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到 2030 年兽医远端医疗市场预测:按类型、动物类型、服务、应用、最终用户和地区进行的全球分析Veterinary Telemedicine Market Forecasts to 2030 - Global Analysis By Type (Telephone, Online and Other Types), Animal Type (Companion Animal, Livestock Animal and Other Animal Types), Service, Application, End User and By Geography |
根据 Stratistics MRC 预测,2023 年全球兽医远端医疗市场规模将达到 5.3 亿美元,预计 2030 年将达到 19.32 亿美元,预测期内复合年增长率为 20.3%。
兽医远端医疗是透过数位通讯技术为动物提供远端医疗服务。宠物饲主无需前往兽医院,即可咨询兽医专家、接受医疗建议并接受诊断评估。这种方法为动物提供了便利、可及性和及时的护理,特别是在亲自拜访具有挑战性或不切实际的环境中。
根据国际肾臟病学会 (IRIS) 的数据,慢性肾臟病(CKD) 在老年狗和猫中更为常见。
动物健康意识不断增强
宠物饲主越来越意识到预防性护理和及时介入的重要性。随着宠物饲主越来越了解定期检查、疫苗接种和及早发现健康问题的重要性,他们正在寻找方便易行的方法来确保宠物的健康。兽医远端医疗提供了一种解决方案,透过提供远端检查、监控和建议,使宠物饲主无需亲自前往诊所即可快速解决问题。因此,提高动物健康意识是加速市场需求的关键因素。
与服务相关的高成本
开发和整合远端医疗平台、取得必要的设备、确保遵守监管标准以及培训兽医专业人员进行远端医疗通讯协定都需要大量投资。此外,获得远端医疗服务的费用可能会阻碍力兽医医院和宠物饲主。此外,宠物饲主可能会面临购买用于远端医疗互动的兼容设备和软体的相关费用。这些因素都阻碍了市场的扩张。
技术进步
科技的不断发展导致了复杂的通讯工具、高速网路连接和创新医疗设备的发展,所有这些都彻底改变了兽医医疗保健的提供。具有视讯会议功能的远端医疗平台允许兽医专业人员从几乎任何地方进行远端咨询、诊断病情并为主饲主提供治疗建议。此外,行动装置和应用程式的普及使远端医疗对于兽医专业人员和饲主来说更容易获得和使用。
资料安全问题
远端医疗涉及传输和储存敏感的医疗讯息,例如宠物的健康记录、诊断影像和饲主的个人资讯。与资料外洩、未授权存取或敏感资讯处理不当相关的潜在风险越来越受到兽医专业人士和宠物饲主的关注。然而,敏感资料的遗失或被盗可能会对兽医医院带来经济责任、法律后果和声誉损害。因此,资料安全问题已成为限制市场成长的主要因素。
COVID-19 的影响
COVID-19 的爆发对兽医远端医疗市场产生了重大影响,加速了其普及并再形成了兽医医疗保健服务的格局。由于封锁、避免人群聚集的措施以及对非必要旅行的限制,宠物饲主越来越多地转向远端医疗,作为传统面对面兽医就诊的安全便捷的替代方案。此外,兽医医院正在迅速采用远端医疗解决方案,以继续提供基本服务,同时最大限度地减少身体接触并降低病毒传播的风险。
预计在线细分市场在预测期内将是最大的
据估计,线上细分市场占最大份额。该线上平台作为连接宠物饲主和兽医的数位基础设施,实现沟通和获得兽医护理。线上远距远端医疗平台提供多种功能,例如视讯会议、安全通讯、预约安排和医疗记录访问,从而实现全面的虚拟就诊。此外,透过线上管道,宠物饲主可以寻求非紧急问题的建议,获得宠物护理指导,并获得有执照的兽医的处方笺和治疗方法建议。
伴同性动物领域预计在预测期内复合年增长率最高
预计伴同性动物细分市场将在预测期内出现良好成长。伴同性动物,包括狗、猫和小型哺乳动物,是世界各地家庭不可或缺的一部分,它们的健康和福祉对其饲主来说至关重要。远端医疗为伴同性动物及其饲主带来许多好处。远距医疗让饲主无需亲临诊所,就能及时得到兽医专家的建议与指导。此外,远端医疗使兽医能够为伴同性动物提供更个人化和主动的护理。
在估计期间,亚太地区占据最大的市场占有率。快速的都市化、可支配收入的增加和生活方式的改变正在导致全部区域宠物拥有量急剧增加,特别是在中国、印度、日本和韩国等国家。此外,技术的进步、互联网普及的提高以及智慧型手机的普及使得远端医疗对于亚太地区的兽医专业人士和宠物饲主来说变得更加容易和用户友好。
预计北美在预测期内将实现盈利成长。该地区拥有大量宠物饲主,他们优先考虑动物的健康和福祉,从而推动了对方便易用的兽医护理解决方案的需求。此外,北美拥有高度发展的医疗基础设施和先进的技术生态系统,促进了远端医疗在兽医实践中的采用。
According to Stratistics MRC, the Global Veterinary Telemedicine Market is accounted for $530 million in 2023 and is expected to reach $1932 million by 2030 growing at a CAGR of 20.3% during the forecast period. Veterinary telemedicine is the provision of remote healthcare services for animals through digital communication technologies. It enables pet owners to consult with veterinary professionals, receive medical advice, and access diagnostic evaluations for their pets without the need for physical visits to a veterinary clinic. This approach offers convenience, accessibility, and timely care for animals, particularly in situations where in-person consultations may be challenging or impractical.
According to the International Renal Interest Society (IRIS), chronic kidney disease (CKD) is prevalent in aging cats and dogs.
Rising awareness of animal health
Pet owners are increasingly recognizing the significance of preventive care and timely intervention for their animal companions. As pet owners become more informed about the importance of regular check-ups, vaccinations, and early detection of health issues, they are seeking convenient and accessible avenues to ensure the well-being of their pets. Veterinary telemedicine offers a solution by providing remote consultations, monitoring, and advice, allowing pet owners to address concerns promptly without the need for physical clinic visits. Therefore, rising awareness of animal health is a significant factor in accelerating market demand.
High costs associated with the services
Developing and integrating telemedicine platforms, acquiring necessary equipment, ensuring compliance with regulatory standards, and training veterinary professionals in telemedicine protocols all entail substantial investment. Moreover, the cost of accessing telemedicine services can be a deterrent for both veterinary practices and pet owners. Pet owners may also face expenses related to purchasing compatible devices or software for telemedicine interactions. These factors hinder market expansion.
Technological advancements
The continuous evolution of technology has led to the development of sophisticated telecommunication tools, high-speed internet connectivity, and innovative medical devices, all of which have revolutionized the delivery of veterinary care. Telemedicine platforms equipped with video conferencing capabilities allow veterinary professionals to conduct remote consultations, diagnose conditions, and provide treatment recommendations to pet owners from virtually anywhere. Furthermore, the proliferation of mobile devices and applications has made telemedicine more accessible and user-friendly for both veterinary professionals and pet owners.
Data security concerns
Telemedicine involves the transmission and storage of sensitive medical information, including pet health records, diagnostic images, and the personal details of pet owners. The potential risks associated with data breaches, unauthorized access, or improper handling of confidential information raise concerns among veterinary professionals and pet owners alike. However, the loss or theft of sensitive data could lead to financial liabilities, legal consequences, and reputational damage for veterinary practices. As a result, data security concerns are a significant factor limiting market growth.
Covid-19 Impact
The COVID-19 pandemic has had a significant impact on the veterinary telemedicine market, accelerating its adoption and reshaping the landscape of veterinary care delivery. With lockdowns, social distancing measures, and restrictions on non-essential travel, pet owners have increasingly turned to telemedicine as a safe and convenient alternative to traditional in-person veterinary consultations. Moreover, veterinary practices have rapidly adopted telemedicine solutions to continue providing essential services while minimizing physical contact and reducing the risk of virus transmission.
The online segment is expected to be the largest during the forecast period
The online segment is estimated to hold the largest share. Online platforms serve as the digital infrastructure that connects pet owners with veterinarians, enabling communication and access to veterinary care. Online telemedicine platforms offer various features, including video conferencing, secure messaging, appointment scheduling, and access to medical records, allowing for comprehensive virtual consultations. Additionally, pet owners can seek advice on non-emergency issues, receive guidance on pet care, and obtain prescriptions or treatment recommendations from licensed veterinarians via online channels.
The companion animal segment is expected to have the highest CAGR during the forecast period
The companion animal segment is anticipated to have lucrative growth during the forecast period. Companion animals, including dogs, cats, and small mammals, are integral members of households worldwide, and their health and well-being are of the utmost importance to their owners. Telemedicine offers numerous benefits for companion animals and their owners. Through remote consultations, pet owners can seek timely advice and guidance from veterinary professionals without the need for physical visits to a clinic. Furthermore, telemedicine enables veterinarians to provide more personalized and proactive care for companion animals.
Asia Pacific commanded the largest market share during the extrapolated period. Rapid urbanization, increasing disposable income, and changing lifestyles have led to a surge in pet ownership across the region, particularly in countries like China, India, Japan, and South Korea. Furthermore, advancements in technology, increasing internet penetration, and the proliferation of smartphones have made telemedicine more accessible and user-friendly for both veterinary professionals and pet owners in the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period. The region boasts a large population of pet owners who prioritize the health and well-being of their animals, driving demand for convenient and accessible veterinary care solutions. Moreover, North America is home to a highly developed healthcare infrastructure and advanced technology ecosystem, fostering the adoption of telemedicine in veterinary practice.
Key players in the market
Some of the key players in the Veterinary Telemedicine Market include Activ4Pets, Airvet, BabelBark, Inc., GuardianVets, PetDesk, Petzam, TeleTails, Televet, Vetster, Inc., VitusVet, Whiskers Worldwide, LLC, Virtuwoof, Llc, Firstvet, Pawsquad and Vettriage.
In July 2022, PetDesk announced a new strategic partnership with Blue Heron Consulting (BHC), the nation's top veterinary consulting team, designed to aid the veterinary community in solving one of the industry's biggest problems - the commoditization of pet care.
In March 2021, IVS Evidensia acquired PawSquad, a veterinary telemedicine company. The acquisition aimed to make high quality veterinary care more accessible to pet owners, lowering the barriers to engagement with the veterinary profession. Thus, improving the quality and expanding the growth of the company.
In June 2020, PetDesk, the leading provider of veterinary client communications software and CareCredit, a leading promotional financing solution for pet care have partnered to provide the first mobile pet health app with integrated financing options.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.