市场调查报告书
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2030 年园艺用品市场预测:按产品类型、分销管道、最终用户和地区分類的全球分析Gardening Equipment Market Forecasts to 2030 - Global Analysis By Product Type, By Distribution Channel, End User and By Geography |
根据Stratistics MRC的数据,2023年全球园艺用品市场规模为690.7亿美元,预计到2030年将达到1,153.5亿美元,预测期内复合年增长率为7.6%。
园艺设备包括用于种植、维护和美化花园和景观的工具和机械。其中包括铲子、耙子和修枝剪等手动工具,以及割草机、修剪机和吹叶机等电动工具。园艺用品有助于种植、浇水、除草、割草和草坪护理等任务,提高园艺活动的效率和乐趣。
对园艺和景观美化活动的兴趣日益浓厚
对园艺和景观美化活动的兴趣日益浓厚是园艺用品市场的关键驱动因素。这一趋势的推动因素是人们对享受户外休閒的兴趣日益增长以及对丰富生活空间的渴望。随着人们寻求与大自然重新连结并美化周围环境,对促进这些活动的园艺工具和设备的需求不断增长。此外,人们越来越认识到园艺的治疗功效,进一步增加了投资园艺用品以创造和维护绿色空间的意愿。
季节性需求波动影响销售
对园艺用品的需求往往会根据天气和园艺季节等季节性因素而波动。在春季和夏季等繁忙季节,当更多的人进行园艺时,销量可能会飙升,而在寒冷的月份,需求可能会下降。这些季节性波动给製造商和零售商的库存管理、生产计画和收益预测带来了挑战,影响了整个行业的销售和盈利。
扩大城市和社区园艺
随着都市化的进展,利用有限的城市空间进行园艺和绿化活动的趋势日益明显。这导致对适合城市环境的园艺设备的需求不断增长,例如紧凑型工具、垂直园艺解决方案和创新灌溉系统。製造商和零售商可以利用这一趋势,透过提供满足都市区和社区园丁独特需求的专业产品来推动市场成长和扩张。
市场参与者之间的激烈竞争
激烈的竞争往往会导致价格战,从而降低公司的报酬率。此外,一些公司为了削减成本而偷工减料,这可能会影响产品品质。此外,竞争公司可能会使用激进的行销策略,使小型企业难以在市场上立足。此外,资源丰富的大型公司可以主导零售货架空间,限制小品牌的知名度。
COVID-19 的爆发对园艺用品市场产生了积极影响,因为人们花更多的时间在家里,并将园艺作为一种休閒。人们对家庭园艺兴趣的增加增加了对园艺工具、设备和用品的需求。此外,锁门措施促使园艺用品网上销售激增。消费者希望有一种方便的方式在家中安全地获得园艺必需品。
预计电动工具产业在预测期内将是最大的产业。
在预测期内,园艺用品市场预计将由电动工具领域主导。电动工具提供高效和便利,使房主和专业园艺师能够更轻鬆、更快速地完成割草、修剪和切割等任务。此外,技术的进步导致了功能更强大、用途更广泛的电动工具的开发,进一步提高了它们的普及。随着消费者越来越重视便利性和生产力,园艺应用电动工具的需求预计将保持强劲。
线上零售商细分市场预计在预测期内复合年增长率最高
在花园用品市场中,由于多种因素,预计线上零售商领域在预测期内将呈现最高成长率。这包括线上平台提供的便利性和可访问性,这吸引了寻求无忧购买体验的消费者。此外,电子商务管道的普及为园艺设备製造商提供了更广泛的覆盖范围,使他们能够进入新市场并瞄准更广泛的读者群,从而促进线上销售的成长。
在预测期内,北美地区将主导花园用品市场。该地区人口众多、可支配收入高、园艺和园林文化浓厚,以及适合户外活动的气候条件是促进成长的主要因素。此外,强大的分销网络、广泛的零售网点和先进的技术基础设施进一步推动了北美市场的成长,并对园艺用品市场的收益做出了重大贡献。
随着可支配收入的增加、都市化和生活方式的改变,亚太地区人们对园艺活动的兴趣日益浓厚,预计亚太全部区域的园艺用品市场将显着增长。作为额外的福利,人们对园艺带来的健康益处的认识不断提高,推动了对园艺用品的需求。此外,政府促进绿色空间和永续生活的措施进一步促进了市场成长。该地区庞大的人口和庞大的消费群为市场拓展提供了巨大的机会。
According to Stratistics MRC, the Global Gardening Equipment Market is accounted for $69.07 billion in 2023 and is expected to reach $115.35 billion by 2030 growing at a CAGR of 7.6% during the forecast period. Gardening equipment encompasses tools and machinery used for cultivating, maintaining, and beautifying gardens and landscapes. These include hand tools like shovels, rakes, and pruning shears, as well as power tools such as lawn mowers, trimmers, and leaf blowers. Gardening equipment facilitates tasks such as planting, watering, weeding, trimming, and lawn care, enhancing the efficiency and enjoyment of gardening activities.
Increasing interest in gardening and landscaping activities
The increasing interest in gardening and landscaping activities serves as a significant driver in the gardening equipment market. This trend is fueled by a growing appreciation for outdoor leisure pursuits and a desire to enhance living spaces. As people seek to reconnect with nature and beautify their surroundings, there's a rising demand for gardening tools and equipment to facilitate these activities. Additionally, gardening is increasingly recognized for its therapeutic benefits, further motivating individuals to invest in gardening equipment to create and maintain green spaces.
Seasonal demand fluctuations impacting sales
Demand for gardening tools and equipment tends to fluctuate based on seasonal factors such as weather conditions and gardening seasons. During peak seasons like spring and summer, sales may surge as people engage in gardening activities, while demand may decline during the colder months. This seasonal variability can lead to challenges in inventory management, production planning, and revenue forecasting for manufacturers and retailers, affecting overall sales and profitability in the industry.
Expansion of urban gardening and community gardening initiatives
As urbanization continues, there is a growing trend towards utilizing limited urban spaces for gardening and green initiatives. This creates a heightened demand for gardening equipment tailored to urban environments, such as compact tools, vertical gardening solutions, and innovative irrigation systems. Manufacturers and retailers can capitalize on this trend by offering specialized products catering to the unique needs of urban and community gardeners, thereby driving market growth and expansion.
Intense competition among market players
Fierce competition often leads to price wars, resulting in lower profit margins for companies. This can also compromise product quality, as companies may cut corners to reduce costs. Additionally, competing firms may engage in aggressive marketing tactics, making it challenging for smaller players to establish their presence in the market. Moreover, larger companies with extensive resources may dominate shelf space in retail outlets, limiting the visibility of smaller brands.
The COVID-19 pandemic has positively impacted the gardening equipment market as people spent more time at home and turned to gardening as a recreational activity. Increased interest in home gardening led to a higher demand for gardening tools, equipment, and supplies. Additionally, lockdown measures prompted a surge in online sales of gardening products as consumers sought convenient ways to access essential gardening items while staying safe at home.
The power tools segment is expected to be the largest during the forecast period
In the gardening equipment market, the power tools segment is anticipated to dominate during the forecast period. Power tools offer efficiency and convenience, making tasks like trimming, pruning, and cutting easier and faster for both homeowners and professional landscapers. Additionally, technological advancements have led to the development of more powerful and versatile power tools, further driving their adoption. As consumers increasingly prioritize convenience and productivity, the demand for power tools in gardening applications is expected to remain robust.
The online retailers segment is expected to have the highest CAGR during the forecast period
The online retailers segment is projected to experience the highest growth rate during the forecast period in the gardening equipment market due to several factors. These include the convenience and accessibility offered by online platforms, which appeal to consumers seeking hassle-free purchasing experiences. Additionally, the proliferation of e-commerce channels provides a wider reach for gardening equipment manufacturers, enabling them to tap into new markets and target a broader audience, thus driving growth in online sales.
The North American region is positioned to dominate the gardening equipment market during the forecast period. The region's large population, a high disposable income, a strong culture of gardening and landscaping, and favorable climatic conditions conducive to outdoor activities are the main factors promoting growth. Additionally, robust distribution networks, an extensive retail presence, and advanced technological infrastructure further bolster the market's growth in North America, making it the primary contributor to the gardening equipment market's revenue.
Asia Pacific is poised for substantial growth in the gardening equipment market due to rising disposable incomes, urbanization, and changing lifestyles that are driving increased interest in gardening activities across the region. Additionally, growing awareness of the health benefits associated with gardening is fueling demand for gardening equipment. Furthermore, government initiatives promoting green spaces and sustainable living further contribute to market growth. The region's large population presents a vast consumer base, offering significant opportunities for market expansion.
Key players in the market
Some of the key players in Gardening Equipment Market include Alamo Group Inc., Ariens Company, Blount International Inc., Briggs and Stratton Corp., Deere & Company, Estwing Manufacturing Company Inc., Falcon Garden Tools, FELCO SA, Fiskars, Honda Motor Co., Ltd., Husqvarna Group, Kubota Corporation, MTD Products Inc., Robert Bosch GmbH, Robomow, Stanley Black & Decker, Inc., STIHL Group, The Ames Companies Inc. and The Toro Company.
In April 2023, FELCO, a leading manufacturer of horticultural and pruning tools, released a new line of gardening hand tools designed for both professional landscapers and home gardeners.
In June 2022, Husqvarna launched Ceora, a revolutionary self-propelled lawnmower. The Husqvarna Automower Connect app is used to link the battery-operated mower. A triangulated communication signal is sent to the reference station by Ceora to communicate its position.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.