![]() |
市场调查报告书
商品编码
1308698
2030年智能货架市场预测-按组件、组织规模、应用、最终用户和地区进行的全球分析Smart Shelves Market Forecasts to 2030 - Global Analysis By Component, Organization Size (Large Enterprises, Small & Medium-Sized Enterprises and Other Organization Sizes), Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球智能货架市场规模将达到 33.2 亿美元,预测期内復合年增长率为 23.2%,预计到 2030 年将达到 143.3 亿美元。
智能货架涉及零售环境中使用的技术先进的货架系统。 智能货架融合了各种传感器、物联网 (IoT) 连接和数据分析功能,可将传统商店货架转变为智能交互式显示器。 这些货架可以监控库存水平、跟踪产品移动并提供有关产品可用性和数量的实时数据。 智能货架还可以收集有关客户交互的数据,例如产品交互和购买模式,可以利用这些数据来推动洞察力和明智的业务决策,从而做出决策。
根据美国人口普查局的数据,2022年7月至9月,美国商业电子商务规模约为2660亿美元,环比增长3%。
物联网和 RFID 等智能技术正在推动智能货架的采用。 RFID技术对于提升现代零售组织的竞争力变得越来越重要,导致智慧零售的出现和企业之间的激烈竞争。 不断上升的劳动力成本和降低物流运营成本的需求正在推动当今零售行业快速部署 RFID 的需求。
隐私对消费者来说变得越来越重要,这反映在他们的购物方式中。 像沃尔玛这样的大公司在允许购物者从货架上拿下商品时扫描商品的应用程序上失败了。 客户质疑产品标籤是否可能被滥用、洩露以及用于跟踪客户从零售店到他们家中的情况。 这表明公司未能公开他们的隐私预防措施。 随着在线曝光率的增加,客户越来越意识到自己的隐私,公司应该解决这个问题。
为了在不断变化的市场中竞争,各行业正在推动自动化、提高效率、降低成本并促进数据收集。 《现代零售》的一篇文章中报导的一项技术调查显示,人们对使用此类技术的接受程度很高,75% 的决策者预测到2020 年将更多地采用更多技术和智能仓库系统。 随着智能货架的引入,物联网和人工智能可以帮助解决仓库挑战并跟踪供应链上的货物。 智能货架是零售和履行行业中越来越受欢迎的一项技术。
电子商务平台正在吸引消费者的注意力。 2020年美国消费者的支出将超过8600亿美元,比2019年增长44%。 除了发达国家之外,像尼日利亚这样的发展中国家,其年轻人口迅速增长,互联网普及率很高,也正在将技术进步融入他们的日常生活。 根据国际电信联盟 (ITU) 的一份报告,撒哈拉以南非洲地区的互联网接入率正在上升。 在南非,由于手机使用量的增加,51% 的人在网上购物。 在线零售的重大举措目前是智能货架市场的一个大问题,尤其是在新冠疫情期间的零售行业。
COVID-19 疫情对市场产生了多方面的影响。 疫情造成的干扰,包括供应链挑战和消费者需求波动,凸显了高效库存管理的重要性。 随着零售商寻求降低库存相关风险,这种流行病加速了智能货架的采用。 此外,大流行的经济影响使包括零售商在内的许多企业面临预算限制。 财务问题迫使一些零售商推迟或缩减对智能货架和其他技术解决方案的投资。
由于需求不断增长,大型企业领域占据了最大的市场份额。 大型超市、仓库等大型企业库存量较大,因此越来越多地采用智能货架来管理库存。 需要注意的是,手动库存管理是传统的,仅适合小型零售商店(即小于500平方米)。 从规模上看,这个过程变得成本高昂、耗时且容易出现人为错误。 通过自动化货架批发流程,零售商可以节省时间和金钱,提高运营效率,并缓解可怕的零售萎缩。
预计硬件领域在预测期内的复合年增长率最高。 这是由于不同设备和硬件的兼容性不断增强,包括所有射频 (RF) 设备、语言和移动网络提供商。 微控制器还可以与硬件集成。 它还采用基于REST的设计,具有高度可扩展性和兼容性,兼容高频(HF)和超高频(UHF)以及最新技术,易于将数据添加到平台并销售轻鬆链接到点-销售(POS )、商店和仓库企业资源规划(ERP) 系统。
由于该地区国家主要市场参与者的活动增加,预计北美地区市场在预测期内将占据全球智能货架市场的最高份额。我在这里。 例如,艾利丹尼森和 SAP 希望通过整合各自的分析产品组合来解决零售行业的浪费问题。 这将使超市更容易监控和管理产品有效期。 两家公司已签订原始设备製造商 (OEM) 协议,将 SAP Analytics Cloud(SAP 业务技术平台的一个组件)与艾利丹尼森的 atma.io Connected Product Cloud 集成。
由于该地区国家主要市场参与者的活动增加,预计亚太地区在预测期内将呈现最高增长率。 例如,在疫情期间,全球测量和数据分析公司尼尔森以及计算机视觉解决方案和零售分析领域的先驱 Trax 宣布改进其数据平台 Shelf Pulse。 在零售商需要更多帮助来应对 COVID-19 现实之际,该平台已成为零售商值得信赖的顾问,可推动品类持续增长和销售,为 CPG 品牌提供关键的货架洞察和分析。 因此,该地区主要市场参与者的活动增加,导致对智能货架的需求增加。
2022 年 9 月,实体交易和电子货架标籤数字技术的领导者 SES-imagotag 推出了零售物联网操作系统 VUSION OS (V:OS)。 它是一种云原生设备和传感器管理解决方案,使零售商能够将位置数字化,变得更加自动化和互联,并利用实时洞察和数据。
2022 年 6 月,端到端 RFID 专业公司 SML RFID 将加入 RIELEC,RIELEC 是一家设计、製造和实施 RFID 系统以增强零售客户供应链服务的技术公司。
2022 年5 月,艾利丹尼森公司宣布两项重大投资,旨在扩大欧洲的製造能力和提高工厂效率,以满足标籤和包装材料不断增长的需求。投资金额为4500 万欧元(4821万美元)。
According to Stratistics MRC, the Global Smart Shelves Market is accounted for $3.32 billion in 2023 and is expected to reach $14.33 billion by 2030 growing at a CAGR of 23.2% during the forecast period. Smart shelves that deals with technologically advanced shelving systems used in retail environments. Smart shelves incorporate various sensors, Internet of Things (IoT) connectivity, and data analytics capabilities to transform traditional store shelves into intelligent and interactive displays. These shelves can monitor inventory levels, track product movements, and provide real-time data on product availability and stock levels. Smart shelves can also collect data on customer interactions, such as product interactions and purchasing patterns, which can be leveraged to gain insights and make informed business decisions.
According to the US Census Bureau, commercial e-commerce in the United States was about USD 266 billion from July to September 2022, a 3% increase over the past quarter.
Smart technologies like IoT and RFID are driving the adoption of smart shelves. RFID technology is becoming increasingly significant in enhancing the competitiveness of contemporary retail organizations, leading to the emergence of smart retail and intense competition among businesses. Due to the increase in labor expenses and the need to lower the operational costs of logistics, there is a greater demand for the quick implementation of RFID in modern retail.
The importance of privacy to consumers has increased, and this is reflected in the way they shop. Large businesses like Walmart have had failure with an app that allowed shoppers to scan things as they were taken from the shelves. Customers questioned whether product tagging tags may be misused, compromised, and used to track customers from retailers to their houses. This demonstrates how businesses are failing to raise public knowledge of the privacy precautions they are taking. Organizations should handle this issue as customers are becoming more aware of their privacy owing to greater online exposure.
In order to compete in a market that is constantly changing, industries are utilizing more automation, improving efficiency, lowering costs, and contributing to data collection. A technical survey, reported in an article by Modern Retail, revealed where this use of technology is largely accepted, with 75% of decision-makers planning to deploy more technology and create smart warehouse systems by 2020. With the introduction of smart shelves, IoT and AI will be able to help with warehouse difficulties and tracking products along the supply chain. One of the technologies that is gaining popularity in the retail and fulfillment industries is smart shelving.
E-commerce platforms have attracted a lot of consumer attention. Over USD 860 billion was spent by US consumers in 2020, up 44% from 2019. Besides the established nations, developing nations like Nigeria, which have a booming young population and high internet penetration, have embraced technology advancements in day-to-day living. The International Telecommunication Union (ITU) reports that sub-Saharan Africa is seeing an increase in internet access. 51% of people in South Africa now shop online as a result of the rise in cell phone usage. Particularly in the retail industry during the COVID period, a significant movement toward online retail establishments is currently a big problem for the market for smart shelves.
The COVID-19 epidemic has had a mixed influence on the market. The disruptions caused by the pandemic, such as supply chain challenges and fluctuating consumer demand, have highlighted the importance of efficient inventory management. The pandemic has accelerated the adoption of smart shelves as retailers seek to mitigate inventory-related risks. Additionally, the economic impact of the pandemic has resulted in budget constraints for many businesses, including retailers. Some retailers have had to delay or scale back their investments in smart shelves and other technology solutions due to financial uncertainties.
The large enterprises segment held the largest share in the market owing to the increasing demand. Smart shelves are increasingly being adopted in large enterprises, such as large supermarkets and warehouses, to keep a track of their inventory, as there is a high volume of inventory in such organizations. It should be noted that manual inventory management is traditional and only suitable for small retailers (i.e., less than 500 square meters). On a larger scale, this process is more expensive, time-consuming, and prone to human error. Retailers can automate the inventory process to save time and money, improves operational effectiveness, and lessen dreaded retail shrink.
During the projection period, the hardware segment is expected to have the greatest CAGR. This is owing to increasing compatibility of hardware with various devices such as any Radio Frequency (RF) device, language, and mobile network provider. Microcontrollers can be integrated with hardware as well. They also use REST-based design, which is highly scalable and compatible, is High Frequency (HF) and Ultra-High Frequency (UHF) compatible with modern technology, easy to add data to the platform and link with Point-Of-Sale (POS), store, and warehouse Enterprise Resource Planning (ERP) systems.
The North America region market is estimated to witness the highest share of the global Smart Shelves market during the forecast period, which is attributed to increasing activities by key market players in countries in this region. For instance, Avery Dennison and SAP hope to address waste issues in the retail sector, by merging their separate analytic product clouds. This should make it easier for supermarkets to monitor and manage product expiration dates. The companies have signed an Original Equipment Manufacturers (OEMs) integrate SAP Analytics Cloud, a component of SAP Business Technology Platform, with atma.io connected product cloud from Avery Dennison.
The Asia Pacific region is expected to have the highest growth rate over the forecast period, which is attributed to increasing activities by key market players in countries in this region. For instance, during the pandemic, Nielsen, a global measurement and data analytics company, and Trax, a pioneer in computer vision solutions and retail analytics, announced the improvement of Shelf Pulse, a data platform. This platform offers CPG brands crucial shelf insights and analytics to become retailers' trusted advisors and drive ongoing category growth and sales at a time when retailers needed more assistance to navigate COVID-19 reality. Hence, increasing activities by key market players in this region is leading to a rise in demand for smart shelves, which is in turn, expected to drive market revenue growth.
Some of the key players in Smart Shelves market include Avery Dennison Corporation, AWM Smart Shelf, E Ink Holdings Inc., Happiest Minds Technologies Limited, Honeywell International Inc., Huawei Technologies Co., Ltd., Intel Corporation, Lenovo PCCW Solutions Limited, Minew, NXP Semiconductors NV, PCCW Solutions, Pricer, Samsung Electronics Co. Ltd, SES-Imagotag, Solum and Trax Technology Solutions.
In September 2022, SES-imagotag, a leader in digital technologies for physical trade and electronic shelf labels, introduced VUSION OS (V:OS), a retail IoT operating system. It is a cloud-native device and sensor management solution that helps retailers digitize their locations to become more automated and connected, allowing them to leverage insights and data in real-time.
In June 2022, SML RFID, the end-to-end RFID specialist, announced an investment in RIELEC, a technology company that designs, manufactures, and implements RFID systems to enhance its supply chain offerings for its retail customers.
In May 2022, Avery Dennison Corporation announced two major investments for expanding its manufacturing capacity and improving factory efficiency in Europe to meet the growing demand for its label and packaging materials, with an investment of EUR 45 million (USD 48.21 million)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.