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市场调查报告书
商品编码
1383410
到 2030 年染髮剂市场预测:按产品、属性、类别、型态、性别、配销通路、应用和地区进行全球分析Hair Color Market Forecasts to 2030 - Global Analysis By Product, By Nature (Professional and Consumer ), Category, Form, Gender, Distribution Channel, Application and By Geography |
根据Stratistics MRC的数据,2023年全球染髮剂市场规模为272亿美元,预计在预测期内将以9.8%的年复合成长率成长,并在2030年达到523亿美元。
染髮,也称为染髮剂,是指使用各种化学物质和天然物质来改变头髮的自然颜色。髮色通常用于美容目的,例如隐藏白髮、实现不同的美学外观或仅表达个人风格。
根据中华人民共和国财政部的数据,2021 年中国卫生、个人护理和医药方面的公共支出总额预计为 1.92 兆元(2,956.8 亿美元)。
名人对大众的看法和趋势有着巨大的影响力,他们的髮色选择往往会树立新的时尚标准。名人认可特定的髮色品牌或炫耀标誌性的颜色变化创造了强大的行销工具。消费者更有可能接受这些产品,试图模仿他们最喜欢的明星的外观。因此,染髮剂公司可以利用这些认可和标誌性改造来扩大消费群并增加产品销售。名人与染髮剂品牌之间的合作是一种互惠互利的策略,可以进一步增加市场的成长潜力。
许多传统染髮产品都含有氨和对苯二胺(PPD)等化学物质,这些化学物质会引起过敏反应和敏感,从轻微的皮肤刺激到严重的皮肤病问题不等。这些担忧导致消费者更加谨慎,并增加了对温和、低过敏性染髮剂替代品的需求。製造商现在面临开发配方的压力,必须最大限度地降低副作用风险,同时提供鲜艳、持久的色彩。遵守严格的安全标准并明确标记潜在的过敏原是缓解这些限制并保持消费者对染髮行业信心的关键步骤。
随着消费者生活方式的改变以及对方便即食用餐的偏好增加,对能够长期维持产品新鲜度和品质的包装解决方案的需求不断增长。染髮剂具有先进的阻隔性能和密封技术,可防止腐败、微生物污染和氧化,并有效延长保质期。这满足了消费者对方便且安全的食品的需求,并符合最大限度减少食品浪费的行业趋势。因此,染髮剂的采用是因为它们能够满足延长产品保质期的关键要求。
随着政府和法规机构对化妆品(包括染髮剂)的安全性和成分越来越严格,製造商面临着适应合规要求的挑战。成分法规可能会导致重新製造或去除先前使用的成分,从而影响产品的有效性或性能。这可能会导致生产成本增加并需要进行广泛的安全测试。此外,遵守世界各地不同的法规可能会使国际贸易和产品采购变得复杂。製造商必须不断监控和调整配方,以满足不断变化的法规,这可能会影响产品创新和消费者选择,并对行业构成重大挑战。Masu。
COVID-19大流行对染髮剂市场产生了多方面的影响。最初,关门和保持社交距离的措施减少了去沙龙的次数,促使一些消费者转向在家染髮。然而,由于经济不确定性和仅限于家庭的生活方式,许多消费者减少了在美容产品(包括染髮剂)上的支出。供应链中断和製造挑战影响了产品可得性并导致暂时短缺。此外,对参观沙龙安全性的担忧以及一些沙龙的关闭也影响了专业色彩服务。儘管家居色彩套装很受欢迎,但整体市场波动较大。随着趋势的发展,染髮剂市场的消费者偏好和购买习惯不断适应。
临时染髮剂领域预计将出现良好的成长。与永久性染髮剂不同,临时染髮产品不会深入渗透到髮干中,无需长期承诺即可改变颜色。这些产品以型态出售,例如喷雾剂、凝胶、洗髮精和护髮素。您可以快速轻鬆地尝试不同的色调、高光和鲜艳的颜色,而不会造成永久性髮色的潜在损害。临时髮色在特殊场合、节日和季节性趋势中特别受欢迎。它提供了一种动态、低风险的选择来表达个人风格和创造力,吸引了众多寻求弹性和临时转变而不需要像传统染髮剂那样持久的消费者,这是一个目标。
预计超市/大卖场领域在预测期内将以最快的年复合成长率成长。这些商店提供多种品牌、色调和配方可供选择,方便消费者在日常购物时浏览和购买染髮产品。商店通常拥有知识渊博的员工和有吸引力的陈列,以帮助消费者做出资讯的选择。此外,在都市区和郊区,超市和大卖场一应俱全,商品种类繁多。这些零售商服务于多元化的客户群,包括寻求价格实惠的家用染髮剂解决方案和沙龙品质的专业产品的消费者,并正在扩大染髮剂市场的广泛普及和消费者需求,这有助于提高易用性。
预计欧洲市场在预测期内将继续占据大部分市场占有率。该地区拥有多元化、时尚前卫的消费群体,推动了对染髮产品的稳定需求。欧洲消费者对髮色创新有很强的亲和力,包括天然和有机的选择,反映了他们日益增长的环保意识。欧洲市场的特点是专业沙龙服务和家居着色解决方案的融合,使其成为一个充满活力和多元化的行业。此外,严格的法规标准和产品安全意识的提高也有助于开发高品质和安全的染髮剂配方。欧洲在美容和时尚方面拥有丰富的历史,一直是髮色趋势、研究和产品开发的重要中心。
预计亚太地区在预测期内的年复合成长率最高。由于都市化、可支配所得增加和美学意识不断增强等因素,这个人口稠密且多元化的地区对染髮产品的需求不断增加。该市场反映了传统偏好和对时尚、色彩鲜艳的髮色的渴望的混合。此外,天然和草药染髮剂的流行与该地区对健康和永续性的关注是一致的。因此,亚太地区已成为成熟品牌和新兴品牌扩大产品范围并迎合消费者多样化和动态偏好的沃土。
According to Stratistics MRC, the Global Hair Color Market is accounted for $27.2 billion in 2023 and is expected to reach $52.3 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Hair color, also known as hair dye or hair coloring, refers to the practice of changing the natural color of one's hair using various chemical or natural substances. Hair color is commonly used for cosmetic purposes, such as covering gray hair, achieving a different aesthetic look, or simply expressing one's personal style.
According to the Ministry of Finance of the People's Republic of China, the total public spending on hygiene/personal care and health care in 2021 for China was estimated to be CNY 1.92 trillion (USD 295.68 billion).
Celebrities wield considerable influence over public perception and trends, and their hair color choices often set new standards for style. When celebrities endorse specific hair color brands or flaunt iconic color changes, it creates a powerful marketing tool. Consumers are more likely to embrace these products, seeking to emulate their favorite stars' looks. As a result, hair color companies can leverage these endorsements and iconic transformations to expand their consumer base and boost product sales. The collaboration between celebrities and hair color brands can be a mutually beneficial strategy, further enhancing the market's growth potential.
Many traditional hair color products contain chemicals like ammonia and paraphenylenediamine (PPD) that can trigger allergic reactions and sensitivities, ranging from mild skin irritation to severe dermatological issues. This concern has led to increased consumer wariness and a demand for gentler, hypoallergenic hair color alternatives. Manufacturers are now under pressure to develop formulations that minimize the risk of adverse reactions while delivering vibrant and long-lasting color. Adhering to stringent safety standards and providing clear labeling of potential allergens are crucial steps to alleviate this restraint and maintain consumer trust in the hair color industry.
With changing consumer lifestyles and preferences for convenient, ready-to-eat meals, there's a growing need for packaging solutions that can maintain product freshness and quality over longer periods of time. Hair Color, equipped with advanced barrier properties and sealing technologies, effectively extend shelf life by preventing spoilage, microbial contamination, and oxidation. This addresses the consumer's desire for convenient yet safe food options and aligns with industry trends towards minimizing food waste. As a result, the adoption of Hair Color is fueled by their ability to meet the crucial requirement of prolonged product shelf life.
As governments and regulatory bodies become more stringent regarding the safety and composition of cosmetic products, including hair color, manufacturers face challenges in adapting to compliance requirements. Ingredient restrictions can lead to reformulations or the removal of previously used components, potentially affecting product effectiveness and performance. This can result in increased production costs and the need for extensive safety testing. Additionally, compliance with varying global regulations can complicate international trade and product availability. Manufacturers must continually monitor and adjust their formulations to align with changing regulations, which can impact product innovation and consumer choices, posing a significant challenge to the industry.
The COVID-19 pandemic had a multifaceted impact on the hair color market. Initially, lockdowns and social distancing measures led to reduced salon visits, prompting some consumers to turn to at-home hair coloring solutions. However, the economic uncertainty and stay-at-home lifestyle also caused many to reduce discretionary spending on beauty products, including hair color. Supply chain disruptions and manufacturing challenges affected product availability and caused temporary shortages. Additionally, safety concerns during salon visits and the closure of some salons impacted professional color services. While at-home color kits gained popularity, the overall market saw fluctuations. As the pandemic evolves, consumer preferences and purchasing habits in the hair color market continue to adapt.
The temporary hair color segment is expected to have a lucrative growth. Unlike permanent hair dyes, temporary hair color products do not penetrate the hair shaft deeply, allowing for color change without long-lasting commitment. These products are available in various forms, including sprays, gels, shampoos, and rinses. They offer a quick and easy way to experiment with different shades, highlights, or vibrant colors without the potential damage associated with permanent dyes. Temporary hair color is particularly popular for special occasions, festivals, or seasonal trends. It provides a dynamic and low-risk option for individuals to express their style and creativity, making it appealing to a broad consumer base seeking flexibility and temporary transformations without the permanence of traditional hair dyes.
The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period. These stores offer a wide selection of brands, shades, and formulations, making it convenient for consumers to browse and purchase hair color products during their routine shopping trips. The in-store experience often includes knowledgeable staff and attractive displays that help consumers make informed choices. Additionally, the accessibility of supermarkets and hypermarkets in urban and suburban areas ensures broad product availability. These retail outlets cater to a diverse customer base, including those seeking affordable at-home hair color solutions and professional salon-quality products, contributing to the hair color market's widespread reach and consumer accessibility.
During the forecast period, it is expected that the Europe market will continue to hold a majority of the market share. This region boasts a diverse and fashion-conscious consumer base, driving consistent demand for hair color products. Consumers in Europe have a strong affinity for hair color innovations, including natural and organic options, reflecting the growing trend of eco-consciousness. The European market is characterized by a blend of professional salon services and at-home colouring solutions, making it a dynamic and multifaceted industry. Moreover, stringent regulatory standards and increasing awareness of product safety contribute to the development of high-quality and safe hair color formulations. With a rich history of beauty and fashion, Europe continues to be a significant hub for hair color trends, research, and product development.
Asia Pacific is projected to have the highest CAGR over the forecast period. With a large and diverse population, this region experiences increasing demand for hair color products, driven by factors such as urbanization, rising disposable incomes, and a growing beauty-conscious consumer base. The market reflects a blend of traditional preferences and an appetite for trendy and vibrant hair color shades. Moreover, the popularity of natural and herbal hair color alternatives aligns with the region's focus on wellness and sustainability. As a result, Asia Pacific presents a fertile ground for both established and emerging brands to expand their product offerings and cater to the diverse and dynamic preferences of consumers.
Some of the key players in Hair Color market include: Coty Inc., Godrej Consumer Products Limited, Estee Lauder, Henkel AG & Co. KGaA, Arctic Fox, Aroma, Avon Products, Cadiveu Professional USA, L'Oreal S.A, Combe Incorporated, PZ Cussons Beauty LLP, Conair, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), Johnson & Johnson, Kao Corporation and Revlon.
In July 2022, Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
In June 2022, With the launch of the new L'Oreal Paris Men Expert One-Twist Hair Color, the brand's first permanent organic hair color technique created specifically for men in the hair color market, covering up greys will be easier, quicker, and more durable than ever.
In March 2022, the iconic Creamy Bubble color range from Liese, Singapore, was reintroduced with new packaging that connects to a cutting-edge virtual experience. Natural brown and trendy colors are included in the Liese Creamy Bubble Color line. Three brand-new, modern hair coolers are being released in conjunction with the relaunch: Chiffon Brown, Berry Pink, and Olive Ash.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.