市场调查报告书
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2030 年露营冷却器市场预测:按产品类型、材料、容量、应用和地区进行的全球分析Camping Cooler Market Forecasts to 2030 - Global Analysis By Product Type, Material, Capacity, Application and By Geography |
根据 Stratistics MRC 的数据,全球露营冷却器市场预计到 2023 年将达到 9.428 亿美元,到 2030 年将达到 13.715 亿美元,预测期内复合年增长率为 5.5%。露营冷藏箱,也称为冰柜或冰箱,是一种便携式容器,设计用于在露营、远足、野餐和车尾聚会等户外活动期间保持食品和饮料凉爽。
这些冷却器经过隔热处理,可保持内部温度较低,保持易生鲜产品新鲜并防止腐败。露营冷却器有各种尺寸、款式和材料,包括由塑胶或金属製成的硬面冷却器和布製成的软面冷却器。
根据经济分析局的数据,北美消费者每年在户外和休閒上的支出约为 8,870 亿美元,超过了教育、汽油和燃料以及药品等许多基本必需品的支出。
日益关注轻量化和可携式解决方案
消费者,尤其是户外爱好者和背包客,优先考虑便利性和便携性。这一趋势导致对紧凑、轻便的冷却器的需求增加,这些冷却器在露营和徒步旅行等活动中易于携带。製造商正在透过使用先进材料开发创新设计来应对,在确保耐用性的同时最大限度地减轻重量。此外,市场向可携式解决方案的转变反映了更广泛的生活方式对移动性和适应性的偏好,并正在影响产品开发,以创造平衡功能性和便携性的露营冷却器,并且越来越受欢迎。
原物料价格波动
价格上涨会增加製造成本并导致消费者的产品价格上涨。製造商将不得不维持报酬率,竞争可能会加剧。相反,如果原材料成本下降,公司可能会看到报酬率提高和更具竞争力的定价。由于市场容易受到原物料价格波动的影响,供应链管理和策略定价对于维持露营冷却器市场的竞争优势非常重要。
网路零售通路的兴起
线上平台为消费者提供了一种便捷的方式来研究、比较和购买各种露营冷却器。这种可及性扩大了市场范围并增加了竞争,导致製造商提供更多种类的产品和具有竞争力的价格。消费者可以从全面的评论和简单的比较中受益,从而影响他们的购买决策。线上市场透过促进直接面向消费者的销售并允许知名品牌和新参与企业开发更广泛的客户群来推动市场成长。
竞争加剧
公司努力使自己的产品脱颖而出,提高功能和质量,以吸引消费者的注意。虽然消费者受益于更广泛的选择和潜在的更低价格,但製造商面临维持报酬率的挑战。这种日益激烈的竞争往往会推动创新,导致设计和功能的进步,并最终塑造市场形势,公司不断改进其产品以满足不断变化的消费者需求。这是一个促进因素。
COVID-19 的影响
COVID-19 的爆发对露营冷却器市场产生了重大影响。锁门、旅行限制和安全问题导致包括露营在内的户外活动激增。因此,人们寻求安全、保持社交距离的休閒选择,导致对包括冷却器在内的露营装备的需求增加。该行业透过非接触式功能和改善卫生等创新来应对。虽然最初的影响并非没有挑战,但总体影响是人们对露营和户外活动重新产生了兴趣,从而增强了露营冷却器市场的弹性和适应性。
软冷却器细分市场预计将成为预测期内最大的细分市场
由于采用隔热技术的进步,这些冷却器能够保持有效的温度控制。现代美学和创新功能正在推动消费者偏好的提高,推动市场需求转向更实用和用户友好的选择。因此,软面冷却器已成为露营冷却器市场中重要且有影响力的部分。
金属产业预估在预测期内复合年增长率最高
金属冷却器通常由不銹钢或铝等材料製成,能够很好地保持热量,这对寻求持久冷却解决方案的户外爱好者来说很有吸引力。其坚固的结构确保了在恶劣环境下的耐用性,吸引了重视寿命的消费者。金属冷却器可能很重,但其耐用性和保温性使其成为露营和其他崎岖活动的首选,从而推动了市场成长。
由于人们越来越意识到可携式冷却解决方案的重要性,预计亚太地区将在预测期内占据最大的市场占有率。此外,隔热材料和节能功能整合等技术进步增强了我们的产品供应。该地区的主要企业正专注于产品创新和策略合作伙伴关係,以获得竞争优势,推动该地区的市场成长。
由于该地区对露营冷却器的需求不断增加,预计北美在预测期内的复合年增长率最高。由于选择休閒和远足活动的旅客数量不断增加,北美地区正在引领露营冷却器市场。此外,在该地区销售和行销冷却器及相关产品很容易。
According to Stratistics MRC, the Global Camping Cooler Market is accounted for $942.8 million in 2023 and is expected to reach $1371.5 million by 2030 growing at a CAGR of 5.5% during the forecast period. Camping cooler, also known as an ice chest or icebox, is a portable container designed to keep food and beverages cool during outdoor activities such as camping, hiking, picnicking, or tailgating. These coolers are insulated to maintain a lower temperature inside, preserving the freshness of perishable items and preventing them from spoiling. Camping coolers come in various sizes, styles, and materials, including hard-sided coolers made of plastic or metal and soft-sided coolers made of fabric.
According to the Bureau of Economic Analysis, in the North American region, the annual consumer spending on outdoor recreational activities amounts to around USD 887 billion, which is greater than the spending on many basic amenities including education, gasoline and fuels, and pharmaceuticals.
Growing emphasis on lightweight and portable solutions
Consumers, especially outdoor enthusiasts and backpackers, prioritize convenience and ease of transport. This trend has led to increased demand for compact, lightweight coolers that are easy to carry during activities like camping and hiking. Manufacturers respond by developing innovative designs with advanced materials, ensuring durability while minimizing weight. Furthermore the market shift towards portable solutions reflects a broader lifestyle preference for mobility and adaptability, influencing product development and driving the popularity of camping coolers that strike a balance between functionality and portability.
Fluctuations in the prices of raw materials
Price increases raise manufacturing costs, potentially leading to higher product prices for consumers. Manufacturers may face challenges maintaining profit margins, and competition could intensify. Conversely, if raw material costs decrease, companies may experience improved profit margins and could potentially offer more competitive pricing. Thus, the market's vulnerability to raw material price fluctuations underscores the importance of supply chain management and strategic pricing decisions for sustained competitiveness in the Camping Cooler Market.
Rise of online retail channels
Online platforms provide a convenient avenue for consumers to explore, compare, and purchase a wide range of camping coolers. This accessibility enhances market reach and fosters competition, prompting manufacturers to showcase diverse products and competitive prices. Consumers benefit from comprehensive reviews and easy comparisons, influencing their purchasing decisions. The online marketplace facilitates direct-to-consumer sales, allowing both established brands and newcomers to tap into a broader customer base boosting the market growth.
Increased competition
Companies strive to differentiate their products, enhancing features and quality to capture consumer interest. While consumers benefit from a wider range of choices and potentially lower prices, manufacturers face challenges in maintaining profit margins. This heightened competition often drives innovation, leading to advancements in design and functionality, ultimately shaping the market landscape and driving companies to continuously improve their offerings to meet evolving consumer demands.
Covid-19 Impact
The Covid-19 pandemic has significantly impacted the camping cooler market. Lockdowns, travel restrictions, and safety concerns led to a surge in outdoor activities, including camping. This increased demand for camping equipment, including coolers, as people sought safe and socially distanced recreational options. The industry responded with innovations like contactless features and improved hygiene aspects. While the initial impact involved challenges, the overall effect saw a renewed interest in camping and outdoor activities, driving resilience and adaptation within the camping cooler market.
The soft-sided coolers segment is expected to be the largest during the forecast period
The soft-sided coolers segment is estimated to have a lucrative growth, with advancements in insulation technology, these coolers maintain effective temperature control. Their modern aesthetics and innovative features have contributed to a growing preference among consumers, driving a shift in market demand towards more practical and user-friendly options. As a result, soft-sided coolers have become a significant and influential segment within the camping cooler market.
The metal segment is expected to have the highest CAGR during the forecast period
The metal segment is anticipated to witness the highest CAGR growth during the forecast period, Metal coolers, often made from materials like stainless steel or aluminum, offer superior temperature retention, making them attractive for outdoor enthusiasts seeking long-lasting cooling solutions. Their rugged construction ensures resilience in challenging environments, appealing to consumers valuing longevity. While metal coolers may be heavier, their durability and heat retention capabilities make them favoured for camping and other rugged activities drive the market growth.
Asia Pacific is projected to hold the largest market share during the forecast period owing to growing awareness of the importance of portable cooling solutions. Moreover Technological advancements, such as the integration of insulation materials and energy-efficient features, enhance product offerings. Key players in the region are focusing on product innovation and strategic partnerships to gain a competitive edge propelling the market growth in this region.
North America is projected to have the highest CAGR over the forecast period, owing to due to the increasing demand for camping cooler in this region. North America region leads the camping cooler market due to the constant increase in the number of travellers opting for recreational and hiking activities. Also, the selling and marketing of chillers and associated products is easier to sell in this region.
Key players in the market
Some of the key players in the Camping Cooler Market include AO Coolers, Bison Coolers, Cordova Outdoors, Engel Coolers, Grizzly Coolers LLC, Igloo Products Corp, K2 Coolers, Koolatron US, Ningbo Chengtao Plastic Factory, Orca, Outdoor Active Gear, Pelican Products Inc., Polar Bear Coolers, RTIC Web Services LLC, Rubbermaid, Stanley Black & Decker, Inc., The Coleman Company Inc. and Yeti Coolers, LLC
In December 2023, Stanley Black & Decker Announces Agreement to Sell Attachment Tools Business, the Company's attachment and handheld hydraulic tools business, to Epiroc AB (Nasdaq Stockholm: EPIA) for $760 million in cash.
In October 2023, AO Introduces NEW Offroad Neoprene Products, With the UTV, buggy, and Jeep owner in mine AO has developed a comprehensive set of products that will keep not only food & beverages cold but trash collected.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.