮料的新进入者。 美容饮料品牌如此之多,对于公司来说,将自己的产品与竞争对手区分开来变得极其重要。 无论是使用特定成分、强调特定益处,还是针对利基消费者群体,制定独特的销售主张都可以帮助品牌在市场中脱颖而出。
COVID-19 大流行对美容饮料市场影响不大。 由于消费者在 COVID-19 疫情期间倾向于呆在家里,人们的注意力从化妆转向滋养化妆品或易于护理的自然外观,这增加了对美容饮料的需求。 此外,随着越来越多的人寻求最新的美容信息,在新冠肺炎 (COVID-19) 疫情之前就很流行的美容饮品也越来越受欢迎。
在预测期内,与其他细分市场相比,维生素和矿物质细分市场预计将占据最大份额。 这是因为对含有维生素和矿物质的产品的需求量很大,尤其是生物素、维生素 C 和维生素 E,它们被认为可以改善皮肤、头髮和指甲的外观。
在美容饮料市场,杂货零售领域预计将以最高的复合年增长率增长。 杂货零售商设有专门的角落和货架来放置饮料,包括美容饮料。 这些商店中美容饮品产品的摆放位置和可见度对于吸引消费者的注意力至关重要。 品牌通常会努力争取显着的货架空间和端盖展示,以提高可见度并增加消费者感兴趣的可能性。 这些因素正在推动该行业的市场增长。
众所周知,北美拥有最大的美容饮料市场份额。 由于皮肤病和脱髮问题的增加,对美容饮料的需求预计将会增加。 美国人对时尚业的巨大影响力以及他们愿意为有益于健康和皮肤的产品支付溢价的意愿预计将对市场增长产生积极影响。 可口可乐公司和多个互联网门户网站等市场进入者的出现将促进产品发现并促进该地区美容饮料的销售。
预计亚太地区在预测期内的增长率最高。 由于人们越来越意识到使用美容饮料对肤色和整体健康的积极影响,该地区的销售额预计将增加。 快速的城市化、忙碌的生活方式和可支配收入的增加是该地区市场扩张的主要驱动力。 由于中国、印度、日本、韩国和朝鲜半岛等国家的年轻一代和年轻人口不断增长,美容饮料的日益受欢迎,预计该地区的美容饮料销售将受益。
2022 年 2 月,Nestle SA 旗下子公司雀巢健康科学完成了对 Vital Proteins 的收购,Vital Proteins 是一家总部位于芝加哥的胶原蛋白食品、饮料和补充剂製造商。
2021 年 10 月,SAPPE 推出了新的低甜度 Sappe Beauti 饮料系列,为消费者提供创新的产品选择,同时为其产品增加最大价值。
2021 年 5 月,Aquilini Beverage Group 推出了 Beautiful Drinks Co. (BDC),这是一系列以烈酒为基础的起泡即饮 (RTD) 鸡尾酒,灵感源自 Beauty In Nature。 这些优质鸡尾酒是纯素食、无麸质、不含防腐剂,并用精心挑选的烈酒和植物提取物调味。
2020年2月,Rejuvenated Ltd宣布推出该公司首款可堆肥包装“Bio Pouch”,用于粉状护肤补充饮料“Collagen Shot”。 这种环保包装符合 Vincotte OK Compost 认证要求,适合家庭堆肥。
According to Stratistics MRC, the Global Beauty Drinks Market is accounted for $1.69 billion in 2023 and is expected to reach $4.06 billion by 2030 growing at a CAGR of 13.27% during the forecast period. Beauty drinks are nutraceutical beverages that lessen the appearance of acne, scars, and pigmentation, are anti-aging, and make the skin more radiant. Carbonated and non-carbonated beverages intended to preserve one's natural attractiveness as they age are referred to as "beauty drinks." Numerous vitamins, minerals, amino acids, and antioxidants are present in beauty beverages. It promotes metabolism, supporting dieting. Hyaluronic acid, collagen, antioxidants, and Q10 are ingredients in the drinks that increase suppleness and reduce wrinkles. The beverage sector has recently included the category of beauty drinks.
According to Cera Ve, 63 percent of millennial consumers in the United States took their skin care routine seriously, a slightly higher number compared to the 57 percent of Generation Z who claimed the same thing.
In order to improve their skin, hair, and nails from the inside out, consumers are becoming more aware of how their nutrition affects their overall health and appearance. Collagen, biotin, and antioxidants are among the chemicals found frequently in beauty beverages; these substances are thought to help skin, hair, and nails look better. The beauty drink industry is expanding as a result of this trend. Customers and people who care about their appearance are looking for far better and more natural ways to maintain youthful skin for longer, and they have discovered that beauty beverages are one of the best options. Many markets have grown and added online clients as a result of technological advancement and improved data management.
Many beauty drinks contain ingredients that may not have an appealing taste, and some consumers may find it challenging to incorporate these drinks into their daily routine due to taste preferences. Some beauty drinks may contain ingredients with distinct flavors or textures that not all consumers find appealing. The taste of certain ingredients, such as collagen or herbal extracts, may be unfamiliar or undesirable to some consumers. Additionally, the aftertaste or mouth feel of beauty drinks can influence consumer preferences, which are projected to impede the market's growth.
The skin's natural defense mechanism is harmed by pollution, and more free radicals are produced, which can result in oxidative stress, inflammation, and collagen breakdown. A study that was published in the Journal of Investigative Dermatology also revealed that exposure to air pollution might hasten the aging of the skin by 10%, which has increased the demand for anti-aging treatments like beauty beverages. As a result, customers are turning more frequently to beauty drinks with components that promise to promote healthy skin, lessen the effects of aging, and offer protection from environmental stressors.
Intense competition
The beauty drinks market is highly competitive, with numerous brands and products vying for consumer attention. Established beauty brands, as well as new entrants, are constantly launching their own beauty drink offerings, resulting in a crowded marketplace. With so many beauty drink brands available, it becomes crucial for companies to differentiate their products from competitors. Developing a unique selling proposition, such as using specific ingredients, highlighting specific benefits, or targeting niche consumer segments, can help brands stand out in the market.
The COVID-19 pandemic had less of an effect on the market for beauty drinks since more people stayed at home and focused more on their overall health, including their appearance. Consumers' focus shifted from makeup routines to nutricosmetics or toward low-maintenance and natural looks as a result of staying in during the COVID-19 epidemic, which increased demand for beauty drinks. In addition, as more people look for the most recent information on what products might aid in their beauty regimen, beauty drinks that were popular before the epidemic have suddenly risen in popularity.
The vitamins & minerals segment is projected to witness the largest share as compared to other segments over the forecast period due to there is such a high demand for goods that contain vitamins and minerals, particularly those that are thought to enhance the appearance of skin, hair, and nails, such biotin, vitamin C, and vitamin E. The fact that vitamins and minerals can also affect general health and wellness further adds to the appeal of this topic, which will fuel the segments growth in the market.
The grocery retailers segment is anticipated to grow at the highest CAGR in the Beauty Drinks market. Grocery retailers have dedicated sections or shelves for beverages, including beauty drinks. The placement and visibility of beauty drink products within these stores are crucial for attracting consumer attention. Brands often strive for prominent shelf space or end-cap displays to enhance visibility and increase the likelihood of consumer engagement. These factors are propelling the segment's growth in the market.
The largest market share for Beauty Drinks was found to be in North America. The demand for beauty drinks is expected to rise because to the rising incidence of skin illnesses and the problem of hair loss. It is projected that the enormous influence of the fashion industry among Americans and their willingness to pay premium rates for products that help their health and skin will positively impact market growth. The presence of major market participants like The Coca-Cola Company and several internet portals should make products easier to find, which should boost the sale of beauty beverages in the area.
During the forecast period, Asia-Pacific is anticipated to have the fastest growth rate. Sales in the area are expected to rise as people become more aware of the positive effects beauty drink usage has on their complexion and overall health. Some of the key causes of the market expansion in the area include rapid urbanization, a hectic lifestyle, and rising disposable income. The region's sales of beauty drinks are anticipated to benefit from the increased popularity of beauty drinks among the young generation and the growing young population in nations like China, India, Japan, South Korea, and South Korea.
Some of the key players in Beauty Drinks Market include AMC Grupo Alimentacion Fresco y Zumos, Asterism Healthcare Plus Inc., Bella Berry, Big Quark, Groupon Inc., Hangzhou Nutrition Biotechnology Co. Ltd, Juice Generation, Kino Biotech, Kinohimitsu, Kordel's La Beaute, Lacka Foods Limited, Molecule Beverages, Nestle , Nutrawise Corporation, On-Group Ltd, Rejuvenated Ltd, Sappe Public Company Limited, Shiseido Co. Ltd, The Coca-Cola Company, Vemma Nutrition Company and Vital Proteins LLC.
In February 2022, Nestle Health Science, a business unit of Nestle SA, completed its acquisition of Vital Proteins, a Chicago-based manufacturer of collagen-based foods, beverages, and supplements
In October 2021, SAPPE introduced a new, less sweet Sappe Beauti Drink line to offer consumers a choice of innovative products while adding maximum value to the commodity
In May 2021, Aquilini Beverage Group launched the Beautiful Drinks Co. (BDC), a selection of sparkling, spirit-based, ready-to-drink (RTD) cocktails inspired by Beauty In Nature. These premium cocktails are vegan, gluten-free, and preservative-free, flavored with selected distillates and botanical extracts
In February 2020, Rejuvenated Ltd unveiled its first compostable packaging, 'bio-pouch,' for its Collagen Shots, a powder skincare supplement drink. The eco-friendly packaging suits home composting as the pouch meets Vincotte OK Compost's certification requirements