市场调查报告书
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1462750
到 2030 年发酵非乳製品非酒精饮料市场预测:按产品类型、分销管道和地区分類的全球分析Fermented Non-Dairy Non-Alcoholic Beverages Market Forecasts to 2030 - Global Analysis By Product Type, By Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球发酵非乳製品非酒精饮料市场规模为 39 亿美元,预计到 2030 年将达到 59 亿美元,预测期内复合年增长率为 6.1%。
发酵非乳製品非酒精饮料是不含乳製品成分或酒精并经发酵加工而成的植物性饮料。这些饮料利用益生菌培养物发酵,将糖转化为有机酸,产生浓郁的味道。常见的例子包括康普茶、Kefir水和发酵水果和果菜汁,它们对健康有益,并能满足各种饮食偏好。
根据联合国商品贸易统计资料库的统计,匈牙利非酒精饮料进口额从 2021 年的 1.54 亿欧元增加到 2022 年的最高 1.74 亿欧元。
机能饮料需求增加
由于消费者对除了基本营养以外还提供健康益处的产品越来越感兴趣,对机能饮料的需求不断增长是非乳製品非酒精饮料市场的主要驱动力。含有发酵非乳製品成分的机能饮料被认为可以促进整体健康、消化器官系统健康和免疫支持。随着人们对预防保健和健康的日益关注,消费者正在寻求添加益生菌、维生素、矿物质和其他功能性成分的饮料。这一趋势正在推动饮料行业的创新,导致各种功能性非乳类饮料的开发,以满足不同消费者的偏好和健康需求。
储存稳定性
发酵饮料需要特定的储存条件,以防止腐败并维持所需的风味。如果没有适当的处理和储存,这些饮料可能会进一步发酵,从而改变其味道、质地和营养成分。确保一致的货架稳定性对于满足消费者期望和监管要求至关重要,但它需要在包装、储存设施和分销物流方面进行投资,从而增加了生产成本和业务。
人们对预防保健和健康的兴趣日益浓厚
消费者越来越多地寻求除了基本补水之外还具有健康益处的机能饮料。富含益生菌、维生素和抗氧化剂的发酵非乳类饮料符合此健康趋势。这些饮料被认为是支持消化器官系统健康、增强免疫力和促进整体健康的天然健康选择。随着消费者优先考虑预防措施以保持健康,对营养和机能饮料的需求预计将增加,从而推动非乳製品非酒精饮料市场的成长。
负面声誉
污染问题、误导性的健康声明或不道德的商业惯例等不利事件可能会导致消费者的强烈反对并损害品牌的信誉。在当今互联互通的世界中,负面新闻透过社群媒体和网路平台迅速传播,扩大了其影响力。因此,公司必须优先考虑透明度、品管和道德实践,以减少负面宣传的风险,并维持消费者对非乳製品、非酒精饮料的信任。
COVID-19 大流行使消费者的偏好转向更健康的选择,并增加了对增强免疫力的饮料的需求,从而影响了非乳製品非酒精饮料市场。然而,供应链中断、外食暂时关闭和经济不确定性带来了短期挑战。然而,健康意识的提高和线上销售管道正在为疫情期间的市场成长创造机会。
康普茶细分市场预计将在预测期内成为最大的细分市场
康普茶因其益生菌含量、健康益处和独特的风味而越来越受欢迎,吸引了寻求传统饮料替代品的注重健康的消费者。此外,康普茶在口味创新方面的多功能性以及对各种饮食偏好(包括纯素和无麸质)的适应性,有助于其市场主导地位。
预计线上零售领域在预测期内将经历最高的复合年增长率
由于消费者便利偏好的提高、互联网普及的提高、电子商务平台的扩张以及电子商务大流行加速向网路购物购物的转变,非乳製品非酒精饮料市场的在线零售部分将在预测期内增加。增长率最高。此外,线上零售提供了广泛的选择、易于比较、送货上门以及获得利基和特色产品的机会,推动了市场成长。
由于强劲的健康趋势、大量具有健康意识的消费者以及对益生菌和植物性饮食益处的高度认识,北美在发酵非乳製品、非酒精饮料市场占据主导地位。此外,该地区拥有完善的食品和饮料行业、广泛的分销网络以及投资产品创新和营销策略的重要市场参与者,进一步巩固了马苏的市场主导地位。
由于健康意识的增强、可支配收入的增加、对植物来源选择的饮食偏好的改变以及乳糖不耐症和纯素消费者的增加,亚太地区对发酵非乳製品非酒精饮料的需求正在增加。有望快速成长。此外,该地区丰富的食品传统和文化多样性为使用当地可用原料开发和采用发酵饮料提供了机会,从而推动了亚太地区的创新和市场扩张。
According to Stratistics MRC, the Global Fermented Non-Dairy Non-Alcoholic Beverages Market is accounted for $3.9 billion in 2023 and is expected to reach $5.9 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Fermented non-dairy non-alcoholic beverages are plant-based drinks processed through fermentation without dairy ingredients or alcohol. Utilizing probiotic cultures, these beverages undergo fermentation, transforming sugars into organic acids and creating a tangy flavor profile. Popular examples include kombucha, water kefir, and fermented fruit and vegetable juices, offering health benefits and catering to diverse dietary preferences.
According to UN Comtrade statistics, the amount of non-alcoholic drinks imported to Hungary peaked in 2022 at 174 million euros from 154 million euros in 2021.
Rising demand for functional beverages
The rising demand for functional beverages is a key driver in the non-dairy non-alcoholic beverage market due to increasing consumer interest in products that offer health benefits beyond basic nutrition. Functional beverages, including fermented non-dairy options, are perceived as promoting overall well-being, digestive health, and immune support. With a growing focus on preventive healthcare and wellness, consumers are seeking beverages enriched with probiotics, vitamins, minerals, and other functional ingredients. This trend is driving innovation in the beverage industry, leading to the development of a wide range of functional non-dairy beverages to meet diverse consumer preferences and health needs.
Shelf stability
Fermented beverages require specific storage conditions to prevent spoilage and maintain their desired flavor profiles. Without proper handling and storage, these beverages may undergo further fermentation, resulting in changes in taste, texture, and nutritional content. Ensuring consistent shelf stability is essential to meet consumer expectations and regulatory requirements, but it requires investment in packaging, storage facilities, and distribution logistics, adding to production costs and operational complexities.
Growing focus on preventive healthcare and wellness
Consumers are increasingly seeking functional beverages that offer health benefits beyond basic hydration. Fermented non-dairy beverages, enriched with probiotics, vitamins, and antioxidants, align with these health-conscious trends. These beverages are perceived as natural, wholesome options that support digestive health, boost immunity, and promote overall well-being. As consumers prioritize preventive measures to maintain health, the demand for nutritious and functional beverages is expected to rise, driving growth in the non-dairy non-alcoholic beverages market.
Negative publicity
Any adverse incidents, such as contamination issues, misleading health claims, or unethical business practices, can lead to widespread consumer backlash and damage to brand credibility. In today's interconnected world, negative news spreads rapidly through social media and online platforms, amplifying its impact. Consequently, companies must prioritize transparency, quality control, and ethical practices to mitigate the risk of negative publicity and maintain consumer confidence in their non-dairy non-alcoholic beverage offerings.
The COVID-19 pandemic has impacted the non-dairy non-alcoholic beverages market by shifting consumer preferences towards healthier options and boosting demand for immunity-boosting beverages. However, supply chain disruptions, temporary closures of foodservice outlets, and economic uncertainties have led to short-term challenges. Yet increased health awareness and online sales channels have provided opportunities for market growth amidst the pandemic.
The kombucha segment is expected to be the largest during the forecast period
The kombucha segment is projected to be the largest during the forecast period in the non-dairy non-alcoholic beverages market due to various factors as Kombucha is growing popularly stems from its probiotic content, health benefits, and unique flavor profiles, appealing to health-conscious consumers seeking alternatives to traditional beverages. Moreover, kombucha's versatility in flavor innovation and its alignment with various dietary preferences, including vegan and gluten-free, contribute to its dominance in the market.
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is projected to experience the highest growth rate in the non-dairy non-alcoholic beverages market during the forecast period due to increasing consumer preference for convenience, rising internet penetration, expanding e-commerce platforms, and the COVID-19 pandemic accelerating the shift towards online shopping. Moreover, online retail offers a wide variety of options, ease of comparison, doorstep delivery, and access to niche and specialty products, driving its growth in the market.
North America is positioned to dominate the fermented non-dairy non-alcoholic beverages market owing to a robust health and wellness trend, a large population of health-conscious consumers, and a high level of awareness regarding the benefits of probiotics and plant-based diets. Additionally, the region has a well-established food and beverage industry, extensive distribution networks, and a strong presence of key market players investing in product innovation and marketing strategies, further solidifying its dominance in the market.
The Asia Pacific region is poised for rapid growth in the fermented non-dairy non-alcoholic beverages market, owing to rising health consciousness, increasing disposable incomes, changing dietary preferences towards plant-based options, and a growing population of lactose-intolerant and vegan consumers. Moreover, the region's rich culinary heritage and cultural diversity provide opportunities for the development and adoption of fermented beverages made from locally available ingredients, driving innovation and market expansion in the Asia-Pacific region.
Key players in the market
Some of the key players in fermented non-dairy non-alcoholic beverages market include Brew Dr. Kombucha, Califia Farms, Forager Project, Good Karma Foods, Inc., GT's Living Foods, Health-Ade Kombucha, Humm Kombucha LLC, KeVita, Kite Hill, Lavva, PepsiCo, Inc., Revive Kombucha, RISE Brewing Co., The Coca-Cola Company, The Hain Celestial Group, Inc. and Wonder Drink.
In July 2022, KeVita(R), a leading brand of probiotic sparkling beverages, is introducing a modern twist to the beloved classic flavor of childhood lemonade with its new line of light and refreshing Sparking Probiotic Lemonades. These delightfully effervescent summertime drinks, available in Classic and Peach flavors, offer a delicious taste while being packed with billions of live probiotics. Crafted with organic ingredients and fermented water kefir culture, each 15.2-ounce serving bottle of KeVita's certified non-alcoholic Sparkling Probiotic Lemonade contains 30 calories or less and 6g of sugar.
In June 2021, Remedy, a prominent beverage brand from Australia, expanded its range of live-cultured beverages, including kombucha, to the United States. This line of products is sugar-free and enriched with healthy ingredients such as live active cultures, organic acids, and antioxidants. Remedy offers a variety of flavors, including Ginger Lemon Kombucha, Peach Kombucha, Mixed Berry Kombucha, and Raspberry Lemonade Kombucha.