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益生菌食品营养补充市场预测至 2030 年:按产品、形式、分销管道、应用、最终用户和地区进行的全球分析Probiotics Dietary Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球益生菌营养补充市场食品为 209 亿美元,预计预测期内复合年增长率为 16.1%,到 2030 年将达到 595 亿美元。
益生菌营养补充食品一种含有活有益细菌和酵母的产品,可促进肠道微生物的健康平衡。这些补充品旨在透过补充或增加消化道中「好」细菌的数量来支持您的消化健康。它们通常含有乳酸菌和双歧桿菌等细菌菌株,这些细菌被认为具有多种健康益处,包括改善消化和免疫功能,甚至心理健康。
根据国际食品资讯委员会的数据,大约 32% 的美国人积极尝试服用益生菌,其中 24% 的人尝试每天多次服用益生菌。
提高健康意识和对预防保健的兴趣
消费者越来越优先考虑支持肠道健康和整体健康的产品,从而增加了对益生菌营养补充的需求。这一趋势反映出社会越来越重视预防性健康措施,个人寻求自然、科学支持的解决方案来增强免疫系统和消化功能。因此,为了满足这些注重健康的偏好,市场预计将继续扩大。
消费者误解
市场上的消费者错误讯息往往围绕着夸大的健康声明。许多消费者认为所有益生菌都是相同的,或者较高的 CFU(菌落形成单位)数量可以保证更好的效果。此外,有些人认为益生菌可以立即治癒所有消化器官系统问题,而无需考虑个人健康因素。此外,对冷藏需求和益生菌菌株具体功效的误解也导致了消费者对这个市场的困惑。
益生菌产品的创新
益生菌营养补充食品正在见证益生菌产品创新的显着成长。新配方,例如用于定向递送的胶囊益生菌和满足特定健康需求的多种菌株越来越受欢迎。微胶囊等先进技术可确保益生菌的活力并延长保存期限和有效性。此外,益生元和合合益素的整合将进一步增强产品功效,增加消费者兴趣,促进市场拓展。
产品保存期限及储存要求
有效期限是益生菌营养补充的一个障碍。这些活细菌会随着时间的劣化,从而降低其有效性。製造商使用各种策略来延长保质期,但消费者正确的储存至关重要。这通常需要冷藏,这很不方便。提高稳定性的研究正在进行中,但目前的挑战是确保整个供应链的最佳储存条件。
COVID-19大流行对益生菌营养补充食品产生了重大影响,导致消费者对免疫保健食品的兴趣增加。随着人们寻求增强免疫力的方法,对益生菌的需求激增。然而,最初,供应链和製造流程的中断成为一个问题。随着疫情的发展,益生菌营养补充的线上销售食品,抵消了实体零售的下降。
胶囊细分市场预计将在预测期内成为最大的细分市场
胶囊细分市场预计将成为预测期内最大的细分市场。消费者越来越被胶囊提供的便利性和保质期稳定性所吸引,使其成为许多人的首选。此细分市场包括多种益生菌菌株,可满足肠道健康、免疫支持和整体健康等多种健康需求。随着不断的研究和技术创新,益生菌营养补充食品市场有望持续扩张和发展。
皮肤健康产业预计在预测期内复合年增长率最高
皮肤健康领域预计在预测期内复合年增长率最高。益生菌被认为可以透过平衡肠道细菌、减少发炎和增强皮肤屏障来支持皮肤健康。这些补充品通常含有乳酸菌和双叉桿菌等细菌菌株,它们因其对皮肤的有益作用而闻名。消费者对肠道与皮肤连结的认识不断提高,推动了对食品健康、容光焕发的皮肤的益生菌营养补充的需求。
由于消费者对益生菌相关健康益处的认识不断提高,预计北美在预测期内将占据最大的市场占有率。促进这一增长的关键因素包括消化器官系统疾病的盛行率不断上升、对预防性保健的重视以及各种益生菌产品的供应。消费者对益生菌益处的认识显着提高。
预计亚太地区在预测期内将维持最高的复合年增长率。消费者健康意识的增强、益生菌对消化器官系统健康益处的认识增强以及可支配收入的增加等因素促进了这一增长。由于消费者优先考虑健康和保健,推动创新并加剧行业参与者之间的竞争,预计该地区的市场将继续成长。
According to Stratistics MRC, the Global Probiotic Dietary Supplements Market is accounted for $20.9 billion in 2023 and is expected to reach $59.5 billion by 2030 growing at a CAGR of 16.1% during the forecast period. Probiotic dietary supplements are products containing live beneficial bacteria or yeasts that are consumed to promote a healthy balance of microorganisms in the gut. These supplements are designed to support digestive health by replenishing or enhancing the population of "good" bacteria in the gastrointestinal tract. They often contain strains of bacteria such as Lactobacillus and Bifidobacterium, which are believed to confer various health benefits, including improved digestion, immune function, and possibly even mental health.
According to the International Food Information Council, about 32% of Americans are actively trying to consume probiotics, from which 24% try to consume probiotics multiple times a day.
Rising health awareness and preventive healthcare focus
Consumers are increasingly prioritizing products that support gut health and overall well-being, leading to a growing demand for probiotic supplements. This trend reflects a broader societal emphasis on proactive health measures, with individuals seeking natural and science-backed solutions to enhance their immune systems and digestive functions. As a result, the market is expected to continue expanding in response to these health-conscious preferences.
Consumer misconceptions
Consumer misconceptions in the market often revolve around exaggerated health claims. Many consumers believe that all probiotics are the same or that higher CFU (colony-forming units) counts always mean better results. Additionally, some think that probiotics can cure all digestive issues instantly, without considering individual health factors. Misunderstandings about refrigeration requirements and probiotic strains' specific benefits also contribute to consumer confusion in this market.
Innovation in probiotic products
Innovation in probiotic products within the probiotic dietary supplements market is witnessing remarkable growth. Novel formulations, such as encapsulated probiotics for targeted delivery, and diverse strains catering to specific health needs are gaining traction. Advanced technologies like microencapsulation ensure probiotic viability, enhancing shelf life and efficacy. Additionally, the integration of prebiotics and synbiotics further boosts product effectiveness, fostering consumer interest and driving market expansion.
Product shelf life and storage requirements
Shelf life presents a hurdle for probiotic supplements. These live bacteria can degrade over time, reducing their effectiveness. Manufacturers use various strategies to extend shelf life, but proper storage by consumers is crucial. This often involves refrigeration, which can be inconvenient. Research is ongoing to improve stability, but for now, ensuring optimal storage conditions throughout the supply chain remains a challenge.
The COVID-19 pandemic significantly impacted the Probiotic Dietary Supplements market, leading to increased consumer interest in immune health products. The demand for probiotics surged as people sought ways to boost their immunity. However, disruptions in supply chains and manufacturing processes initially posed challenges. As the pandemic progressed, online sales of probiotic supplements rose, compensating for declines in brick-and-mortar retail.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is expected to be the largest during the forecast period. Consumers are increasingly drawn to the convenience and shelf stability offered by capsules, making them a preferred choice for many. This segment encompasses a wide range of probiotic strains, catering to diverse health needs such as gut health, immune support, and overall wellness. With ongoing research and innovation, the capsules market within probiotic supplements is poised for sustained expansion and evolution.
The skin health segment is expected to have the highest CAGR during the forecast period
The skin health segment is expected to have the highest CAGR during the forecast period. Probiotics are believed to support skin health by balancing gut bacteria, reducing inflammation, and strengthening the skin barrier. These supplements often contain strains like Lactobacillus and Bifidobacterium known for their beneficial effects on skin. Increasing consumer awareness of the gut-skin connection has driven demand for probiotic supplements that promote healthy, glowing skin.
North America is projected to hold the largest market share during the forecast period driven by increasing consumer awareness of the health benefits associated with probiotics. Key factors contributing to this growth include the rising prevalence of digestive disorders, emphasis on preventive healthcare, and the availability of a wide range of probiotic products. There has been a significant increase in consumer awareness regarding the benefits of probiotics.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Factors such as increasing health consciousness among consumers, growing awareness about the benefits of probiotics for digestive health, and rising disposable incomes have contributed to this growth. The market in the region is expected to continue growing as consumers prioritize health and wellness, driving innovation and competition among industry players.
Key players in the market
Some of the key players in Probiotic Dietary Supplements market include Dietary Pros, Inc., Vitakem Nutraceuticals Inc, Lesaffre, H&H Group, DuPont Nutrition & Biosciences, BASF SE, Abbott, Bayer AG, Glanbia Plc, Pfizer Inc., Symrise, Koninklijke DSM N.V., GSK Plc, Reckitt Benckiser Group plc, Custom Probiotics Inc., Swanson Health Products, Nestle, Danone S.A., Kerry Group Plc and Yakult Honsha Co Ltd.
In November 2023, Nestle (Switzerland) launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories.
In September 2023, Yakult Honsha Co Ltd (Japan) Introduced the Yakult Gohonmaru Cafe & Gallery in Utsunomiya, Japan. This innovative venture, inclusive of a beauty salon and gallery, offers patrons an array of delectable treats infused with Yakult probiotic beverage.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.