市场调查报告书
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2030 年智能家电市场预测 - 按产品、技术、分销渠道、最终用户和地区进行的全球分析Smart Home Appliances Market Forecasts to 2030 - Global Analysis By Product, Technology, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球智能家电市场规模将达到 460.7 亿美元,预测期内復合年增长率为 17.1%,预计到 2030 年将达到 1391 亿美元。
下一代联网设备,称为“智能设备”,将由中央系统的命令控制,与网络中的其他设备交互,并代表其所有者做出某些决策。 这个想法是互联的小工具,让用户可以控制常见的家用电器,如冰箱、烤箱、空调、炉灶、洗衣机和清洁器。
根据经济合作与发展组织 (OECD) 的模型,到 2060 年,中国和印度的人均收入可能会增长七倍。 日本是智能家电投资最多的国家之一。
无线解决方案通过减少对电缆的需求为最终用户提供灵活性,同时无需重建现有房屋。 一些新的无线协议正在开发中,以增强智能家电的功能。 无线解决方案使客户能够随时随地监控和控制智能家电,节省成本和时间,同时减少能源使用。
与传统家电相比,智能家电的成本更高。 家庭中的所有设备都应该通过一个通信接口协同工作。 即使从长远来看有优势,但作为一个企业,以这个价格可能很难吸引顾客。 目前,智能家电已安装在欧洲和美国的大多数家庭中。 然而,这些地区仍有不少人认为尖端、高端的智能家居产品遥不可及。
该行业主要是由消费者对节能电器和家庭安全(例如智能扬声器、智能安全摄像头和智能锁)的兴趣推动的。 这些先进的安全工具可检测和监控行为,并在紧急情况下触发额外的安全系统。 随着智能安全系统的引入,这些数字较 2015 年的预测大幅下降 12-13%。 对智能音箱、洗衣干衣机、空调和冰箱等高端产品的需求预计将推动全球智能家电市场的发展。
缺乏对智能技术设备和物品的了解限制了智能设备市场。 阻碍市场扩张的一个主要问题是缺乏对先进技术和消费电子产品利用的了解。 然而,行业参与者已经发展了广告活动和促销等技术来销售这些物品。 未来智能家电的市场拓展将受到这些因素的推动。
COVID-19疫情暂时限制了中国家电行业的产能,但下半年市场出现反弹。 因隔离而宅在家里的个人电商需求激增,占第一季度总销售额的70%以上。 此外,中国商务部研究院预测,中国家电行业将进入密集更新期,智能家电和健康家电双双受益。
由于智能烤箱一词指的是使用 Wi-Fi 或蓝牙连接到配套应用程序进行远程访问的电烤箱,因此智能微波炉领域预计将出现利润丰厚的增长。 该软件旨在提供多种自动烤箱功能。 智能烤箱的基本操作被认为与传统烤箱相同。 大多数烤箱製造商(例如 AEG、Bosch、Samsung)目前都提供各种智能烤箱,其应用程序可处理烹饪的特定方面。 其背后的想法是顺应家庭自动化市场的趋势,与其他家用产品一样,鼓励用最少的时间和精力製作家常饭菜。
由于电子商务的快速崛起和数字化的不断发展,特别是在中国和印度等发展中国家,在线零售行业预计将在预测期内以最快的速度增长。 此外,由于网上购物和智能互联小工具在千禧一代和年轻人中日益普及,智能家电的全球在线销售正在增加。 智能家居设备的在线销售还受到在线交易的便利性、忙碌的生活方式以及随时购买的自由等因素的推动。
由于可支配收入增加、双收入家庭和生活方式改变等原因,中国消费者现在可以使用基于人工智能的智能家居产品,例如机器人吸尘器和智能冰箱。预计中亚和亚太地区将占以获得最大的市场份额。 中国是最大的消费电子市场之一,是智能家电的热门目的地。 在中国,消费电子业务正在增长至数十亿美元。 过去十年,中国增加了高科技消费品的人均支出,推动了该地区的市场增长。
预计北美在预测期内的复合年增长率最高。 由于美国和加拿大等新兴经济体的互联网使用量的增加和技术的进步,北美预计将成为世界上最复杂的智能家居市场。 无线连接技术的全行业使用和新产品的进步正在推动智能家电的普及。 美国市场的智能设备数量逐年稳步增长,并且这一趋势预计将持续下去。
2021 年 10 月,Whirlpool Corporation在印度推出了全新的优质 4 门智能冰箱 W 系列。 quattro(四门)布置保持简单,与 665L 的大储物空间相结合,为冷藏需求提供了充足的空间。
2021年10月,Panasonic宣布推出24款新洗衣机和43款新冰箱,进一步拓展家电市场。 最新型号以高科技功能为客户的日常生活带来更多舒适和便利。
According to Stratistics MRC, the Global Smart Home Appliances Market is accounted for $46.07 billion in 2023 and is expected to reach $139.10 billion by 2030 growing at a CAGR of 17.1% during the forecast period. The class of next-generation connected appliances known as "smart home appliances" is designed to be managed with the help of orders from a central system or interact with other appliances in a network and make particular decisions on behalf of the owner. The idea of interconnected gadgets that allow users to control common household equipment like refrigerators, ovens, air conditioners, stoves, washing machines, hoover cleaners and so on.
According to models from the Organization for Economic Cooperation and Development (OECD), by 2060, China and India's per-person incomes might have climbed by a factor of seven. One of the top nations investing in smart home appliance products is Japan.
Wireless solutions provide end users flexibility by reducing the need for cables while also preventing the need to rebuild existing residences. To enhance the functionality of smart appliances, several new wireless protocols have been created. Wireless solutions enable customers to monitor and operate smart home appliances from any location at any time, saving both money and time while reducing energy use.
When compared to traditional appliances, smart appliances are more costly. All of the home's equipment must be linked together via a single communication interface. Even if it will be advantageous in the long term, it might be difficult for businesses to draw in customers at these prices. Currently, the majority of houses in America and Europe have smart appliances installed. However, a sizable portion of the populace in these areas still believes that high-end smart home gadgets with cutting-edge technology are beyond of reach.
The industry is being driven primarily by rising customer interest in energy-efficient appliances and home security, including smart speakers, smart security cameras, and smart locks. These sophisticated security tools detect and monitor activity and, in an emergency, further activate the security system. With the deployment of smart security systems, these figures showed a sharp decrease of 12-13% from projections from 2015. It is anticipated that the demand for high-end items, such as smart speakers, washers/dryers, air conditioners, refrigerators, etc., would drive the worldwide market for smart home appliances.
Lack of knowledge about the smart technology appliances and items is limiting the market for smart home appliances. The primary issue impeding market expansion is a lack of understanding regarding the utilisation of advanced technologies and appliances. To sell these items, however, industry participants have evolved techniques including advertising campaigns and promotional activities. Future market expansion for smart home appliances would be aided by these factors.
The COVID-19 outbreak briefly restricted the production capacity of the Chinese home appliance sector, but the market regained its vigour in the second half. Online retail channels had a significant surge in demand as a result of individuals remaining at home because of quarantine, and they contributed more than 70% of total sales in the first quarter. A focused period of renewal for the Chinese home appliance industry was also forecasted by the Research Institute of the Ministry of Commerce of China, with benefits for both smart and healthy home appliances.
The smart microwave ovens segment is estimated to have a lucrative growth, due to the term smart oven refers to an electric oven that uses Wi-Fi or Bluetooth to connect to a companion app for remote access. The software is designed to offer several automated oven functions. It is believed that the fundamental operation of smart ovens is the same as that of traditional ovens. Presently, the majority of oven manufacturers, including AEG, Bosch, and Samsung, offer a variety of smart ovens with matching applications to handle particular aspects of cooking. The idea behind it is to keep up with home automation market trends, which, as with other household items, encourage home-cooked food with minimum time and effort.
The online retail segment is anticipated to witness the highest CAGR growth during the forecast period, due to the rapid rise of e-commerce and emerging digitalization, particularly in developing nations like China and India, the online category is predicted to increase at the quickest rate throughout the projection period. Additionally, the global online sales of smart home appliances are increasing due to the increased popularity of online shopping and smart, connected gadgets among millennials and the younger population. The selling of smart home equipment online is also being driven by elements like the convenience of online transactions, a busy lifestyle, and the freedom to purchase whenever and whenever.
Asia Pacific is projected to hold the largest market share during the forecast period owing to Chinese customers now have access to AI-based smart home devices like robotic vacuum cleaners and smart refrigerators because of reasons including rising disposable income, dual-income households, and changing lifestyles. China is a favourable destination for smart home appliances since it is one of the largest markets for home appliance products. In China, the household appliance business has grown to become a multibillion dollar sector. China has increased its per capita spending on high-tech consumer goods during the previous 10 years, thus propelling the growth of the market in this region.
North America is projected to have the highest CAGR over the forecast period, due to rising internet usage and technological improvements in emerging economies like the U.S. and Canada, North America is anticipated to have the most sophisticated smart home market worldwide. The industry-wide use of wireless connection technology and new product advancements are enabling a greater uptake of smart appliances. The number of smart gadgets in the U.S. market has consistently increased year over year, and this trend is expected to continue in the years to come.
Some of the key players profiled in the Smart Home Appliances Market include LG Electronics, Haier Group, Whirlpool Corporation, Samsung Electronics Co. Ltd, Electrolux AB, GE Appliances, Koninklijke Philips N.V, Xiaomi Corporation, BSH Hausgerate GmbH, Panasonic Corporation, Breville Group Limited, IRobot India, Legrand, Siemens, Emerson Electric Co, Robert Bosch GmbH, ABB, ECOVACS, Neato Robotics, Inc and Midea Group
In October 2021, Whirlpool Corp. unveiled its new W line of premium 4-door smart refrigerators in India. The Quattro (4-Door) arrangement is made for simplicity and offers enough room for chilled demands, coupled with the sizeable 665L storage area.
In October 2021, Panasonic Corp. announced the release of 24 new washing machine models and 43 new refrigerator models, further increasing its home appliance market. The most recent models give customers more comfort and convenience in their daily lives due to their high-tech features.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.