市场调查报告书
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1423720
到 2030 年户外电力设备市场预测:按设备类型、功能、电源、分销管道、最终用户和地区进行全球分析Outdoor Power Equipment Market Forecasts to 2030 - Global Analysis By Equipment Type, By Functionalities, Power Source, Distribution Channel, End User and By Geography |
根据Stratistics MRC预测,2023年全球户外动力设备(OPE)市场规模将达304.6亿美元,预测期内复合年增长率为8.4%,预计2030年将达535.7亿美元。
户外动力设备是指为草坪护理、园艺和维护等户外任务而设计的机械和工具。这包括割草机、修剪机、鼓风机、链锯、耕耘机等。这些工具有助于园艺、庭院工作和景观美化活动,提高住宅、商业和工业场所户外维护和园艺任务的效率和便利性。
都市化进程与草坪管理趋势
户外动力设备市场是由都市化趋势和对草坪护理日益增长的偏好所推动的。居住者对维护花园和草坪等户外空间的兴趣日益浓厚,推动了对割草机和修剪机等高效工具的需求。随着越来越多的人搬到庭院空间有限的都市区,紧凑且多功能的设备至关重要,而小型、高效的户外动力设备对于都市区草坪护理需求至关重要。创新得到培育,推动市场增长。
季节性需求和天气依赖性
该行业面临因季节变化和天气造成的需求波动。需求在某些季节达到高峰,例如春季和夏季,影响销售和生产计画。此外,雨雪过多等恶劣天气条件限制了户外活动,影响了对户外动力设备和机械的需求,导致市场内的销售模式和库存管理挑战不可预测。
电动和电池供电设备的开发
电动和电池供电设备的开拓为户外电动设备市场带来了巨大的机会。这些创新满足了对环保、低噪音和零排放替代品日益增长的需求。随着环境问题的日益严重和法规的日益严格,向电动和电池供电工具的过渡可提供更高的效率、更低的营运成本和更多的便利性。这一转变恰逢消费者对永续解决方案日益增长的偏好,为这些先进设备类型创造了有利的市场环境。
人事费用上升,技术纯熟劳工短缺
集中任务的成本增加会影响製造和服务成本,进而影响产品定价和盈利。此外,缺乏技术纯熟劳工可能会阻碍生产、创新和售后服务,减缓进度并影响整体市场成长。
COVID-19 大流行扰乱了供应链并改变了消费者行为,从而扰乱了市场。封锁措施和经济不确定性减少了消费者支出和对非必需品的需求,从而影响了 OPE 产品的销售。由于劳动力限制和物流限制,製造和分销面临挑战。然而,这一下降被封锁期间对家居装修商店的日益关注所部分抵消,突显了消费者对户外维护偏好的变化趋势。
预计割草机市场在预测期内将是最大的市场
由于草坪维护需求的普遍存在,割草机领域预计将引领市场。人们对园林绿化的日益关注,加上家庭园艺和商业园林绿化服务的成长趋势,正在推动对高效、多功能割草机的需求。电池供电割草机和机器人割草机等技术创新正在满足不同的消费者需求,增加便利性并刺激该行业在预测期内的成长。
预计连网型/智慧产业在预测期内复合年增长率最高
由于先进技术的集成,市场的连网型/智慧部分预计将呈现良好的成长。融合了 IoT 功能、GPS 追踪和远端监控功能的智慧型装置提供了增强的功能,并允许使用者优化效能、追踪使用情况和远端控制操作。人们对便利性、效率和即时资料分析的日益偏好正在推动连网型户外电力设备的快速普及,支持了预期的高成长率。
由于可支配收入高以及家居和花园维护文化浓厚等因素,北美在市场上占据主导地位。强大的基础设施、对创新技术的偏好以及庞大的园林绿化和园艺爱好者群体促进了持续的需求。此外,主要市场参与者的存在和成熟的分销网络巩固了北美在户外电力设备(OPE)市场的主导地位。
由于都市化的加快、可支配收入的增加以及住宅和商业建筑的快速增长,亚太地区预计将出现显着的市场成长。人们对景观美化和园艺活动的日益关注,加上政府促进绿色空间的努力,正在推动对户外动力设备的需求。此外,技术进步和蓬勃发展的电子商务领域进一步推动市场成长,使亚太地区成为户外电动设备的主要成长中心。
According to Stratistics MRC, the Global Outdoor Power Equipment (OPE) Market is accounted for $30.46 billion in 2023 and is expected to reach $53.57 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Outdoor Power Equipment refers to machinery and tools designed for outdoor tasks like lawn care, landscaping and maintenance. These include lawnmowers, trimmers, blowers, chainsaws and tillers. These tools aid in gardening, yard work, and landscaping activities, enhancing efficiency and convenience for outdoor maintenance and gardening tasks on residential, commercial or industrial properties.
Rising urbanization and lawn care trends
The outdoor power equipment market is propelled by increasing urbanization trends and a surge in lawn care preferences. Urban dwellers' growing interest in maintaining outdoor spaces, such as gardens and lawns, drives demand for efficient tools like lawnmowers and trimmers. As more people move to urban areas with limited garden sizes, compact and versatile equipment becomes essential, fostering innovation in smaller, efficient outdoor power tools to cater to urban lawn care needs, fueling market growth.
Seasonal demand and weather dependence
The industry faces fluctuations in demand based on seasonal changes and weather conditions. Demand peaks during specific seasons, like spring and summer, affecting sales and production planning. Additionally, adverse weather conditions, such as excessive rain or snow, can limit outdoor activities, impacting the need for outdoor power tools and machinery, leading to unpredictable sales patterns and inventory management challenges within the market.
Development of electric and battery-powered equipment
The development of electric and battery-powered equipment presents a significant opportunity in the outdoor power equipment market. These innovations cater to the rising demand for eco-friendly, low-noise and emission-free alternatives. As environmental concerns grow and regulations become more stringent, the shift towards electric and battery-powered tools offers improved efficiency, reduced operational costs, and increased convenience. This transition aligns with the rising consumer preference for sustainable solutions, creating a favorable market landscape for these advanced equipment types.
Rising labour costs and skilled workforce shortage
The increasing expense of labor-intensive tasks affects manufacturing and service costs, impacting product pricing and profitability. Additionally, a shortage of skilled workers hampers production, innovation and after-sales services, potentially delaying advancements and affecting overall market growth.
The COVID-19 pandemic disrupted the market by causing supply chain disruptions and altering consumer behavior. Lockdown measures and economic uncertainties reduced consumer spending and demand for non-essential items, impacting sales of OPE products. Manufacturing and distribution faced challenges due to workforce limitations and logistical constraints. However, increased focus on home improvement activities during lockdowns partially offset declines, highlighting shifting trends in consumer preferences for outdoor maintenance.
The lawn mowers segment is expected to be the largest during the forecast period
The lawn mowers segment is anticipated to lead the market due to the ubiquitous need for lawn maintenance. Increased focus on landscaping, coupled with the rising trend of home gardening and commercial landscaping services, drives the demand for efficient and versatile lawn mowers. Innovations in technology, such as battery-powered and robotic mowers, cater to diverse consumer needs, enhancing convenience and fueling the segment's growth in the forecast period.
The connected/smart segment is expected to have the highest CAGR during the forecast period
The connected/smart segment in the market is projected to exhibit lucrative growth due to the integration of advanced technologies. Smart equipment incorporating IoT features, GPS tracking and remote monitoring capabilities offers enhanced functionalities, enabling users to optimize performance, track usage and remotely control operations. The growing preference for convenience, efficiency and real-time data analysis drives the rapid adoption of connected outdoor power equipment, propelling its expected high growth rate.
North America's dominance in the market is attributed to factors such as high disposable income and a strong culture of home and garden maintenance. Robust infrastructure, a penchant for innovative technologies and a large base of landscaping and gardening enthusiasts contribute to sustained demand. Furthermore, the presence of key market players and a well-established distribution network solidify North America's leading position in the outdoor power equipment (OPE) market.
The Asia Pacific region is primed for substantial growth in the market due to expanding urbanization, rising disposable incomes and a surge in residential and commercial construction. Increased focus on landscaping and gardening activities, combined with government initiatives promoting green spaces, boosts the demand for outdoor power equipment. Moreover, advancements in technology and the burgeoning e-commerce sector further propel market growth, positioning Asia Pacific as a key growth center for outdoor power equipment.
Key players in the market
Some of the key players in Outdoor Power Equipment (OPE) market include Ariens Company, Briggs & Stratton Corporation, Deere & Company, ECHO Incorporated, Generac Power Systems, Greenworks Tools, Honda Motor Co., Ltd., Husqvarna Group, Kress, Kubota Corporation, Makita Corporation, MTD Products Inc., Poulan Pro, Ryobi Limited, Snapper Inc., Stanley Black & Decker, Stihl, Toro Company and Worx.
In May 2023, Kress offers its 40V and 60V line of outdoor power supplies through distributors across the U.S. and Canada. The Kress 40V line of outdoor power tools is supported by Kress 20V Kross Pack lithium-ion batteries, which can be combined for higher power output and longer run times.
In April 2023, Husqvarna announced the launch of its all-new 525iDEPS MADSAW dielectric pole saw and it achieves a new level of safety and versatility for utilities and arborists. The 525iDEPS is designed to improve operator safety while operating near live cables and to achieve a new level of versatility.
In January 2023, Husqvarna Group announced that it is introducing a comprehensive two-year warranty program designed to provide advanced protection for equipment used by commercial turf and tree care professionals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.