市场调查报告书
商品编码
1423551
2030 年护肤设备市场预测:按产品类型、分销管道、应用、最终用户和地区分類的全球分析Skincare Devices Market Forecasts to 2030 - Global Analysis By Product, Type, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球护肤设备市场规模将达到 160 亿美元,预计到 2030 年将达到 407 亿美元,预测期内复合年增长率为 6.2%。
护肤设备是一种创新工具,旨在增强和优化护肤程序,促进皮肤更健康、更有光泽。抗老化设备(例如微电流设备和 LED 治疗设备)等应用利用电流和光波长来刺激胶原蛋白生成、减少细纹并改善皮肤弹性。这些设备提供了传统皮肤科手术的非侵入性替代方案,使用户能够在自己舒适的家中获得专业水平的结果,从而实现并保持更健康的皮肤。
根据美国癌症协会的数据,黑色素瘤皮肤癌仅占所有皮肤癌的 1%,但却导致癌症死亡人数最多。
提高意识和美学意识
透过社群媒体、美容部落格和线上内容,人们对护肤的认识和认识变得越来越广泛,重点是创造易于使用、可自订和以结果为导向的护肤设备。受美容影响者和名流的影响,消费者更愿意投资于提供便利、有效和全面的护肤方法的设备。此外,注重美容的消费者群体正在积极寻求有效的解决方案来解决护肤问题并改善他们的整体外观,这正在推动这个市场的规模。
高成本
先进的护肤设备通常包含最尖端科技和创新功能,这导致其价格高昂。先进护肤设备的高价格对很大一部分消费群造成了进入障碍,使得消费者,尤其是经济能力有限的消费者难以购买这些设备。此外,高昂的成本可能会阻止皮肤科医生和美容师等医疗专业人员投资这些设备进行实践,从而阻碍市场成长。
电子商务成长
线上零售环境有利于产品发现、评论和比较,使消费者能够就购买护肤设备做出明智的决定。这些平台为消费者提供了一种方便易用的方式,让他们可以在舒适的家中探索、比较和购买各种护肤设备。此外,电子商务管道促进了直接面向消费者的销售,使护肤品品牌能够与客户建立更紧密的关係,从而促进市场成长。
副作用
护肤设备可能会引起皮肤刺激或过敏反应,尤其是皮肤敏感的人。使用某些设备(例如微晶磨皮术和化学换肤)可能会导致皮肤发红、干燥或暂时变色。当特定设备的科学或安全性尚不清楚时,消费者可能会担心使用特定技术的长期影响。此外,护肤设备的功效可能会因个人皮肤类型和状况而异,例如年龄、皮肤敏感性和底层皮肤状况,这阻碍了市场的扩张。
COVID-19 的影响
由于 COVID-19 大流行的不利影响,护肤设备市场经历了一些挑战。锁门、旅行限制和经济不确定性减少了消费者在非必需品上的支出,影响了护肤品的销售。此外,社交距离措施的实施减少了对现场护肤护理治疗和咨询的需求,影响了专业护肤设备的销售并阻碍了该市场的扩张。
抗老化设备产业预计在预测期内规模最大
抗老化设备预计占据最大份额,因为它可以对抗老龄化征兆并促进肌肤年轻。抗老化设备包括收紧皮肤的高频设备、刺激胶原蛋白的雷射治疗设备以及收紧脸部肌肉的微电流设备。此外,消费者正在寻求非手术方法来保持年轻的皮肤,这有助于家用抗老化设备的普及。与专业治疗相比,这些设备更加方便且更具成本效益,进一步推动了该领域的需求。
预计单一品牌商店细分市场在预测期内复合年增长率最高。
预计单一品牌商店细分市场在预测期内复合年增长率最高。这些商店提供特定品牌的全面精选护肤仪器,并有专家指导和演示,创造独特的购物体验。单一品牌商店策略使护肤设备製造商能够强化其品牌形象,与消费者建立直接联繫,并为产品简报创造一个受控的环境。此外,这些商店通常设有身临其境型展示、知识渊博的员工和互动元素,以增强客户参与和品牌技术教育,从而推动该细分市场的成长。
在估计期间,亚太地区占据了最大的市场占有率,这是由于旨在增强护肤程序并迎合各国爱美人士需求的各种电子和机械设备所占据。该地区是欧莱雅、飞利浦美容、联合利华和科莱丽等主要企业的所在地,加上不断变化的消费者偏好和地位,为着名的美容和高科技公司做出了贡献。因此,持续的技术进步,加上对护肤根深蒂固的文化关注,正在显着推动该地区的市场规模。
由于越来越多地采用先进的护肤技术,预计欧洲在预测期内将呈现最高的复合年增长率。英国、义大利、德国和法国等国家的产品种类繁多,包括脸部清洁设备、抗老化工具以及专门针对各种护肤问题的设备。此外,技术进步,包括护肤设备中智慧功能和连接性的集成,继续塑造行业形势,而挑剔的消费者基础正在为该地区的扩张做出贡献。
According to Stratistics MRC, the Global Skincare Devices Market is accounted for $16.0 billion in 2023 and is expected to reach $40.7 billion by 2030 growing at a CAGR of 6.2% during the forecast period. Skincare devices are innovative tools designed to enhance and optimize skincare routines, promoting healthier and more radiant skin. Applications such as Anti-aging devices, such as microcurrent devices and LED therapy tools, use electrical currents and light wavelengths to stimulate collagen production, reduce fine lines, and improve skin elasticity. These tools offer non-invasive alternatives to traditional dermatological procedures, allowing users to achieve professional-level results in the comfort of their homes to achieve and maintain healthier skin.
According to the American Cancer Society, melanoma skin cancer accounts for only 1% of total skin cancer cases, however, it is responsible for the highest number of cancer deaths.
Increasing awareness and beauty consciousness
The awareness and consciousness of skincare are becoming more informed through social media, beauty blogs, and online content, with a focus on creating user-friendly, customizable, and results-driven skincare devices. Consumers, influenced by beauty influencers and celebrities, are more willing to invest in devices that offer convenience, efficacy, and a holistic approach to skincare. In addition, the beauty-conscious consumer base actively seeks effective solutions to address skincare concerns and enhance their overall appearance, which is driving this market size.
High cost
Advanced skincare devices often incorporate cutting-edge technology and innovative features, which contribute to their higher price tags. The high cost of advanced skincare devices creates a barrier to entry for a significant portion of the consumer base, making it difficult to afford these devices, particularly when they have limited financial resources. Moreover, the high cost may also deter healthcare professionals, such as dermatologists or aestheticians, from investing in these devices for their practices, which is hindering market growth.
E-commerce growth
The online retail environment allows for easy product discovery, reviews, and comparisons, enabling consumers to make informed decisions about skincare device purchases. These platforms provide a convenient and accessible avenue for consumers to explore, compare, and purchase a wide range of skincare devices from the comfort of their homes. Moreover, the e-commerce channel facilitates direct-to-consumer sales, enabling skincare device brands to establish a closer connection with their customers, thereby boosting market growth.
Adverse effects
Skincare devices can cause skin irritation or allergic reactions, particularly in individuals with sensitive skin. The use of certain devices, such as microdermabrasion or chemical peels, can lead to redness, dryness, or even temporary discoloration of the skin. Consumers may worry about the long-term impact of using certain technologies if the scientific basis or safety profile of a particular device is unclear. Further, the effectiveness of skincare devices can vary depending on individual skin types and conditions, such as age, skin sensitivity, and underlying skin conditions, which thereby hampers market expansion.
Covid-19 Impact
The skincare devices market experienced several challenges due to the negative impact of the COVID-19 pandemic. Lockdowns, restrictions on movement, and economic uncertainties led to a decline in consumer spending on non-essential items, affecting the sales of skincare devices. Moreover, with social distancing measures in place, the demand for in-person skincare treatments and consultations diminished, affecting the sale of professional-grade skincare devices, which is impeding this market expansion.
The anti-ageing devices segment is expected to be the largest during the forecast period
The anti-ageing devices segment is estimated to hold the largest share, due to the signs of aging and promote youthful skin. Anti-aging devices include radiofrequency devices for skin tightening, laser therapy tools for collagen stimulation, and microcurrent devices for toning facial muscles. Additionally, consumers are seeking non-surgical alternatives for maintaining youthful skin, contributing to the popularity of at-home anti-aging devices. The convenience and cost-effectiveness of these devices compared to professional treatments have further fueled this segment demand.
The mono brand stores segment is expected to have the highest CAGR during the forecast period
The mono brand stores segment is anticipated to have highest CAGR during the forecast period. These stores provide a unique shopping experience, offering a comprehensive selection of a specific brand's skincare devices along with expert guidance and demonstrations. The mono-brand store strategy allows skincare device manufacturers to strengthen their brand identity, establish a direct connection with consumers, and create a controlled environment for product presentation. Furthermore, these stores often feature immersive displays, knowledgeable staff, and interactive elements to enhance customer engagement and education about the brand's technologies, which is boosting this segment's growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to a diverse range of electronic and mechanical devices designed to enhance skincare routines, catering to the beauty-conscious population across countries. This region is home to some of the major key players, such as L'Oreal S.A., Philips Beauty, Unilever, and Clarisonic, which contribute to the prominent beauty and tech companies, coupled with evolving consumer preferences and positions. Therefore, ongoing technological advancements, coupled with a culturally ingrained focus on skincare, significantly propel the region's size.
Europe is expected to witness highest CAGR over the projection period, owing to the increasing adoption of advanced skincare technologies. Countries such as the UK, Italy, Germany, and France encompass a diverse range of products, including facial cleansing devices, anti-aging tools, and specialized devices for various skincare concerns. Furthermore, technological advancements, including the integration of smart features and connectivity in skincare devices, continue to shape the industry landscape, and a discerning consumer base contributes to the region's expansion.
Key players in the market
Some of the key players in the Skincare Devices Market include Alma Lasers, Fotona, Image Derm, Inc., Ambicare Health, Aesthetic Group., 3Gen, Canfield Scientific Inc., Cutera, Solta Medical, Inc., Cynosure, Inc., Syneron Medical Ltd., Panasonic Corporation, Shenzhen Mareal Technology Co. Ltd., L'Oreal SA, Nu Skin Enterprises, PhotoMedex Inc., Carol Cole Company, Inc., Lumenis and TRIA Beauty inc.
In December 2023, L'Oreal announced that it has completed the acquisition of Lactobio, which opens up new scientific opportunities, including leveraging Lactobio's microbiome expertise and significant IP portfolio to develop safe and effective new cosmetic solutions using live bacteria.
In September 2023, L'Oreal announces an agreement to make a minority investment in Shinehigh Innovation, an innovation-led biotech company in China, to establish a long-term partnership for the co-development of novel and sustainable beauty solutions.
In December 2023, RW Pressprich & Co. announced that it acted as the exclusive financial advisor to 3GEN/Dermlite on its acquisition by a USA and Canada based healthcare Private Equity firm.
Table Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.