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市场调查报告书
商品编码
1476402
全球牛皮纸衬纸市场:分析 - 按产品、按纸张重量、按分销管道、按包装类型、按等级、按最终用户、按地区和预测(截至 2030 年)Kraft Liner Market Forecasts to 2030 - Global Analysis By Product (Unbleached, Bleached and Other Products), Basis Weight (Up to 250 GSM, 250 to 400 GSM and Above 400 GSM), Distribution Channel, Packaging Type, Grade, End User and By Geography |
预计2023年全球牛皮纸箱板市场规模将达462.3亿美元,预测期内复合年增长率为8.9%,2030年将达839.6亿美元。
牛皮纸是一种纸板,以其强度和耐用性而闻名。由化学製浆木纤维获得的牛皮纸浆混合物製成。独特的棕色来自其製造中使用的天然木纤维。牛皮纸衬垫广泛用于包装应用,尤其是瓦楞纸箱,其坚固性对于在运输过程中保护货物至关重要。
据印度品牌资产基金会称,印度电商产业正在崛起,预计到2034年将超过美国成为全球第二大电商市场。根据 DIE PAPIERINDUSTRIE V. 的统计,德国的造纸业在欧洲排名第一,在世界排名第四。德国生产约 3000 种纸张、纸板和纸板,可满足广泛的需求。
电子商务成长
由于网路购物的激增,电子商务的成长是牛皮纸内衬市场的主要推动力,导致对牛皮纸内衬等包装材料的需求增加,以在运输过程中保护产品。 Kraftliner 提供永续且环保的包装解决方案,满足消费者对环保产品日益增长的偏好。直接面向消费者的品牌和小型企业在线上销售的兴起增加了对可自订且经济高效的包装解决方案的需求,而 Kraftliner 可以满足这一需求。
原物料供应情况
原料可用性的限制是由于製造牛皮衬纸所需的关键投入(主要是木纤维衍生纸浆)的来源有限。木材供应波动、影响伐木方法的环境法规以及其他行业对原材料的竞争等因素都会影响可得性。此外,季节性波动、自然灾害和地缘政治因素可能会扰乱供应链并影响原材料的供应和价格。这些限制对牛皮纸内衬製造商确保生产所需原材料的稳定和可靠供应提出了挑战,包括控製成本、探索替代纤维来源以及投资永续林业。
协作与伙伴关係
协作和伙伴关係为公司利用互补优势和资源提供了策略机会。透过与供应商、经销商或竞争对手合作,公司可以加强其产品供应、扩大市场范围并优化其供应链。他们还可以透过共用专业知识和分担研发成本来促进创新并提高产品品质和永续性。此外,合作伙伴关係使公司能够进入新市场并开拓多元化的基本客群,从而推动共同成长和盈利。
改变消费者偏好
随着消费者越来越重视永续性和环境友善性,对可回收、生物分解性和环保的包装材料的需求不断增加。如果牛皮纸内衬製造商无法适应这些不断变化的偏好,他们就有可能失去市场占有率,而被更符合消费者价值观的替代包装材料所取代。此外,不断变化的消费者生活方式和购买习惯,例如电子商务的兴起和对便利包装解决方案的需求,可能会进一步挑战牛皮纸内衬在市场中的相关性。
最初,全球供应链中断导致原材料短缺和物流挑战,影响了生产和分销。由于关门和经济不确定性导致的消费者需求波动导致采购模式和库存管理发生变化,使问题更加复杂。儘管电子商务和包装行业蓬勃发展,但零售和製造业等传统行业却陷入衰退。此外,严格的健康和安全措施为生产商带来了新的营运成本。儘管面临这些挑战,市场仍展示了数位化和包装解决方案创新等适应性策略,以度过危机并预测未来的不确定性。
预计漂白业在预测期内将是最大的
牛皮纸衬纸市场中漂白剂部分的成长是由于对高品质包装材料的需求不断增加,特别是在食品和饮料等产品格式很重要的行业。漂白的牛皮纸衬纸比未漂白的牛皮纸衬纸具有更光滑、更明亮的表面,使其适合印刷并提高品牌的美感。环境问题正在推动向永续包装解决方案的转变,漂白牛皮纸内衬可以来自永续管理的森林和回收材料。
预计医疗保健产业在预测期内将经历最高的复合年增长率
随着医疗机构卫生意识和卫生标准的提高,对确保产品安全和无菌的包装解决方案的需求增加,医疗保健产业正在经历显着成长。此外,医疗用品电子商务平台的增加增加了对坚固包装材料的需求,以在运输过程中保护敏感的医疗保健产品。牛皮纸衬垫技术的进步(例如防潮性和耐用性)使其越来越适合医疗保健应用。因此,製造商正在扩大产品阵容并投资研发,以满足这个不断成长的细分市场,推动整体市场成长。
近年来,北美地区牛皮纸班轮市场经历了显着成长。这种增长可归因于对永续包装解决方案的需求不断增长,这推动了牛皮纸内衬的采用,牛皮纸内衬以可回收和环保而闻名。电子商务和网路购物的兴起增加了对牛皮纸内衬等坚固包装材料的需求,以确保运输过程中的产品保护。製造流程和技术的创新正在提高牛皮纸衬纸的生产效率和质量,进一步推动市场成长。
亚太地区正在经历显着成长,工业化和都市化主要在中国、印度等新兴国家取得进展。电子商务活动的活性化导致对耐用和永续包装解决方案的需求激增,进一步推动了牛皮纸内衬市场的发展。该地区强劲的製造业和不断扩大的消费群也推动了市场的成长。此外,政府推动永续实践和包装基础设施投资的倡议进一步支持亚太牛皮纸班轮市场的扩张。
According to Stratistics MRC, the Global Kraft Liner Market is accounted for $46.23 billion in 2023 and is expected to reach $83.96 billion by 2030 growing at a CAGR of 8.9% during the forecast period. Kraft liner, a type of paperboard, is renowned for its strength and durability. It's produced from a mixture of Kraft pulp, which is derived from wood fibers treated with a chemical pulping process. The distinctive brown color comes from the natural wood fibers used in its production. Kraft liner finds extensive use in packaging applications, particularly for corrugated boxes, where its robustness is paramount for protecting goods during transportation.
According to India Brand Equity Foundation, The Indian E-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest E-commerce market in the world by 2034. According to DIE PAPIERINDUSTRIE e. V., the Germany paper sector ranks first in Europe and fourth worldwide. Around 3000 different varieties of paper, cardboard, and paperboard are produced in Germany to meet a wide range of needs.
Growth in E-commerce
The growth in e-commerce has been a significant driver of the Kraft liner market due to the surge in online shopping, which has increased the demand for packaging materials like Kraft liners to protect products during shipping. Kraft liners offer sustainable and eco-friendly packaging solutions, aligning with the growing consumer preference for environmentally responsible products. The rise of direct-to-consumer brands and small businesses selling online has created a greater need for customizable and cost-effective packaging solutions, which Kraft liners can provide.
Raw material availability
The raw material availability constraint are due to the limitations in the procurement of key inputs required for manufacturing Kraft Liner paper, primarily pulp derived from wood fiber. Factors such as fluctuations in wood supply, environmental regulations impacting logging practices, and competition for raw materials from other industries can affect availability. Additionally, seasonal variations, natural disasters, and geopolitical factors may disrupt supply chains, influencing material availability and pricing. Such constraints can challenge Kraft Liner manufacturers to manage costs, explore alternative fiber sources, or invest in sustainable forestry practices to ensure a steady and reliable supply of raw materials for production.
Collaboration and partnerships
Collaboration and partnerships present a strategic opportunity for companies to leverage complementary strengths and resources. By teaming up with suppliers, distributors, or even competitors, companies can enhance their product offerings, expand market reach, and optimize supply chains. Collaborations also foster innovation by pooling expertise and sharing research and development costs, leading to improved product quality and sustainability practices. Furthermore, partnerships enable companies to access new markets and tap into diverse customer bases, driving mutual growth and profitability.
Shifts in consumer preferences
As consumers increasingly prioritize sustainability and eco-friendliness, there's a growing demand for packaging materials that are recyclable, biodegradable, and environmentally responsible. If Kraft Liner manufacturers fail to adapt to these changing preferences, they risk losing market share to alternative packaging materials that align better with consumer values. Additionally, evolving consumer lifestyles and purchasing habits, such as the rise of e-commerce and the demand for convenient packaging solutions, can further challenge the relevance of Kraft Liner in the market.
Initially, disruptions in global supply chains led to shortages of raw materials and logistical challenges, affecting production and distribution. Fluctuating consumer demand due to lockdowns and economic uncertainty further complicated matters causing shifts in purchasing patterns and inventory management. While the e-commerce and packaging sectors surged, traditional sectors like retail and manufacturing experienced downturns. Additionally, stringent health and safety measures introduced additional operational costs for producers. Despite these challenges, the market witnessed adaptation strategies, such as digitalization and innovation in packaging solutions, to navigate the crisis and anticipate future uncertainties.
The bleached segment is expected to be the largest during the forecast period
The growth in the bleached segment within the Kraft Liner market can be attributed to rising demand for high-quality packaging materials, especially in industries like food and beverages, where product presentation is crucial. Bleached Kraft Liner offers a smoother, brighter surface compared to its unbleached counterpart, making it more suitable for printing and enhancing brand aesthetics. Environmental concerns are driving the shift towards sustainable packaging solutions, and bleached Kraft Liner can be sourced from sustainably managed forests and recycled materials.
The healthcare segment is expected to have the highest CAGR during the forecast period
The healthcare segment has seen notable growth due to increased awareness of hygiene and sanitation standards in medical facilities, which has led to a higher demand for packaging solutions that ensure product safety and sterility. Furthermore, the rise in e-commerce platforms for medical supplies has fuelled the need for robust packaging materials to protect sensitive healthcare products during transit. Advancements in Kraft Liner technology, such as moisture resistance and durability, have made them increasingly suitable for healthcare applications. This has made manufacturers to expand their product offerings and investing in research and development to cater to this growing segment, driving overall market growth.
In recent years, the North American region has experienced significant growth in the Kraft liner market. This growth can be attributed to the increasing demand for sustainable packaging solutions, which have driven the adoption of Kraft Liner, which is renowned for its recyclability and eco-friendliness. The rise of e-commerce and online shopping has boosted the need for robust packaging materials like Kraft Liner to ensure product protection during transit. Innovations in manufacturing processes and technologies have enhanced the efficiency and quality of Kraft Liner production, further fueling market growth.
The Asia-Pacific region has witnessed significant growth due to industrialization and urbanization, especially in emerging economies like China and India. Increasing e-commerce activities have led to a surge in demand for sturdy and sustainable packaging solutions, further boosting the Kraft Liner market. The region's robust manufacturing sector and expanding consumer base are also driving market growth. Furthermore, government initiatives promoting sustainable practices and investments in packaging infrastructure further support the expansion of the Kraft Liner market in the Asia-Pacific region.
Key players in the market
Some of the key players in Kraft Liner market include BillerudKorsnas AB, DS Smith Plc, Georgia-Pacific LLC, International Paper Company, KapStone Paper and Packaging Corporation, Klabin S.A., Mondi Group, Nine Dragons Paper (Holdings) Limited, Packaging Corporation of America, Pratt Industries, Inc., Rengo Co., Ltd., Smurfit Kappa Group, Stora Enso Oyj, Svenska Cellulosa Aktiebolaget (SCA) and WestRock Company.
In April 2024, International Paper (IP) and DS Smith announced that they have reached a takeover agreement, resulting in a 66.3 per cent ownership of IP in the combined company and 33.7 per cent for DS Smith shareholders, implying a transaction value of about $9.9bn. The transaction is to create a global leader in packaging solutions focussing on the North American and European regions.
In April 2024, WestRock Company announced plans to build a new corrugated box plant in Pleasant Prairie, Wisconsin, to meet growing demand from customers in the Great Lakes region. The company intends to close its existing plant in North Chicago when construction of the new facility is completed. This investment will position WestRock to increase its production capabilities and improve its cost profile in the Great Lakes region.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.