![]() |
市场调查报告书
商品编码
1339928
到 2030 年的多体验开发平台市场预测 - 按组件、公司规模、最终用户和地区进行的全球分析Multiexperience Development Platforms Market Forecasts to 2030 - Global Analysis By Component (Platforms and Services), Enterprise Size (Large Enterprises and Small and Medium-sized Enterprises), End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球多重体验开发平台市场规模为 89.1 亿美元,预计到 2030 年将达到 397.2 亿美元,预测期内年复合成长率为 23.8%。
多体验开发平台 (MXDP) 用于整合多体验应用程序生命週期操作的组合,包括设计、构建、测试、交付、维护和分析。多重体验这个术语描述了触摸、语音和手势等不同方式的组合,以及消费者在不同接触点穿过数字景观时与之交互的应用程序。为了跨网络、移动、可穿戴、对话和沈浸式接触点提供一致的用户体验,多体验开发需要基于特定接触点的模式开发适合用途的应用程序。
据大学咨询统计,2018年中国AR硬件出货量约为73万台,其中行动电话占比60.9%。一体机和基于主机的出货量分别占总出货量的26.8%和12.2%。
开发人员喜欢多体验开发平台提供的工具。多体验开发平台允许您在单个域中运行不同的内部流程,并包括代码库以及以图形方式开发、预览和测试程序的能力。一切都可以从一个空间访问,从而实现更高效、更有效的程序。这些系统还有助于后端监控分析并记录有关意外事件和其他相关资料的资讯。
多体验开发平台市场不断发展,新平台、工具和技术不断出现。使用此类平台的组织必须能够快速适应新技术并将其纳入其应用程序中,以保持竞争力。对于融资或无法跟上数字领域快速变化步伐的公司来说,这可能尤其困难。平台提供商必须将其平台设计得灵活且适应性强,以便在新技术出现时快速更新和融合。结果,这个问题阻碍了市场的扩张。
构建数字用户体验 (UX),而不仅仅是在线或移动应用程序的数字体验,变得越来越困难。因此,企业需要使用多体验技术来改变的不仅仅是消费者的数字客户体验。重视客户的公司必须记住,个性化和便利性是客户服务的重要方面。
缺乏合格的专业人员正在阻碍多体验开发平台市场的增长,因为实施配备人工智能和机器学习等开发技术的现代软件需要高昂的成本。由于缺乏训练有素的工人和有限的投资,新兴国家采用这些最尖端科技的比例低于发达国家。然而,许多公司正致力于通过收购和大学合作等策略来实施 MXDP 等最尖端科技,为员工提供适当的培训设施。
COVID-19 的爆发显着增加了对数字化的需求。正如疫情所表明的那样,所有公司都必须拥有能够快速转变的数字基础设施。在工业、电商、旅游业遭受重创的同时,移动应用开发行业却蓬勃发展。多体验开发平台市场的参与企业专注于改进他们的产品。 2020 年 6 月,Appian 将推出最新版本的低代码自动化平台。新版本将机器人流程自动化、人工智能、工作流程和决策规则整合在一个平台上。
预计大型企业领域将在预测期内出现良好的增长,因为利用多体验开发平台将使企业能够更快、更有效地开发和提供应用程序和数字体验。因此,大型企业使用它来简化运营的情况预计会增加,从而推动该领域的增长。此外,在预测期内,由于发达国家和开发中国家的关键组织数量不断增加,对多重体验开发平台的需求将会增加。与大型企业相比,小型企业采用多元体验开发平台的速度可能会较慢。由于财务限制,一些这种规模的公司认识到降低成本对于扩张至关重要。
BFSI 细分市场预计在预测期内年复合成长率最高。然而,自从互联网发明以来,企业就被要求提供网上银行和账户管理服务。几乎所有银行都使用移动应用程序来提高在线连接水平。因此,在整个客户生命週期(从客户交互到自助服务和后台运营)中,数字化金融服务交付有时是一项困难且复杂的任务。为了应对这些数字化挑战,组织需要能够改善用户体验、降低成本、提高业务敏捷性并加快上市时间的软件平台。许多领先多体验开发市场的公司正在通过支持 IT 和业务团队快速、简单地创建创新的银行解决方案来提高自动化程度。
预计亚太地区在预测期内将占据最大的市场份额。这是因为下一个竞争AR市场的关键布局项目将来自中国。 5G的高速、低时延传输能力,能够实现真正稳定的毫秒级实时资料同步。 5G将使AR得到革命性的广泛应用。为推进AR技术产业链布局,中国联通5G创新中心决定与30多家企业合作推广AR业务平台。中国5G的发展将有助于AR服务的扩展。例如,目前的小程序“+AR”在降低APP负担的同时提高了可玩性,促进了该地区的市场增长。
由于医疗保健、IT 和电信以及金融服务等工业部门的扩张,预计北美在预测期内的年复合成长率最高。此外,该地区中小企业数量的增加也将有助于预测期内的市场扩张。 Oracle、Salesforce、微软公司、IBM、ServiceNow、Outsystems 和 Mendix 等重要公司的出现可以归因于该地区的崛起。此外,北美地区由于中小企业和大公司数量众多,采用率最高,在该地区市场处于领先地位。
According to Stratistics MRC, the Global Multiexperience Development Platforms Market is accounted for $8.91 billion in 2023 and is expected to reach $39.72 billion by 2030 growing at a CAGR of 23.8% during the forecast period. Multiexperience Development Platforms (MXDPs) are used to consolidate a portfolio of multiexperience apps' life cycle operations, including designing, building, testing, distributing, maintaining, and analyzing. Multiexperience is the term used to describe the many combinations of modalities such as touch, voice, and gesture and apps that consumers interact with when travelling around the digital landscape at various touchpoints. In order to provide a consistent user experience across web, mobile, wearable, conversational, and immersive touchpoints, multiexperience development entails developing fit-for-purpose apps based on touchpoint-specific modalities.
According to Daxue Consulting, shipments of AR hardware in China in 2018 totaled approximately 730,000 units, with mobile phones accounting for 60.9% of total shipments. All-in-one devices and host-based shipments accounted for 26.8% and 12.2% of total shipments.
Developers swear by the tool provided by multi-experience development platforms. These may carry out a wide range of internal processes in a single domain and contain code libraries as well as the ability to graphically develop, preview, and test programs. Since everything is accessible from one space, this makes procedures more efficient and effective. These systems also aid with backend monitoring analytics, which logs information on unforeseen occurrences and other pertinent data.
The market for multiexperience development platforms is constantly evolving, with new platforms, tools, and technologies appearing often. Organizations that utilize these platforms must be able to swiftly adapt new technologies and incorporate them into their applications in order to remain competitive. This may be difficult, especially for businesses are strapped for cash or unable to keep up with the rapid speed of change in the digital sector. In order for their platforms to be quickly updated and merged with new technologies as they arise, platform providers may also need to make sure that they are flexible and adaptive in design. As a result, this issue hinders market expansion.
Beyond online and mobile app digital experiences, businesses are finding it more and more difficult to build digital user experiences (UX). Therefore, businesses need to alter more than only their consumers' digital customer experiences using multi-experience technologies. Any firm that values its customers must remember that personalization and convenience are crucial aspects of customer service thereby creating wide range of opportunities during the forecast period.
Since significant expenditures are necessary to implement modern software with developing technologies like AI, machine learning, and others, a lack of talented professionals is impeding the growth of the market for multi-experienced development platforms. Because of a shortage of trained workers and limited investment, developing countries adopt these cutting-edge technologies at a lower rate than industrialized ones. However, many businesses are concentrating on implementing cutting-edge technologies like MXDP by employing tactics like acquisitions and collaborations with universities to offer their staff with the right training facilities.
The COVID-19 epidemic has significantly raised the demand for digitization. All firms must have a digital infrastructure that enables a quick shift, as the pandemic has shown. While there were major losses in the industrial, e-commerce, and tourism sectors, the mobile app development industry was booming. Participants in the market for multi-experience development platforms are focusing on making their products better. In June 2020, Appian will roll out the most recent version of its Low-code Automation Platform. The new version integrates robotic process automation, artificial intelligence, workflow, and decision rules on a single platform.
The large enterprises segment is estimated to have a lucrative growth, during the forecast period due to the use of multi-experience development platforms, businesses can develop and deliver apps and digital experiences more quickly and more effectively. Therefore, it is predicted that growing usage in big businesses to simplify operations would promote segment growth. Additionally, during the course of the projected period, the need for multi-experience development platforms will increase due to the growing number of significant organizations in both established and developing countries. In comparison to major businesses, SMEs embrace multi-experience development platforms at a slower rate. Due to their financial limitations, several businesses of this size have found that cost reduction is essential for business expansion.
The BFSI segment is anticipated to witness the highest CAGR growth during the forecast period, as banking has been a brick-and-mortar industry. However, since the internet's invention, companies are now required to provide online banking and account management services. Almost all banks use mobile applications and have increased their level of online connectivity. This covers the sometimes difficult and complicated task of digitizing financial service offerings across the customer lifecycle, from on boarding to self-service and back-office operations. Organizations require software platforms that enhance user experiences, cut costs, boost business agility, and quicken time to market in order to handle these digitalization problems. Numerous multiexperience development market leaders make it possible for IT and business teams to quickly and simply create innovative banking solutions, which would promote automation.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the main layout items in the next AR market rivalry will come from China. True stable millisecond-level real-time data synchronization is conceivable with 5G's high-speed and low-latency transmission capabilities. The broad use of AR, which will experience revolutionary transformation, is made possible by 5G. In order to advance the AR technology industry chain structure, China Unicom 5G Innovation Center has chosen to collaborate with more than 30 enterprises to promote its AR business platform. The growth of 5G in China contributes to the expansion of AR services. As an illustration, the present mini-program '+ AR' has lightened the load on the APP while enhancing its playability which boosts the market growth in this region.
North America is projected to have the highest CAGR over the forecast period, owing to expanding industrial sectors including healthcare, IT and telecom, financial services, and others. Additionally, during the course of the projected period, the market's expansion will also be aided by the rising number of small and mid-size businesses in the regions. The presence of important businesses like Oracle, Salesforce, Microsoft Corporation, IBM, ServiceNow, Outsystems, and Mendix may be credited with the region's prominence. In addition, North America has the greatest adoption rate since there are many small, medium, and big businesses there are propelling the regions market.
Some of the key players profiled in the Multiexperience Development Platforms Market include: Microsoft, Salesforce, IBM, OutSystems, Mendix, Convergetigo, Appian, Pega, GeneXus, Oracle, SAP, ServiceNow, Temenos, Resco, Cigniti, Neptune Software, Decimal Technologies, Neutrinos, Progress Software AND Easy Software