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市场调查报告书
商品编码
1403539
到 2030 年 SoI(洞察系统)市场预测:按组件、部署模式、应用程式、最终用户和区域进行全球分析System of Insight Market Forecasts to 2030 - Global Analysis By Component (Services and Solutions), Deployment Mode, Application, End User and By Geographyc |
根据Stratistics MRC预测,2023年全球SoI(洞察系统)市场规模将达28.5亿美元,2030年将达到130.1亿美元,预测期内复合年增长率为24.2%。
洞察系统是指将传统记录系统和参与资料来源系统结合来消费、收集和分析资料以支援和改善客户体验的技术。洞察系统在创建消费者互动资料时将复杂的分析应用于营运设置,以利用主导驱动的洞察来立即部署个人化。
据希捷科技公司称,全球创建的资料量预计将从 2015 年的 12Zetta位元组增加到 2020 年的 47Zetta位元组,到 2025 年增加到 163Zetta位元组。
随着产生的资料量的增加,需要可扩展的洞察系统来快速处理和分析大型且多样化的资料集。为了管理不断增长的资料量,这项需求正在推动可扩展架构、云端基础的服务和分散式运算模型的创建。由于资料来源的复杂性,资料管理系统正在不断发展,包括来自多个管道的非结构化和结构化资料,例如社交媒体、物联网设备和感测器。为了有效管理这种多样化的资料环境,SOI 供应商正在努力改善资料整合、资料品管和资料管治解决方案。
如果企业因诸多限製而难以采用和使用SOI解决方案,则整体市场扩张可能会放缓。低采用率可能会影响人们对特定技术不太有用或不太重要的信念,从而阻碍市场成长。 SOI 解决方案的利用不足可能会导致资源分配效率低落。公司可能会花费大量资金购买和维护 SOI 系统,但由于实施不力,他们可能无法从投资中获得最大收益并浪费金钱。
System of Insight 平台使用人工智慧 (AI) 和进阶分析来更快地处理、分析大规模复杂资讯并从中获取见解。这可以使用自然语言处理 (NLP)、预测分析、异常侦测和深度学习等功能进行更深入、更有洞察力的资料分析。因此,分析和人工智慧技术的快速扩展需要 SOI 解决方案的持续创新。为了保持市场竞争力,提供者必须更新其係统以反映最新趋势。
缺乏熟悉人工智慧、资料分析和 SOI 技术的合格人员可能会让公司更难成功部署 SOI 系统。缺乏经验可能会使企业难以有效地引入和使用这些技术。如果没有合格的员工,公司将很难充分利用其 SOI 系统投资。这种低效率可能会因技术利用不足、资源浪费和阻碍市场成长而影响投资收益。
疫情让企业数位转型更加迫切。公司必须快速回应不断变化的客户偏好、供应链中断、远端就业等。因此,人们越来越重视使用 SOI 解决方案来快速有效地做出资料主导的选择。此外,疫情也改变了业务重点并改变了 SOI使用案例。电子商务、物流和医疗保健等行业对 SOI 解决方案的需求不断增加,以管理医疗保健资料、改善供应链并应对网路购物的繁荣。
客户分析领域预计将有良好的成长。因为这项研究可以帮助您根据客户的行为、偏好、购买习惯和其他相关特征对客户进行细分,以发现不同的消费群组或角色。透过发现表明不满意的行为模式,使用客户分析的 SOI 平台可以预测客户流失或流失的可能性。这使得主动的客户维繫方法成为可能,使企业能够采取主动的方法来保留重要的客户,从而促进市场成长。
预计零售和电子商务行业在预测期内将出现最高的复合年增长率。这是因为由于电子商务市场的扩大和消费品需求的增加,零售业的销售额大幅成长。巨量资料解决方案的使用正在产生该领域的资料。此外,产业竞争的加剧要求参与公司确保整个供应过程的有效运作。预测性和规范性分析利用来自不同市场和消费者接触点的大量即时结构化和非结构化资料,为优化管理贸易促销活动提供有用的提案。您可以更改它。
根据中小微型企业部近期发布的资料,印度拥有5,000万家中小微型企业,是全球最大的中小微型企业之一。该地区出口大量商品和服务。 BFSI 产业也在该地区不断扩张。因此,随着这些产业的发展,流分析产业也会发展。全球最大的上市非产物保险公司安达在亚太地区开设了一个小型商业部门,以满足中小企业 (SME) 的风险管理需求。
由于北美的技术环境强劲,云端运算、分析、人工智慧和资料管理方面的显着发展,预计北美在预测期内的复合年增长率最高。这些进展支援复杂 SOI 系统的创建和使用。由于 CCPA 和 GDPR 等严格的资料隐私法规,资料安全和合规性是北美企业的首要任务。 SOI 提供者在该领域强调采取强有力的安全措施,以确保资料保护和法规合规性并增加企业信任。
According to Stratistics MRC, the Global System of Insight Market is accounted for $2.85 billion in 2023 and is expected to reach $13.01 billion by 2030 growing at a CAGR of 24.2% during the forecast period. The term "systems of insight" describes technology that uses a combination of traditional "systems of record" and "systems of engagement" data sources for data consumption, collecting, and analysis in order to support and enhance the customer experience. Systems of insight apply sophisticated analytics to operational settings at the point where they create consumer interaction data for instantaneous deployment of personalization by utilizing behaviour-driven insights.
According to Seagate Technology PLC, the volume of data created worldwide is expected to increase to 47 zettabytes and 163 zettabytes in 2020 and 2025, respectively, from 12 zettabytes in 2015.
Scalable systems of insight systems that can quickly handle and analyze big, varied datasets are necessary in light of the increasing amounts of data being generated. In order to manage the increasing volume of data, this requirement drives the creation of scalable architectures, cloud-based services, and distributed computing models. Data management systems are evolving as a result of the complexity of data sources, including unstructured and structured data, from several channels like social media, IoT devices, sensors, etc. In order to efficiently manage this varied data landscape, SOI providers innovate to offer improved data integration, data quality management, and data governance solutions.
The total expansion of the market may be slowed down when businesses encounter difficulties implementing or underutilize SOI solutions as a result of many limitations. Low adoption rates might influence the idea that certain technologies are less useful or essential, which would hinder the market's growth. Ineffective resource allocation might arise from underusing SOI solutions. Businesses may spend a lot of money on purchasing and maintaining SOI systems, but because of poor implementation, they may not get the most out of their investments, wasting money.
System of Insight platforms can process, analyze, and extract insights from large and complex information more quickly thanks to artificial intelligence (AI) and sophisticated analytics. This enables deeper and more insightful data analysis using features including natural language processing (NLP), predictive analytics, anomaly detection, and deep learning. Thus, continuous innovation in SOI solutions is required due to the rapid expansion of analytics and AI technology. To remain competitive in the market, providers need to update their systems to reflect the most recent developments.
The lack of qualified personnel with expertise in AI, data analytics, and SOI technologies may make it more difficult for enterprises to successfully deploy SOI systems. Lack of experience may make it difficult for businesses to implement and use these technologies efficiently. Without competent staff, organizations may purchase SOI systems but find it difficult to get the most out of their investments. This inefficiency can affect the return on investment by wasting resources and underutilizing technologies hampering the growth of the market.
The epidemic made digital transformation across businesses more urgent. Businesses have to quickly adjust to shifting customer preferences, supply chain interruptions, and remote employment. As a result, there is now more emphasis on using SOI solutions to quickly and effectively make data-driven choices. Furthermore, business priorities changed as a result of the epidemic, which changed the use cases for SOI. In order to manage healthcare data, improve supply chains, and handle the boom in online shopping, industries including e-commerce, logistics, and healthcare saw an increase in demand for SOI solutions.
The customer analytics segment is estimated to have a lucrative growth, because in order to discover separate consumer groups or personas, this study assists in segmenting customers based on behaviour, preferences, buying habits, and other pertinent characteristics. By spotting behavioural patterns that point to discontent, SOI platforms using customer analytics may forecast possible churn or client attrition. This makes proactive retention methods possible, enabling companies to take preemptive action to hold onto key clients boosting the growth of the market.
The retail & ecommerce segment is anticipated to witness the highest CAGR growth during the forecast period, because of the sales in the retail industry are growing significantly as a result of the expanding e-commerce market and the growing demand for consumer products. The use of big data solutions has resulted in the generation of data inside the sector. Moreover, heightened industry rivalry has compelled participants to guarantee effective operation throughout the supply process. Large volumes of real-time structured and unstructured data from various marketplaces and consumer touchpoints may be tapped into by predictive and prescriptive analytics, which can then turn it into useful suggestions for managing the best trade promotions.
Asia Pacific is projected to hold the largest market share during the forecast period as the Indian Ministry of Micro, Small, and Medium Enterprises recently released data showing that the country has 50 million MSMEs, ranking it among the largest MSMEs globally. The area exports a significant amount of goods and services. In the area, the BFSI industry is also expanding. Thus, as these industries develop so will the streaming analytics industry. The largest publicly listed property and casualty insurance company in the world, Chubb, has opened a small commercial section in Asia Pacific specifically to serve small and medium-sized businesses' (SMEs') risk management requirements which drives the growth of the market in this region.
North America is projected to have the highest CAGR over the forecast period, owing to the technology environment in North America is strong, with notable developments in cloud computing, analytics, artificial intelligence, and data management. These developments support the creation and use of complex SOI systems. Data security and compliance are top priorities for firms in North America due to strict data privacy rules such as the CCPA and GDPR. Strong security measures are emphasized by SOI providers in this area to guarantee data protection and regulatory compliance, increasing company confidence.
Some of the key players profiled in the System of Insight Market include Oracle, TIBCO Software, Plutora, Signals Analytics, Correleta, Radicalbit, IBM, Striim, NGDATA, GoodData, SAP, SAS Institute, Splunk Inc., INETCO Systems Limited, Panorama Software, Capgemini, Accenture, Genpact, KPMG International Cooperative and Wipro Limited
In August 2023, Oracle announced Oracle Compute Cloud@Customer, a rack-scale cloud infrastructure that enables organizations to use Oracle Cloud Infrastructure (OCI) compute services anywhere.
In July 2023, Oracle announced the general availability of MySQL HeatWave Lakehouse, delivering an industry first by enabling customers to query data in object storage as fast as querying data inside the database.
In June 2023, Cloud Software Group announced a strategic partnership with Midis Group through its subsidiary MiCloudSW Ltd., in its journey to better serve its channel and customers in most of Eastern Europe, the Middle East, and Africa.