市场调查报告书
商品编码
1462602
到 2030 年冰沙市场预测:按产品、口味、包装、分销管道、应用、最终用户和地区进行全球分析Smoothies Market Forecasts to 2030 - Global Analysis By Product, Flavour, Packaging, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球冰沙市场规模为 57.2 亿美元,预计到 2030 年将达到 85.8 亿美元,预测期内复合年增长率为 9.5%。
冰沙是一种流行的饮料,是将各种水果、蔬菜、有时添加蛋白质补充品和其他营养添加剂混合成浓稠的奶油状混合物製成的。冰沙因其方便性和健康益处而闻名,在世界各地广受欢迎。冰沙为消费者提供了一种将必需营养素纳入饮食的便捷方式,迎合了注重健康、寻求随身选择的消费者。冰沙品种丰富,从经典的水果组合到使用超级食品和功能性成分的更具创新性的食谱。
根据国际食品资讯理事会 2022 年进行的一项调查,约 37% 的美国表示「新鲜」是最能描述冰沙的词。
增强健康意识
随着消费者越来越重视营养食品,冰沙提供了一种方便又美味的方式,将必需的维生素、矿物质和抗氧化剂纳入他们的饮食中。此外,植物性饮食和清洁饮食的兴起进一步推动了对采用天然成分製成的冰沙的需求。随着人们寻求传统零食和膳食的更健康替代品,冰沙市场持续成长。
季节变化
新鲜水果是许多冰沙的主要成分,其品质和价格会根据季节而波动,影响生产成本和报酬率。此外,在寒冷的月份,消费者对冷饮的偏好往往会下降,导致销量下降。对于冰沙零售商来说,这些差异会造成生产问题并限制菜单选项。然而,管理季节性波动仍然是维持冰沙市场稳定的持续障碍。
口味和成分的创新
独特的风味组合和异国风原料不仅提升了口感,也为消费者提供了新颖的感官体验,鼓励他们探索新产品。此外,人们越来越关注透过添加超级食品、富含蛋白质的添加剂和植物来源替代品等功能性成分来保健和保健。这些创新创造了市场差异化,提高了消费者的兴趣和忠诚度,并最终推动了冰沙行业的成长。
消费者偏好和饮食趋势的变化
随着偏好转向低碳水化合物、低热量和对酮类友好的选择,传统的水果冰沙可能会面临需求下降。此外,不断发展的饮食趋势(例如间歇性断食和古饮食)可能会限製冰沙中常见的某些成分。此外,人们对糖的认识的提高以及对添加剂的担忧可能会导致消费者寻求替代品或在家中製作自己的冰沙。因此,消费者偏好和饮食趋势的变化可能会给冰沙市场带来挑战。
COVID-19 的影响
由于 COVID-19 大流行,外食受到限制,并阻碍了人们前往咖啡馆和冰沙吧,冰沙市场最初出现萎缩。然而,随着消费者优先考虑健康和保健,对冰沙等营养、免疫力的产品的需求已经反弹。向家庭消费和线上订购的转变进一步支持了市场的復苏。此外,冰沙品牌现在提供非接触式配送,并宣传其产品的健康益处。
预计在预测期内,水果冰沙细分市场将是最大的
水果冰沙市场预计将出现良好的成长。水果冰沙是冰沙市场的基石,因其清爽的口感和高营养价值而备受推崇。供应商提供多种选择,从传统的水果混合物到创新的组合。我们迎合注重健康的消费者,寻找富含维生素、纤维和抗氧化剂的方便携带的冰沙。随着对健康、天然饮料的需求不断增长,水果冰沙继续成为受欢迎的选择,吸引了从健身爱好者到寻求健康茶点的忙碌专业人士的广泛人群。
在预测期内,健身和健康爱好者群体的复合年增长率最高。
预计健身和健康爱好者群体在预测期内将出现最高的复合年增长率。冰沙是健身和健康爱好者的主食,提供了一种方便且营养的方式来推动积极的生活方式。这些饮料富含维生素、矿物质和必需营养素,可支持肌肉恢復、补充肝醣并帮助您在运动后保持水分。更重要的是,冰沙的用途如此广泛,爱好者可以根据自己的个人饮食需求调整食谱,无论是减重、增强肌肉还是保持健康。
在健康意识不断提高以及对方便营养饮料的需求的推动下,亚太地区的冰沙市场正在显着增长。此外,冰沙酒吧和咖啡馆的数量正在增加,尤其是在大都会圈。随着该地区的都市化和可支配收入的增加,冰沙市场预计将继续扩大,为现有和新进入者提供创新和获得市场占有率的机会。
由于健康意识的增强和对方便营养的需求的增加,预计北美在预测期内将呈现最高的复合年增长率。该地区的主要企业正在利用专有混合物、植物来源选择和功能性添加剂进行创新,以保持竞争力。永续包装和洁净标示产品的趋势正在进一步塑造市场动态。由于消费者优先考虑健康并寻求便携式选择,北美冰沙市场预计在短期内将持续成长。
According to Stratistics MRC, the Global Smoothies Market is accounted for $5.72 billion in 2023 and is expected to reach $8.58 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Smoothies, a popular beverage choice, blend various fruits, vegetables, and sometimes protein supplements or other nutritional additives into a thick, creamy concoction. Known for their convenience and health benefits, smoothies have gained widespread popularity worldwide. They offer a convenient way for consumers to incorporate essential nutrients into their diets, catering to health-conscious individuals seeking on-the-go options. Smoothie varieties range from classic fruit combinations to more innovative recipes featuring superfoods and functional ingredients.
According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of smoothies.
Escalating health and wellness trends
With consumers increasingly prioritizing nutritious food options, smoothies offer a convenient and delicious way to incorporate essential vitamins, minerals, and antioxidants into their diets. Additionally, the rise of plant-based diets and clean eating further boosts the demand for smoothies made with natural, whole ingredients. As people seek healthier alternatives to traditional snacks and meals, the smoothie market continues to expand, fuelled by the desire for accessible, on-the-go nutrition that supports overall well-being.
Seasonal variability
Fresh fruit, a key ingredient in many smoothies, experiences seasonal changes in quality and price, impacting production costs and profit margins. Additionally, consumer preferences for cold beverages tend to decline during colder months, leading to decreased sales. This inconsistency can disrupt production and limit menu options for smoothie retailers. Nonetheless, managing seasonal fluctuations remains a persistent hurdle in maintaining smoothie market stability.
Innovations in flavours and ingredients
Unique flavor combinations and exotic ingredients not only enhance taste but also provide novel sensory experiences, enticing consumers to explore new products. Additionally, the incorporation of functional ingredients such as superfoods, protein-rich additives, and plant-based alternatives aligns with the growing emphasis on health and wellness. These innovations create differentiation in the market, driving consumer interest, loyalty, and ultimately fueling the growth of the smoothie industry.
Changing consumer preferences & dietary trends
As preferences shift towards low-sugar, low-calorie, or keto-friendly options, traditional fruit-based smoothies may face decreased demand. Additionally, evolving dietary trends such as intermittent fasting or paleo diets may restrict certain ingredients commonly found in smoothies. Moreover, increased awareness of sugar content and concerns about additives may prompt consumers to seek alternatives or make smoothies at home. Therefore, changing consumer preferences and dietary trends can pose challenges to the smoothie market.
Covid-19 Impact
The covid-19 pandemic initially led to a decline in the smoothies market due to restrictions on dining out and reduced foot traffic in cafes and smoothie bars. However, as consumers prioritized health and wellness, demand for nutritious and immune-boosting products like smoothies rebounded. The shift towards at-home consumption and online ordering further supported market recovery. Additionally, smoothie brands adapted offering contactless delivery and promoting their product's health benefits.
The fruit-based smoothies segment is expected to be the largest during the forecast period
The fruit-based smoothies segment is estimated to have a lucrative growth. Fruit-based smoothies are a cornerstone of the smoothie market, prized for their refreshing taste and nutritional benefits. Vendors offer a diverse array of options ranging from classic fruit blends to innovative combinations. They cater to health-conscious consumers seeking convenient, on-the-go options packed with vitamins, fiber, and antioxidants. With the growing demand for healthy, natural beverages, fruit-based smoothies continue to be a popular choice, appealing to a wide demographic from fitness enthusiasts to busy professionals looking for wholesome refreshment.
The fitness & wellness enthusiasts segment is expected to have the highest CAGR during the forecast period
The fitness & wellness enthusiasts segment is anticipated to witness the highest CAGR growth during the forecast period. Smoothies are a staple for fitness and wellness enthusiasts, providing a convenient and nutritious way to fuel their active lifestyles. Packed with vitamins, minerals, and essential nutrients, these beverages support muscle recovery, replenish glycogen stores, and aid hydration post-workout. Additionally, the versatility of smoothies allows enthusiasts to tailor recipes to their specific dietary needs, whether focusing on weight loss, muscle gain, or overall health maintenance.
The smoothie market in the Asia-Pacific region has experienced substantial growth, driven by increasing health consciousness and demand for convenient, nutritious beverages. Additionally, the adoption of smoothie bars and cafes is expanding, particularly in metropolitan areas. As urbanization and disposable incomes rise across the region, the smoothie market is expected to continue expanding, with opportunities for both established players and new entrants to innovate and capture market share.
North America is projected to have the highest CAGR over the forecast period, owing to the increasing health consciousness and demand for convenient nutrition. Major players in the region are innovating with unique blends, plant-based options, and functional additives to stay competitive. The trend towards sustainable packaging and clean label products further shapes market dynamics. As consumers prioritize wellness and seek on-the-go options, the North American smoothie market is expected to see sustained growth in the foreseeable future.
Key players in the market
Some of the key players profiled in the Smoothies Market include Tropical Smoothie Cafe, Sunfeast, Bolthouse Farms, Parle Agro, Raw Juce, Clean Juice, Squeeze Juice Works, Juice It Up!, Nekter Juice Bar, Pressed Juicery, Smoothie King, Robeks Corporation, Jamba, Planet Smoothie, Boost Juice Bars, Samba Swirl and Kale Me Crazy.
In November 2023, Juice It Up!, one of the nation's leading handcrafted smoothie chains, is helping its loyalty members indulge with the launch of two new salted caramel smoothies. Perfect for caramel lovers and sweet tooths alike; the salted caramel smoothie is made with non-fat yogurt, soy milk and the sweet flavours of salted caramel. Using the same smoothie base, the salted caramel apple smoothie includes a splash of apple juice blend.
In May 2023, ITC's Sunfeast launch the new smoothies in Reliance stores with flavours, including Mango, Strawberry, Litchi, and Peach-Pineapple. The smoothies are made with milk and real fruits and come in 300 ml packages. The product will be accessible to customers across Delhi, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Ahmedabad, Kolkata via Reliance Store, Jio Mart, and ITC store.
In February 2023, Parle Agro has launched SMOODH Fruit Smoothies under their dairy brand, SMOODH. The new launch is an everyday indulgence, offering the delicious combination of yummy fruits and goodness of yoghurt in a variety of delightful flavours.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.