市场调查报告书
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到 2030 年睫毛延长市场预测:按产品、成分、类型、颜色、长度和地区进行全球分析Lash Extension Market Forecasts to 2030 - Global Analysis By Product (Cluster/Accent, Individual Eyelash Extensions, Lash Extension Accessories, Lash Extension Adhesive and Other Products), Constituent, Type, Color, Length and By Geography |
根据 Stratistics MRC 的数据,2023 年全球睫毛嫁接市场规模为 17.6 亿美元,预计在预测期内将以 8.9% 的年复合成长率增长,到 2030 年达到 31.9 亿美元。
睫毛嫁接市场是指专注于人造睫毛嫁接的生产、分销和应用的美容行业领域。睫毛延长物是合成或天然的毛髮纤维,单独附着在人的天然睫毛上,以增强其长度、厚度和整体外观。市场包括各种产品和服务,例如睫毛延长套件、黏合、镊子以及沙龙和睫毛技师提供的专业睫毛延长应用服务。
根据SBDC Net National Information Clearing House发布的研究资料,2020年5月,美国有超过8万家美容院和理髮店相关机构创造了200亿美元的沙龙产业收入。
技术创新正在彻底改变产业的各个方面,从产品开发到应用技术,最终改善整体客户体验。用于睫毛延长的材料变得越来越先进。创新的合成纤维和天然纤维更轻、更柔韧、外观也越来越自然,为客户提供了多种选择来实现他们想要的风格。此外,技术有助于品管并确保睫毛延长产品始终符合高标准。因此,消费者可以享受更安全、更舒适、更持久的睫毛嫁接,促进睫毛嫁接市场的持续成长。
与睫毛延长相关的高成本是睫毛延长市场的主要抑制因素。睫毛延长带来了更长、更浓密的睫毛的吸引力,但其成本可能会吓跑潜在客户。优质的睫毛延长和专业的治疗服务通常价格昂贵,这使得可可支配所得有限的个人无法获得这些服务。然而,睫毛延长的价值因消费者而异,有些人发现很难证明这笔费用是合理的,特别是当睫毛膏和条状睫毛等替代的、更便宜的美容解决方案很容易获得时。我认为是有的。因此,配合措施定价策略并在睫毛延长市场提供更实惠的选择对于吸引更广泛的客户群至关重要。
随着个人拥有更多的可支配所得,他们更愿意投资于美容和治疗,包括睫毛延长。这种经济弹性使更多人能够获得和购买睫毛延长服务,从而促进市场成长。随着可支配所得的增加,消费者可以将部分预算分配给定期的睫毛延长预约、保养和相关产品。此外,这种趋势在职业成年人、年轻人以及那些试图在社群媒体和职业网路的竞争世界中保持完美外表的人中尤其明显。
健康和安全问题是睫毛嫁接市场的主要抑制因素。安装不当或维护不当的睫毛嫁接可能会导致各种健康和安全问题,包括眼睛感染疾病、过敏和天然睫毛受损。睫毛延长中使用的黏剂和化学物质可能会引起过敏反应和发炎,特别是对于皮肤敏感或过敏的人来说。
封锁和安全问题导致许多睫毛沙龙和美容企业面临暂时关闭,导致收益和消费者需求急剧下降。睫毛延长手术过程中所需的紧密接触引起了健康和安全问题,并给顾客和技术人员带来了焦虑。该行业不得不采取严格的卫生措施,减少了客户容量和个人防护设备的使用,影响了服务效率和盈利。
睫毛延长配件领域预计将出现良好的成长。这些配件对于想要实现、维护和客製化睫毛延长的专业人士和个人来说都极为重要。此外,该细分市场透过提供确保睫毛延长的品质、寿命和安全性所需的工具和产品来补充更广泛的市场,使其成为睫毛延长行业不可或缺的一部分。
由于高技能和训练有素的个人提供专业的睫毛延伸服务,睫毛延伸专业领域预计将保持盈利成长。这些专业人士通常被称为睫毛技师或艺术家,是应用睫毛延长术以增强客户睫毛的长度、体积和整体美感的艺术和科学专家。此外,他们对各种睫毛延长款式、材质和应用技术都有深入的了解。
由于美容趋势的变化、可支配所得的增加以及具有美学意识的消费者数量的增加,对睫毛延长的需求激增,亚太地区占据了最大的份额。亚太地区以其创新的美容方法而闻名,是新睫毛延长技术和产品的开发中心。此外,社群媒体和名人代言的影响力进一步推动了睫毛嫁接在该地区的流行,成为全球睫毛嫁接市场成长和多元化的关键因素。
由于对美容和化妆品增强的强劲需求,预计北美将出现良好的成长。不断变化的美容标准、名人影响力以及整装仪容意识的提高等因素正在推动睫毛嫁接术在北美的流行。该地区的消费者以愿意投资美容护理而闻名。社群媒体平台、美容影响者和名人继续在促销发挥关键作用,使北美成为全球睫毛延伸市场的重要且蓬勃发展的组成部分。
According to Stratistics MRC, the Global Lash Extension Market is accounted for $1.76 billion in 2023 and is expected to reach $3.19 billion by 2030 growing at a CAGR of 8.9% during the forecast period. The lash extension market refers to the beauty industry segment focused on the production, distribution, and application of artificial eyelash extensions. Lash extensions are synthetic or natural hair fibers individually attached to a person's natural eyelashes, enhancing their length, thickness, and overall appearance. This market encompasses various products and services, including lash extension kits, adhesive glues, tweezers, and professional eyelash extension application services offered by salons and lash technicians.
According to surveyed data published by SBDC Net National Information Clearing House, in May 2020, more than 80,000 beauty salons and barber shop-related establishments generated USD 20 billion in salon industry revenue in the U.S.
Technological innovations have revolutionized every aspect of the industry, from product development to application techniques, ultimately enhancing the overall customer experience. The materials used for lash extensions have become more advanced. Innovative synthetic and natural fibers are lighter, more flexible, and increasingly natural-looking, offering customers a wider range of options to achieve their desired look. Moreover, technology has facilitated quality control measures, ensuring that lash extension products consistently meet high standards. As a result, consumers can enjoy safer, more comfortable, and longer-lasting lash extensions, contributing to the sustained growth of the lash extension market.
The high cost associated with lash extensions serves as a significant restraint in the lash extension market. While these beauty enhancements offer the allure of longer and fuller lashes, the expense can deter potential customers. Quality lash extensions and professional application services often come with a premium price tag, making them less accessible to individuals with limited disposable income. However, the perceived value of lash extensions can vary among consumers, and some may find it difficult to justify the expense, especially when alternative, lower-cost beauty solutions like mascara and strip lashes are readily available. As a result, addressing pricing strategies and offering more affordable options within the lash extension market is essential to appeal to a broader customer base.
As individuals have more discretionary income, they are increasingly willing to invest in beauty enhancements and cosmetic treatments, including lash extensions. This extra financial flexibility allows a broader demographic to access and afford lash extension services, contributing to market expansion. With higher disposable incomes, consumers can allocate a portion of their budget to regular lash extension appointments, maintenance, and related products. Additionally, this trend is particularly noticeable among working professionals, young adults, and those seeking to maintain an impeccable appearance in the competitive world of social media and professional networking.
Health and safety concerns represent a significant restraint in the lash extension market. Improper application or inadequate maintenance of lash extensions can lead to various health and safety issues, including eye infections, allergies, and damage to natural lashes. Adhesives and chemicals used in the lash extension process can cause allergic reactions or irritations, especially in individuals with sensitive skin or allergies.
With lockdowns and safety concerns, many lash salons and beauty businesses faced temporary closures, leading to a sharp decline in revenue and consumer demand. The close proximity required during lash extension application raised health and safety concerns, causing apprehension among both clients and technicians. The industry had to adapt to stringent sanitation measures, reduced client capacity, and the use of personal protective equipment, which affected the efficiency and profitability of services.
Lash Extension Accessories segment is expected to have lucrative growth. These accessories are crucial for both professionals and individuals seeking to achieve, maintain, and customize their lash extensions. Additionally, as this segment complements the broader market by providing the necessary tools and products to ensure the quality, longevity, and safety of lash extensions, making it an integral component of the lash extension industry.
Lash Extension Professionals segment is expected to hold profitable growth due to highly skilled and trained individuals who offer professional eyelash extension services. These professionals, often referred to as lash technicians or artists, are experts in the art and science of applying lash extensions to enhance the length, volume, and overall aesthetics of their clients' eyelashes. Moreover, they possess in-depth knowledge of various lash extension styles, materials, and application techniques.
Asia Pacific region dominated the largest share due to surge in demand for lash extensions, largely attributed to shifting beauty trends, increased disposable income, and a growing beauty-conscious consumer base. The Asia Pacific region is known for its innovative approach to beauty and is a hub for the development of new lash extension techniques and products. Additionally, the influence of social media and celebrity endorsements has further fueled the popularity of lash extensions in the region, making it a crucial contributor to the global lash extension market's growth and diversification.
North America is projected to witness lucrative growth with a strong demand for beauty and cosmetic enhancements. Factors such as evolving beauty standards, celebrity influence, and a growing focus on personal grooming have driven the popularity of lash extensions in North America. The region's consumers are known for their willingness to invest in beauty treatments. Social media platforms, beauty influencers, and celebrities continue to play a significant role in promoting lash extensions, making North America a vital and thriving component of the global lash extension market.
Some of the key players in Lash Extension market include: Sugarlash PRO, NovaLash, Xtreme Lashes, Lavish Lashes, Borboleta Beauty, Bella Lash, Glad Lash, The Lash Professional, Meraki Lashes, Misencil, London Lash Pro, EnVogue Lashes, Luxe Lashes, Pearl Lash and FabuLash.
In October 2017, Borboleta Beauty announced the industry's first-ever lash academy. The Borboleta Lash Academy is designed to develop and fine tune the skills of lash artists by providing real world experiences through mentorship in an actual salon environment.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.