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市场调查报告书
商品编码
1453899
至 2030 年狐狸坚果市场预测:按类型、原产地、分销管道、应用和地区进行的全球分析Fox Nuts Market Forecasts to 2030 - Global Analysis By Type (Processed, Raw and Other Types), Nature, Distribution Channel, Application, and By Geography |
根据 Stratistics MRC 的数据,2023 年全球狐坚果市场规模为 4,860 万美元,预计到 2030 年将达到 9,780 万美元,预测期内复合年增长率为 10.5%。
狐坚果,也称为莲子或马卡纳,是莲花的可食用种子,常见于印度、中国和亚洲部分地区。这些小而圆的种子质地鬆脆,味道温和,通常用于甜味和咸味菜餚。它是一种很受欢迎的零食,尤其受到素食者和纯素的欢迎,因为它富含蛋白质、纤维和多种必需营养素。狐狸坚果被认为具有多种健康益处,包括帮助消化、促进减重和支持心臟健康。狐狸坚果通常被烘烤或耐嚼,并用各种香辛料调味。
印度国家农业研究系统的报告显示,比哈尔邦生产的狐狸坚果占印度总产量的85%以上,近年来不仅国内市场,海外市场对狐狸坚果的需求也增加因此,价格不断上涨。
零嘴零食产业的成长
由于健康意识的增强以及对文明病的担忧,消费者越来越多地寻求更健康的零嘴零食。狐狸坚果热量低,蛋白质含量高,纤维含量高,并且无麸质,偏好成为理想的零食选择。此外,以清淡、营养和功能性零食为特征的消费者零食习惯的演变,为狐狸坚果的蓬勃发展创造了有利的环境,进一步推动了对狐狸坚果的需求。
竞争激烈
由于参与企业数量不断增加,市场变得越来越拥挤。许多品牌提供相似的产品,使得个别公司很难脱颖而出并占据重要的市场占有率。消费者将有广泛的选择,这可能会转移人们对狐狸坚果的注意力。此外,激烈的市场竞争导致价格战和报酬率下降,阻碍了市场的扩展。
提供创新产品
创新的包装设计在提高消费者兴趣和便利性方面也发挥着重要作用。透过推出烧烤、起司和异国风香辛料混合物等创新口味,该公司迎合了不同的口味偏好,并以独特而令人兴奋的零食体验吸引了消费者。此外,这些配方满足特定的饮食偏好和营养需求,增加了对注重健康的消费者的市场吸引力。
意识水平低
认知度低的主要原因之一是製造商和零售商缺乏广泛的行销和认知宣传活动。与其他零嘴零食相比,狐狸坚果受到广告的关注较少,认知度较低,消费者兴趣也较低。此外,分销管道有限,大型超级市场和便利商店无法提供,导致认知度较低,阻碍了市场拓展。
COVID-19 的影响
COVID-19 大流行对狐狸坚果市场产生了负面影响,主要是由于供应链中断、消费行为变化和经济不确定性。该行业面临的重大挑战之一是物流和运输中断,导致原材料采购和成品分销延迟。此外,疫情期间消费者偏好转向必需品和主食也对狐狸坚果市场产生了负面影响。
预计加工产品领域在预测期内将是最大的
由于消费者对其健康益处的认识不断提高以及对天然和营养零嘴零食的需求不断增长,加工食品领域预计将占据最大份额。该市场的加工产品包括烘焙、调味和包装狐狸坚果,以满足不同消费者的偏好和便利需求。此外,包装好的狐狸坚果提供便利性和便携性,使其成为行动消费的理想选择,这推动了该行业的扩张。
预计营养补充在预测期内食品表现出最高的复合年增长率。
由于营养营养补充丰富的营养成分和潜在的健康益处,预计在预测期内将表现出食品的复合年增长率。狐狸坚果通常型态多种形式食用,包括粉状补充品、胶囊和萃取物。这些对于寻求解决特定健康问题或营养缺乏的人特别有吸引力。此外,狐狸坚果补充品有时被推荐作为素食、纯素和无麸质饮食人群的必需营养素的天然来源,这是这一类别增长的主要推动力。
由于文化遗产、健康意识的提高和经济发展的结合,亚太地区在估计期间占据了最大的市场占有率。印度和中国等自然生长狐狸坚果的国家,人们对这种传统食品及其健康益处的兴趣正在重新兴起。此外,该地区蓬勃发展的电子商务产业使 Fox Real 产品更容易获得,并使製造商能够接触到传统零售通路之外更广泛的消费者群体,这也支持了该地区的成长。
由于消费者对更健康零食的偏好变化以及植物性食品的日益普及,预计欧洲在预测期内将呈现出最高的复合年增长率。该地区是 Nutrava、NutraSnacks 和 Fab Box 等大公司的所在地,这些公司正在提高人们对其促进健康益处的认识。此外,创新口味和包装型态的推出正在扩大狐狸坚果对欧洲更广泛消费者的吸引力。
According to Stratistics MRC, the Global Fox Nuts Market is accounted for $48.6 million in 2023 and is expected to reach $97.8 million by 2030 growing at a CAGR of 10.5% during the forecast period. Fox nuts, also known as lotus seeds or makhana, are the edible seeds of the lotus flower plant, commonly found in India, China, and parts of Asia. These small, round seeds have a crisp texture and mild flavor, often used in both sweet and savory dishes. They are rich in protein, fiber, and various essential nutrients, making them a popular snack choice, particularly in vegetarian and vegan diets. Fox nuts are believed to have several health benefits, including aiding digestion, promoting weight loss, and supporting heart health. They are often roasted or popped and seasoned with various spices for added taste.
According to a report by the Indian National Agricultural Research System, Bihar produces more than 85% of the total fox nut production in India, and in recent years, prices of fox nuts have increased due to its increased demand in foreign as well as domestic markets.
Growth in snack industry
Consumers increasingly seek healthier snack alternatives amidst rising health consciousness and concerns over lifestyle-related diseases. Fox nuts, being low in calories, high in protein and fiber, and gluten-free, align well with these preferences, positioning them as a desirable snack choice. Moreover, the evolving snacking habits of consumers, characterized by a shift towards lighter, nutritious, and functional snacks, create an opportune environment for fox nuts to flourish, further boosting demand for fox nuts.
High competition
The increasing number of players in the market has resulted in a crowded marketplace. With numerous brands offering similar products, it becomes challenging for individual companies to differentiate themselves and capture a significant market share. Consumers have a wide array of choices, and this can divert their attention away from fox nuts. Additionally, high competition leads to price wars and reduced profit margins, which hinders market expansion.
Innovative product offerings
Innovative packaging designs also play a significant role in driving consumer engagement and convenience. By introducing innovative flavors, such as barbecue, cheese, or exotic spice blends, companies cater to diverse taste preferences, enticing consumers with unique and exciting snacking experiences. Furthermore, these formulations address specific dietary preferences and nutritional needs, propelling the market appeal to health-conscious consumers.
Limited awareness
The lack of extensive marketing efforts and educational campaigns by manufacturers and retailers is one of the primary reasons for limited awareness. Compared to other snack options, fox nuts may not receive as much promotional attention, resulting in lower visibility and consumer interest. In addition, limited distribution channels and availability in mainstream supermarkets or convenience stores further contribute to low awareness levels, thereby hampering this market expansion.
Covid-19 Impact
The COVID-19 pandemic has had negative impacts on the Fox Nuts market, primarily due to disruptions in the supply chain, changes in consumer behavior, and economic uncertainties. One significant challenge faced by the industry is the disruption in logistics and transportation, leading to delays in the procurement of raw materials and distribution of finished products. Moreover, shifts in consumer preferences towards essential goods and staple foods during the pandemic have also impacted the Fox Nuts market negatively.
The processed segment is expected to be the largest during the forecast period
The processed segment is estimated to hold the largest share due to increasing consumer awareness of their health benefits and rising demand for natural, nutrient-rich snacks. Processed segments within this market include roasted, flavored, and packaged fox nuts, catering to diverse consumer preferences and convenience needs. Furthermore, packaged fox nuts provide convenience and portability, making them ideal for on-the-go consumption, which is boosting this segment's expansion.
The dietary supplements are expected to have the highest CAGR during the forecast period
The dietary supplement is anticipated to have highest CAGR during the forecast period due to its rich nutritional profile and potential health benefits. Fox nuts are often consumed in various forms, including powdered supplements, capsules, and extracts. They are particularly appealing to those looking to address specific health concerns or nutritional deficiencies. In addition, fox nut supplements may be recommended for individuals following vegetarian, vegan, or gluten-free diets as a natural source of essential nutrients, which significantly drive this segment's growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to a combination of cultural heritage, increasing health consciousness, and economic development. In countries such as India and China, where fox nuts are indigenous, there has been a resurgence of interest in traditional foods and their health benefits. Additionally, the region's booming e-commerce sector has facilitated greater accessibility to fox nut products, allowing manufacturers to reach a wider consumer base beyond traditional retail channels, thereby driving this region's growth.
Europe is expected to witness highest CAGR over the projection period, owing to shifting consumer preferences towards healthier snack options and the rising popularity of plant-based foods. This region is home to some of the major players, including Nutrava, NutraSnacks, and Fab Box, which are increasing awareness of their health-promoting properties. Moreover, the introduction of innovative flavors and packaging formats has expanded the appeal of fox nuts to a broader consumer base in Europe.
Key players in the market
Some of the key players in the Fox Nuts Market include Hindustan Foreign Traders, Caryopses Pvt. Ltd., Nutravail LLP, NutraSnacks, Ramkrishna Super Specialty, Fab Box, Elworld Agro & Organic Food Products, Panjon Limited, Sahyadri Farmers Producer Company Limited, Ceres Organic Foods Pvt. Ltd., Sattviko, Healthy Master and Nutty Gritties.
In February 2024, Ceres Global Ag Corp. announced that the Corporation entered into an exclusive agreement with Grupo Trimex, Mexico's largest flour miller, to collaboratively develop and execute regenerative agriculture initiatives.
In September 2023, Bettera Brands, a portfolio company of private investment firm Highlander Partners, has announced its acquisition of Nutravail.