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骨汤市场预测至 2030 年:按类型、原产地、分销管道、应用、最终用户和地区进行的全球分析Bone Broth Market Forecasts to 2030 - Global Analysis By Type (Turkey, Chicken, Beef, Fish and Other Types), Nature (Conventional and Organic), Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球骨汤市场规模将达到 11 亿美元,预计到 2030 年将达到 18.7 亿美元,预测期内复合年增长率为 7.9%。
骨汤是将动物骨头和结缔组织在水中长时间煮沸而製成的营养丰富的液体。它通常由牛、鸡肉或鱼骨等原料製成,并经常辅以蔬菜、香草和香辛料。骨汤因其潜在的健康益处而受到称讚,包括支持关节健康、改善消化、增强免疫力和促进皮肤健康。它作为一种传统治疗方法和世界各地各种美食的主食而广受欢迎。
根据政府机构美国农业部(USDA)统计,2020年美国市场牛肉价格上涨8.9%,猪肉价格上涨5.7%。
古式饮食和生酮饮食的兴起
强调低碳水化合物、高蛋白和高脂肪食品的古饮食和生酮饮食的流行,导致了对骨汤需求的增加。骨汤碳水化合物含量低,富含胶原蛋白和健康脂肪,因此符合这些饮食原则。随着越来越多的消费者采用古式和生酮生活方式来实现健康和体重管理,对骨汤作为一种方便且营养的食品选择的需求持续增长,骨汤市场的持续增长正在推动骨汤的增长。
生产成本高
生产高品质的骨头汤需要采购优质原料,例如有机骨头和蔬菜,这可能会很昂贵。此外,从骨头和其他成分中提取营养和风味所需的缓慢煮沸过程增加了生产成本。这种缓慢的煨煮过程不仅需要时间,而且还消耗能源,进一步增加了整体成本。因此,高昂的製造成本成为阻碍市场拓展的主要因素。
增加可用性和多样性
製造商透过提供各种方便型态的骨汤来满足不断增长的需求,包括耐储存的液体、粉末和冷冻。这种扩大的供应量使消费者更容易获得骨汤,无论他们喜欢从头开始製作还是购买现成的骨汤。此外,杂货店、保健食品和线上平台中骨汤的普及使消费者更容易将这种营养饮料纳入他们的饮食中。因此,可用性和品种的增加是推动市场需求的主要因素。
保存期限短
骨汤是一种易腐烂的产品,保质期相对较短,尤其是不含防腐剂的情况。作为生鲜产品,骨汤需要小心处理和储存,以保持品质和安全。然而,不当的储存条件,例如暴露在温度变化或污染下,会加速腐败并进一步缩短保质期。这可能会给库存管理、分销物流和整体产品可用性带来挑战。这些因素都阻碍了市场需求。
COVID-19 的影响
COVID-19 大流行对骨汤市场产生了重大影响。随着人们希望增强免疫系统和整体健康,消费者对含有骨汤的健康和保健产品的兴趣与日俱增。此外,人们对这些健康益处的认识不断提高,鼓励一些消费者将骨汤纳入饮食中,导致疫情期间需求激增。
预计鸡肉市场在预测期内将是最大的市场
鸡肉部分估计占最大份额。鸡骨汤由鸡骨和结缔组织加水熬煮而成,味道浓郁、鲜美,深受广大消费者的欢迎。其温和的味道使其适合各种烹饪应用,从汤和炖菜到酱汁和肉汁。它富含胶原蛋白、明胶和氨基酸,对于支持关节健康、调节肠道健康和增加皮肤弹性至关重要。此外,鸡骨汤通常富含蔬菜、香草和香辛料,以进一步增强其风味和营养成分。
预计有机细分市场在预测期内将呈现最高的复合年增长率
由于消费者对天然和永续来源食品的偏好不断增加,因此预计有机市场在预测期内将出现良好的成长。有机骨头汤由不使用合成农药、除草剂、肥料或基因改造生物的原料製成。此外,有机骨汤被认为更环保,因为有机农业优先考虑土壤健康、生物多样性和保护。
在估计期间,北美占据了最大的市场占有率。该地区关注健康和保健趋势,消费者越来越多地寻求天然和营养食品。古饮食和生酮饮食等流行饮食的兴起,强调低碳水化合物、高蛋白食品,进一步增加了对骨汤的需求。此外,北美拥有成熟的健康产业,包括健身中心、健康教练和影响者,并在普及骨汤作为健康生活方式的一部分方面发挥了重要作用。
预计欧洲在预测期内将出现盈利成长。消费者被骨头汤所吸引,其中含有胶原蛋白,据说可以支持关节健康,促进肠道健康,并增加皮肤弹性。此外,骨汤的浓郁风味和烹饪多功能性使其受到希望将营养成分融入膳食的欧洲消费者的欢迎。此外,特色食品商店和线上零售商的兴起使欧洲消费者更容易获得骨汤,使其在全部区域越来越受欢迎。
According to Stratistics MRC, the Global Bone Broth Market is accounted for $1.10 billion in 2023 and is expected to reach $1.87 billion by 2030 growing at a CAGR of 7.9% during the forecast period. Bone broth is a nutrient-rich liquid made by simmering animal bones and connective tissues in water for an extended period of time. It is commonly prepared with ingredients such as beef, chicken, or fish bones, often with added vegetables, herbs, and spices. Bone broth is praised for its potential health benefits, including supporting joint health, improving digestion, boosting immunity, and promoting skin health. It has gained popularity as a traditional remedy and a culinary staple in various cuisines worldwide.
According to the U.S. Department of Agriculture (USDA), a government agency, the prices of beef and pork increased significantly by 8.9% and 5.7% in 2020 across the U.S. market.
Rise in paleo and ketogenic diets
The popularity of the paleo and ketogenic diets, which emphasize low-carb, high-protein, and high-fat foods, contributed to the increased demand for bone broth. Bone broth aligns with these diets' principles as it is low in carbohydrates and rich in collagen and healthy fats. As consumers increasingly adopt paleo and keto lifestyles for health and weight management reasons, the demand for bone broth as a convenient and nutritious food option continues to rise, driving growth in the bone broth market.
High production costs
Producing high-quality bone broth involves sourcing quality ingredients, such as organic bones and vegetables, which can be expensive. Additionally, the slow cooking process required to extract the nutrients and flavors from the bones and other ingredients adds to the production costs. This slow simmering process not only requires time but also consumes energy, further contributing to the overall expense. As a result, high production cost is a significant element limiting market expansion.
Increased availability and variety
Manufacturers have responded to the rising demand by offering bone broth in various convenient forms, including shelf-stable liquid, powdered, and frozen options. This expanded availability makes bone broth more accessible to consumers, whether they prefer to make it from scratch or purchase it ready-made. Additionally, the proliferation of bone broth in grocery stores, health food stores, and online platforms has made it easier for consumers to incorporate this nutritious beverage into their diets. Therefore, increased availability and variety are significant factors propelling market demand.
Short shelf life
Bone broth is a perishable product with a relatively short shelf life, especially if it does not contain any preservatives. As a perishable product, bone broth requires careful handling and storage to maintain its quality and safety. However, improper storage conditions, such as exposure to fluctuating temperatures or contamination, can accelerate spoilage and reduce the shelf life even further. This can create challenges in terms of inventory management, distribution logistics, and overall product availability. These factors hinder market demand.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the bone broth market. There has been increased consumer interest in health and wellness products, including bone broth, as people seek to bolster their immune systems and overall well-being. Moreover, this heightened awareness of health benefits has driven some consumers to incorporate bone broth into their diets, leading to a surge in demand during the pandemic.
The chicken segment is expected to be the largest during the forecast period
The chicken segment is estimated to hold the largest share. Made by simmering chicken bones and connective tissues with water, chicken bone broth offers a rich, savory flavour profile that appeals to a wide range of consumers. Its mild taste makes it suitable for various culinary applications, from soups and stews to sauces and gravies. It is rich in collagen, gelatin, and amino acids, which are essential for supporting joint health, promoting gut integrity, and enhancing skin elasticity. Additionally, chicken bone broth is often fortified with vegetables, herbs, and spices, further enhancing its flavour and nutrient profile.
The organic segment is expected to have the highest CAGR during the forecast period
The organic segment is anticipated to have lucrative growth during the forecast period, due to growing consumer preferences for natural, sustainably sourced foods. Organic bone broth is made from ingredients that are produced without the use of synthetic pesticides, herbicides, fertilizers, or genetically modified organisms. Moreover, organic bone broth is also perceived as more environmentally friendly, as organic farming practices prioritize soil health, biodiversity, and conservation.
North America commanded the largest market share during the extrapolated period. The region had a strong emphasis on health and wellness trends, with consumers increasingly seeking out natural and nutrient-dense food options. The rise of popular diets like paleo and ketogenic diets, which emphasize low-carb, high-protein foods, further contributed to the demand for bone broth. Moreover, North America had a well-established wellness industry, including fitness centers, health coaches, and influencers, who played a significant role in promoting bone broth as part of a healthy lifestyle.
Europe is expected to witness profitable growth over the projection period. Consumers are attracted to bone broth for its collagen content, which is believed to support joint health, promote gut health, and enhance skin elasticity. Additionally, bone broth's rich flavor profile and versatility in cooking make it a favourite among European consumers looking to incorporate nutritious ingredients into their meals. Moreover, the rise of specialty food stores and online retailers has made bone broth more accessible to European consumers, contributing to its growing popularity across the region.
Key players in the market
Some of the key players in the Bone Broth Market include Ancient Nutrition, Kettle & Fire, Bare Bones Broth Co., Green Pasture Farms, Fond Bone Broth LLC., Bluebird Provisions, Essentia Proteins, Del Monte Foods, Campbell Soup Company, Bonafide Provisions and Pacific Foods of Oregon LLC.
In May 2023, Fresh Del Monte entered into a partnership with plant-based food company Vertage as part of its ongoing commitment to sustainability and healthy living. The partnership will enable Vertage to expand the reach of its products, which include dairy-free cheeses, to consumers.
In February 2022, Ancient Nutrition entered into a scientific research partnership with Rodale Institute, a purpose driven non-profit and a founder of the modern regenerative organic movement. This partnership will advance Ancient Nutrition's efforts to heal the planet through agricultural transformation.
In July 2021, Kettle & Fire, one of the fastest growing bone broth brands offering a variety of shelf-stable broths, announced the introduction of its first bone broth made using bones sourced exclusively from regenerative farms.