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到 2030 年即饮奶昔市场预测 - 按来源、性质、包装类型、口味、分销渠道和地区进行的全球分析
市场调查报告书
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1339980

到 2030 年即饮奶昔市场预测 - 按来源、性质、包装类型、口味、分销渠道和地区进行的全球分析

Ready To Drink Shakes Market Forecasts to 2030 - Global Analysis By Source, Nature, Packaging Type, Flavor, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 175+ Pages | 商品交期: 2-3个工作天内

价格

据Stratistics MRC预测，2023年全球即饮奶昔市场规模将达到120.4亿美元，并在预测期内以9.5%的年复合成长率增长，到2030年将达到227.3亿美元。

即饮奶昔是一种快餐饮料，由冰淇淋、牛奶、果糖浆、整个水果和甜味剂与浓郁、冷甜的调味品混合而成。它通常作为健康饮料出售，通过添加必需的维生素、矿物质和蛋白质来增加营养价值。此外，即饮奶昔是预先已烹调的即饮饮料。您可以随时饮用，包括用餐时和运动后。

据美国卫生研究院 (NIH) 估计，大约有 3000 万至 5000 万美国人患有乳糖不耐症。由于纯素食饮食具有潜在的健康益处，不断增长的纯素食人口可能成为植物性饮料市场的关键促进因素。

市场动态：

促进因素：

  • 健身文化的兴起。
  • 支持肌肉生长和恢復的健身和运动文化的不断发展增加了对富含蛋白质的用餐的需求。 RTD 奶昔提供了一种满足这些蛋白质需求的便捷方法，使其成为运动员、健身爱好者以及那些希望增加或保持肌肉质量的人的热门选择。此外，这些奶昔通常富含优质蛋白质来源，例如乳清、酪蛋白和植物替代品。

抑制因素

  • 营养相关问题。
  • 儘管即饮奶昔被宣传为一种方便的营养来源，但其营养价值仍面临担忧。消费者对含有添加剂、人工香料和隐藏糖的产品越来越警惕。此外，注重健康的人们可能会将这些奶昔视为一种补充剂，而不是完全的用餐替代品，因为它们可能不含有天然食品中的各种营养成分。这是可能的。

机会：

  • 功能性成分的创新。
  • 製造商有机会探索尖端的功能性成分，这些成分除了基本营养之外还具有明显的健康益处。此外，我们研究和利用诸如用于压力管理的适应原、用于肠道健康的益生菌和富含抗氧化剂的超级食品等成分来帮助满足客户对整体健康的需求。可以通过多种方式满足，从而为公司提供具有竞争力的产品。边缘。

威胁：

  • 与新鲜食品的竞争。
  • 由于商店、餐馆和用餐服务中新鲜、天然食品的供应量增加，即饮奶昔市场正面临严重威胁。重视多种口味、感官体验以及新鲜烹製用餐体验的顾客可能会选择提供更令人满意和多样化用餐体验的替代食品。此外，由于可定製成分的吸引力以及新鲜烹製的用餐更有营养的观念，顾客可能会迴避即饮奶昔。

COVID-19 的影响：

  • 即饮 (RTD) 奶昔市场受到了 COVID-19 大流行的严重影响。封锁、限制和消费行为的变化改变了消费模式，推动了对方便和注重健康的选择的需求。此外，虽然一些行业受益，但随着消费者寻求增强免疫力和耐储存的产品，其他行业则面临生产和供应链挑战。但即饮奶昔製造商已经做出调整，通过提供功能性成分和在线订购选项来应对疫情对健康和保健的日益关注。
  • 预计超市/大卖场行业在预测期内将是最大的。
  • 在预测期内，超市和大卖场预计将占据最大的市场份额。客户更喜欢通过这些渠道购买产品，因为他们有广泛的选择，并且可以在购买前扫描产品详细信息。此外，由于知名品牌的店面布局和广告宣传，超市和大卖场的销量也在增加。该细分市场是由有组织的零售业的增长推动的，知名品牌和本地品牌获得了充足的空间和知名度来销售其产品。
  • 预计利乐细分市场在预测期内年复合成长率最高
  • 预计利乐行业在预测期内将经历最高的年复合成长率。该细分市场的主要推动力还在于消费者对可随身使用的包装商品的需求不断增长。利乐包装因其价格便宜而受到製造商的欢迎。此外，利乐由纸板、聚乙烯和铝製成，易于回收。它坚固耐用、重量轻，深受消费者的喜爱。大多数情况下，密封件与瓶盖是一体的，对消费者来说更加实用。

占比最高的地区

在预测期内，RTD（即饮）奶昔市场中，北美占据最大份额。这一优势可归因于忙碌的生活方式、健康意识的增强以及消费者对便利性的偏好等因素，这些因素刺激了对便携式健康食品的需求。此外，知名竞争的存在、积极的营销计划和强大的分销网络也提高了该地区 RTD Shake 的市场份额规模。

复合年复合成长率最高的地区：

预计亚太地区在预测期内復合年复合成长率最高。由于可支配收入的增加，预计该市场将增长更快，尤其是在中国和印度等新兴国家。亚太地区大量的千禧一代也为市场扩张做出了贡献。亚太地区最大的市场是中国，预计到2025年将产生9.1亿美元的收入。此外，很大一部分人口就业这一事实极大地推动了对该产品的需求。

免费定制服务：

订阅此报告的客户将收到以下免费定制选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和年复合成长率（注：基于可行性检查）
  • 竞争标杆管理
    • 根据产品系列、地域分布和战略联盟对主要企业进行基准测试

目录

第1章执行摘要

第2章前言

  • 执行摘要
  • 利益相关者
  • 调查范围
  • 调查方法
    • 资料挖掘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第3章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第5章全球即饮奶昔市场：按来源分类

  • 大豆
  • 乳清
  • 酪蛋白
  • 其他来源

第6章全球即饮奶昔市场：本质上

  • 有机的
  • 传统的
  • 其他性质

第7章全球即饮奶昔市场：按包装类型

  • 瓶子
  • 利乐包
  • 纸盒
  • 能
  • 其他包装类型

第8章全球即饮奶昔市场：按口味

  • 巧克力
  • 香蕉
  • 草莓
  • 香草
  • 柑橘
  • 浆果
  • 其他口味

第9章全球即饮奶昔市场：按分销渠道划分

  • 大型超市/超市
  • 药房/药店
  • 专业零售店
  • 药店
  • 便利店
  • 线上渠道
  • 其他分销渠道

第10章全球即饮奶昔市场：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳大利亚
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第11章进展

  • 合同、伙伴关係、联盟和合资企业
  • 收购和合併
  • 新产品上市
  • 业务扩展
  • 其他关键策略

第12章公司简介

  • Nestle SA
  • Orgain, Inc
  • Labrada Nutrition
  • Hormel Foods Corporation
  • The JM Smucker Company
  • Kellogg Company
  • Arla Foods
  • Nutrineo
  • Amerpharma
  • Starbucks Corporation
  • Atkin Nutritionals Inc.
  • Pure Protein
  • CytoSport, Inc.
  • Vega
  • The Coca-Cola Company
  • Post Holdings Inc.
  • Campbell Soup Company
  • Bolthouse Farms Inc.,
  • PepsiCo, Inc.
  • Abbott Laboratories
Product Code: SMRC23687

According to Stratistics MRC, the Global Ready To Drink Shakes Market is accounted for $12.04 billion in 2023 and is expected to reach $22.73 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Ready-to-drink shakes are fast food beverages made by combining ice cream, milk, fruit syrups, whole fruits, and sweeteners into a thick, cold, and sweet concoction. They are frequently marketed as healthy beverages and have their nutritional profiles improved by adding essential vitamins, minerals, and proteins. Moreover, ready-to-drink shakes are beverages that are prepared and ready to drink. They can be consumed anytime, including during meals and post-workout etc.

According to the National Institutes of Health (NIH), around 30 to 50 million Americans are estimated to be lactose intolerant. Due to the potential health benefits a vegan diet offers, the rising vegan population may act as a significant driver for the Plant-based Ready-to-Drink Protein Beverages Market.

Market Dynamics:

Driver:

  • Increasing the culture of fitness.
  • A greater need for diets high in protein has arisen as a result of the expanding fitness and sports cultures, which support muscle growth and recovery. RTD shakes are a popular choice among athletes, fitness enthusiasts, and people looking to gain or maintain muscle mass because they offer a convenient way to satisfy these protein needs. Moreover, these shakes are frequently packed with high-quality protein sources like whey, casein, or plant-based alternatives.

Restraint:

  • Nutrition-related issues.
  • RTD shakes can face concerns about their nutritional value despite being marketed as convenient sources of nutrition. Consumers are becoming more and more cautious about products that contain additives, artificial flavors, and hidden sugars. Additionally, these shakes may be perceived by health-conscious people as supplemental rather than full-meal replacements because they may not contain the variety of nutrients found in whole foods.

Opportunity:

  • Innovation with functional ingredients.
  • Manufacturers have the chance to investigate cutting-edge functional ingredients that provide distinct health advantages over and above basic nutrition. Additionally, researching and utilizing ingredients such as adaptogens for stress management, probiotics for gut health, and antioxidant-rich super foods can give businesses a competitive edge by satisfying customers' needs for holistic well-being in a practical way.

Threat:

  • Competition with fresh foods.
  • The RTD shakes market is seriously threatened by the accessibility of fresh, whole foods in stores, eateries, and meal delivery services. Customers who value a variety of tastes, the sensory experience, and the experience of eating a freshly prepared meal may choose substitutes that provide a more satisfying and varied eating experience. Moreover, customers may turn away from RTD shakes due to the allure of customizable ingredients and the perception that freshly prepared meals have higher nutritional value.

COVID-19 Impact:

  • The market for ready-to-drink (RTD) shakes was significantly impacted by the COVID-19 pandemic. Lockdowns, limitations, and changes in consumer behaviour caused changes in consumption patterns and a rise in demand for options that were convenient and focused on health. Others benefited as consumers sought out products that would boost their immunity and be shelf-stable, while some segments encountered production and supply chain difficulties. However, RTD shake manufacturers adjusted by providing functional ingredients and online ordering options in response to the pandemic's increased focus on health and wellness.
  • The supermarkets/hypermarkets segment is expected to be the largest during the forecast period
  • During the forecast period, it is anticipated that supermarkets and hypermarkets will hold the largest market share. Due to the availability of a large selection of options and the ability to scan product details prior to any purchase, customers prefer using these channels to make their product purchases. Additionally, sales volumes in supermarkets and hypermarkets have also increased as a result of store layout and advertising campaigns by well-known brands. The segment has been driven by growth in the organized retail sector, which has given existing and local brands plenty of room and visibility to sell their goods.
  • The Tetra packs segment is expected to have the highest CAGR during the forecast period
  • The highest CAGR is anticipated for the Tetra Packs segment during the forecasting period. The segment is also being significantly driven by rising consumer demand for packaged goods that can be used on the go. The tetra pack is a popular choice among manufacturers because it is inexpensive. Moreover, tetra packs are easily recyclable because they are made of paperboard, polyethylene, and aluminum. Due to their strength and lightness, consumers favor them. Most of the time, seals are integrated into the caps, making them more practical for the consumer.

Region with largest share:

In the market for ready-to-drink (RTD) shakes, North America held the largest share during the forecast period. This pre-eminence could be attributed to elements like hectic lifestyles, rising health consciousness, and convenience-driven consumer preferences, which have fuelled the demand for portable, wholesome foods. Moreover, the region's sizeable market share in RTD shakes was also boosted by the presence of well-known competitors, aggressive marketing plans, and a strong distribution network.

Region with highest CAGR:

During the anticipated period, Asia Pacific is anticipated to have the highest CAGR. The market is anticipated to grow more quickly as disposable income rises, particularly in developing nations like China and India. The large millennial population in Asia Pacific is a further factor in the market's expansion. The largest market in Asia Pacific is expected to be China, which will generate USD 0.91 billion in 2025. Moreover, the demand for the product has been greatly fuelled by the fact that a sizable portion of the population is employed.

Key players in the market:

Some of the key players in Ready To Drink Shakes market include: Nestle S.A, Orgain, Inc, Labrada Nutrition, Hormel Foods Corporation, The J.M Smucker Company, Kellogg Company, Arla Foods, Nutrineo, Amerpharma, Starbucks Corporation, Atkin Nutritionals Inc., Pure Protein, CytoSport, Inc., Vega, The Coca-Cola Company, Post Holdings Inc., Campbell Soup Company, Bolthouse Farms Inc., PepsiCo, Inc. and Abbott Laboratories.

Key Developments:

  • In June 2023, Nestle Vietnam on Tuesday signed an agreement with the Vietnamese Ministry of Agriculture and Rural Development (MARD) to support the country's transition to regenerative and low-emission agriculture.
  • In March 2023, Labrada Nutrition has announced a drink distribution agreement with the All Points Network to cover the state of Michigan.
  • In February 2023, The J.M. Smucker Co. announced that it has entered into a definitive agreement to sell several pet food brands to Post Holdings, Inc., a consumer-packaged goods holding company headquartered in St. Louis, Missouri. The transaction is valued at approximately $1.2 billion, consisting of $700 million in cash and approximately 5.39 million shares of common stock of Post Holdings, Inc.

Sources Covered:

  • Soy
  • Whey
  • Casein
  • Other Sources

Natures Covered:

  • Organic
  • Conventional
  • Other Natures

Packaging Types Covered:

  • Bottles
  • Tetra packs
  • Carton
  • Cans
  • Other Packaging Types

Flavors Covered:

  • Chocolate
  • Banana
  • Strawberry
  • Vanilla
  • Citrus
  • Berries
  • Other Flavors

Distribution Channels Covered:

  • Hypermarket/Supermarket
  • Pharmacies/Drugstores
  • Specialist Retailers
  • Pharmacies
  • Convenience Store
  • Online Channels
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Ready To Drink Shakes Market, By Source

  • 5.1 Introduction
  • 5.2 Soy
  • 5.3 Whey
  • 5.4 Casein
  • 5.5 Other Sources

6 Global Ready To Drink Shakes Market, By Nature

  • 6.1 Introduction
  • 6.2 Organic
  • 6.3 Conventional
  • 6.4 Other Natures

7 Global Ready To Drink Shakes Market, By Packaging Type

  • 7.1 Introduction
  • 7.2 Bottles
  • 7.3 Tetra packs
  • 7.4 Carton
  • 7.5 Cans
  • 7.6 Other Packaging Types

8 Global Ready To Drink Shakes Market, By Flavor

  • 8.1 Introduction
  • 8.2 Chocolate
  • 8.3 Banana
  • 8.4 Strawberry
  • 8.5 Vanilla
  • 8.6 Citrus
  • 8.7 Berries
  • 8.8 Other Flavors

9 Global Ready To Drink Shakes Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Hypermarket/Supermarket
  • 9.3 Pharmacies/Drugstores
  • 9.4 Specialist Retailers
  • 9.5 Pharmacies
  • 9.6 Convenience Store
  • 9.7 Online Channels
  • 9.8 Other Distribution Channels

10 Global Ready To Drink Shakes Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Nestle S.A
  • 12.2 Orgain, Inc
  • 12.3 Labrada Nutrition
  • 12.4 Hormel Foods Corporation
  • 12.5 The J.M Smucker Company
  • 12.6 Kellogg Company
  • 12.7 Arla Foods
  • 12.8 Nutrineo
  • 12.9 Amerpharma
  • 12.10 Starbucks Corporation
  • 12.11 Atkin Nutritionals Inc.
  • 12.12 Pure Protein
  • 12.13 CytoSport, Inc.
  • 12.14 Vega
  • 12.15 The Coca-Cola Company
  • 12.16 Post Holdings Inc.
  • 12.17 Campbell Soup Company
  • 12.18 Bolthouse Farms Inc.,
  • 12.19 PepsiCo, Inc.
  • 12.20 Abbott Laboratories

List of Tables

  • Table 1 Global Ready To Drink Shakes Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Ready To Drink Shakes Market Outlook, By Source (2021-2030) ($MN)
  • Table 3 Global Ready To Drink Shakes Market Outlook, By Soy (2021-2030) ($MN)
  • Table 4 Global Ready To Drink Shakes Market Outlook, By Whey (2021-2030) ($MN)
  • Table 5 Global Ready To Drink Shakes Market Outlook, By Casein (2021-2030) ($MN)
  • Table 6 Global Ready To Drink Shakes Market Outlook, By Other Sources (2021-2030) ($MN)
  • Table 7 Global Ready To Drink Shakes Market Outlook, By Nature (2021-2030) ($MN)
  • Table 8 Global Ready To Drink Shakes Market Outlook, By Organic (2021-2030) ($MN)
  • Table 9 Global Ready To Drink Shakes Market Outlook, By Conventional (2021-2030) ($MN)
  • Table 10 Global Ready To Drink Shakes Market Outlook, By Other Natures (2021-2030) ($MN)
  • Table 11 Global Ready To Drink Shakes Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 12 Global Ready To Drink Shakes Market Outlook, By Bottles (2021-2030) ($MN)
  • Table 13 Global Ready To Drink Shakes Market Outlook, By Tetra packs (2021-2030) ($MN)
  • Table 14 Global Ready To Drink Shakes Market Outlook, By Carton (2021-2030) ($MN)
  • Table 15 Global Ready To Drink Shakes Market Outlook, By Cans (2021-2030) ($MN)
  • Table 16 Global Ready To Drink Shakes Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 17 Global Ready To Drink Shakes Market Outlook, By Flavor (2021-2030) ($MN)
  • Table 18 Global Ready To Drink Shakes Market Outlook, By Chocolate (2021-2030) ($MN)
  • Table 19 Global Ready To Drink Shakes Market Outlook, By Banana (2021-2030) ($MN)
  • Table 20 Global Ready To Drink Shakes Market Outlook, By Strawberry (2021-2030) ($MN)
  • Table 21 Global Ready To Drink Shakes Market Outlook, By Vanilla (2021-2030) ($MN)
  • Table 22 Global Ready To Drink Shakes Market Outlook, By Citrus (2021-2030) ($MN)
  • Table 23 Global Ready To Drink Shakes Market Outlook, By Berries (2021-2030) ($MN)
  • Table 24 Global Ready To Drink Shakes Market Outlook, By Other Flavors (2021-2030) ($MN)
  • Table 25 Global Ready To Drink Shakes Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 26 Global Ready To Drink Shakes Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
  • Table 27 Global Ready To Drink Shakes Market Outlook, By Pharmacies/Drugstores (2021-2030) ($MN)
  • Table 28 Global Ready To Drink Shakes Market Outlook, By Specialist Retailers (2021-2030) ($MN)
  • Table 29 Global Ready To Drink Shakes Market Outlook, By Pharmacies (2021-2030) ($MN)
  • Table 30 Global Ready To Drink Shakes Market Outlook, By Convenience Store (2021-2030) ($MN)
  • Table 31 Global Ready To Drink Shakes Market Outlook, By Online Channels (2021-2030) ($MN)
  • Table 32 Global Ready To Drink Shakes Market Outlook, By Other Distribution Channels (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.