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市场调查报告书
商品编码
1462608
到 2030 年印度香米市场预测:按类型、等级、包装、加工方法、分销管道、最终用户和地区进行的全球分析Basmati Rice Market Forecasts to 2030 - Global Analysis By Type (Traditional Basmati, Pusa Basmati, Sugandha Basmati, Brown Basmati and Other Types), Grade, Packaging, Processing Method, Distribution Channel, End User and By Geography |
根据Stratistics MRC的数据,2023年全球印度香米市场规模为206.7亿美元,预计到2030年将达到434.7亿美元,预测期内复合年增长率为11.3%。
印度香米起源于印度半岛,以其独特的香气和细长的谷物而闻名。这款优质米因其味道细腻、质地蓬鬆且煮熟时不粘而备受推崇。印度香米主要种植在印度北部和巴基斯坦肥沃的平原,那里理想的气候条件有助于水稻的生长。它被全世界公认为各种美食的主食,特别是印度、巴基斯坦、中东和波斯美食。它的多功能性使其成为抓饭、印度比尔亚尼菜和其他大米食谱中的最爱,吸引了世界各地的烹饪爱好者。
根据 Tridge 的报告,2020-21 年间,欧盟对印度香米的需求增加了 70%。此外,2020年4月至2020年11月,印度向欧盟出口了231,930吨巴斯马蒂米。
对民族食品的需求不断增长
对民族食品的需求不断增长,特别是在具有不同烹饪偏好的地区,这是印度香米的主要推动力。随着越来越多的消费者寻求正宗和传统的风味,印度香米因其芳香品质和在印度、中东和东南亚等各种民族料理中的多功能性而成为首选。全球对印度香米独特口味和文化意义的讚赏推动了需求激增,推动了市场成长并增加了其在国际货架和菜单上的存在。
价格波动
价格波动会扰乱供应链,使生产商难以有效规划生产和投资决策。高价格可能会降低消费者购买印度香米的意愿,导致需求下降,而低价可能会影响生产者的盈利并降低他们投资种植的意愿。此外,价格波动可能会破坏市场信心和稳定性,降低对投资者的吸引力,并阻碍印度香米产业的长期成长前景。
收入成长和都市化
随着收入的增加,消费者往往优先考虑更高品质和优质的食品,而印度香米因其卓越的口味和感知品质而成为首选。此外,都市化带来了生活方式的改变和对方便食品的转变,而印度香米为城市居民提供了方便且营养的选择。因此,收入的增加和都市化共同增加了印度香米的消费量,推动了全球市场的成长。
贸易壁垒
印度香米市场的贸易壁垒包括进口国施加的关税、配额和严格的监管要求。此外,卫生和植物检疫标准等非关税壁垒给出口商带来了挑战,因为它们需要遵守特定的法规。这些壁垒限制了印度香米的国际贸易,影响了市场扩张和生产商盈利。这些壁垒增加了印度香米的出口成本并限制了生产者的市场进入,阻碍了市场成长。
COVID-19 的影响
COVID-19 大流行对印度香米市场产生了重大影响。最初,运输和物流中断扰乱了供应链,导致暂时短缺和价格波动。然而,由于关门和外食的限制,人们开始更多地在家做饭,对印度香米的需求激增,导致销量增加。儘管面临挑战,印度香米市场仍表现出韧性,适应新的条件并利用数位平台进行分销,以确保在大流行的不确定性中持续供应和稳定。
预计特级细分市场将成为预测期内最大的细分市场
预计优质级市场将出现良好的成长。优质印度香米以其卓越的品质而闻名,米粒细长,香气浓郁。主要产于喜马拉雅山麓,独特的土壤和气候条件赋予其无与伦比的风味和质地,使其成为世界各地大米鑑赏家梦寐以求的佳品。凭藉严格的品质标准确保均匀性和纯度,优质印度香米提供了始终如一的卓越饮食体验,并赢得了大米品种领域卓越标誌的地位。
预计生米细分市场在预测期间内复合年增长率最高
预计生米领域在预测期内复合年增长率最高。生印度香米以其独特的香气和细长的谷物而闻名,是世界各地美食的主食。主要种植于印度半岛,因其精緻的味道和煮熟时鬆软的质地而备受推崇。它因其品质而备受推崇,经常用于各种菜餚中,从美味的抓饭到芳香的印度比尔亚尼菜。印度香米生米具有全球吸引力,并继续受到追求卓越口味和质地的挑剔厨师的选择。
预计亚太地区在预测期内将占据最大的市场占有率。印度香米以其芳香和长粒而闻名,在亚太地区的烹饪领域占有重要地位。印度香米起源于印度半岛,现已传播到印度、巴基斯坦和尼泊尔等国家,成为许多传统美食的主食。它的受欢迎程度已经超越了国界,成为各种亚洲料理中的最爱。印度香米的文化和经济重要性持续增长,为亚太地区丰富的烹饪遗产做出了贡献。
预计欧洲在预测期内将经历最高的复合年增长率。印度香米在欧洲很受欢迎,因其细腻的香气、长粒和多种烹饪用途而备受推崇。印度香米已成为欧洲厨房的主要原料,并用于各种菜餚中。欧洲消费者欣赏印度香米的多功能性、高营养价值以及与多种食材和口味相辅相成的能力。印度香米在欧洲各地的超级市场和专卖店随处可见,满足欧洲个人和家庭的多样化食品偏好。
According to Stratistics MRC, the Global Basmati Rice Market is accounted for $20.67 billion in 2023 and is expected to reach $43.47 billion by 2030 growing at a CAGR of 11.3% during the forecast period. Basmati rice, renowned for its distinct aroma and long, slender grains, originates from the Indian subcontinent. This premium rice variety is prized for its delicate flavor, fluffy texture, and non-sticky consistency when cooked. Basmati rice is primarily cultivated in the fertile plains of northern India and Pakistan, where ideal climate conditions foster its growth. It has gained worldwide recognition as a staple ingredient in various cuisines, particularly in Indian, Pakistani, Middle Eastern, and Persian dishes. Its versatility makes it a favourite choice for pilafs, biryanis, and other rice-based recipes, appealing to culinary enthusiasts globally.
According to a report by Tridge, demand for basmati rice increased by 70% in 2020-21 in European Union. Moreover, India exported 231,930 metric tons of basmati rice to the EU from April 2020 to November 2020.
Growing demand for ethnic foods
The growing demand for ethnic foods, particularly in regions with diverse culinary preferences, acts as a significant driver for the basmati rice. As consumers increasingly seek authentic and traditional flavors, Basmati rice emerges as a preferred choice due to its aromatic qualities and versatility in various ethnic cuisines such as Indian, Middle Eastern, and Southeast Asian. This demand surge is fueled by a global appreciation for the distinct taste and cultural significance of Basmati rice, propelling its market growth and expanding its presence on international shelves and menus.
Fluctuations in prices
Price volatility can disrupt supply chains, making it difficult for producers to plan production and investment decisions effectively. High prices may deter consumers from purchasing Basmati rice, leading to a decline in demand, while low prices may affect the profitability of producers and discourage investment in cultivation. Moreover, price volatility can erode trust and stability in the market, making it less attractive for investors and hindering long-term growth prospects for the Basmati rice industry.
Rising incomes and urbanization
As incomes increase, consumers often prioritize higher-quality and premium food options, with Basmati rice being a favoured choice due to its superior taste and perceived quality. Additionally, urbanization leads to lifestyle changes and a shift towards convenience foods, with Basmati rice offering a convenient yet nutritious option for urban dwellers. The combination of rising incomes and urbanization therefore results in increased consumption of Basmati rice, driving market growth globally.
Trade barriers
Trade barriers in the basmati rice market include tariffs, quotas, and stringent regulatory requirements imposed by importing countries. Additionally, non-tariff barriers such as sanitary and phytosanitary standards pose challenges for exporters, requiring compliance with specific regulations. Such barriers restrict the volume of Basmati rice traded internationally, impacting market expansion and profitability for producers. These barriers hinder market growth by increasing the cost of exporting basmati rice and limiting market access for producers.
Covid-19 Impact
The covid-19 pandemic profoundly impacted the basmati rice market. Initially, disruptions in transportation and logistics hindered supply chains, causing temporary shortages and price fluctuations. However, as people cooked more at home due to lockdowns and restrictions on dining out, demand for basmati rice surged, leading to increased sales. Despite challenges, the basmati rice market demonstrated resilience, adapting to new circumstances and leveraging digital platforms for distribution, ensuring continued availability and stability amidst the pandemic's uncertainties.
The premium grade segment is expected to be the largest during the forecast period
The premium grade segment is estimated to have a lucrative growth. Premium grade basmati rice is renowned for its exceptional quality, characterized by long, slender grains and exquisite aroma. Sourced predominantly from the foothills of the Himalayas, where unique soil and climate conditions impart unparalleled flavor and texture, it stands out as a coveted variety among rice connoisseurs worldwide. With rigorous quality standards ensuring uniformity and purity, premium grade basmati rice consistently delivers a superior culinary experience, earning its place as a hallmark of excellence in the realm of rice varieties.
The raw segment is expected to have the highest CAGR during the forecast period
The raw segment is anticipated to witness the highest CAGR growth during the forecast period. Raw Basmati rice, renowned for its unique aroma and long, slender grains, is a staple ingredient in cuisines worldwide. Cultivated primarily in the Indian subcontinent, it's cherished for its delicate flavor and fluffy texture when cooked. Prized for its quality, it's often used in various dishes, from savoury pilafs to aromatic biryanis. With its global appeal, raw Basmati rice continues to be a preferred choice for discerning cooks seeking exceptional taste and texture in their culinary creations.
Asia Pacific is projected to hold the largest market share during the forecast period. Basmati rice, renowned for its aromatic fragrance and long grains, holds a significant position in the culinary landscape of the Asia-Pacific region. Indigenous to the Indian subcontinent, Basmati rice cultivation extends across countries like India, Pakistan, and Nepal, where it is a staple in numerous traditional dishes. Its popularity has transcended borders, becoming a favoured choice in various Asian cuisines and beyond. Basmati rice's cultural and economic importance continues to thrive, contributing to the rich culinary heritage of the Asia-Pacific region.
Europe is projected to have the highest CAGR over the forecast period. Basmati rice has gained popularity in Europe, cherished for its delicate aroma, long grains, and versatile culinary applications. It has become a staple ingredient in European kitchens, featured prominently in various dishes. European consumers appreciate Basmati rice for its versatility, nutritional benefits, and ability to complement a wide range of ingredients and flavours. It's readily available in supermarkets and specialty stores across Europe, catering to the diverse culinary preferences of individuals and families across the continent.
Key players in the market
Some of the key players profiled in the Basmati Rice Market include KRBL Limited, LT Foods Limited, Amira Nature Foods Limited, McCormick & Company, Kohinoor Foods Limited, Aeroplane Rice, Best Foods Limited, Tilda Basmati Rice, Hanif Rajput Rice Mills, Hanuman Rice Mills, Matco Foods Limited and Amar Singh Chawal Wala Company.
In December 2023, KRBL owned India Gate Foods, a company that sells basmati rice, has launched a new campaign "Basmati Rice Se No Compromise", nudging consumers to pick packaged basmati over loose basmati.
In June 2023, LT Foods' Daawat Basmati Rice has launched a 360-degree multi-country digital campaign supported by a television, digital, radio campaign, an outdoor and an influencer both national and regional marketing initiative with on-ground events.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.