市场调查报告书
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1403476
到 2030 年药品折扣卡市场预测:按类型、治疗类别、销售管道、最终用户和地区进行的全球分析Drug Discount Card Market Forecasts to 2030 - Global Analysis By Type, By Therapeutic Category, By Sales Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球药品折扣卡市场规模为 2,720 万美元,预计在预测期内将以 9.8% 的复合年增长率增长,并在 2030 年达到 5,230 万美元。
药品折扣卡是提供处方笺药折扣价格的计划。这些卡片由多种资讯来源提供,包括雇主、保险公司和患者援助计划。节省的费用可能是巨大的,特别是对于那些没有保险或自付额较高的人来说。
根据美国国立卫生研究院 2019 年发布的资料,只有 31% 的千禧世代了解处方笺折扣计画。
医疗保健成本不断上升,增加了对负担得起的药物的需求。药品折扣计划和平台已成为为消费者提供处方药折扣价格的重要解决方案。这些计划弥合了药品成本急剧上升和患者经济困难之间的差距,确保更好地获得基本药物。对具有成本效益的医疗保健解决方案的需求不断增长,加上慢性病的流行,使药品折扣市场成为应对医疗保健行业经济挑战的关键参与者。
儘管有药物折扣计划,但仍有大量药物可能不在保险范围内,使患者需要承担高昂的自付费用。这种限制可能会对需要持续药物治疗的慢性病患者产生不成比例的影响。此外,缺乏保险覆盖范围阻碍了药品折扣计划的有效性,并限制了其提高医疗保健负担能力的有效性。因此,患者在获得所需药物方面面临经济障碍,这可能会影响对治疗计划的遵守和整体健康结果。
医药企业、药品折扣平台与医疗机构结成策略伙伴关係,帮助患者以折扣价格取得药品。这些合作关係使医疗保健提供者能够提供具有成本效益的处方解决方案,促进患者用药医嘱遵从性和整体健康。此外,该合作伙伴关係还将有助于建立更精简的医疗保健生态系统,促进提供者和药品折扣平台之间更好的沟通和协调,并最终增加更多人获得基本药物的机会。提高负担能力和可得性。
该行业越来越多地采用数位平台和电子健康记录来管理药品折扣和患者资讯,从而增加了网路威胁和资料外洩的风险。诈欺存取患者资料不仅使个人隐私面临风险,还使他们面临资讯盗窃和诈骗的风险。此外,资料受损可能会削弱折扣计划的有效性,并削弱消费者对医疗保健系统的信心。
随着世界各地的医疗保健系统将重点转向大流行应对,药品折扣市场因 COVID-19 大流行而面临严重干扰。封锁、供应链中断、医疗机构就诊次数减少等都影响了市场。患者在以折扣价获得药品方面面临挑战,製药公司调整策略以应对不断变化的情况。儘管出现了一些短期挫折,但这场大流行凸显了负担得起的药品的重要性,并可能支持未来加强药品折扣计划的创新和政策。
零售药局连锁产业的市场规模预计在预测期内将会增加。这些连锁店利用其广泛的网路和购买力与药品製造商协商价格,并将节省的成本转嫁给消费者。随着消费者寻求负担得起的医疗保健,零售药局连锁店在以折扣价提供处方药和非处方药方面发挥重要作用。其广泛的影响力和具有竞争力的定价为塑造药品折扣市场形势做出了重大贡献,满足了多样化且注重成本的医疗保健消费者的需求。
预计线下业务在预测期内将出现良好成长。这可能包括实体优惠券、药房的面对面互动或其他获得处方药折扣的非数位方式。儘管线上平台越来越普及,但线下管道仍然适合那些喜欢或无法存取数位资源的个人。这种结合了线下和线上策略的双重方法,确保了消费者在药品折扣市场寻求具有成本效益的选择的更广泛的覆盖范围和可及性。
北美地区预计将占据最大的市场占有率。数位健康平台和处方笺折扣计划在该地区很普及,为消费者提供药品折扣。随着医疗保健成本的不断上升以及对负担得起的治疗方案的需求,北美的这些倡议旨在解决药物医嘱遵从性的财务障碍,并确保个人获得更好的健康结果。该地区的市场是由共同努力推动的,旨在让更多人更容易获得和负担得起医疗保健。
在预测期内,由于医疗保健成本上升、处方笺折扣意识增强以及中国和印度等国家药品市场不断扩大等因素,亚太地区预计将快速成长。对平价药品的需求正在推动药品折扣计划的推出,使消费者和医疗保健提供者都受益。亚太地区不断变化的医疗保健环境和对具有成本效益的解决方案的追求正在促进亚太地区药品折扣市场的蓬勃发展,这为製药公司和医疗保健服务供应商面临的可及性和可负担性挑战提供了解决的机会。
According to Stratistics MRC, the Global Drug Discount Card Market is accounted for $27.2 million in 2023 and is expected to reach $52.3 million by 2030 growing at a CAGR of 9.8% during the forecast period. A Drug Discount Card is a program that offers reduced prices on prescription medications. These cards are offered by various sources like employers, insurance companies, and patient assistance programs. They can help individuals save significantly, especially those without insurance or high deductibles.
According to data published by National Institute of Health in 2019, only 31% of the millennial population was aware of prescription discount programs.
Healthcare expenses escalate there is an increasing need for affordable medication. Drug discount programs and platforms emerge as a crucial solution, offering consumers discounted prices on prescription medications. These programs bridge the gap between rising drug costs and the financial constraints of patients, ensuring better access to essential medications. The rising demand for cost-effective healthcare solutions, coupled with the prevalence of chronic diseases, positions the Drug Discount Market as a vital player in addressing the affordability challenges within the healthcare sector.
Despite the presence of drug discount programs, a substantial number of medications may not be covered, leaving patients with high out-of-pocket expenses. This limitation can disproportionately affect individuals with chronic conditions who require ongoing medication. Additionally, the lack of coverage hampers the effectiveness of drug discount initiatives, limiting their impact on improving healthcare affordability. As a result, patients may face financial barriers to accessing essential medications, compromising their adherence to treatment plans and overall health outcomes.
By forming strategic partnerships with medical institutions, pharmaceutical companies and drug discount platforms can enhance accessibility to discounted medications for patients. Such collaborations enable healthcare providers to offer cost-effective prescription solutions, promoting patient adherence and overall wellness. Additionally, partnerships contribute to a more streamlined healthcare ecosystem, fostering better communication and coordination between providers and drug discount platforms, ultimately improving the affordability and availability of essential medications for a broader population.
The industry increasingly adopts digital platforms and electronic health records for managing drug discounts and patient information, the risk of cyber threats and data breaches escalates. Unauthorized access to patient data not only jeopardizes individuals' privacy but also exposes them to potential identity theft and fraud. Moreover, compromised data integrity can undermine the efficacy of discount programs and erode consumer trust in the healthcare system.
The Drug Discount Market faced significant disruptions due to the COVID-19 pandemic as healthcare systems worldwide shifted focus to pandemic response. Lockdowns, supply chain disruptions, and reduced healthcare facility visits impacted the market. Patients faced challenges in accessing discounted medications, and pharmaceutical companies adjusted their strategies to navigate the evolving landscape. Despite short-term setbacks, the pandemic underscored the importance of affordable medications, potentially driving future innovations and policies to enhance drug discount programs, making healthcare more accessible and resilient in the face of global uncertainties.
Over the projection period, it is predicted that the retail pharmacy chains segment will experience a larger market size. These chains leverage their extensive network and purchasing power to negotiate lower prices from drug manufacturers, passing on the cost savings to consumers. As consumers seek affordable healthcare solutions, retail pharmacy chains play a crucial role in providing discounted prescription medications and over-the-counter drugs. Their widespread presence and competitive pricing contribute significantly to shaping the landscape of the Drug Discount Market, catering to the needs of diverse and cost-conscious healthcare consumers.
During the forecast period, it is expected that the offline segment will experience lucrative growth. This may involve physical coupons, in-person interactions at pharmacies, or other non-digital means of obtaining discounts on prescription medications. Despite the increasing prevalence of online platforms, offline channels remain relevant for individuals who prefer or have limited access to digital resources. This dual approach, combining both offline and online strategies, ensures a broader reach and accessibility for consumers seeking cost-effective options in the Drug Discount market.
The North America region is expected to witness largest market share. The region witnesses the proliferation of digital health platforms and prescription discount programs, offering consumers discounted prices on pharmaceuticals. With rising healthcare expenses and the need for affordable treatment options, these initiatives in North America aim to address financial barriers to medication adherence, ensuring better health outcomes for individuals. The market is driven by a concerted effort to make healthcare more accessible and affordable for a broader population in the region.
During the forecast period, a rapid growth rate is anticipated in the Asia-Pacific region due to factors such as rising healthcare expenditures, increasing awareness of prescription discounts, and expanding pharmaceutical markets in countries like China and India. The demand for affordable medications has fuelled the adoption of drug discount programs, benefiting both consumers and healthcare providers. The region's evolving healthcare landscape and the pursuit of cost-effective solutions contribute to the thriving Drug Discount Market in Asia Pacific, offering opportunities for pharmaceutical companies and healthcare service providers to address accessibility and affordability challenges.
Some of the key players in Drug Discount Card market include GoodRx, SingleCare, WellCard Savings, RxSaver, Optum Perks, Kroger Prescription Savings Club, ScriptSave, Walmart Rx Savings Program, Prescription Hope, FamilyWize, NeedyMeds and Humana.
In September 2023, GoodRx, a U.S.-based healthcare company that operates a telemedicine platform and free-to-use website and mobile app that track prescription drug prices, announced a partnership with MedImpact, an independent, trend-focused pharmacy benefit manager (PBM), to integrate its drug coupons at the point of sale.
In July 2023, CVS Caremark, a CVS Health company and GoodRx, a leading resource for healthcare savings and information, announced the launch of Caremark Cost SaverTM to help lower pharmacy out-of-pocket drug costs for CVS Caremark clients' members.
In January 2023, Amazon Pharmacy, the company offering free, two-day home delivery of prescriptions to Amazon Prime subscribers introduced RxPass a US$5 prescription subscription new Prime membership benefit from Amazon Pharmacy that provides patients with affordable access to generic medications that treat more than 80 common health conditions for just US$5 a month.