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市场调查报告书
商品编码
1324330
到 2030 年汽车贴膜市场预测:按膜类型、车型、分销渠道、用途和地区进行全球分析Automotive Wrap Films Market Forecasts to 2030 - Global Analysis By Film Type, Vehicle Type, Distribution Channel, Application and By Geography |
根据Stratistics MRC的数据,2023年全球汽车包裹膜市场规模为69.7亿美元,预计在预测期内将以20.2%的年复合成长率增长,到2030年达到252.7亿美元。
汽车包裹膜是一种乙烯基图形,直接涂在车辆的原始油漆上。这些薄膜主要用于改变或增强车辆的外观,并保护原漆免受生锈和灰尘的影响。汽车薄膜包装通常用于广告,因为它们比其他类型的广告便宜。
据3M介绍,3M汽车贴膜在垂直用途中的耐用性为5至7年。耐紫外线、高温和潮湿。
预计全球汽车包装膜市场在预测期内将加速增长。与传统喷漆相比,汽车贴膜更便宜,施工更容易、更快捷,而且总体上使用的时间和材料更少。与传统喷漆相比,应用汽车包装膜通常需要更少的工作,传统喷漆可能需要几天的时间,并且需要专门的设备。对于车主来说,这意味着安装成本的降低。保养良好的汽车贴膜将有助于保持汽车的市场价值。随着时间的推移,车主将能够卖掉自己的汽车,赚更多的钱,省钱。但是,车主无需花费大量资金进行新的油漆工作,就可以使用汽车保鲜膜来改变汽车的颜色和外观。它的适应性使车主能够以实惠的价格彻底改变他们的汽车的外观。
预计全球汽车包装膜市场在预测期内增长缓慢。根据设计的复杂程度和质量水平,汽车包裹膜的成本可能会有所不同。因此,一些客户可能会发现很难证明价格合理,特别是当他们只需要临时解决方案时。例如,如果用于製造乙烯基薄膜的原材料成本上涨,汽车包装膜的价格也可能上涨,从而使消费者难以承受。如果劳动力和运输成本上升,汽车缠绕膜的价格也可能会波动。
汽车包装膜的主要市场机会是来自各行各业的公司向赛车队提供的讚助,包括汽车原始OEM、消费品、电气和电子设备以及其他企业。此外,随着 F1、NASCAR 和其他汽车赛事越来越受欢迎,公司正在增加在这些场馆的广告支出。公司通过赞助车队和赛车手来投资广告,并使用汽车包装膜将其徽标印在车辆上。
预计全球汽车包装膜市场在预测期内增长缓慢。使用汽车贴膜的汽车可能比使用普通汽车油漆的汽车需要更多的维护。随着时间的推移,可能需要定期清洁以及潜在的维修和重新包装,从而增加拥有成本。如果包裹膜损坏或者车主想改变汽车的颜色或款式,很容易去除并更换包裹膜。然而,与重新喷漆整个汽车相比,这可能是一种更便宜的替代方案,因为重新喷漆既耗时又昂贵。
2020 年,COVID-19 大流行已在全球蔓延。涂料和涂料产品极大地提高了对消费者资产的保护。涂料和涂料业务和行业受到严格停工的影响。受疫情影响和大面积停工,国内涂料涂料行业技术纯熟劳工和技术纯熟劳工严重短缺。由于停工,许多工人被迫返回家乡。涂料公司尚未公布四月份的销售情况。然而,所有基材都受到涂料的保护,免受微生物腐烂和自然风化的影响,从而延长了产品和结构的寿命、功能和安全性。
预计广告领域在预测期内将占据最大份额。这是由于车辆广告和品牌推广的盛行。定制车辆需求的增加和消费者生活方式的改变将显着影响这一类别的增长。包装广告因其便利性和合理的价格而变得越来越受欢迎,促进了该行业的快速增长。近年来,移动广告已发展成为一种强大且经济实惠的营销策略。为了维护公共安全和交通秩序,警察现在使用汽车包裹膜,也称为幽灵乙烯基。
由于可支配收入的增加和消费者生活方式的改变,预计乘用车领域在预测期内将出现最快的年复合成长率。乘用车包括 GWVR 低于 10,000 磅的货车、皮卡车和 SUV,分为 1 类和 2 类。最初,汽车贴膜的主要用途是小型汽车的广告。此外,汽车包装膜的普及以及各种颜色和纹理的可用性迅速增加了对车辆定制的需求。
预计在预测期内,北美将占据全球最大的汽车包装膜市场份额。为了吸引不同的受众,广告活动经常使用包装好的车辆。使用 GPS 卫星的车辆跟踪系统提供有关车辆的详细资讯,并用于评估这些活动的成功。因此,汽车包装膜在该地区的移动广告中大量使用。此外,北美现代化进程较早,新技术快速引进,定制汽车需求增加,汽车贴膜市场不断扩大。
涂料修补和车辆改色膜在欧洲是相对较新的趋势,预计欧洲在预测期内将呈现最高的年复合成长率。然而,由于其低成本和优越的性能,促进因素更喜欢汽车包裹膜而不是油漆。欧洲汽车包装膜增长最快的用途之一是改变车辆的颜色。艾利丹尼森、Isee2、KPMF、Orafol、Hexis 和 3M 等公司正在开发各种颜色和纹理,以满足该地区不断增长的需求。
According to Stratistics MRC, the Global Automotive Wrap Films Market is accounted for $6.97 billion in 2023 and is expected to reach $25.27 billion by 2030 growing at a CAGR of 20.2% during the forecast period. Automotive wrap film is a vinyl graphic that is directly applied over the factory paint of the vehicle. These films are primarily used to alter or enhance a vehicle's appearance and to shield the original paint from rust and dust. Automotive film wraps are also frequently used for advertising because they are less expensive than other types of advertising.
According to 3M Company, 3M car wrap films can last from 5 to 7 years for vertical applications. They are durable against UV rays, high temperatures and humidity.
The global Automotive Wrap Films market expected to drive growth during the forecast period. In comparison to traditional painting, automotive wrap films are more reasonably priced, easier, and quicker to install, and they use less time and materials overall. Installation of automotive wrap films frequently requires less work than traditional painting, which can take several days and requires specialized equipment. For owners of cars, this means lower installation costs. A well-kept car wrap can aid in preserving a vehicle's market value. Over time, car owners may save money by allowing them to sell their vehicles for more money. However, without having to spend a sizable sum of money on a new paint job, car owners can change the color and appearance of their vehicles with automotive wrap film. Due to its adaptability, car owners can completely transform the appearance of their vehicles with affordable prices.
The global Automotive Wrap Films market expected to hinder growth during the forecast period. Depending on the level of complexity and quality of the design, automotive wrap film costs may change. As a result, some customers might find it difficult to justify the price, especially if they only require a temporary solution. For instance, as the cost of the raw materials used to make vinyl films rises, the price of automobile wrap film may too, making it less affordable for consumers. If labor or transportation costs increase, the cost of car wrap film may also change.
The main market opportunity for automotive wrap films is represented by the sponsorships given to racing teams by companies from a variety of industries, including automotive OEMs, consumer goods, electrical and electronics, and other businesses. Moreover, the growing popularity of Formula 1, NASCAR, and other automotive events has businesses spending more on advertising at these occasions. Businesses invest in advertising by sponsoring a team or racer, and they use automotive wrap films to brand the vehicles with their logo.
The global Automotive Wrap Films market expected to hamper growth during the forecast period. It might be harder to maintain a car with an automotive wrap film than one with regular automotive paint. Over time, it might become necessary to perform routine cleanings, potential repairs, or reapply the wrap, which would increase the cost of ownership. It is simple to remove and replace them if they are damaged or if the owner wants to change the color or style of their car. However, this could be a less expensive alternative to repainting the entire car, which can be a time-consuming and expensive process.
COVID-19 pandemic was spread across the globe in 2020. Paint and coating products have significantly increased the protection of consumer assets. The operations and industries of paint and coatings have been impacted by strict shutdowns. Due to the pandemic and widespread lockdowns, the domestic paint and coatings industry is suffering from a severe labor shortage of skilled and unskilled workers. Many of the workers had to go back to their hometowns as a result of the lockdown. Paint companies did not report any sales for the month of April. However, all substrates are protected by paint from microbial decay and natural weathering, extending the life, functionality, and safety of products and structures.
The advertising segment is expected to be the largest share during the forecast period. This is because vehicle advertising and brand promotion are becoming more popular. Growth in the category will be significantly impacted by the increasing demand for customized vehicles and changing consumer lifestyles. Wrap advertisements are becoming more and more popular because they are useful and reasonably priced, which is contributing to the industry's quick industrial growth. In recent years, mobile advertising has developed into a potent and affordable marketing tactic. In order to maintain public safety and traffic order, police officers now use vehicle wrap films, also known as ghost vinyl.
The passenger cars segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rising disposable income and changing consumer lifestyles. Passenger cars include vans, pickup trucks, and SUVs with GWVR less than 10,000 lb. These falls into the class 1 and class 2 vehicle categories. Light-duty vehicle advertising was initially the main use for automotive wrap films. Moreover, the popularity of automotive wrap films and the availability of a wide variety of colors and textures have quickly increased demand for car customization.
During the forecast period, North America is anticipated to hold the largest market share for automotive wrap films worldwide. To reach a variety of audiences, advertising campaigns often use wrapped vehicles. Systems that track vehicles using GPS satellites provide detailed information about the vehicle and are used to evaluate the success of these campaigns. As a result, mobile advertising in the area makes extensive use of automotive wrap films. Additionally, the market for automotive wrap films is growing as a result of the early modernization and quick adoption of new technologies in North America, which has led to a high demand for customized cars.
Europe is projected to have the highest CAGR over the forecast period In Europe, paint-replacement or vehicle color-changing films are a relatively new trend. However, drivers prefer automotive wrap films over paint because of their low cost and superior performance. One of the applications for automotive wrap films that is expanding the fastest in Europe is changing the color of a vehicle. Businesses like Avery Dennison, Isee2, KPMF, Orafol, Hexis, and 3M have been developing a variety of colors and textures to meet the region's rising demand.
Some of the key players in Automotive Wrap Films market include 3M Company, Ads Window Films Limited, Arlon Graphics LLC, Avery Dennison Corporation, AXEVINYL Industrial Co.,Ltd, Eastman Chemical Company, Fedrigoni S.P.A., Foliatec Bohm Gmbh & Co. Vertriebs Kg, Garware HI-Tech Films Limited, Guangzhou Carbins Film Co.LTD, HEXIS S.A.S., JMR Graphics, Inc., Kay Premium Marking Films Ltd., Lucent Graphic Solutions, Madico, Inc, Nexfil Co, Ltd., Orafol Group, Prestige Film Technologies, Ritrama S.p.A and Vvivid Vinyl Inc.
In February 2023, according to Report Linker research, global market leaders, encompassing Hexis, Orafol, 3M, and Avery Dennison, are providing innovative products in response to ever-growing needs.
In July 2022, ORAFOL submitted other PVC-free films and laminates as substitutes to the standard range at the Berlin FESPA Global Print Expo 2022. Innovative and emerging new goods were specially developed for the high needs in the advertising and automotive fields.
In July 2020, a French firm formulated a thin-film solar cell that utilizes semiconductor mixtures from organic polymers printed on flexible films. The purpose is that it can be assembled on curved surfaces, which is not possible in standard solar panels.