市场调查报告书
商品编码
1359006
到 2030 年资料视觉化工具的全球市场预测:按部署模式、产品、组织规模、用途、最终用户和区域进行全球分析Data Visualization Tools Market Forecasts to 2030 - Global Analysis By Deployment Mode, Offering, Organization Size, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球资料视觉化工具市场规模为 76.1 亿美元,预计到 2030 年将达到 185.8 亿美元,预测期内年复合成长率为 13.6%。
资料视觉化软体用于使业务决策更快、更简单。标准视觉化工具应该可用于资料,使您能够分析策略见解、识别客户偏好和趋势、平衡新产品和现有产品的供需等等。市场的扩大是各行业公司广泛使用资料视觉化的结果。
根据Google资料高峰会2021年5月发布的报告,超过2,000名企业主管认为资料分析和视觉化工具对于企业营运和决策流程至关重要。
大多数公司都有合理的方式来寻找、收集、管理和传播大量资料。资料视觉化工具用于加速和简化业务决策。各行业的企业都使用资料视觉化工具来轻鬆理解资料并获得有价值的业务见解。云端基础的资料视觉化工具为企业提供了一种可扩展且经济实惠的资料分析方式。资料视觉化功能使公司能够使用 BI 来发现业务促进因素和关键绩效指标 (KPI)。资料视觉化工具可帮助公司清除冗余资料,找到支持市场扩张的模式、见解、趋势和使用策略。
由于组织无法决定将资源分配到哪里,因此资料视觉化的全部潜力通常无法实现。大多数组织仍然没有充分利用云端基础的资料视觉化工具的潜力,因为他们缺乏有效使用这些工具所需的知识和专业知识。这些组织表示,由于缺乏技术纯熟劳工和资料视觉化工具的复杂性等关键要素,很难从大量资料中提取见解。
推动全球资料视觉化工具市场成长的关键要素之一是组织对资料主导决策的需求不断增长。人们越来越需要能够有效视觉化和解释公司产生的大量资料的工具。借助资料视觉化工具,使用者可以发现有洞察力的模式并根据资料分析做出资讯的决策。由于各行业对资料主导决策的重视,全球资料视觉化工具市场正在不断成长。
资料隐私和安全问题是影响全球资料视觉化工具市场的障碍之一。随着公司收集和分析大量资料,保护敏感资料变得越来越重要。由于资料外洩频率的增加以及保护个人资讯的法律(例如 GDPR 和 CCPA),资料视觉化工具的提供者面临挑战。维持强有力的安全措施并遵守严格的隐私法规对于获得用户信任并消除资料隐私和安全问题造成的障碍至关重要。
COVID-19 的疫情对许多行业产生了重大影响,包括资料视觉化工具市场。最大的影响之一是对资料视觉化工具的需求增加,因为公司必须快速适应远端工作和不断变化的业务条件。正如疫情所表明的那样,即时资料分析至关重要,尤其是在医疗保健和供应链管理等领域。资料视觉化工具对于帮助组织理解和适应消费行为。
预计大型企业部门在预测期内将占据最大份额。大型企业经常使用资料视觉化工具来建立互动式仪表板,以提供有关销售、行销、财务和业务等各个业务方面的即时见解。这些仪表板允许高阶主管和经理追踪关键绩效指标 (KPI),并结合来自各种来源的资料,以具有视觉吸引力且易于理解的格式显示出来。您可以发现趋势和异常情况。他们使用资料视觉化来追踪产品、服务、行销计划和其他业务运营的有效性。此外,我们还提供即时仪表板,以提供关键指标的即时回馈。
预计云端领域将在预测期内迅速扩张。易于实施、时间和资本要求低是该领域成长的关键要素。这些工具提供各种资料视觉化特性和功能,使用户可以透过网路连线从任何地方自由存取和分析资料。随着社交疏远和线上产品购物渗透市场,云端基础的资料视觉化工具的采用预计将加速。
2022 年的市场将由北美主导,预计这一趋势将在预测期内持续下去。北美企业和组织严重依赖资料来做出更好的决策,而资料视觉化工具对此过程至关重要。 Tableau、Power BI、D3.js 和 Google Data Studio 是北美广泛使用的一些资料视觉化工具。此外,该地区的主导地位是该国强大的技术基础设施和大量使用资料分析的公司的结果。
预计亚太地区在预测期内复合年复合成长率最高。随着巨量资料、机器学习和其他最尖端科技的普及,亚太地区的组织需要资料视觉化工具来发现资料中的模式、趋势和异常。这些行业包括金融、医疗保健和物流,及时、准确的决策对于成功至关重要。随着社群媒体和线上购物的兴起,亚太地区的企业正在使用资料视觉化来更多地了解消费者的行为和偏好,并制定有针对性的行销活动,以提高销售额和参与度。这一趋势在中国和印度等国家尤其明显,电子商务是这些国家经济成长的主要动力。
According to Stratistics MRC, the Global Data Visualization Tools Market is accounted for $7.61 billion in 2023 and is expected to reach $18.58 billion by 2030 growing at a CAGR of 13.6% during the forecast period. To make business decisions more quickly and simply, data visualization software is used. Standard visualization tools should be available for the data, allowing for the analysis of strategic insights, the identification of client preferences and tendencies, and the maintenance of an equilibrium between supply and demand for new and existing products. Market expansion is a result of the widespread use of data visualization by businesses across numerous industries.
According to a report published by Google's data cloud summit, in May 2021, over 2000 business owners believed that data analytics and visualization tools were critical for their business operations and decision-making process.
The majority of businesses use a streamlined method that entails locating, gathering, keeping up with, and disseminating a lot of data. Tools for data visualization are used to speed up and streamline business decision-making. Companies from all industries use data visualization tools to easily understand data and derive valuable business insights. Cloud-based data visualization tools give businesses a scalable and affordable way to analyze their data. Businesses can use BI to find business drivers and key performance indicators (KPIs) due to the data visualization capability. Data visualization tools assist businesses in removing extraneous data in order to find patterns, insights, trends, and usage strategies that support the market's expansion.
The full potential of data visualization is frequently not realized by organizations because they are unable to determine where they should allocate their resources. Due to a lack of knowledge and professional expertise required to use cloud-based data visualization tools effectively, the majority of organizations are still unable to fully capitalize on their potential. These organizations report difficulties in extracting insights from a large volume of data due to important factors like the scarcity of skilled labor or the complexity of data visualization tools.
One significant driver propelling the growth of the global data visualization tools market is the increasing need for data-driven decision-making in organizations. There is an increasing need for tools that can effectively visualize and interpret the massive amounts of data that businesses produce. With the aid of data visualization tools, users can discover insightful patterns and make well-informed decisions based on data analysis. The global market for data visualization tools is expanding as a result of the emphasis placed on data-driven decision-making across industries.
The issue of data privacy and security is one barrier that might have an effect on the global market for data visualization tools. As businesses gather and analyze large amounts of data, protecting sensitive data becomes increasingly important. Data visualization tool providers face difficulties as a result of the rising frequency of data breaches and laws protecting personal information, such as GDPR and CCPA. To inspire user confidence and remove the barriers posed by data privacy and security concerns, maintaining strong security measures and adhering to strict privacy regulations are imperative.
The COVID-19 pandemic has had a major effect on a number of industries, including the market for data visualization tools. As businesses had to quickly adjust to remote work and altering business conditions, one of the biggest effects was an increase in demand for data visualization tools. Real-time data analysis is crucial, especially in sectors like healthcare and supply chain management, as the pandemic has also shown. Data visualization tools have been crucial in helping organizations understand and adapt to these changes as many businesses deal with supply chain disruptions, changes in consumer behavior, and other issues during the pandemic period.
Large enterprises segment is anticipated to witness largest share during the forecast period. To create interactive dashboards that offer real-time insights into various business aspects, such as sales, marketing, finance, and operations, large enterprises frequently use data visualization tools. Using these dashboards, executives and managers can track key performance indicators (KPIs) and spot trends or anomalies by combining data from various sources and presenting it in a visually appealing and understandable format. To track the effectiveness of goods, services, marketing initiatives, and other business operations, they use data visualization. Furthermore, they supply Dashboards in real-time offer quick feedback on crucial metrics.
Throughout the forecast period, the cloud segment is anticipated to expand quickly. The easy deployment options and low time and capital requirements are major factors in the segment's growth. These tools provide users with the freedom to access and analyze data from anywhere with an internet connection by offering a variety of features and functionalities to visualize data. As social estrangement and online shopping for goods infiltrate the market, they are anticipated to spur the adoption of cloud-based data visualization tools.
The market was dominated by North America in 2022, and this trend is anticipated to continue throughout the forecast period. In order to make educated decisions, businesses and organizations in North America heavily rely on data, and data visualization tools are essential to this process. Tableau, Power BI, D3.js, and Google Data Studio are a few of the widely used data visualization tools in North America. Furthermore, the region's dominance is a result of the nation's robust technological infrastructure and the sheer volume of businesses using data analytics.
During the forecast period, Asia Pacific is anticipated to have the highest CAGR. Organizations in Asia Pacific need data visualization tools to help them spot patterns, trends, and anomalies in their data as big data, machine learning, and other cutting-edge technologies become more prevalent. These industries, where timely and accurate decision-making is essential to success, include finance, healthcare, and logistics. Businesses in the Asia-Pacific region are utilizing data visualization to learn more about consumer behavior and preferences and to create targeted marketing campaigns that increase sales and engagement as a result of the rise of social media and online shopping. This trend is especially noticeable in nations like China and India, where e-commerce is a significant economic growth driver.
Some of the key players in Data Visualization Tools market include: Alteryx, Inc., Domo, Inc., Dundas Data Visualization, Inc., Exago, Inc., IBM Corporation, InetSoft Technology Corporation, Information Builders, Inc., Looker Data Sciences, Inc., Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, Salesforce, Inc., SAP SE, SAS Institute Inc., Sisense Inc., Tableau Software, TIBCO Software Inc., Yellowfin International Pty Ltd and Zoho Corporation.
In September 2023, Oracle continues to expand its distributed cloud offerings to meet organizations' diverse needs and the growing worldwide demand for Oracle Cloud Infrastructure (OCI) services. The latest additions to OCI's distributed cloud include Oracle Database@Azure and MySQL HeatWave Lakehouse on AWS. As a result, organizations gain even more flexibility to deploy cloud services anywhere while addressing a variety of data privacy, data sovereignty, and low latency requirements, as well as access to more than 100 services designed to run any workload. Demonstrating the success of its distributed cloud strategy, Oracle also announced increased global partner adoption of Oracle Alloy.
In September 2023, Red Hat, Inc., the world's leading provider of open source solutions, and Oracle today announced the expansion of their alliance to offer customers a greater choice in deploying applications on Oracle Cloud Infrastructure (OCI). As part of the expanded collaboration, Red Hat OpenShift, the industry's leading hybrid cloud application platform powered by Kubernetes for architecting, building, and deploying cloud-native applications, will be supported and certified to run on OCI.
In June 2023, Alteryx, Inc. the Analytics Cloud Platform company, announced at Snowflake's annual user conference, Snowflake Summit 2023, its Snowflake Partner Connect integration and additional cloud product capabilities. In a time when the data stack has become increasingly complex and inaccessible, Snowflake and Alteryx are removing friction and simplifying the stack. The new product innovations enable users to drive analytic insights more efficiently than ever with direct access to the Alteryx Analytics Cloud Platform through Snowflake.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.