市场调查报告书
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1447019
到 2030 年非马铃薯蔬菜片市场预测 - 按来源(叶菜类蔬菜片、根茎类蔬菜片和其他来源)、风味、加工方法、配销通路、最终用户和地理位置进行的全球分析Non-Potato Veggie Chips Market Forecasts to 2030 - Global Analysis By Source (Leafy Vegetable Chips, Root Vegetable Chips and Other Sources), Flavour, Processing Method, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球非马铃薯素食洋芋片市场规模为 43 亿美元,预计到 2030 年将达到 67 亿美元,预测期内复合CAGR为 6.7%。非马铃薯蔬菜片是由马铃薯以外的各种蔬菜製成的美味酥脆零食。这些薯片经过切片、调味、通常烘烤或油炸的过程,以获得鬆脆的质地。流行的替代品包括羽衣甘蓝、甜菜、胡萝卜和防风草。与传统薯片相比,这些薯片提供了更健康的选择,因为它们通常保留更多营养,可以满足不同的饮食偏好,提供美味且令人满意的零食,具有一系列鲜艳、自然的色彩和独特的蔬菜风味。
根据美国健康信託基金(TFAH) 发布的《2022 年肥胖状况》《让美国更健康的更好政策》报告,十分之四的美国成年人患有肥胖症,预计未来几年这种情况将持续下去。
人们对健康零食的认识不断增强
消费者越来越认识到蔬菜片的营养价值,导致对非马铃薯替代品的需求不断增长。这些零食提供了美味又健康的选择,其中包含各种蔬菜,以满足注重健康的个人的需求。随着人们对正念饮食重要性的认识不断提高,在对营养和美味零食选择的偏好的推动下,市场有望进一步扩大。人们对健康和保健的日益重视正在推动对兼具口味和营养价值的零食的需求。
保存期限有限
非马铃薯蔬菜片由于保质期有限而在市场上面临挑战。与传统薯片不同,非马铃薯蔬菜片通常含有较高的水分含量和天然油脂,使其容易更快变质。这项限制为零售商和分销商在管理库存以防止产品过期方面带来了物流挑战。消费者对新鲜度和品质的期望可能会因保质期短而望而却步,从而影响重复购买。
素食人口不断增加
由于素食人口不断增加,寻求创新的零食选择,市场正在经历激增的成长。随着越来越多的消费者采用植物性生活方式,对替代零食的需求不断增加,推动了市场向前发展。这一趋势与人们日益增长的健康和永续发展意识一致,吸引了多元化的消费者群体。食品製造商正在利用这一转变,推出各种非马铃薯素食片,以满足注重健康和环保的市场不断变化的偏好。
感知成本较高
优质的定价归因于使用多样化的蔬菜、创新的製备方法和注重健康的定位。虽然这些替代品拥有营养价值并迎合不断变化的饮食偏好,但价格点可能会对精打细算的购物者构成阻碍。製造商面临着透过透明地传达营养价值和独特的销售主张来证明增加的费用合理的挑战。这些都是阻碍市场成长的因素。
COVID-19 大流行对市场产生了重大影响,因为封锁和限制导致供应链中断并减少了消费者支出。经济不确定性阻碍了向更健康零食选择的转变。然而,随着消费者偏好转向健康和增强免疫力的产品,市场逐渐復苏。公司透过引入创新口味和包装来适应不断变化的需求。
根茎类蔬菜片预计在预测期内将成为最大的部分
根茎类蔬菜片预计在预测期内将成为最大的部分。根茎类蔬菜片的受欢迎程度激增,使非马铃薯蔬菜片市场多样化。寻求更健康零食替代品的消费者被根茎类蔬菜丰富的风味和营养价值所吸引。这些薯片通常拥有充满活力的调色板和独特的纹理,提供令人满意的嘎吱声。随着健康意识趋势持续存在,根茎蔬菜片细分市场继续在零食产业中占有一席之地,为那些超越传统薯片的人们提供美味和营养的选择。
预计烘焙细分市场在预测期内的复合CAGR最高
预计烘焙细分市场在预测期内的CAGR最高。这些薯片专注于多种蔬菜成分,为传统薯片提供了鬆脆可口的替代品。注重健康的消费者被这些零食的天然、无麸质且通常是有机的品质所吸引。因此,随着越来越多的品牌推出创新和独特的蔬菜薯片品种,以满足注重健康的消费者群体不断变化的偏好,市场正在见证成长。
预计北美在预测期内将占据最大的市场份额。在人们对健康和保健意识不断增强的推动下,这些薯片通常由甜菜、胡萝卜和羽衣甘蓝等蔬菜製成,提供了美味又营养的选择。市场正在见证各种口味和独特组合的创新,吸引了注重健康的消费者。因此,非马铃薯蔬菜片有望持续成长,反映出消费者对健康和美味零食选择的偏好不断变化。
预计亚太地区在预测期内的复合CAGR最高。随着健康意识的提高,消费者越来越青睐由甜菜根、地瓜和羽衣甘蓝等原料製成的蔬菜薯片。人们对天然和有机产品的日益重视进一步推动了这一趋势。该市场的扩张也归因于各种口味和质地的日益流行,为该地区注重健康的消费者提供了美味且营养的零食选择。
2023 年 9 月,百事公司以 29 亿美元收购了非马铃薯素食片和其他健康零食生产商 Bare Snacks。此次收购预计将帮助百事可乐扩大其健康零食产品组合,并在不断增长的非马铃薯素食薯片市场中站稳脚跟。
2023 年 8 月,通用磨坊以 1 亿美元收购了羽衣甘蓝片生产商 Rhythm Superfoods。此次收购预计将有助于通用磨坊扩大在非马铃薯素食薯片市场的影响力。
2023 年 3 月,薯片和泡芙生产商 Beanitos 推出了新的包装设计,并升级了薯片配方。该产品的改进使得薯片比以前更轻、更脆。
According to Stratistics MRC, the Global Non-Potato Veggie Chips Market is accounted for $4.3 billion in 2023 and is expected to reach $6.7 billion by 2030 growing at a CAGR of 6.7% during the forecast period. Non-Potato Veggie Chips are savory, crispy snacks made from a variety of vegetables other than potatoes. These chips undergo a process of slicing, seasoning, and often baking or frying to achieve their crunchy texture. Popular alternatives include kale, beets, carrots, and parsnips. These chips offer a healthier option compared to traditional potato chips, as they often retain more nutrients and can cater to diverse dietary preferences, providing a flavorful and satisfying snack with a range of vibrant, natural colors and unique vegetable flavors.
According to the State of Obesity 2022, Better Policies for a Healthier America report released by the Trust for America's Health (TFAH), 4 in 10 American adults suffer from obesity, and this is projected to continue in the next few years.
Growing awareness about healthy snacks
Consumers are increasingly recognizing the nutritional benefits of veggie chips, leading to a growing demand for non-potato alternatives. These snacks offer a tasty and wholesome alternative, incorporating various vegetables to cater to health-conscious individuals. As the awareness of the importance of mindful eating continues to rise, the market is poised for further expansion, driven by the preference for nutritious and flavourful snack choices. The growing emphasis on health and wellness is driving the demand for snacks that offer both taste and nutritional benefits.
Limited shelf life
Non-potato veggie chips face a challenge in the market due to their limited shelf life. Unlike traditional potato chips, non-potato veggie chips often contain higher moisture content and natural oils, making them prone to quicker spoilage. This limitation poses a logistical challenge for retailers and distributors in managing inventory to prevent product expiration. Consumers, expecting freshness and quality, may be deterred by the short shelf life, impacting repeat purchases.
Growing vegetarian population
The market is experiencing a surge in growth driven by the expanding vegetarian population seeking innovative snack options. As more consumers adopt plant-based lifestyles, the demand for alternative snacks has intensified, propelling the market forward. This trend aligns with the growing awareness of health and sustainability, attracting a diverse consumer base. Food manufacturers are capitalizing on this shift, introducing a variety of non-potato veggie chips to cater to the evolving preferences of a health-conscious and environmentally aware market.
Perceived higher cost
The premium pricing is attributed to the use of diverse vegetables, innovative preparation methods, and health-conscious positioning. While these alternatives boast nutritional benefits and cater to evolving dietary preferences, the price point can act as a deterrent for budget-conscious shoppers. Manufacturers face the challenge of justifying the added expense through transparent communication of nutritional value and unique selling propositions. These are the factors hampering the growth of the market.
The COVID-19 pandemic significantly impacted market as lockdowns and restrictions led to supply chain disruptions and reduced consumer spending. The shift towards healthier snacking options was hindered by economic uncertainties. However, as consumer preferences evolved towards wellness and immunity-boosting products, the market witnessed a gradual recovery. Companies adapted by introducing innovative flavors and packaging to meet changing demands.
The root vegetable chips segment is expected to be the largest during the forecast period
The root vegetable chips segment is expected to be the largest during the forecast period. Root vegetable chips have surged in popularity, diversifying the non-potato veggie chips market. Consumers seeking healthier snack alternatives are drawn to the rich flavors and nutritional benefits of root vegetables. These chips often boast a vibrant color palette and unique textures, providing a satisfying crunch. As health-conscious trends persist, the root vegetable chip segment continues to carve a niche in the snack industry, offering a tasty and nutritious option for those looking beyond traditional potato chips.
The baked segment is expected to have the highest CAGR during the forecast period
The baked segment is expected to have the highest CAGR during the forecast period. With a focus on diverse vegetable ingredients, these chips offer a crunchy and flavourful alternative to traditional potato chips. Health-conscious consumers are drawn to the natural, gluten-free, and often organic qualities of these snacks. As a result, the market is witnessing growth as more brands introduce innovative and unique vegetable chip varieties, catering to the evolving preferences of the health-conscious consumer base.
North America is projected to hold the largest market share during the forecast period. Fueled by a growing awareness of health and wellness, these chips, often made from vegetables like beets, carrots, and kale, offer a tasty and nutritious option. The market is witnessing innovation with diverse flavors and unique combinations, attracting health-conscious consumers. As a result, the non-potato veggie chips are poised for continued growth, reflecting changing consumer preferences towards wholesome and flavourful snack choices.
Asia Pacific is projected to hold the highest CAGR over the forecast period. As awareness of health and wellness rises, consumers are gravitating towards vegetable-based chips made from ingredients like beetroot, sweet potato, and kale. This trend is further fuelled by a growing emphasis on natural and organic products. The market's expansion is also attributed to the rising popularity of diverse flavors and textures, offering a flavourful and nutritious snacking option for health-conscious consumers in the region.
Key players in the market
Some of the key players in Non-Potato Veggie Chips market include Sensible Portions Trafo, General Mills Inc., PepsiCo, Yum Yum, Synder's-Lance, Bare Snacks, Siete Family Foods, Calbee, Kellogg's, Scrubby's, Bare Snacks, Costco, JicaChips, Kiwa and Beanitos.
In September 2023, PepsiCo acquired Bare Snacks, a producer of non-potato veggie chips and other healthy snacks, for $2.9 billion. This acquisition is expected to help PepsiCo expand its portfolio of healthy snack options and gain a foothold in the growing non-potato veggie chips market.
In August 2023, General Mills acquired Rhythm Superfoods, a producer of kale chips, for $100 million. This acquisition is expected to help General Mills expand its reach in the non-potato veggie chips market.
In March 2023, Beanitos, a producer of chips and puffs, introduced a new packaging design and upgraded its chips recipe. This product improvement results in lighter and crispier chips than earlier.
Table 1 Global Non-Potato Veggie Chips Market Outlook, By Region (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.