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市场调查报告书
商品编码
1423740
2030年汽车薄膜市场预测:按薄膜类型、车型、材料、应用和地区进行全球分析Automotive Films Market Forecasts to 2030 - Global Analysis By Flim Type (Automotive Wrap Flims, Automotive Window Flims and Paint Protection Flims), Vehicle Type (Commercial Vehicles and Passenger Vehicles), Material, Application and By Geography |
根据Stratistics MRC预测,2023年全球汽车薄膜市场规模将达74.3亿美元,预计2030年将达到139亿美元,预测期内复合年增长率为9.4%。
汽车薄膜是应用于汽车各种表面的特殊薄涂层或层。这些薄膜旨在增强各种汽车零件的性能、外观和功能。陶瓷汽车薄膜和其他隔热薄膜可阻挡红外线,减少车内热量积聚,提高乘客舒适度并减少对过多空调的需求。
汽车客製化需求不断增加
车主越来越多地寻找定制和增强车辆外观的方法。汽车贴膜为您的汽车原漆提供一层保护。这些薄膜可防止刮伤、碎石和其他轻微损坏,保护您的车辆外部并保持其价值。此外,汽车薄膜也是一种可逆加工选择。与油漆等永久性修改不同,汽车贴膜可以轻鬆去除和更换,让车主可以随时改变汽车的外观。
品质问题
品质问题是汽车薄膜市场的一个重大抑制因素,影响了消费者的信心并阻碍了普及。低品质的薄膜可能无法提供承诺的紫外线防护、隔热或使用寿命,这可能会损害消费者的价值提案。然而,消费者可能会对投资汽车贴膜犹豫不决,因为担心购买到不符合他们期望的劣质产品。这些因素都阻碍了市场的扩张。
技术进步
薄膜技术的不断创新创造出功能、耐用性和性能均已改进的产品。该薄膜采用了能够响应环境条件的感测器,具有自适应功能,例如根据阳光的强度自动调整其色调。这不仅改善了用户体验,而且符合智慧连网汽车的更广泛趋势。因此,技术创新是加速市场需求的关键因素。
安装复杂性
安装汽车贴膜是一项艰鉅的任务。即使安装过程中的小错误,例如气泡、摺痕和污垢,也会影响薄膜的外观和性能。薄膜安装不当可能会导致保固索赔、客户不满意以及组织形象和收益受损。正确安装汽车贴膜需要接受过贴膜安装培训并具有贴膜安装经验的熟练工人。这些因素阻碍了市场的成长。
COVID-19 的影响
全球汽车薄膜市场受到新冠肺炎 (COVID-19) 疫情的严重影响。疫情初期,许多汽车工厂停产或削减产能,导致新车贴膜量下降。此外,疫情期间人们对健康和安全措施的认识不断提高,进一步刺激了对具有抗菌性能和紫外线防护等功能的薄膜的需求。
预计在预测期内,油漆保护边框细分市场将是最大的
据估计,油漆保护框部分占最大份额。漆面保护膜(PPF)在汽车贴膜中发挥重要作用,为您的汽车外部提供高度保护。这种透明的聚氨酯薄膜应用于您车辆的涂漆表面,形成耐用的防护罩,抵御道路碎片、石屑、飞虫和恶劣的天气条件。 PPF 的主要目的是防止刮痕、漩涡痕迹和其他可能降低汽车外观和价值的轻微损坏。
陶瓷产业预计在预测期内复合年增长率最高。
预计陶瓷产业在预测期内将出现良好成长。这些薄膜采用陶瓷技术,可以有效阻挡红外线,最大限度地减少车内热量积聚,提供更舒适的驾驶体验。高科技成分还确保卓越的光学清晰度,保留车内的真实色彩并减少眩光以提高能见度。此外,汽车陶瓷薄膜可减少对空调的需求,提高车辆燃油效率,有助于提高能源效率。
由于汽车行业的成长、消费者意识的提高以及售后市场定制的激增,亚太地区在预测期内占据了最大的市场占有率。人们对能源效率和环境永续性的认识不断提高,正在推动旨在减少太阳热量的薄膜的采用,从而提高燃料效率并减少对空调的依赖。此外,由于该地区太阳辐射量大,汽车贴膜对于降温和保护乘员免受有害紫外线的伤害至关重要。
由于汽车工业的强劲存在,预计北美在预测期内将实现盈利增长。该地区是通用汽车、福特汽车和菲亚特克莱斯勒汽车等主要汽车製造商的所在地。强劲的汽车製造业导致对各种应用的汽车薄膜的需求量很大,包括车窗贴膜、油漆保护和包装。此外,庞大的售后市场产业的存在也推动了北美对汽车薄膜的需求。
According to Stratistics MRC, the Global Automotive Films Market is accounted for $7.43 billion in 2023 and is expected to reach $13.9 billion by 2030 growing at a CAGR of 9.4% during the forecast period. Automotive films are specialized, thin coatings or layers applied to various surfaces of vehicles. These films are designed to enhance the performance, appearance, and functionality of different vehicle components. Ceramic automotive films and other heat-rejecting films reduce interior heat build up by blocking infrared rays, enhancing comfort for occupants, and reducing the need for excessive air conditioning.
Rising demand for vehicle customization
Vehicle owners are increasingly seeking ways to personalize and enhance the appearance of their vehicles. Automotive films provide a layer of protection for the vehicle's original paint. These films act as a barrier against scratches, rock chips, and other minor damages, preserving the vehicle's exterior and maintaining its value. Moreover, automotive films offer a reversible modification option. Unlike permanent alterations such as painting, automotive films can be easily removed or replaced, allowing vehicle owners to change their vehicle's appearance whenever they desire.
Quality concerns
Quality concerns pose a notable restraint in the automotive film market, impacting consumer trust and hindering widespread adoption. Low-quality films may fail to provide the promised UV protection, heat rejection, or longevity, compromising the value proposition for consumers. However, consumers may hesitate to invest in automotive films due to fears of purchasing inferior products that do not meet their expectations. These factors hamper market expansion.
Technological advancements
Continuous innovation in film technologies has led to the development of products with enhanced functionalities, durability, and performance. Films with embedded sensors, responsive to environmental conditions, contribute to adaptive functionalities such as automatic tint adjustments based on sunlight intensity. This not only enhances the user experience but also aligns with the broader trend of smart and connected vehicles. Therefore, technological innovations are a significant factor accelerating the market demand.
Installation complexity
Installing automotive films is a delicate process. Even minor errors during installation, such as bubbles, creases, or contamination, can compromise the film's appearance and performance. Poorly installed films can damage an organization's image and bottom line by resulting in warranty claims and unhappy customers. The business needs skilled labourers with film application training and experience to install automotive films correctly. These factors hamper market growth.
Covid-19 Impact
The global automotive film market experienced a significant impact due to the COVID-19 pandemic. During the initial phases of the pandemic, many automotive plants shut down or operated at reduced capacities, leading to a decline in the installation of automotive films in new vehicles. Moreover, the increased awareness of health and safety measures during the pandemic further fuelled the demand for films providing features like anti-bacterial properties and UV protection.
The paint protection flims segment is expected to be the largest during the forecast period
The paint protection flims segment is estimated to hold the largest share. Paint Protection Films (PPF) plays a crucial role in automotive film, providing advanced protection to vehicle exteriors. These transparent polyurethane films are applied to the painted surfaces of automobiles, forming a durable shield against road debris, stone chips, bug splatter, and harsh weather conditions. The primary purpose of PPF is to prevent scratches, swirl marks, and other minor damages that can degrade the appearance and value of a vehicle.
The ceramic segment is expected to have the highest CAGR during the forecast period
The ceramic segment is anticipated to have lucrative growth during the forecast period. The ceramic technology enables these films to effectively block infrared rays, minimizing interior heat build up and creating a more comfortable driving experience. The high-tech composition also ensures exceptional optical clarity, preserving the true colors of the vehicle's interior while reducing glare for improved visibility. Furthermore, ceramic automotive films contribute to energy efficiency by reducing the need for air conditioning, thereby enhancing fuel efficiency in vehicles.
Asia Pacific commanded the largest market share during the extrapolated period due to the rising automotive industry, increasing consumer awareness, and a surge in aftermarket customization. Rising awareness of energy efficiency and environmental sustainability propels the adoption of films designed to reduce solar heat, contributing to fuel efficiency and a decreased reliance on air conditioning. Moreover, the region experiences high solar radiation levels, making automotive films crucial for mitigating heat and protecting occupants from harmful UV rays.
North America is expected to witness profitable growth over the projection period, owing to the strong presence of the automotive industry. The region is home to several major automobile manufacturers, including General Motors, Ford, and Fiat Chrysler Automobiles. The robust automotive manufacturing sector leads to a high demand for automotive films for various applications such as window tinting, paint protection, and wraps. Additionally, the presence of a large aftermarket industry further boosts the demand for automotive films in North America.
Key players in the market
Some of the key players in the Automotive Films Market include 3M, Toray Industries Inc., Eastman Chemical Company, ADS Window Films Ltd., Johnson Window Films Inc., Nexfil USA, Filmtack PTE Ltd., All Pro Window Films, Avery Dennison Corporation, Global Window Films, Lintec Corporation and Saint-Gobain.
In June 2023, Toray Industries, Inc. developed a high heat-insulating solar control film PICASUS for advanced mobility applications. The film helped the company's innovative nano-multilayer technology to deliver a transparency that is comparable to that of glass. It also offers world-class thermal insulation from the sun's infrared rays.
In February 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd., a manufacturer and supplier of paint protection and window film for auto and architectural markets in the Asia Pacific region. The acquisition helped Eastman Chemical Company to increase its presence in China and enhance its earning strength.
In January 2023, 3M Health Information Systems (HIS) and Edifecs, Inc., a global health information technology solution announced a collaboration to integrate their leading technologies to provide a unique solution for both payers and providers to accelerate the adoptions of value-based payment (VBP) models.
In July 2020, Lilium and Toray Industries, the world's leading manufacturer of carbon fiber, announced that the two companies have signed an agreement for the supply of higher performance carbon fiber composite.