市场调查报告书
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1438114
2030 年有机个人保健产品市场预测:按类型、年龄层、分销管道和地区分類的全球分析Organic Personal Care Product Market Forecasts to 2030 - Global Analysis By Type, Age Group, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球有机个人保健产品市场规模为 209.7 亿美元,预计在预测期内复合年增长率为 9.2%,到 2030 年将达到 388.2 亿美元。
有机个人保健产品市场是指生产和销售由天然有机成分製成的护肤、护髮品和卫生用品的行业。这些产品不含合成化学品、农药和基因改造作物,满足了消费者对永续和环保选择日益增长的偏好。这些产品具有多种优点,包括减少接触个人保健产品中常见的潜在有害合成化学物质。
根据中国国家统计局的数据,2021年,中国城镇居民年度可支配所得约47,412元,高于2018年的39,251元。
消费者意识不断增强
随着消费者越来越意识到传统个人护理用品中合成化学品的潜在健康危害,他们正在积极寻求优先考虑天然和有机成分的替代品。知情人士越来越多地做出有意识的选择,选择不含有害添加剂、对羟基苯甲酸酯和硫酸盐的产品。这种意识延伸到了解传统美容产品对环境的影响,消费者越来越多地支持致力于永续性和环保实践的品牌。
成本高
使用优质天然成分和永续生产方法会导致更高的製造成本,最终导致消费者的零售价格更高。这种价格障碍可能会限制有机个人保健产品的普及,而注重成本的消费者可能会发现与传统替代品相比,有机产品更难获得。然而,有机产品昂贵的观念阻碍了消费者,尤其是预算有限的消费者完全接受有机个人照护趋势。
改变消费者偏好
现代消费者越来越重视道德和永续的选择,这种趋势延伸到个人保健产品。这种转变是由环保意识、零残忍实践以及对符合整体健康的产品的渴望所推动的。随着人们越来越了解传统美容和个人护理用品中合成化学物质的潜在健康风险,向有机替代品的转变变得更加突出。
产品创新有限
儘管对有机替代品的需求不断增加,但使用天然和有机成分所固有的配方限制可能会阻碍产品开发创新的步伐。与可以提供更广泛可能性的合成产品不同,有机成分的限制可能会限制新颖配方和质地的创造。这种限制可能会影响市场推出尖端产品的能力,限制多样性并抑制与传统个人护理产品的竞争。
疫情为物流带来了挑战,影响了原料和成品的供应。经济不确定性影响消费者的消费模式,有些消费者选择更实惠的替代品,可能会影响有机产品的高价位。停工、限制和全球不确定性扰乱了有机和天然成分的采购,并影响了生产过程。运输和物流延误,加上安全措施的加强,造成了分销网络的瓶颈,影响了成品的及时交付。
男性美容市场预计在预测期内成为最大的市场
随着越来越多的男性在个人护理程序中优先考虑天然和有机产品,预计在预测期内,男性美容市场将成为最大的市场。这种转变是由于人们越来越意识到与合成成分相关的潜在健康和环境风险。男性消费者正变得越来越挑剔,他们要求美容产品不仅能提升自己的外表,还能符合他们永续性和健康的价值。此外,对刮鬍膏、洗面乳和护髮产品的有机替代品的需求正在迅速增加,反映出更广泛的社会趋势,即选择更清洁、更环保的选择。
线下细分市场预计在预测期间内复合年增长率最高
由于消费者在购买此类产品时越来越寻求更切实的实践体验,预计线下细分市场在预测期内将呈现最高的复合年增长率。儘管电子商务兴起,但个人护理用品是有触觉的,因此顾客更喜欢亲自试用产品。个人保健产品,促进更深层的联繫和理解。
在预测期内,亚太地区占据最大份额。该地区人口多元化、人口众多,分布在中国、印度和日本等国家,为市场成长做出了巨大贡献。可支配收入的增加和中产阶级的壮大导致人们越来越偏好高端、环保的个人护理用品。此外,整体健康和传统美容实践的文化趋势与有机产品的概念非常吻合。
由于消费者对经过科学认证的有机产品和天然成分製成的产品的偏好不断增加,亚太地区在预测期内实现盈利成长。 Nature和Cosmos等全球认证机构表示,印度正成为亚洲有机个人保健产品的主要市场之一。此外,由于人们对护髮的兴趣日益浓厚,并声称可以解决头皮问题和预防头皮屑,有机髮油行业正在全部区域不断扩张,特别是在中国、日本和印度。
According to Stratistics MRC, the Global Organic Personal Care Product Market is accounted for $20.97 billion in 2023 and is expected to reach $38.82 billion by 2030 growing at a CAGR of 9.2% during the forecast period. The organic personal care product market refers to the industry that produces and sells skincare, haircare, and hygiene products made from natural and organic ingredients. These products are free from synthetic chemicals, pesticides, and genetically modified organisms, aligning with the growing consumer preference for sustainable and environmentally friendly choices. These products offer a range of benefits, including reduced exposure to potentially harmful synthetic chemicals commonly found in conventional personal care items.
According to the National Bureau of Statistics of China, in 2021, the annual per capita disposable income of urban households in China amounted to approximately CNY 47,412, an increase from CNY 39,251 in 2018.
Increasing consumer awareness
As awareness expands regarding the potential health hazards associated with synthetic chemicals in traditional personal care items, consumers are actively seeking alternatives that prioritize natural and organic ingredients. Informed individuals are increasingly making conscious choices, opting for products free from harmful additives, parabens, and sulfates. The awareness extends to the understanding of the environmental impact of conventional beauty products, leading consumers to support brands committed to sustainability and eco-friendly practices.
High Cost
The use of premium, natural ingredients and sustainable production practices contributes to elevated manufacturing expenses, ultimately leading to higher retail prices for consumers. This pricing barrier can limit the widespread adoption of organic personal care items, as cost-conscious consumers may find them less accessible compared to conventional alternatives. However, the perception that organic products come with a premium price tag, particularly those with budget constraints, from fully embracing the organic personal care trend.
Shift in consumer preferences
Modern consumers are increasingly prioritizing ethical and sustainable choices, extending this inclination to their personal care products. This shift is fueled by a desire for products that align with environmental consciousness, cruelty-free practices, and overall wellness. As individuals become more informed about the potential health risks associated with synthetic chemicals in traditional beauty and personal care items, there is a notable transition towards organic alternatives.
Limited product innovation
While there is a growing demand for organic alternatives, the formulation constraints inherent in using natural and organic ingredients may hinder the pace of innovation in product development. Unlike synthetic counterparts that may offer a broader range of possibilities, the limitations of organic ingredients can constrain the creation of novel formulations and textures. This restriction may impact the market's ability to introduce cutting-edge products, limiting variety and potentially hindering its competitiveness against conventional personal care options.
The pandemic has led to logistical issues, impacting the availability of raw materials and finished products. Economic uncertainties have influenced consumer spending patterns, with some opting for more affordable alternatives, potentially affecting the premium pricing of organic products. Lockdowns, restrictions, and global uncertainties led to disruptions in the sourcing of organic and natural ingredients, affecting the production process. Delays in transportation and logistics, coupled with increased safety measures, created bottlenecks in the distribution network, impacting the timely delivery of finished products.
The men's grooming segment is expected to be the largest during the forecast period
Men's Grooming segment is expected to be the largest during the forecast period as a growing number of men prioritize natural and organic products for their personal care routines. This shift is fueled by an increased awareness of the potential health and environmental risks associated with synthetic ingredients. Men are becoming more discerning consumers, seeking grooming products that not only enhance their appearance but also align with their values of sustainability and wellness. Furthermore, the demand for organic alternatives in shaving creams, facial cleansers, and hair care products has surged, reflecting a broader societal trend towards cleaner, eco-friendly choices.
The offline segment is expected to have the highest CAGR during the forecast period
Offline segment is expected to have the highest CAGR during the forecast period as consumers increasingly seek tangible, in-person experiences when purchasing such products. Despite the rise of e-commerce, the tactile nature of personal care items encourages customers to explore and test products physically. Brick-and-mortar stores provide an opportunity for consumers to engage with the textures, scents, and ingredients of organic personal care products, fostering a deeper connection and understanding.
Asia Pacific region dominated the largest share over the forecast period. The region's diverse and large population, spanning countries like China, India, and Japan, contributes significantly to the market's growth. Increasing disposable incomes and a growing middle class are fostering a preference for premium and eco-friendly personal care items. Furthermore, a cultural inclination towards holistic wellness and traditional beauty practices aligns well with the ethos of organic products.
Increasing consumers' preference for products that are scientifically certified as organic and made of natural ingredients, Asia Pacific region is witnessing profitable growth over the forecast period. Global certifying organizations such as "Nature" and "Cosmos" state that India is becoming one of the major Asian markets for organic personal care products. Additionally, the organic hair oil sector is expanding throughout the region, particularly in China, Japan, and India, because of growing concerns regarding hair care and claims to address scalp issues and prevent dandruff.
Key players in the market
Some of the key players in Organic Personal Care Product market include Vaadi Herbals Pvt. Ltd., The Himalayan Organics India, The Good Glamm Group, Syscom Organic World Private Limited, Oriflame Holding AG, Lotus Herbal Pvt. Ltd., Kama Ayurveda Pvt. Ltd., Juicy Chemistry Private Limited, Idam Natural Wellness Pvt. Ltd, L'Oreal SA and Arbonne International LLC.
In January 2023, The Estee Lauder Companies (ELC) UK & Ireland introduced its Voice-Enabled Makeup Assistant (VMA) app, the first of its kind driven by artificial intelligence and designed to make applying makeup easier confidently for visually impaired users. The creation of VMA is part of ELC's mission to aid the visually impaired community by facilitating greater avenues for self-expression and empowerment via the makeup.
In January 2022, Good Glamm Group, a South Asian content-to-commerce conglomerate, acquired the majority stake in Organic Harvest, an Ecocert-certified beauty and personal care company in India. A further investment of about USD 10 million is expected to be made by Good Glamm to expand the brand. With this acquisition, Good Glamm Group officially entered the market for organic cosmetics and personal care products.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.