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市场调查报告书
商品编码
1462771
全球墨西哥薄饼预拌粉市场:分析 - 按产品、按加工类型、按原产地、按投诉、按分销管道、按地区和预测(截至 2030 年)Tortilla Mix Market Forecasts to 2030 - Global Analysis By Product (Pre-Cooked Tortilla, Corn Tortilla Mixes and Other Products), Processing Type (Fresh and Frozen), Source, Claim, Distribution Channel and By Geography |
预计到 2023 年,全球墨西哥薄饼预拌粉市场规模将达到 121.5 亿美元,预测期内复合年增长率为 8.50%,到 2030 年将达到 215.1 亿美元。
墨西哥薄饼预拌粉是一种方便且多功能的食品储藏室主食,通常用于製作自製玉米饼,这是墨西哥和拉丁美洲美食的主食。它通常由 Masa harina(玉米粉)、盐、有时还有发酵粉和其他调味料的混合物组成。墨西哥薄饼预拌粉是一种快速、简单的方法,只需加水即可在家中製作新鲜、柔软的玉米饼,非常适合塔可饼、墨西哥芝士馅饼、辣肉馅捲饼等。它比从头开始製作玉米饼更方便,可以节省您的时间,而且不会影响味道或品质。
根据莱纳斯鲍林研究所的数据,一个 12 吋的玉米饼含有 803 毫克钠,相当于每日建议钠摄取量的 35%。
健康意识
由于消费者健康意识的增强,健康意识正在推动墨西哥薄饼预拌粉市场。人们越来越关注自己的饮食,并正在寻找符合其健康目标的产品,例如低脂、全谷物和无麸质的产品。作为回应,製造商正在改进墨西哥薄饼预拌粉,加入更健康的成分,如全谷物、古老谷物和天然添加剂。此外,品牌越来越强调营养价值,并在包装上做出健康声明,以吸引註重健康的消费者。随着越来越多的人在食物选择中优先考虑健康和保健,这一趋势正在推动墨西哥薄饼预拌粉市场的成长。
价格敏感度
价格敏感度抑制是指消费者对产品价格变动的反应程度。由于墨西哥薄饼预拌粉通常是许多家庭的主食,因此消费者对价格非常敏感。这种敏感度对製造商和零售商来说可能是一个挑战,因为即使价格小幅上涨也会导致需求减少。为了缓解这种市场限制,公司需要仔细平衡定价策略与维持产品品质和差异化,以维持客户忠诚度和市场占有率。
客製化/个人化
墨西哥薄饼预拌粉市场存在着巨大的客製化和个人化机会。消费者越来越寻求独特的口味和饮食偏好,从而推动了对无麸质、有机和特殊谷物混合物等可定制选择的需求。定制使企业能够满足不同的偏好和饮食需求,提高客户满意度和忠诚度。透过包装设计和品牌打造的个人化使品牌能够在个人层面上与消费者建立联繫,从而培养品牌忠诚度和宣传。透过利用这些机会,您可以让您的品牌在竞争激烈的市场中脱颖而出,并透过适应不断变化的消费者偏好和生活方式来推动成长。
替代产品
替代品的威胁源自于消费者选择传统墨西哥薄饼预拌粉的替代品。这些替代品包括完全不同的餐点选择,例如即食玉米饼、预包装的玉米饼捲或麵包或米饭。寻求便利和多样性的消费者可能会选择这些替代品,而不是购买墨西哥薄饼预拌粉在家中製作玉米饼。随着各种现成替代品的出现,这项挑战将会加剧,可能会影响墨西哥薄饼预拌粉的需求,并且对于从事该行业的公司来说,会增加产品歧视的风险。和客户保留。
最初,恐慌性抢购导致对包括墨西哥薄饼预拌粉在内的基本食品的需求激增。然而,供应链中断、劳动力短缺和运输限制给生产和分销带来了挑战。随着全球范围内实施封锁措施,餐厅和外食网点的关闭减少了大宗采购,并将消费者需求转向零售通路。虽然最初出现激增,但由于经济不确定性和消费行为的变化,整体销售额可能会出现波动。此外,製造商必须应对新的健康和安全法规,这影响了业务效率。
麵粉墨西哥薄饼预拌粉市场预计将在预测期内成为最大的细分市场
玉米饼墨西哥薄饼预拌粉市场中麵粉墨西哥薄饼预拌粉细分市场的增长归因于对简便食品的需求不断增长,导致可以在家中快速製作的麵粉玉米饼的受欢迎程度激增。消费者越来越注重健康,并选择用更健康的成分製成的墨西哥薄饼预拌粉,例如全谷物和无麸质品种。更重要的是,麵粉玉米饼的多功能性使其成为传统墨西哥美食之外的各种美食的最爱,进一步推动了需求。此外,麵粉墨西哥薄饼预拌粉可以轻鬆定制,让消费者可以根据自己的喜好製作玉米饼。
预计小麦领域在预测期内复合年增长率最高
小麦细分市场的成长是由于消费者寻求更健康的替代品,与玉米饼相比,小麦玉米饼被认为是更有营养的选择。墨西哥和德州墨西哥等民族料理的日益普及也刺激了对小麦玉米饼的需求。此外,便利因素也发挥着重要作用,因为小麦墨西哥薄饼预拌粉易于准备和使用。此外,製造商也专注于产品创新,推出全谷物和杂粮选择,以吸引註重健康的消费者。无麸质饮食趋势也推动了对含有替代麵粉的小麦墨西哥薄饼预拌粉的需求。
由于墨西哥美食越来越受欢迎,北美墨西哥薄饼预拌粉市场正在稳步成长。人们对健康饮食习惯的认识不断增强,导致消费者选择用全谷物和替代麵粉製成的玉米饼,从而推动了市场扩张。此外,北美不断增长的西班牙裔人口进一步推动了对正宗玉米饼产品的需求。因此,製造商正在推动技术创新,以满足多样化的偏好,并为市场的可持续成长做出贡献。最后,分销管道的扩大和线上零售平台的出现使得墨西哥薄饼预拌粉更容易获得,从而提高了市场渗透率并增加了销售量。
由于全球化的进步,亚太地区经历了显着的增长,西方美食的影响增加了对包括玉米饼在内的墨西哥食品的需求。此外,饮食偏好的改变和健康饮食习惯意识的增强也促进了玉米饼餐的流行。该地区人口众多且多样化,加上快速的都市化和新兴的中产阶级,正在推动市场扩张。此外,原料的供应以及墨西哥餐厅和食品连锁店的激增进一步推动了亚太地区对墨西哥薄饼预拌粉的需求。
According to Stratistics MRC, the Global Tortilla Mix Market is accounted for $12.15 billion in 2023 and is expected to reach $21.51 billion by 2030 growing at a CAGR of 8.50% during the forecast period. Tortilla mix is a convenient and versatile pantry staple commonly used to make homemade tortillas, a staple food in Mexican and Latin American cuisine. It typically consists of a blend of masa harina (corn flour), salt, and sometimes baking powder or other flavorings. With just the addition of water, tortilla mix allows for quick and easy preparation of fresh, soft tortillas at home, perfect for tacos, quesadillas, enchiladas, and more. It offers a convenient alternative to making tortillas from scratch, saving time without compromising on taste or quality.
According to the Linus Pauling Institute, a 12-inch tortilla contains 803 milligrams of sodium, which is 35% of the recommended daily limit for sodium.
Health consciousness
The health consciousness is driving the Tortilla Mix market due to the increasing consumer awareness and preference for healthier food options. As people become more conscious of their dietary choices, they seek out products that align with their health goals, such as low-fat, whole-grain, or gluten-free options. In response, manufacturers are reformulating their tortilla mixes to include healthier ingredients like whole wheat flour, ancient grains, and natural additives. Additionally, brands are emphasizing nutritional benefits and highlighting health claims on their packaging to appeal to health-conscious consumers. This trend is driving the growth of the tortilla mix market as more individuals prioritize health and wellness in their food choices.
Price sensitivity
The price sensitivity restraint refers to consumers' responsiveness to changes in the product's price. As Tortilla Mix is often considered a staple in many households, consumers may be highly price-sensitive, meaning they closely evaluate prices before making purchasing decisions. This sensitivity can pose a challenge for manufacturers and retailers, as even slight increases in price may lead to decreased demand. To mitigate this restraint, companies may need to carefully balance pricing strategies with maintaining product quality and differentiation to retain customer loyalty and market share.
Customization and personalization
The tortilla mix market presents significant opportunities for customization and personalization. Consumers are increasingly seeking unique flavor profiles and dietary preferences, driving demand for customizable options such as gluten-free, organic, or specialty grain blends. Customization allows companies to cater to diverse tastes and dietary needs, enhancing customer satisfaction and loyalty. Personalization, through packaging design or branding, enables brands to connect with consumers on a more individual level, fostering brand loyalty and advocacy. Leveraging these opportunities can differentiate brands in a competitive market and drive growth by aligning with evolving consumer preferences and lifestyles.
Substitute products
The threat of substitute products arises from alternative options that consumers may choose over traditional tortilla mixes. These substitutes could include ready-to-eat tortillas, pre-packaged tortilla wraps, or even entirely different meal options like bread or rice-based dishes. As consumers seek convenience and variety, they may opt for these alternatives instead of purchasing tortilla mixes to make their own tortillas at home. This threat intensifies with the availability of diverse and easily accessible substitutes in the market, potentially impacting the demand for tortilla mixes and posing a challenge for companies operating in this sector to differentiate their products and retain customers.
Initially, panic buying led to a surge in demand for essential food products, including Tortilla Mix. However, disruptions in the supply chain, labor shortages, and transportation restrictions led to challenges in production and distribution. As lockdown measures were implemented globally, the closure of restaurants and foodservice outlets reduced bulk purchases, shifting consumer demand towards retail channels. Despite the initial spike, overall sales may have experienced fluctuations due to economic uncertainty and changing consumer behaviours. Additionally, manufacturers had to adapt to new health and safety regulations, impacting operational efficiency.
The flour tortilla mixes segment is expected to be the largest during the forecast period
The growth of the flour tortilla mix segment in the tortilla mix market can be attributed to the increasing demand for convenience foods, which has led to a surge in the popularity of ready-to-make flour tortillas at home. Consumers are becoming more health-conscious and are opting for flour tortilla mixes that offer healthier ingredient options, such as whole wheat or gluten-free varieties. Additionally, the versatility of flour tortillas makes them a preferred choice for various cuisines beyond traditional Mexican dishes, further driving demand. Furthermore, the ease of customization and personalization with flour tortilla mixes allows consumers to tailor their tortillas to their taste preferences.
The wheat segment is expected to have the highest CAGR during the forecast period
The growth of the wheat segment can be attributed to consumers wish for seeking healthier alternatives, and wheat tortillas are perceived as a nutritious option compared to their corn-based counterparts. The growing popularity of ethnic cuisines, such as Mexican and Tex-Mex, has fueled the demand for wheat tortillas, as they are versatile and can be used in a variety of dishes. Additionally, the convenience factor plays a significant role, with wheat tortilla mixes offering easy preparation and usage. Moreover, manufacturers are focusing on product innovation, introducing whole wheat and multigrain options that appeal to health-conscious consumers. The trend towards gluten-free diets has also driven the demand for wheat-based tortilla mixes formulated with alternative flours.
The tortilla mix market in North America has experienced robust growth due to the increasing popularity of Mexican cuisine across the region. The growing awareness of healthier eating habits has led consumers to opt for tortillas made from whole grains and alternative flours, driving market expansion.. Moreover, the rising Hispanic population in North America has further fuelled the demand for authentic tortilla products. As a result, manufacturers have been innovating to cater to diverse preferences, contributing to the market's sustained growth trajectory. Finally, the expansion of distribution channels and the advent of online retail platforms have facilitated easier access to tortilla mixes, amplifying market penetration and driving sales upward.
The Asia-Pacific region has witnessed significant growth due to increased globalization and the influence of Western cuisine has sparked a growing demand for Mexican food products, including tortillas. Additionally, changing dietary preferences and a rising awareness of healthy eating habits have contributed to the popularity of tortilla-based meals. The region's large and diverse population, coupled with rapid urbanization and a burgeoning middle class, has fueled the expansion of the market. Furthermore, the accessibility of ingredients and the proliferation of Mexican restaurants and food chains have further propelled the demand for tortilla mixes in the Asia-Pacific region.
Key players in the market
Some of the key players in Tortilla Mix market include Aranda's Tortilla Company, Inc., Arevalo Tortilleria Inc, Azteca Foods, Inc., Catallia Mexican Foods , General Mills Foodservice, Gruma SAB de CV, Grupo Bimbo SAB de CV, Paulig Group , Ole Mexican Foods, Inc. and Tyson Foods, Inc.
In February 2024, Finland's Paulig is set to invest €42m ($45.4m) in a new production plant in Spain for its savoury snacking division. The food and beverage group did not disclose the final location of the facility, which is expected to become operational in 2026. The investment will cover different phases and it contemplates new production lines that will increase paulig's current capabilities, starting with a focus on tortilla chips.
In October 2023, Tyson Foods, Inc. announced that it has reached an agreement for a twofold investment with Protix, an insect ingredients company. The investment is intended to support the growth of the emerging insect ingredient industry and expand the use of insect ingredient solutions to create more efficient sustainable proteins and lipids for use in the global food system.