市场调查报告书
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1454056
2030 年即时汤市场预测:按类型、原产地、成分、分销管道和地区进行的全球分析Instant Soup Market Forecasts to 2030 - Global Analysis By Type (Liquid, Dry and Other Types), Nature, Source, Distribution Channel and By Geography |
根据Stratistics MRC的数据,2023年全球即时汤市场规模为190.6亿美元,预计在预测期内将以5.7%的复合年增长率成长,并在2030年达到280.9亿美元。
即时汤是指以方便的形式包装以便快速製备的脱水汤料。通常以包装或杯装形式出售,通常含有粉状或干汤或高汤酱汁、脱水蔬菜、麵条,有时还含有肉或鱼贝类。即时汤方便携带,使其成为受欢迎的快餐和轻食,尤其是在无法进行传统烹饪的情况下。
据素食协会组织称,到2040年,全球40%的人将吃传统肉类,35%将吃洁净标示肉,25%将吃纯素肉类替代。
健康与保健趋势
随着消费者越来越重视健康的生活方式,对方便而营养的食品选择(包括即时汤)的需求不断增长。这包括减少钠含量、消除人工添加剂以及添加有机和天然成分。此外,为了满足特定的饮食要求,对植物性和无麸质即时汤的需求不断增加,这正在推动市场成长。
竞争激烈
随着多个品牌争夺市场占有率,价格已成为消费者决策的关键因素。这可能导致价格竞争和低利润的高销量,使公司难以在提供有竞争力的价格的同时保持盈利。此外,激烈的竞争增加了对创新和差异化的需求。品牌忠诚度也是受到激烈竞争影响的方面,这进一步阻碍了这个市场。
产品创新
製造商不断推出新的和改进的即时汤产品,以满足不断变化的消费者偏好和市场需求。这项创新包括风味、成分、包装和营养成分等各个方面。此外,这些创新不仅改善了消费者体验,而且与环境永续性目标保持一致,从而吸引了具有环保意识的消费者,从而推动了这个市场范围。
专业知识有限
消费者可能不具备透过添加补充成分或调味料来增强即时汤风味的专业知识。如果没有这种专业知识,消费者可能无法完全了解即时汤的潜力或对其整体味觉体验感到不满。此外,有限的专业知识也可能导致人们对即时汤的多功能性和潜在应用产生误解,从而阻碍市场扩张。
COVID-19 的影响
COVID-19 大流行对即时汤市场产生了一些负面影响。全球供应链的中断为原材料、包装材料和分销的采购带来了挑战,导致製造商潜在的供不应求和更高的生产成本。经济不确定性和广泛的失业正在抑制消费者支出。此外,餐厅和咖啡馆等外食场所的关闭减少了对这些商店提供的预包装汤的需求,进一步影响了市场。
预计液体部分在预测期内将是最大的
由于有多种选择,从传统的鸡汤麵到味噌和冬阴功等异国风风味,液体饮料预计将占据最大份额。消费者通常更喜欢液体即时汤,因为它们方便且新鲜,因为它们只需在炉子上或微波炉中加热即可进行最少的准备。此外,製造商正在引入民族风味和优质原料来满足不同的偏好,这有助于扩大该行业。
植物基细分市场预计在预测期内复合年增长率最高
由于消费者寻求素食、纯素或植物性饮食选择,预计植物性细分市场在预测期内将出现最高的复合年增长率。这些汤通常含有多种植物性成分,包括蔬菜、豆类、谷物以及豆腐和Tempeh等植物性蛋白质。此外,许多植物性即时汤都强化了维生素、矿物质和其他营养素,提供营养均衡的饮食选择。
由于对快速方便的膳食选择的需求不断增加,北美在估计期间占据了最大的市场占有率,使即时汤成为整个非洲大陆消费者的热门选择。美国、加拿大和墨西哥等国家正在推出有机、非基因改造、植物来源即时汤,以满足注重健康的消费者不断变化的偏好。此外,包装技术的进步使製造商能够提供更方便、更环保的选择,从而推动了该地区的市场规模。
预计欧洲在预测期内的复合年增长率最高。欧洲消费者越来越重视在不影响口味或品质的情况下的便利性。欧洲对优质即时即时的需求正在增加,消费者愿意为卓越的口味和品质支付更高的价格。此外,低盐选择、有机品种和天然成分汤等创新不断涌现,逐渐推动了该地区的成长。
According to Stratistics MRC, the Global Instant Soup Market is accounted for $19.06 billion in 2023 and is expected to reach $28.09 billion by 2030 growing at a CAGR of 5.7% during the forecast period. Instant soup refers to dehydrated soup ingredients packaged in a convenient form for quick preparation. Typically sold as packets or cups, it often contains a powdered or dried base of broth or bouillon, along with dehydrated vegetables, noodles, and sometimes meat or seafood. Instant soup offers convenience and portability, making it a popular choice for quick meals or snacks, especially in situations where traditional cooking isn't feasible.
According to the Vegan Society Organization, 40% of people worldwide will eat conventional meat by 2040, 35% will eat clean-label meat, and 25% will eat vegan meat substitutes.
Health and wellness trends
As consumers increasingly prioritize healthier lifestyles, there is a growing demand for convenient yet nutritious food options, including instant soups. This includes reducing sodium content, eliminating artificial additives, and incorporating organic and natural ingredients. Moreover, there's a rising demand for plant-based and gluten-free instant soups to cater to specific dietary requirements, which is driving market growth.
High competition
With multiple brands vying for market share, price becomes a crucial factor in consumer decision-making. This can lead to price wars and thin profit margins, making it challenging for companies to maintain profitability while offering competitive pricing. Additionally, high competition drives the need for innovation and differentiation. Brand loyalty is another aspect affected by high competition, which is impeding this market further.
Product innovation
Manufacturers continuously strive to introduce new and improved instant soup products to meet evolving consumer preferences and market demands. This innovation encompasses various aspects, including flavors, ingredients, packaging, and nutritional profiles. Furthermore, these innovations not only improve the consumer experience but also align with environmental sustainability goals, attracting environmentally conscious consumers and thereby propelling this market range.
Limited expertise
Consumers may lack the expertise to enhance the flavors of instant soups through the addition of complementary ingredients or seasonings. Without this expertise, consumers may not fully appreciate the potential of instant soups or may be dissatisfied with the overall taste experience. Moreover, limited expertise may also lead to misconceptions about the versatility and potential uses of instant soups, which is hampering this market expansion.
Covid-19 Impact
The COVID-19 pandemic has brought about several negative impacts on the instant soup market. Disruptions in the global supply chain have led to challenges in sourcing ingredients, packaging materials, and distribution, resulting in potential shortages and higher production costs for manufacturers. Economic uncertainties and widespread job losses have constrained consumer spending. Moreover, the closure of foodservice establishments such as restaurants and cafes has reduced the demand for pre-packaged soups served in these outlets, further affecting the market.
The liquid segment is expected to be the largest during the forecast period
The liquid segment is estimated to hold the largest share due to a variety of options, ranging from traditional chicken noodle soups to exotic flavors like miso or tom yum. Consumers often prefer liquid instant soups for their convenience and perceived freshness, as they require minimal preparation-simply heating on a stovetop or in a microwave. Furthermore, manufacturers have introduced ethnic flavors and premium ingredients to cater to diverse tastes and preferences, which are driving this segment's expansion.
The plant-based segment is expected to have the highest CAGR during the forecast period
The plant-based segment is anticipated to have highest CAGR during the forecast period due to consumers seeking vegetarian, vegan, or plant-forward dietary options. These soups typically feature a variety of plant-based ingredients, such as vegetables, legumes, grains, and plant-based proteins like tofu or tempeh. Moreover, many plant-based instant soups are fortified with vitamins, minerals, and other nutrients to provide a nutritious and balanced meal option, which significantly boosts this segment's growth.
North America commanded the largest market share during the extrapolated period owing to an increasing demand for quick and convenient meal options, instant soups have become a popular choice for consumers across the continent. Countries such as the United States, Canada, and Mexico have led to the introduction of organic, non-GMO, and plant-based instant soups to meet the evolving preferences of health-conscious consumers. Additionally, technological advancements in packaging have enabled manufacturers to offer more convenient and environmentally friendly options, which are propelling this region's size.
Europe is expected to witness highest CAGR over the projection period. European consumers increasingly value convenience without compromising on taste or quality. There is a growing demand for premium and gourmet instant soups in Europe, with consumers willing to pay a higher price for superior taste and quality. Furthermore, this has led to innovations such as reduced-sodium options, organic varieties, and soups made with natural ingredients, thereby gradually driving this region's growth.
Key players in the market
Some of the key players in the Instant Soup Market include The Kraft Heinz Company, Nissin Foods Holdings Co., Ltd., Campbell Soup Company, Nongshim Co., Ltd., Maruchan, Inc., Vedan International (Holdings) Limited, General Mills, Inc., Unilever, KOKA, Nestle, Nissin Foods Holdings Co., Ltd., Ottogi Corporation, Vifon and Batchelors.
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas.
In September 2023, Nestle has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil.