市场调查报告书
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1438151
到 2030 年印刷标牌材料市场预测:按材料、应用、最终用户和地区进行的全球分析Printed Signage Materials Market Forecasts to 2030 - Global Analysis By Material, Application, End User and By Geography |
根据Stratistics MRC的数据,2023年全球印刷标牌材料市场达到451.0567亿美元,预计到2030年将达到682.7141亿美元,预测期内复合年增长率为6.1%,预计这种情况将会发生。印刷标牌是最有效、最有效率的广告形式之一。
印刷标牌材料包括用于视觉传达、广告和讯息显示的各种印刷材料。这些材料可用于零售、酒店和活动等行业的多种用途。这些材料在提高品牌知名度、传达讯息以及增强各种空间和产品的整体视觉吸引力方面发挥着重要作用。
根据户外广告协会 (OAAA) 的数据,在美国,户外 (OOH) 广告和行销收入较 2020 年 6 月成长了 33.4%,2021 年达到超过 44.3 亿美国。
广告和行销活动增加
随着企业加强吸引消费者註意力并提高品牌知名度,对横幅、海报和标誌等印刷标牌材料的需求不断增加。这些材料充当有影响力的沟通工具,为促销宣传活动提供视觉和资讯载体。此外,印刷技术的进步正在实现更具成本效益、高品质和可客製化的解决方案,加强了印刷标牌材料在不断扩大的广告和行销领域的重要作用。
虚拟广告的兴起
随着公司拥抱虚拟实境和扩增实境,动态、互动式数位显示器正在取代印刷标牌。印刷品的静态性质正受到虚拟广告的挑战,虚拟广告提供了身临其境且适应性强的替代方案。随着对虚拟体验的需求不断增长,行销资金可能会从实体标牌上转移,这将影响传统市场。
数位印刷的进步
数位印刷技术的不断创新,包括 UV 印刷、乳胶印刷和大尺寸数位印刷机,使製造商能够提供高品质、经济高效且可客製化的解决方案。数位印刷能够产生鲜艳的色彩和复杂的设计,可以满足企业对视觉上引人注目的标牌不断变化的需求。利用这些进步的市场动态解决了人们对动态、视觉吸引力和个人化印刷标牌材料日益增长的偏好,提高了市场竞争力并满足了各行业广告商的多样化需求。
与内部印刷的竞争
内部营运提供了更大的弹性、客製化和品管。这一趋势要求传统的外部印刷供应商透过专业服务、行业专业知识和付加产品从策略上脱颖而出。一些公司还希望直接控制整个印刷流程,以降低与外包相关的风险,例如品质变化、沟通挑战和潜在的延误。因此,这些因素正在阻碍市场的成长。
COVID-19 的影响
由于零售和活动等行业的需求下降,COVID-19 疫情导致景气衰退。封锁和供应链中断影响了生产和分销。然而,随着健康和安全标誌的重视、电子商务对包装材料的需求增加以及户外广告的逐渐復苏,也存在一些弹性。儘管该行业面临计划延迟和行销重点转移等挑战,但它也适应了新需求带来的机会,提高了应对不确定性并满足疫情期间不断变化的市场需求的能力。我展示了这一点。
预计海报产业在预测期内将是最大的
预计海报领域将占最大份额。海报是用途广泛的印刷材料,广泛用于促销、广告、资讯展示等。它被应用于零售、娱乐和活动等多种行业,以有效地传达讯息。此外,其价格实惠且易于分发,使其成为各种规模企业都可以使用的行销工具。无论是产品发表会、活动或品牌宣传宣传活动,海报在提高知名度并向广大受众传达讯息方面都发挥着重要作用。
零售领域预估在预测期内复合年增长率最高
预计零售业在预测期内将出现良好成长。在零售业,横幅、海报、货架标籤和地板图形等印刷标牌材料被策略性地使用,以增强购物体验、传达产品讯息和促销。印刷标牌的视觉吸引力和策略布局有助于提高品牌知名度、促销宣传活动以及对客户有吸引力的环境。作为视觉商品行销的一个组成部分,零售业的印刷标牌在影响消费行为、介绍产品和建立强大的品牌影响力方面发挥着重要作用。
由于快速的都市化、零售活动的增加和广告业的蓬勃发展,亚太地区在预测期内获得了最大的市场占有率。先进印刷技术的采用、可支配收入的增加以及有效行销策略的需求正在推动成长。地区文化偏好和政府措施也会影响市场。随着企业拥抱数位转型,亚太地区印刷标牌材料市场体现了传统与创新视觉传播方法的融合。
由于零售、酒店和活动对印刷标牌材料的高需求,预计北美在预测期内将出现盈利增长,其中美国和加拿大是主要贡献国。该区域市场的特点是注重永续性、数位印刷的进步和动态视觉传播策略。北美印刷标牌材料市场注重品牌形象和消费者参与,融合了传统和前沿方法,以满足公司在竞争激烈和日益数位化的环境中不断变化的需求。
According to Stratistics MRC, the Global Printed Signage Materials Market is accounted for $45,105.67 million in 2023 and is expected to reach $68,271.41 million by 2030 growing at a CAGR of 6.1% during the forecast period. Printed signs are one of the most effective and efficient types of advertising. Printed signage materials encompass a diverse range of printed materials used for visual communication, advertising, and information display. These materials serve various purposes across industries, including retail, hospitality, events, and more. These materials play a crucial role in creating brand awareness, conveying information, and enhancing the overall visual appeal of various spaces and products.
According to the Out of Home Advertising Association of America (OAAA), in the US, compared to June 2020, out-of-home (OOH) advertising and marketing revenue increased by 33.4% and reached over US$ 4.43 billion in 2021.
Increasing advertising and marketing activities
As businesses intensify their efforts to capture consumer attention and enhance brand visibility, there is a heightened demand for printed signage materials like banners, posters, and billboards. These materials serve as impactful communication tools, providing a visual and informational medium for promotional campaigns. Moreover, advancements in printing technologies further enable cost-effective, high-quality, and customisable solutions, reinforcing the crucial role of printed signage materials in the ever-expanding landscape of advertising and marketing.
Rise of virtual advertising
Digital displays that are dynamic and interactive are replacing printed signage in enterprises as they adopt virtual and augmented reality. The static nature of printed materials is challenged by virtual advertising, which provides immersive and adaptable alternatives. Marketing funds may be diverted from physical signage in response to the growing desire for virtual experiences, which would affect the traditional market.
Digital printing advancements
Continuous innovation in digital printing technologies, such as UV printing, latex printing, and large-format digital presses, enables manufacturers to offer high-quality, cost-effective, and customisable solutions. With the capability to produce vibrant colours and intricate designs, digital printing caters to the evolving demands of businesses for visually compelling signage. Manufacturers leveraging these advancements can meet the growing preference for dynamic, visually appealing, and personalised printed signage materials, positioning themselves competitively in the market and addressing the diverse needs of advertisers in various industries
Competition from In-house printing
In-house operations offer greater flexibility, customisation, and quality control. This trend challenges traditional external printing providers, necessitating strategic differentiation through specialised services, industry expertise, and value-added offerings. Also, some businesses prefer to have direct control over the entire printing process, reducing the risks associated with outsourcing, such as variations in quality, communication challenges, and potential delays. Therefore, these factors are hampering market growth.
Covid-19 Impact
The COVID-19 pandemic is causing a temporary downturn due to reduced demand in sectors like retail and events. Lockdowns and supply chain disruptions affected production and distribution. However, the emphasis on health and safety signage, increased demand for packaging materials in e-commerce, and a gradual recovery in outdoor advertising offered some resilience. The industry faced challenges with delayed projects and a shift in marketing priorities, but it also adapted to opportunities arising from new needs, showcasing its ability to navigate uncertainties and align with evolving market demands during the pandemic.
The posters segment is expected to be the largest during the forecast period
The posters segment is estimated to hold the largest share. Posters are versatile printed materials that are widely employed for promotions, advertising, and informational displays. They are employed across various industries, including retail, entertainment, and events, to convey messages effectively. Moreover, their affordability and ease of distribution make them an accessible marketing tool for businesses of all sizes. Whether for product launches, events, or branding campaigns, posters play a significant role in enhancing visibility and communicating messages to a broad audience.
The retail segment is expected to have the highest CAGR during the forecast period
The retail segment is anticipated to have lucrative growth during the forecast period. In retail, printed signage materials such as banners, posters, shelf tags, and floor graphics are strategically used to enhance the shopping experience, convey product information, and drive sales. The visual appeal and strategic placement of printed signage contribute to brand visibility, promotional campaigns, and creating an engaging environment for customers. As an integral component of visual merchandising, printed signage in retail plays a crucial role in influencing consumer behaviour, showcasing products, and establishing a strong brand presence.
Asia Pacific commanded the largest market share during the extrapolated period owing to rapid urbanization, increasing retail activities, and a booming advertising industry. The growth is propelled by the adoption of advanced printing technologies, rising disposable incomes, and the need for effective marketing strategies. Localised cultural preferences and government initiatives also influence the market. As businesses embrace digital transformation, the Asia-Pacific Printed Signage Materials Market reflects a blend of traditional and innovative approaches to visual communication.
North America is expected to witness profitable growth over the projection period, owing to The United States and Canada are key contributors, with high demand for printed signage materials in retail, hospitality, and events. The region's market is characterised by a focus on sustainability, digital printing advancements, and dynamic visual communication strategies. With a strong emphasis on brand identity and consumer engagement, North America's Printed Signage Materials Market showcases a blend of traditional and cutting-edge approaches to meet the evolving demands of businesses in a highly competitive and digitally driven environment.
Key players in the market
Some of the key players in the Printed Signage Materials Market include 3A Composites GmbH, Spandex AG, Avery Dennison Corp, Lintec Europe (UK) Ltd, IGEPA group GmbH & Co KG, ORAFOL Europe GmbH, Antalis, Vink Holdings Ltd, Inapa Investimentos Particip Gestao SA, Thyssenkrupp Materials Services GmbH, MegaPrint Inc., Signage Wow, NextDayFlyers and Helloprint.
In September 2023, Avery Dennison has today announced its new AD Pure™ range, a portfolio of inlays and tags which are entirely PET plastic-free. The AD Pure™ line launches with AD Belt U9 Pure™, inlays and tags which are ideally suited for global apparel, retail, industry and supply-chain applications.
In April 2023, Avery Dennison and Dow launch breakthrough hotmelt label adhesive solution that enables polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging to be mechanically recycled together in one stream.
In March 2022, Avery Dennison Graphics Solutions has launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles, quickly and easily.