市场调查报告书
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2030 年水果零食市场预测:按产品类型、水果类型、原产地、分销管道、应用和地区进行的全球分析Fruit Snacks Market Forecasts to 2030 - Global Analysis By Product Type, Fruit Type, Nature, Distribution Channel, Application and by Geography |
根据Stratistics MRC的数据,2023年全球水果零食市场规模为65.1亿美元,预计到2030年将达到161.2亿美元,预测期内复合年增长率为12.0%。
水果零食味道鲜美、携带方便,深受各年龄层的喜爱。这些耐嚼零食通常由浓缩果汁或食物泥製成,有多种形状、颜色和口味,从橙子和草莓等传统水果到芒果和百香果等异国情调。此外,水果零食通常以单份形式出售,非常适合随身携带的零食、学校午餐以及当您想享受甜食而不感到内疚时。
根据美国小儿科会的说法,对于想要在孩子的饮食中加入更多水果的父母来说,水果零食是一个方便的选择,但为了获得最佳营养,水果零食应该添加最少的糖分,他说,选择含有糖分的食物很重要。
对方便、健康零食的需求不断增长
由于现代消费者正在寻找更健康的零食,对水果零食的需求正在增加。随着健康和保健变得越来越重要,人们正在寻找适合他们忙碌生活方式的营养零食。由于水果零食含有水果,因此它们被认为比薯片和糖果等传统零食更健康、无罪恶感。
与替代零食的竞争
水果零食市场竞争激烈,零食种类繁多,包括新鲜水果、坚果、优格和格兰诺拉麦片棒。儘管水果零食被宣传为更健康的零食替代品,但它们仍然与其他方便且营养的零食竞争。此外,水果零食在试图差异化并保持市场占有率的同时,也面临着来自各种零食的竞争。为了有效地传达水果零食优于其他选择的讯息,製造商必须创新其产品。
配方及品种创新
水果和零食製造商拥有独特的机会,可以透过不断创新产品配方和口味,从竞争中脱颖而出并占领新的市场利基。随着消费者偏好转向天然成分和洁净标示产品,对既强调健康又不牺牲风味的水果零食的需求日益增长。透过尝试新的水果组合、有机产品和替代甜味剂,公司可以吸引註重健康、寻求无罪恶感的偏好。此外,在食品加工中使用最尖端科技还可以创造出新颖的质地和型态,从而提高客户满意度和感官体验。
原物料价格波动
水果零食尤其是水果生产所用原料价格的波动对製造商的报酬率和营运稳定性构成重大威胁。水果的供应量和成本可能会因多种因素而波动,包括季节性波动、气候变迁和地缘政治不稳定。此外,製造商依赖特定的水果品种和采购地区,这使得他们容易受到价格衝击和供应链中断的影响。为了减轻这种风险,公司必须制定强有力的采购计划,使其来源多样化,并与值得信赖的供应商建立持久的关係,以确保原材料的持续且负担得起的供应。
COVID-19大流行对水果零食市场产生了重大影响。封锁、限制和劳动力短缺最初导致了供应链和製造过程的问题。消费行为转向必需品和食品储藏室库存,导致对水果零食等非必需品的需求波动。封锁期间,对方便且耐储存的零嘴零食的需求增加。然而,在大流行期间,消费者变得更加关心自己的健康和福祉,导致免疫力对那些被视为更健康选择的水果零食等营养成分减少的选择增加。
水果棒细分市场预计将成为预测期内最大的细分市场
在水果零食市场中,水果棒通常占最大份额。水果棒因其多种口味选择、易于包装和吸引人的外观而成为儿童和成人流行的健康零食选择。干果、坚果和种子等健康成分也经常被用来製作填充和健康的零食。由于消费者对便携式零食的需求不断增加以及忙碌的生活方式,它们在各种零售管道广泛销售,包括超级市场、便利商店和线上平台。
预计混合细分市场在预测期内复合年增长率最高
在水果零食市场,混合细分市场通常表现出最高的复合年增长率。混合水果零食在一种产品中提供多种口味和质地,满足广泛的味蕾并改善零食体验。这些零食中经常包含苹果、芒果、凤梨、香蕉和各种浆果等受欢迎的水果,因为它们的酸味和甜味和谐地结合在一起。寻求多样化、便利性和营养价值的零食的消费者倾向于混合水果市场。此外,人们越来越认识到吃各种水果对健康的好处,以及对创意和冒险风味组合的日益增长的需求,可能会继续推动马苏水果零食市场的混合水果市场的快速增长。
说到水果零食,北美通常占据最大的市场份额。这一优势主要是由于消费者对方便、健康的零食选择的偏好以及对水果类产品在保持均衡饮食方面的优越性的认识不断加深。由于多种因素,包括忙碌的生活方式、健康意识的增强和可支配收入的增加,北美对水果零食的需求量很大。此外,该地区拥有发达的零售基础设施,包括杂货店、便利商店和网路门户,使得水果零食产品易于取得和广泛销售。
亚太地区的水果零食市场复合年增长率通常最高。这一增长是由多种因素推动的,包括该地区庞大且快速增长的人口、都市化的加快、可支配收入的增加以及消费者对健康零食偏好的改变。此外,随着亚太地区经济的持续成长,消费者对健康和保健的意识日益增强,推动了对水果零食等方便健康零食的需求。此外,西方饮食习惯和零食文化在中国、印度和日本等国家的广泛采用也支持了市场的扩张。
According to Stratistics MRC, the Global Fruit Snacks Market is accounted for $6.51 billion in 2023 and is expected to reach $16.12 billion by 2030 growing at a CAGR of 12.0% during the forecast period. Fruit snacks are tasty, portable, and convenient for people of all ages to enjoy. These chewy snacks, which are usually made from concentrated fruit juice or puree, are available in a wide range of shapes, colors, and flavors, from traditional fruits like orange and strawberry to more unusual ones like mango and passion fruit. Moreover, fruit snacks, which are frequently sold in single portions, are a favourite for on-the-go snacking, school lunches, and guilt-free sweet tooth satisfaction.
According to the American Academy of Pediatrics, fruit snacks can be a convenient option for parents looking to incorporate more fruit into their children's diets, but it's important to choose options with minimal added sugars and to balance them with whole fruits for optimal nutrition.
Growing customer need for convenient and healthful snack options
Fruit snacks are in high demand because modern consumers are searching for healthier snack options. People are looking for snacks that are convenient for their on-the-go lifestyles and offer nutritional benefits, as health and wellness become more and more important to them. Because they contain fruit, fruit snacks are viewed as healthier than traditional snacks like chips or candies and offer a guilt-free option.
Competition from alternative snack sources
There is fierce competition in the fruit snack market for a variety of snack options, such as fresh fruit, nuts, yogurt, granola bars, and so on. Fruit snacks are marketed as healthier alternatives, but they are still in competition with other convenient and nutrient-dense snacks. Additionally, fruit snacks face competition from a variety of snack options when trying to differentiate themselves and hold onto market share. In order to effectively communicate the distinct advantages of fruit snacks over other options, manufacturers must innovate their products.
Innovation in the formulations and varieties of products
Fruit snack producers have a great chance to stand out from the competition and seize new market niches with constant innovation in product formulas and flavorings. Consumer tastes are shifting toward natural ingredients and clean-label products, creating a need for fruit snacks that emphasize healthfulness without sacrificing flavor. Businesses can experiment with new fruit pairings, organic products, and substitute sweeteners to attract health-conscious customers looking for guilt-free indulgence. Moreover, utilizing cutting-edge technologies in food processing also makes it possible to create novel textures and formats that improve customer satisfaction and the sensory experience.
Variations in raw material prices
The profitability margins and operational stability of manufacturers are seriously threatened by the price volatility of raw materials, especially fruits, which are used in the production of fruit snacks. The availability and cost of fruit can vary due to a number of factors, including seasonal variations, climate change, and geopolitical unrest. Furthermore, manufacturers are vulnerable to price shocks and supply chain disruptions due to their reliance on particular fruit varieties or sourcing regions. In order to reduce this risk, businesses need to put strong procurement plans in place, diversify their sources, and build enduring relationships with dependable suppliers to guarantee a consistent and affordable raw material supply.
The COVID-19 pandemic had a major effect on the market for fruit snacks. Lockdowns, restrictions, and a labor shortage initially caused problems in the supply chain and manufacturing processes. The shift in consumer behaviour toward necessities and pantry stocking caused fluctuations in the demand for non-essential items such as fruit snacks. During lockdowns, there was an increase in demand for convenient and shelf-stable snacks. However, during the pandemic, consumers placed a higher priority on their health and wellbeing, which led to a rise in interest in nourishing and immune-boosting snacks, such as fruit snacks, which were seen as a healthier choice.
The Fruit Bars segment is expected to be the largest during the forecast period
In the market for fruit snacks, fruit bars usually hold the largest share. Fruit bars are a popular healthy snack option for kids and adults alike because of their versatile flavor selection, easy-to-package design, and appealing appearance. To provide a filling and healthy snack option, these bars frequently include dried fruits, nuts, seeds, and other healthful ingredients. Because of the growing demand for portable snacks and consumers on-the-go lifestyles, they are widely available in a variety of retail outlets, including supermarkets, convenience stores, and online platforms.
The Mixed segment is expected to have the highest CAGR during the forecast period
In the fruit snack market, the mixed segment usually shows the highest CAGR. Indulging a range of tastes and textures in a single product, mixed fruit snacks satisfy a wide range of palates and improve the snacking experience. Popular fruits like apple, mango, pineapple, banana, and different berries are frequently combined in these snacks to create a pleasing harmony of tart and sweet flavors. Customers looking for variety, convenience, and nutrient value in their snacks are drawn to the mixed fruit market. Furthermore, growing awareness of the health benefits of eating a variety of fruits, along with a growing desire for creative and adventurous flavour combinations, will likely drive the mixed fruit segment of the fruit snack market to continue growing rapidly.
When it comes to fruit snacks, North America usually has the largest market share. This dominance is mainly explained by the general consumer preference for quick and healthy snack options, as well as a high level of knowledge about the advantages of fruit-based products in maintaining a balanced diet. Fruit snacks are in high demand in North America due to a number of factors, including busy lifestyles, growing health consciousness, and rising disposable incomes. Moreover, the area has a well-established retail infrastructure that includes grocery stores, convenience stores, and internet portals, making fruit snack products easily accessible and widely distributed.
In the market for fruit snacks, the Asia-Pacific region usually has the highest CAGR. Numerous factors are driving this growth, such as the large and quickly growing population in the region, the growing urbanization, the rise in disposable incomes, and the shift in consumer preferences toward healthier snack options. Additionally, as the economies of the Asia-Pacific region continue to grow, consumer awareness of health and wellness is rising, which is fueling demand for quick and wholesome snack options like fruit snacks. Further driving market expansion is the impact of Western eating habits as well as the widespread snacking culture in nations like China, India, and Japan.
Key players in the market
Some of the key players in Fruit Snacks market include Kellogg Company , Chaucer Foods Ltd., Mount Franklin Foods LLC, Nestle S.A. (Lactalis), Crispy Green Inc, Flaper S.A. , Nutty Goodness LLC , Seneca Foods Corporation, General Mills Inc., Sunkist Growers, Inc., Tropical Foods, Ltd., Pioneer Food Groups, Crunchies Food Company, SunOpta Inc. and Welch Foods Inc.
In October 2023, Kreol Group will distribute famed snack brand Pringles in travel retail as part of an agreement with Kellogg Company. The agreement concerns select travel retail markets in the Middle East, a statement confirmed. Dubai-headquartered Kreol Travel Retail, which does business with major duty free operators in the Arabian Gulf countries, India and Africa, will leverage its extensive network and expertise to grow Pringles' presence and visibility across the region.
In October 2023, Lactalis will enter a dairy licensing deal in Brazil under a regulatory condition permitting the purchase of a Fonterra-Nestle joint-venture company. Brazil's competition regulator - the Administrative Council for Economic Defense (CADE) - cleared the drawn-out acquisition yesterday for French dairy major Lactalis to acquire Dairy Partners Americas, or DPA Brasil. Lactalis first struck a deal for DPA in December in a 700m reais agreement after partners Fonterra and Nestle had put the venture on the market in 2019.
In May 2022, General Mills, Inc announced that it has entered into a definitive agreement to sell its Helper main meals and Suddenly Salad side dishes businesses to Eagle Family Foods Group, a portfolio company of Kelso & Company, in a cash transaction valued at approximately $610 million. The proposed transaction is expected to close in the first quarter of fiscal 2023, subject to regulatory approval.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.