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到 2030 年健身追踪器市场预测：按类型、佩戴类型、相容性、配销通路、用途和地区进行的全球分析
市场调查报告书
商品编码
1371988

到 2030 年健身追踪器市场预测：按类型、佩戴类型、相容性、配销通路、用途和地区进行的全球分析

Fitness Tracker Market Forecasts to 2030 - Global Analysis By Type (Smart Bands, Smart Clothing, Smart Watches and Other Types), Wearing Type, Compatibility, Compatibility, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2023 年全球健身追踪器市场规模将达到 531 亿美元，预计到 2030 年将达到 1,850 亿美元，预测期内年复合成长率为 19.5%。

健身追踪器是一种监控健身相关活动的设备，例如步数、步行距离、心率和睡眠时间。可用作眼镜、贴身裤、耳机、手炼和其他配件。这些实用设备可以与电脑和行动装置无线网路。健身追踪器上的主显示器可以是彩色的或单色的。这些设备可零售和线上销售。

根据世界卫生组织2019年全球健康预测，非传染性疾病目前占全球十大死因中的七人。根据 Planet 的资讯外洩报告，超过 6,100 万笔记录从一个不安全的资料库中洩露，其中包含来自健身追踪器和可穿戴设备的资料。

健康和健身意识不断增强

健身追踪器市场是由人们日益增长的保持健康和追踪健身活动的愿望所推动的。监测设备已经经历了漫长的发展，从简单的计步器到具有彩色显示器的智慧小工具，可以监测活动、追踪睡眠模式、检测心率等。此外，经常运动可以减轻紧张、焦虑和忧郁症状。由于健康问题日益严重，人们被敦促进行健康用餐和身体活动。使用健身追踪器记录运动情况增加了对健身监测解决方案的需求。

隐私和安全问题

随着物联网（IoT）的发展，隐私问题越来越受到重视。智慧手錶和健身追踪器的安全问题与其他物联网和智慧型装置的安全问题相当。一个主要的安全问题是健身追踪设备资讯和定位您的位置的能力。此外，由于健身追踪手环持续连接到您的智慧型手机，资料同步增加了智慧型手机本身资料外洩的风险。此外，儘管健身追踪手环对于追踪健康状况很有用，但资料外洩会带来重大的安全风险，这可能会限制市场的扩张。

增加数位科技的使用

数位发展增加了穿戴式装置和健身追踪器的使用。有许多健身应用程式可供使用，所有这些应用程式几乎涵盖了所有可能的健身领域。一些最容易使用的健身应用程式可以追踪一切内容，从您的饮食到计步器，再到特定的锻炼以及向您展示如何进行锻炼的影片。由于数位化不断提高，对数位健身追踪器的需求不断增加。

健身器材价格高

由于数位市场、互联网和技术带来的需求不断增长，智慧产品价格昂贵且难以负担。智慧手錶和健身追踪器配备了记录健康相关资讯的所有必要技术，但设备的高成本可能成为市场扩张的主要障碍。

COVID-19 的影响：

由于广泛采用和使用这些工具来检查体内的心率和氧气水平，COVID-19 大流行导致健身追踪器市场不断增长。由于使用量的增加，领先的市场区隔公司正在扩大其在健身追踪器领域的研发力度。这些技术工具也可用于预测实例，这一事实刺激了对这些健身追踪器的需求。

预计在线细分市场在预测期内将是最大的

由于线上购物为消费者带来了显着的好处，例如有吸引力的交易、购物便利和快速交货，预计线上细分市场在预测期内将成为最大的细分市场。未来年度，智慧型手机的普及、互联网使用的成长以及电子商务平台因其便利性和快速週转时间而日益普及和普及将推动该领域的成长。

预计跑步追踪领域在预测期内年复合成长率最高

跑步追踪领域预计在预测期内年复合成长率最高。这些应用程式在市场上大多数健身追踪器上的可用性是激烈竞争、使用量增加和客户偏好的结果。健身监测器还记录您消耗的用餐和液体。这些追踪器支援蓝牙，可在举重或慢跑等运动期间向使用者发出警报。然而，一些小工具专门用于与运动相关的用途，具有目标设定、圈数计算和分山等功能。

占比最大的地区：

预计北美在预测期内将占据最大的市场占有率。智慧型手机和网路在美国的普及、与久坐生活方式相关的健康问题发生率上升、可支配所得的增加、行业领导者推出创新产品以及与久坐生活方式相关的要素。由于该疾病病例的增加预计将提振市场。由于品牌公司更加重视利用最新技术开发新产品以及透过数位行销提高设备的受欢迎程度，预计该地区将保持重要的市场份额。

复合年复合成长率最高的地区：

由于经济稳定扩张、技术进步和人口成长，健身追踪器在工人阶级中的采用率很高，预计亚太地区在预测期内将维持最高的年复合成长率。由于与久坐的生活方式和可支配所得增加相关的健康问题，健身追踪器的采用率越来越高，因此健身追踪器市场的区域份额很大。随着人们健身意识的迅速增强，健身追踪器在中国市场已被广泛接受。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和年复合成长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第1章执行摘要

第2章前言

  • 概述
  • 利害关係人
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次调查来源
    • 先决条件

第3章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • 新型冠状病毒感染疾病（COVID-19）的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第5章全球健身追踪器市场：按类型

  • 智慧手环
  • 智慧关闭
  • 智慧手錶
  • 其他类型

第6章全球健身追踪器市场：依配戴类型

  • 裤袜
  • 手戴
  • 头饰
  • 其他安装类型

第7章全球健身追踪器市场：相容性

  • 安卓
  • 视窗
  • iOS
  • 蒂森

第8章全球健身追踪器市场：按显示类型

  • 彩色显示
  • 单色显示

第9章全球健身追踪器市场：依配销通路

  • 线下商店
  • 网路商城

第10章全球健身追踪器市场：依应用分类

  • 跑步追踪
  • 骑行追踪
  • 运动的
  • 血糖监测
  • 睡眠监测
  • 心率追踪
  • 其他用途

第11章全球健身追踪器市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第12章进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第13章公司简介

  • Huawei Technologies Co. Ltd
  • Apple, Inc.
  • Fitbit, Inc.
  • Fossil Group Inc.
  • Samsung Electronics Co. Ltd
  • Adidas AG
  • Garmin Ltd.
  • Xiaomi Inc.
  • Moov Inc.
  • Huawei Technologies Co. Ltd
  • Lenovo Group Limited
  • Nike, Inc.
  • Lumo Bodytech Inc.
Product Code: SMRC24044

According to Stratistics MRC, the Global Fitness Tracker Market is accounted for $53.1 billion in 2023 and is expected to reach $185.0 billion by 2030 growing at a CAGR of 19.5% during the forecast period. An instrument for monitoring fitness-related activities, such as steps taken, walking distance, heart rate, and sleep duration, is a fitness tracker. It's offered as eyeglasses, leggings, earphones, bracelets, and other accessories. These utility devices may wirelessly network with computers or mobile devices. The two main displays of a fitness tracker are a colorful display and a monochrome display. Both retail and online sales of these devices are possible.

According to WHO's 2019 Global Health estimates, non-communicable diseases now account for seven of the world's top ten causes of death. According to Planet's breach report, an unprotected database containing data from fitness trackers and wearables exposed more than 61 million records.

Market Dynamics:

Driver:

Growing awareness related to health and fitness

The increased desire to keep fit and healthy and track fitness activities is what is driving the market for fitness trackers. The monitoring devices have come a long way from being simple pedometers to intelligent gadgets with a colorful display that monitor activity, track sleep patterns, measure heart rates, and more. Additionally, frequent exercise lowers tension, anxiety, and depressive symptoms. People are being pushed by their increasing health issues to engage in both a healthy diet and physical activity. Their use of fitness trackers to keep track of their workouts increases demand for fitness monitoring solutions.

Restraint:

Privacy and safety issues

As the internet of things (IoT) develops, privacy problems will only become more of a worry. Security issues with smart watch fitness trackers are comparable to those with other IoT and smart devices. A major security problem is the capacity of fitness tracker devices to track location and identify position. Additionally, since fitness tracker bands are continuously linked to the phone, there is a greater risk of data breaches coming from the phone itself because of data synchronization. Additionally, they are useful for tracking health, but data breaches might limit the market's expansion because they pose a serious safety risk.

Opportunity:

Rise in the use of digital technology

Digital developments have led to a rise in the usage of wearables and fitness tracker gadgets. Numerous fitness applications are available, with practically all of them addressing every possible area of fitness. Some of the most user-friendly fitness applications can keep track of everything from diet to step counters to specific workouts and videos showing how to perform them. The demand for digital fitness trackers is rising as a result of the rise in digital advancements.

Threat:

High cost of fitness devices

Smart gadgets are pricey and unaffordable because to the rising demand for them brought on by the digital market and internet, and technology. All of the essential technology is available in smart watches and fitness trackers for recording health-related information, but the expensive cost of the devices can be a significant barrier to market expansion.

COVID-19 Impact:

The COVID-19 epidemic has seen an increase in the market for fitness tracker goods as a result of widespread intake and use of these tools to check heart rate and oxygen levels in the body. The major market players have expanded their research and development efforts in the fitness tracker segment as a result of this rise in use. The fact that these tech tools can also be useful for anticipating instances has fuelled demand for these fitness trackers.

The online segment is expected to be the largest during the forecast period

The online segment is expected to be the largest during the forecast period owing to some of the noteworthy benefits of online shopping for consumers such as attractive deals, ease of shopping, and faster shipping. Over the next years, the segment's growth will be aided by expanding smartphone use and internet usage, as well as increased accessibility to and popularity of e-commerce platforms due to their high levels of convenience and rapid turnaround times.

The running tracking segment is expected to have the highest CAGR during the forecast period

The running tracking segment is expected to have the highest CAGR during the forecast period. The availability of the most of these apps in the majority of fitness trackers on the market is the result of fierce competition, expanding usage, and customer preferences. Fitness monitors also keep track of the meals and liquids that are consumed. These trackers employ bluetooth to notify users of alerts when exercising, such as lifting weights or jogging. However, certain gadgets are specifically made for sports-related uses since they include capabilities like goal-setting, lap counting, and hill splitting.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. The market is anticipated to be fueled by factors such as a growth in the popularity of smartphones and the internet in the United States, rising incidence of health problems linked to sedentary lifestyles, rising disposable incomes, the launch of innovative products by top industry players, and rising cases of sedentary lifestyle-related health diseases. The area is anticipated to keep a sizable share due to increased focus on creating new goods with the newest technology in branded firms and growing device popularity through digital marketing.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the high adoption of fitness trackers in the working-class population, due to steady economic expansion, technological advancements, and population growth. A bigger regional share of the fitness trackers market has been attributed to increasing adoption of fitness trackers because of the health issues linked to sedentary lifestyles and higher disposable incomes. Fitness trackers are well embraced by the market in China as a result of a surge in fitness awareness among the population.

Key players in the market:

Some of the key players in Fitness Tracker market include: Huawei Technologies Co. Ltd, Apple, Inc., Fitbit, Inc., Fossil Group Inc., Samsung Electronics Co. Ltd, Adidas AG, Garmin Ltd., Xiaomi Inc., Moov Inc., Huawei Technologies Co. Ltd, Lenovo Group Limited, Nike, Inc. and Lumo Bodytech Inc.

Key Developments:

In March 2023, Garmin Singapore announced the Forerunner 265 series and Forerunner 965 smartwatches with vibrant AMOLED displays. The watch offers innovative features to help athletes push the limits by planning, preparing and tracking their fitness routine.

In September 2022, Garmin International, Inc. launched a new Black Panther fitness tracker wrist watch to track the daily activities of kids. The watch design adds Avengers character watch faces that help to motivate kids to stay active.

In June 2022, The Xiaomi Band 7 fitness tracker was introduced to the world market. This tracker has more than 100 sports modes and is water-resistant.

Types Covered:

  • Smart Bands
  • Smart Clothing
  • Smart Watches
  • Other Types

Wearing Types Covered:

  • Leg Wear
  • Hand Wear
  • Head wear
  • Other Wearing Types

Compatibility Covered:

  • Android
  • Windows
  • iOS
  • Tizen

Display Types Covered:

  • Colored Display
  • Monochrome Display

Distribution Channels Covered:

  • Offline Stores
  • Online Stores

Applications Covered:

  • Running Tracking
  • Cycling Tracking
  • Sports
  • Glucose Monitoring
  • Sleep Monitoring
  • Heart Rate Tracking
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Fitness Tracker Market, By Type

  • 5.1 Introduction
  • 5.2 Smart Bands
  • 5.3 Smart Clothing
  • 5.4 Smart Watches
  • 5.5 Other Types

6 Global Fitness Tracker Market, By Wearing Type

  • 6.1 Introduction
  • 6.2 Leg Wear
  • 6.3 Hand Wear
  • 6.4 Head wear
  • 6.5 Other Wearing Types

7 Global Fitness Tracker Market, By Compatibility

  • 7.1 Introduction
  • 7.2 Android
  • 7.3 Windows
  • 7.4 iOS
  • 7.5 Tizen

8 Global Fitness Tracker Market, By Display Type

  • 8.1 Introduction
  • 8.2 Colored Display
  • 8.3 Monochrome Display

9 Global Fitness Tracker Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Offline Stores
  • 9.3 Online Stores

10 Global Fitness Tracker Market, By Application

  • 10.1 Introduction
  • 10.2 Running Tracking
  • 10.3 Cycling Tracking
  • 10.4 Sports
  • 10.5 Glucose Monitoring
  • 10.6 Sleep Monitoring
  • 10.7 Heart Rate Tracking
  • 10.8 Other Applications

11 Global Fitness Tracker Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Huawei Technologies Co. Ltd
  • 13.2 Apple, Inc.
  • 13.3 Fitbit, Inc.
  • 13.4 Fossil Group Inc.
  • 13.5 Samsung Electronics Co. Ltd
  • 13.6 Adidas AG
  • 13.7 Garmin Ltd.
  • 13.8 Xiaomi Inc.
  • 13.9 Moov Inc.
  • 13.10 Huawei Technologies Co. Ltd
  • 13.11 Lenovo Group Limited
  • 13.12 Nike, Inc.
  • 13.13 Lumo Bodytech Inc.

List of Tables

  • Table 1 Global Fitness Tracker Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Fitness Tracker Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Fitness Tracker Market Outlook, By Smart Bands (2021-2030) ($MN)
  • Table 4 Global Fitness Tracker Market Outlook, By Smart Clothing (2021-2030) ($MN)
  • Table 5 Global Fitness Tracker Market Outlook, By Smart Watches (2021-2030) ($MN)
  • Table 6 Global Fitness Tracker Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 7 Global Fitness Tracker Market Outlook, By Wearing Type (2021-2030) ($MN)
  • Table 8 Global Fitness Tracker Market Outlook, By Leg Wear (2021-2030) ($MN)
  • Table 9 Global Fitness Tracker Market Outlook, By Hand Wear (2021-2030) ($MN)
  • Table 10 Global Fitness Tracker Market Outlook, By Head wear (2021-2030) ($MN)
  • Table 11 Global Fitness Tracker Market Outlook, By Other Wearing Types (2021-2030) ($MN)
  • Table 12 Global Fitness Tracker Market Outlook, By Compatibility (2021-2030) ($MN)
  • Table 13 Global Fitness Tracker Market Outlook, By Android (2021-2030) ($MN)
  • Table 14 Global Fitness Tracker Market Outlook, By Windows (2021-2030) ($MN)
  • Table 15 Global Fitness Tracker Market Outlook, By iOS (2021-2030) ($MN)
  • Table 16 Global Fitness Tracker Market Outlook, By Tizen (2021-2030) ($MN)
  • Table 17 Global Fitness Tracker Market Outlook, By Display Type (2021-2030) ($MN)
  • Table 18 Global Fitness Tracker Market Outlook, By Colored Display (2021-2030) ($MN)
  • Table 19 Global Fitness Tracker Market Outlook, By Monochrome Display (2021-2030) ($MN)
  • Table 20 Global Fitness Tracker Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 21 Global Fitness Tracker Market Outlook, By Offline Stores (2021-2030) ($MN)
  • Table 22 Global Fitness Tracker Market Outlook, By Online Stores (2021-2030) ($MN)
  • Table 23 Global Fitness Tracker Market Outlook, By Application (2021-2030) ($MN)
  • Table 24 Global Fitness Tracker Market Outlook, By Running Tracking (2021-2030) ($MN)
  • Table 25 Global Fitness Tracker Market Outlook, By Cycling Tracking (2021-2030) ($MN)
  • Table 26 Global Fitness Tracker Market Outlook, By Sports (2021-2030) ($MN)
  • Table 27 Global Fitness Tracker Market Outlook, By Glucose Monitoring (2021-2030) ($MN)
  • Table 28 Global Fitness Tracker Market Outlook, By Sleep Monitoring (2021-2030) ($MN)
  • Table 29 Global Fitness Tracker Market Outlook, By Heart Rate Tracking (2021-2030) ($MN)
  • Table 30 Global Fitness Tracker Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.