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市场调查报告书
商品编码
1447095
到 2030 年减肥补充剂市场预测:按产品、型态、成分、分销管道、应用、最终用户和地区进行的全球分析Weight Loss Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Ingredient, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球减肥补充剂市场规模为 401.2 亿美元,预计到 2030 年将达到 610.9 亿美元,预测期内复合年增长率为 6.1%。
减肥补充剂是旨在帮助减重的产品。它们通常含有多种成分,如维生素、矿物质、草药、咖啡因和膳食纤维。减肥补充剂与健康饮食和运动疗法结合使用。它有助于增加新陈代谢、抑制食慾、增加能量水平并促进脂肪燃烧。
根据 William Reed Business Media Ltd. 2016 年发布的资料,大约 79% 的欧洲人愿意为有机减肥补充剂等产品金额更多费用,因为我希望他们对改善整体健康更感兴趣。
都市化和久坐生活方式的增加
都市化和久坐生活方式的增加正在增加都市区肥胖和相关健康问题的发生率。随着越来越多的人在城市环境中采取久坐的生活方式,作为体重管理和健康促进手段的减肥补充剂的需求不断增加。都市化的加速增加了对解决体重增加的便利解决方案的需求。对于想要在繁忙的都市区生活方式中解决体重相关问题的人来说,减肥补充剂是一个有吸引力的选择。随着都市区越来越多地转向补充品来支持他们的体重管理目标,这一趋势正在推动市场成长。
缺乏疗效证据
减肥补充剂缺乏功效证据通常是由于对该产品有效性的科学研究不足或不确定。如果没有确凿的证据支持这些说法,消费者可能会怀疑补充品的有效性或安全性,并对购买产生怀疑和犹豫。这种可信度的缺乏会削弱消费者对产品的信任和信心并阻碍普及,从而阻碍市场的成长。
扩大名人代言和影响力行销
名人和影响者的认可为减肥补充剂创造了广泛的认知和可信度,影响消费者的看法和购买决策。透过策略合作伙伴关係和有影响力的宣传活动,名人和有影响力的人将这些产品宣传为实现健身目标和推动消费者采用的关键。他们的认可充分利用了人们嚮往的生活方式,使减肥补充剂成为更多人的理想选择。这一趋势将推动市场成长,因为消费者受到有影响力的名人的启发,将补充品纳入他们的健康习惯中。
消费者怀疑主义
消费者的怀疑削弱了人们对产品功效和安全性的信任和信心,对减肥补充剂构成了重大挑战。由于怀疑夸大的标语以及成分和潜在副作用缺乏透明度,怀疑的消费者对购买补充品犹豫不决。此外,怀疑的消费者的负面口碑和线上评论可能会进一步疏远潜在买家,并产生连锁反应,阻碍整体市场扩张和盈利。
COVID-19 的影响
COVID-19 大流行对减肥补充剂市场产生了各种影响。儘管最初的封锁和经济不确定性减少了消费者在补充品等自由裁量权上的支出,但疫情也提高了人们对健康和保健重要性的认识。对个人健康和健身的日益关注导致一些消费者投资减肥补充剂作为其日常健康的一部分。然而,供应链中断和消费者购买行为的变化也是挑战,影响整体市场的成长轨迹。
胶囊细分市场预计将在预测期内成为最大的细分市场
胶囊细分市场预计将出现良好的成长。胶囊减肥补充剂为寻求体重管理的消费者提供了方便易用的选择。胶囊通常含有浓缩的活性成分,并提供了一种将它们融入日常生活的便捷方式。胶囊也非常便携,可以轻鬆携带。此外,胶囊配方有多种选择,可以满足不同营养补充的食品和需求,进一步增加其在减肥补充剂市场的吸引力。
一般健康与保健产业预计在预测期内复合年增长率最高
预计一般健康与保健产业在预测期内将出现最高的复合年增长率。这些补充品通常被视为帮助实现体重管理目标以及均衡饮食和运动方案的补充食品。它透过提供必需营养素、抑制食慾、代谢支持等来促进整体健康。透过将减肥补充剂纳入您的日常健康中,您可以采取积极的措施来保持健康的体重并改善您的整体健康状况,并实现整体健康和保健实践的更广泛目标。
由于肥胖率上升和健康意识不断增强,预计亚太地区在预测期内将占据最大的市场占有率。都市化和久坐的生活方式增加了对体重管理解决方案的需求,并促使消费者转向补充品。经济的快速发展和中阶的壮大增加了这些产品的购买力。此外,网路购物平台的普及使人们可以轻鬆获得各种减肥补充剂,从而促进了亚太地区市场的强劲成长。
由于久坐的生活方式和不健康的饮食习惯导致超重现像日益普遍,预计欧洲在预测期内的复合年增长率最高。该地区的高肥胖率和与生活方式相关的健康问题使得这些补充品越来越受到希望实现减重目标的消费者的欢迎。此外,成熟的健康和保健产业的存在,加上坚实的行销策略,进一步支持了欧洲市场的扩张和创新。
According to Stratistics MRC, the Global Weight Loss Supplements Market is accounted for $40.12 billion in 2023 and is expected to reach $61.09 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Weight loss supplements are products designed to aid in reducing weight. They often contain a variety of ingredients such as vitamins, minerals, herbs, or other substances like caffeine or fiber. Weight loss supplements are used alongside a healthy diet and exercise regimen. They help to boost metabolism, curb appetite, increase energy levels, and promote fat burning.
According to data published by William Reed Business Media Ltd. in 2016, approximately 79% of Europeans are willing to pay more for products, such as organic weight loss supplements, owing to greater interest in improving overall wellbeing.
Increasing urbanization and sedentary lifestyles
Increasing urbanization and sedentary lifestyles fosters higher incidences of obesity and related health concerns among urban populations. As more individuals lead sedentary lifestyles in urban environments, the demand for weight loss supplements rises as a means to manage weight and improve health. Urbanization amplifies the need for convenient solutions to combat weight gain; making weight loss supplements an attractive option for those seeking to address weight-related issues amidst busy urban lifestyles. This trend fuels market growth as urban populations increasingly turn to supplements to support their weight management goals.
Lack of efficacy evidence
The lack of efficacy evidence in Weight Loss Supplements often stems from insufficient or inconclusive scientific research on product effectiveness. Without robust evidence supporting their claims, consumers may doubt the efficacy and safety of these supplements, leading to skepticism and hesitancy in purchasing. This lack of credibility hampers market growth by undermining consumer trust and confidence in the products, hindering widespread adoption.
Growing celebrity endorsements & influencer marketing
Endorsements from well-known figures and influencers create widespread awareness and credibility for weight loss supplements, influencing consumer perceptions and purchasing decisions. Through strategic partnerships and impactful campaigns, celebrities and influencers promote these products as integral to achieving fitness goals, encouraging consumer adoption. Their endorsements capitalize on aspirational lifestyles, making weight loss supplements desirable and accessible to a broader audience. This trend fuels market growth as consumers are inspired by influential personalities to incorporate these supplements into their wellness routines.
Consumer skepticism
Consumer skepticism poses a significant challenge to the weight loss supplements by eroding trust and confidence in product efficacy and safety. Skeptical consumers are hesitant to purchase supplements due to doubts about exaggerated marketing claims and lack of transparency regarding ingredients and potential side effects. Moreover, negative word-of-mouth and online reviews from skeptical consumers can further deter potential buyers, creating a ripple effect that hampers the market's overall expansion and profitability.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the Weight Loss Supplements market. While initial lockdowns and economic uncertainties led to a decline in consumer spending on discretionary items like supplements, the pandemic also heightened awareness about the importance of health and wellness. This increased focus on personal health and fitness has driven some consumers to invest in weight loss supplements as part of their wellness routines. However, supply chain disruptions and changes in consumer purchasing behaviour have also posed challenges, impacting the market's overall growth trajectory.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is estimated to have a lucrative growth. Weight loss supplements in capsule form offer convenient and easy-to-use options for consumers seeking to manage their weight. Capsules typically contain concentrated doses of active ingredients, providing a convenient way to incorporate them into daily routines. Capsules also offer portability and discretion, allowing consumers to take them on-the-go without hassle. Additionally, capsule formulations often come in a variety of options, catering to different dietary preferences and needs, further enhancing their appeal in the weight loss supplements market.
The general health & wellness segment is expected to have the highest CAGR during the forecast period
The general health & wellness segment is anticipated to witness the highest CAGR growth during the forecast period. These supplements are often perceived as aids in achieving weight management goals alongside balanced diets and exercise regimens. By providing essential nutrients, appetite control, or metabolism support, they contribute to overall well-being. Incorporating weight loss supplements into a wellness routine can empower individuals to take proactive steps towards maintaining a healthy weight and improving their overall health, aligning with the broader goals of general health and wellness practices.
Asia Pacific is projected to hold the largest market share during the forecast period owing to rising obesity rates and increasing health consciousness. Urbanization and sedentary lifestyles contribute to the demand for weight management solutions, prompting consumers to turn to supplements. Rapid economic development and expanding middle-class populations provide greater purchasing power for such products. Additionally, the popularity of online shopping platforms facilitates easy access to a wide range of weight loss supplements, contributing to the market's robust growth in the Asia-Pacific region.
Europe is projected to have the highest CAGR over the forecast period, owing to mounting flabbiness rates, driven by sedentary lifestyles and unhealthy dietary habits. High obesity rates and lifestyle-related health concerns in the region contribute to the popularity of these supplements among consumers seeking to achieve weight loss goals. Moreover, the presence of well-established health and wellness industries, coupled with robust marketing strategies, further sustains expansion and innovation within the European market.
Key players in the market
Some of the key players profiled in the Weight Loss Supplements Market include Herbalife Nutrition, Amway, Glanbia PLC, Abbott Laboratories, GlaxoSmithKline PLC, Nestle, Nutrisystem Inc., SlimFast, Atkins Nutritionals, NOW Foods, MuscleTech, Cellucor, Nature's Bounty Company, GNC Holdings Inc., The Vitamin Shoppe, NutraBio Labs, Plexus Worldwide, Isagenix International, Beachbody LLC and BioTrust Nutrition.
In February 2024, Herbalife, a premier health and wellness company and community launched the Herbalife(R) GLP-1 Nutrition Companion, a new range of food and supplement product combos fueled by the #1 Protein Shake in the World* and intended to support the nutritional needs of individuals on GLP-1 and other weight-loss medications.
In January 2024, GNC has debuted a new weight loss supplement, Total Lean GlucaTrim, which is formulated to support weight loss, lean muscle mass, and healthy blood sugar and insulin levels. Acording to the company, it's suitable for "health-conscious consumers interested in weight loss without a prescription.
In January 2024, Abbott, a global leader in science-based nutrition, launched its new PROTALITY(TM) brand. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.