市场调查报告书
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1447148
2030 年超级食品市场预测:按产品类型、分销管道、应用和地区分類的全球分析Superfoods Market Forecasts to 2030 - Global Analysis By Product Type (Nuts & Seed, Fruits, Vegetables, Herbs & Roots, Fish, Yogurt & Fermented Foods and Other Product Types), Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球超级食品市场规模为 1,748 亿美元,预计在预测期内将以 4.7% 的复合年增长率成长,到 2030 年达到 2,411 亿美元。
超级食品是营养丰富的食品,因其卓越的健康益处而受到认可。例如蓝莓和巴西莓等浆果、羽衣甘蓝和菠菜等绿叶以及奇亚籽和亚麻籽等种子。超级食品富含维生素、抗氧化剂和必需营养素,透过支持免疫功能、促进心臟健康和减少发炎,有助于整体健康。有些是异国风,例如枸杞和螺旋藻,满足了对机能性食品日益增长的需求。
最近的一项研究表明,多吃十字花科蔬菜可能会降低罹患癌症和第 2 型糖尿病的风险。在一项新的研究中,宾州州立大学的研究人员发现西兰花中的一些化合物与小鼠的受体结合,保护小肠内壁并减缓疾病的发作。
提高消费者健康意识
随着人们健康意识的增强,对营养丰富的机能性食品的需求不断增加。富含维生素、抗氧化剂和必需营养素的超级食品符合这种健康趋势。寻求预防性医疗保健和改善整体健康的消费者正在将超级食品纳入他们的饮食中,从而促进市场成长。此外,随着製造商满足对方便且促进健康的选择的需求,这种意识的提高也推动了超级食品产品的创新。
原料高成本
原物料成本上涨是超级食品市场面临的主要挑战,导致产品价格上涨,并可能限制消费者的负担能力。这可能会对更广泛的消费者群体造成进入壁垒,尤其是在价格敏感的市场。生产成本上升也会影响製造商的报酬率,阻碍市场竞争并阻碍市场成长。
全球化与跨文化交流的扩大
随着烹饪影响跨越国界,来自不同文化的各种超级食品在世界各地越来越受欢迎。这种不同饮食习惯的接触导致消费者寻求独特和异国风情调的选择,增加了市场上产品的多样性。全球化促进了超级食品的国际贸易,使更广泛的超级食品更容易获得它们。此外,传统美食与现代美食的融合使超级食品能够融入多种美食中,进一步增加了它们的需求。
产能有限
超级食品的生产能力有限,这可能会因供不应求和需求增加而导致价格上涨。这种稀缺性可能会阻碍市场成长并限制消费者的供应,特别是在产能有限的地区。供需不平衡也会导致价格波动,影响消费者的承受能力并为製造商带来不确定性。此外,无法满足需求可能会导致错失商机并阻碍建立稳定市场影响的能力。
COVID-19 的影响
对健康产品的需求最初激增,但供应链中断、封锁和经济不确定性对市场产生了负面影响。餐厅关闭和国际贸易中断影响了某些超级食品的供应。消费者支出的变化和供应链挑战影响了市场动态,导致各种超级食品类别的需求波动。
坚果和种子行业预计将在预测期内成为最大的行业
随着人们越来越意识到坚果和种子对心臟健康的Omega-3脂肪酸和抗氧化剂等健康益处,坚果和种子市场正在不断增长,这推动了其在寻求营养丰富的选择的消费者中的受欢迎程度,预计将出现良好的成长。此外,坚果和种子的多功能性有助于将其纳入各种超级食品食品中,例如能量棒、坚果酱和什锦干果。随着对天然、加工较少的超级食品的需求增加,坚果和种子含量增加了市场吸引力。
预计线上零售领域在预测期内将经历最高的复合年增长率
线上零售领域预计在预测期内复合年增长率最高。线上平台提供多种超级食品,让消费者能够探索并购买传统实体店中无法买到的商品。网路购物的便利性也推动了小众超级食品食品的成长,并鼓励消费者了解其好处。此外,线上平台使小型超级食品生产商能够直接向消费者销售,从而促进市场整体性。
由于健康意识不断提高,对藜麦、奇亚籽和螺旋藻等营养食品的需求不断增加,预计亚太地区将在预测期内占据最大的市场占有率。该地区多样化的烹饪传统和文化影响促进了多种超级食品的流行。此外,植物性饮食和永续农业实践的趋势也进一步支持市场扩张。亚太地区超级超级食品市场的主要企业正在专注于产品创新和行销策略,以抓住该地区对机能性食品不断增长的需求。
由于巴西莓、羽衣甘蓝和抹茶等超级食品的需求激增,预计北美在预测期内的复合年增长率最高。该地区充满活力的饮食文化和健康意识趋势正在促进市场扩张。冰沙和零嘴零食等超级食品产品的流行反映了人们向方便、注重健康的选择的转变。
According to Stratistics MRC, the Global Superfoods Market is accounted for $174.8 billion in 2023 and is expected to reach $241.1 billion by 2030 growing at a CAGR of 4.7% during the forecast period. Superfoods are nutrient-rich foods recognized for their exceptional health benefits. Examples include berries like blueberries and acai, leafy greens such as kale and spinach, and seeds like chia and flaxseed. Packed with vitamins, antioxidants, and essential nutrients, superfoods contribute to overall well-being, supporting immune function, promoting heart health, and reducing inflammation. Their diverse range includes exotic options like goji berries and spirulina, catering to the growing demand for functional foods.
According to a recent study, eating more cruciferous vegetables lowers the risk of both cancer and type 2 diabetes. In a new study, Penn State researchers found that some compounds in broccoli link to a receptor in mice and help to protect the lining of the small intestine, delaying the start of disease
Increasing consumer awareness and focus on healthier lifestyles
As individuals become more conscious of their well-being, there is a growing demand for nutrient-dense and functional foods. Superfoods, rich in vitamins, antioxidants, and essential nutrients, align with this health-conscious trend. Consumers seeking preventive healthcare and improved overall health are incorporating superfoods into their diets, contributing to the market's expansion. Moreover, this heightened awareness has also driven innovation in superfood products, as manufacturers respond to the demand for convenient, yet health-promoting options.
High cost of raw materials
The high cost of raw materials poses a significant challenge to the superfoods market, leading to increased product prices and potentially limiting consumer affordability. This can create barriers to entry for a broader consumer base, particularly in price-sensitive markets. The elevated production costs may also impact profit margins for manufacturers and hinder market competitiveness hampering the market growth.
Increasing globalization and cross-cultural interactions
As culinary influences cross borders, diverse superfoods from various cultures gain popularity worldwide. This exposure to different dietary traditions has expanded the market's product diversity, with consumers seeking unique and exotic options. Globalization has facilitated the international trade of superfoods, making them more accessible to a broader consumer base. Additionally, the fusion of traditional and contemporary cuisines has led to the incorporation of superfoods into a wide range of dishes, further boosting their demand.
Limited production capacity
Limited production capacity in the superfoods can lead to supply shortages and higher prices due to increased demand. This scarcity may hinder market growth and limit accessibility for consumers, particularly in regions with constrained production capabilities. The imbalance between supply and demand may also result in fluctuating prices, impacting consumer affordability and creating uncertainties for manufacturers. Additionally, the inability to meet demand could lead to missed business opportunities and hinder the establishment of a stable market presence.
Covid-19 Impact
While there was an initial surge in demand for health-focused products, disruptions in the supply chain, lockdowns, and economic uncertainties impacted the market adversely. The closure of restaurants and disruptions in international trade affected the availability of certain superfoods. Consumer spending shifts and supply chain challenges influenced the market dynamics, with fluctuations in demand for different superfood categories.
The nuts & seed segment is expected to be the largest during the forecast period
The nuts & seed segment is estimated to have a lucrative growth, due to the increasing awareness of their health benefits, such as heart-healthy omega-3 fatty acids and antioxidants, fuels their popularity among consumers seeking nutrient-dense options. Moreover, the versatility of nuts and seeds contributes to their incorporation into various superfood products like energy bars, nut butters, and trail mixes. As demand for natural and minimally processed superfoods rises, the inclusion of nuts and seeds enhances the market's appeal
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is anticipated to witness the highest CAGR growth during the forecast period, online platforms offer a broader selection of superfoods, allowing consumers to explore and purchase items that may not be readily available in traditional brick-and-mortar stores. The ease of online shopping also facilitates the growth of niche superfood products and encourages consumer education on their benefits. Additionally, online platforms enable direct-to-consumer sales for smaller superfood producers, fostering market inclusivity.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the demand for nutrient-rich foods like quinoa, chia seeds, and spirulina is rising, driven by a growing health-conscious population. The region's diverse culinary traditions and cultural influences contribute to the popularity of a wide range of superfoods. Additionally, the trend towards plant-based diets and sustainable agriculture practices further fuels market expansion. Key players in the Asia Pacific superfoods market focus on product innovation and marketing strategies to capitalize on the growing demand for functional foods in the region.
North America is projected to have the highest CAGR over the forecast period, owing to surge in demand for superfoods like acai berries, kale, and matcha is driven by a growing awareness of their health benefits, including antioxidant and anti-inflammatory properties. The region's dynamic food culture and trends towards wellness contribute to the market's expansion. Superfood-infused products, such as smoothies and snacks, are gaining popularity, reflecting a shift towards convenient, health-focused options.
Key players in the market
Some of the key players in the Superfoods Market include Sunfood Superfoods, Archer Daniels Midland, NUA Naturals, Suncore Foods, Creative Nature, Bulk Superfoods, Nature's Superfoods LLP, Apax Partners, Del Monte Pacific Group, Green Labs LLP, Aduna LTD, Barlean's, Creative Nature, Get Raw Nutrition., Kilaru Naturals Private Limited, Nutiva Inc., OMG Food Company, Power Super Foods, Rhythm Foods and Superlife Co. Pte Ltd
In February 2024, Apax Funds complete acquisition of leading trend forecasting business WGSN. The completion of the acquisition of WGSN, Ascential's subsidiary data business unit focused on consumer trend forecasting.
In January 2024, ADM to expand traceable soybean pilot after first deliveries to Europe, with the completion of the initial phases of the program, and in anticipation of the new EU deforestation regulations becoming effective at the end of the year
In December 2023, ADM Adds New Capabilities to Its Industry-Leading Flavor Business with Agreement to Acquire Revela Foods. it is adding to its flavors capabilities with an agreement to acquire Revela Foods, a Wisconsin-based developer and manufacturer of innovative dairy flavor ingredients and solutions.